TALENT SKILL AMBITION BRILLIANT

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2 TALENT SKILL AMBITION BRILLIANT why study at aaa? Rated one of the top advertising and design colleges in the world by Lürzer s Archive Most awarded advertising school in Africa All our qualifications are fully accredited by SAQA (South African Qualifications Authority) Internationally accredited by IAA the International Advertising Association, NY, USA. The AAA is owned by the ACA - the Association for Communication and Advertising. Professionals from agencies and clients have direct involvement with the school and its students. exciting careers in the communications industry AAA educates and trains a limited number of selected talented students, giving them personal attention and moulding them one-on-one for careers in advertising or marketing. AAA focuses on knowledge (theory) and application (practical skills). new bridging programme at AAA The extended BA programme is introduced to bridge scholars who do not qualify to go straight into the BA programme. Students with APS points can do the Foundation year and then progress into the BA programme for the other 3 years. Misha le Roux: Pantone Dress (conceptual graphic design

3 PRESENTS SK8 why study advertising or design? exciting career opportunities excellent salary packages dynamic growth potential aaa owned and respected by the advertising industry what do you need to succeed? enjoy and thrive working under pressure manage and control large amounts of detail time management good at working as a team enquiring mind and good general knowledge clear, logical and lateral thinker personal integrity good sense of humour pride yourself on your staying power and the ability to see things through what does the school offer you? creative courses BA in Creative Brand Communication: 3 years Extended BA in Creative Brand Communication: 4 years for students with APS points of Year 1 is split into a Foundation year and a full academic year (year 2) copywriting courses Diploma in Copywriting: 2 years; for graduates: 1 year (this diploma will be phased out after 2015) marketing courses see the AAA Marketing courses booklet for further information KEEP THE SOULS BURNING 3rd, 10TH, 17TH, 24TH APR. EVERY THURSDAY Drum And Bass At Fiction * Line up to be announced online Tickets available on website and more info *No under 18 s Graphic designers are visual thinkers who communicate ideas with creative use of type, form and colour. Simphiwe Mnguni (above: left: poster design) Michael Kainga (abive right: poster design; right: editorial design)

4 Extended BA in Creative Brand Communication with specialisation in Art Direction or Graphic Design (4 years) Year 1 (Foundation) The first year is a comprehensive introductory grounding in fundamentals that expose students to skills and thinking that the industry demands. History of Art & Advertising Principles of Marketing Language skills Life skills Computer skills Visual Communication Year 2 Principles of Illustration Principles of Typography Principles of Graphic Design Principles of Art Direction Year 3 Art Direction 2; or Graphic Design 2 Photography in Visual Communication Computer software for creative application Marketing Comm. issues in Multicultural Markets (MCIMM) Consumer Behaviour At mid-year students choose to specialise in either Art Direction or Graphic Design. Year 4 The Marketing and Advertising Planning Process (MAPP) Advertising research Media IMC Campaigns Graphic Design 3; * or Art Direction 3* Work Based Learning (Internship) Students specialise in either Art Direction or Graphic Design. Advertising Art Direction Mainstream media (television, print, radio, outdoor, etc) Online, ambient, digital and mobile Sales Promotion Retail Advertising Creative Process Advanced Typography Lateral Thinking TV Production Presentation Skills Print Production Strategic planning Apple Mac/DTP Training Campaigns Internship Graphic Design Special emphasis is placed on: Concept driven design Corporate identity design Editorial design Retail design Packaging and Label design Environmental and Expo design Illustration Design for digital and mobile mediums Portfolio assembly Presentation skills Strategic planning Campaigns Internship Bachelor of Arts in Creative Brand Communication with specialisation in Graphic Design or Art Direction (3 years) Year 1: History of Art & Advertising Principles of Illustration Principles of Typography Principles of Graphic Design Principles of Art Direction Principles of Marketing Year 2: Art Direction 2; or Graphic Design 2 Photography in Visual Communication Computer software for creative application Marketing Comm. issues in Multicultural Markets (MCIMM) Consumer Behaviour Year 3: The Marketing and Advertising Planning Process (MAPP) Advertising Research Media IMC Campaigns Graphic Design 3; * or Art Direction 3* Work Based Learning (Internship) In Final Year you ll taste the real world Live Campaigns by mini agencies Copywriters, Art Directors and Graphic Designers work together in teams with marketing students (as simulated advertising agencies) on real brands developing fully integrated Marketing Communication Campaigns. The creative students develop and execute creative solutions to problems, giving the brand a competitive edge in its communication. The student agency teams present their solutions to the real agencies and clients directly involved in the project. Your First Portfolio Every creative student leaves with a portfolio of work that enables them to find their first job. During final year AAA organises your first job interview to land that all-important internship. Internships (Work Based Learning) All final year students embark on a structured and monitored four week internship programme within an advertising agency or design studio.

5 Diploma in Copywriting This qualification will be phased out by CHE after Art Director: Nastassja Mason Copywriter: Tal Halili TALENT AMBITION SKILL IDEAS First Year In the first year you are exposed to: English Language proficiency Creative Writing Tools of Language Copywriting: Theory and Practice Copy Workshops Marketing Communication Issues in Multicultural markets Principles of Marketing Projects involving all the advertising options Second Year In the second year you are exposed to: The Art of Copywriting and Print Advertising The Marketing and Advertising Process The Creative Process and Conceptual Thinking Writing for Radio Advertising and Radio Production Writing for Television Advertising and TV Production Writing for Digital Media Project and Campaign Briefs Presentation Skills Portfolio Development Internships (Work Based Learning) Live campaigns Copywriting students will work in teams (as simulated advertising agencies) on real brands developing fully integrated Marketing Communication campaigns. This is conducted in conjunction with ad agencies and clients. Internships (Work Based Learning) All graduate year students embark on a structured and monitored four week internship program within an advertising agency. THESAURUS Student Support Services Student support includes a resource centre, access to the internet, monitoring by Faculty Heads and Registrars, counselling help, student exhibitions (showcase), industry contact and internships. Note Classes run from 09h00 to 16h30, Mondays to Fridays. Some modules are offered by ad industry executives on weekday evenings and/or Saturday mornings. Art Director: Christopher Roberts Copywriter: Freidrich Smit

6 Admission Requirements 1. The following Admission Criteria will be used: As a restricted number of students are accepted in the various fields of study, programme specific entry requirements apply over and above the general minimum admission requirements. These include, inter alia (will vary by specialisation, see the relevant Application form): completion of an application form 2. General minimum admission requirements 2.1 To be able to gain access to the Creative faculty s programmes, applicants are required to have the appropriate combination of recognized NSC (National Senior Certificate) subjects as well as certain levels of achievement in matric in these subjects. For example, for a Diploma programme the minimum requirements are: NSC. at least 30% (2 APS) in the Language of Teaching. at least 40% (3 APS) in 4 recognized NSC 20 credit subjects. For a BA degree the minimum requirements are: NSC. at least 30% (2 APS) in the Language of Teaching. 3. How to calculate the APS points APS Scale of Achievement % submission of information on: -- getting to know the applicant -- getting to understand how the applicant perceives advertising, and related issues -- examples of specific talent (e.g. Copy Test) a personal interview an entrance examination at least 50% (4 APS) in 4 recognized NSC 20 credit subjects. 2.2 Minimum entry requirements set out for studies as legislated by the Department of Education does not guarantee an applicant admission to any AAA School of Advertising programme. 2.3 Preliminary admission is granted on the results obtained in the mid year Grade 12 examination or the final Grade 11 examination. Final admission is based on the final Grade 12 results. 2.4 The right to add, withdraw or change any part or any requirement without prior notification, remains vested in AAA School of Advertising. Note 1. APS = Admission point score. 2. Life Orientation must be divided by 2 in the calculation of the final APS rating. Calculate your points according to the table. 4. Admission requirements : Creative Programme 3 year Degree in Creative Brand Communication NQF 7 Minimum APS 24 (Mathematics) 25 ( Literacy) Language of teaching Other language Group A literacy Life orientation Note Although it is not compulsory, it is recommended that Group B includes Art. 4 year Extended BA in Creative Brand Communication NQF 7 20 (Mathematics) 21 ( Literacy) 5. Admission requirements: Copywriting Programme Minimum APS Language of teaching 2 year Diploma in Copywriting NQF 5 20 (Mathematics) 21 ( Literacy) Other language Note 1. Graduates with a relevant degree and a language as major can be exempted from year 1 and apply to enrol for the 2nd year of the Diploma in Copywriting. 2. Applicants who matriculated before 2008 require: matric for the Diploma in Copywriting matric exemption for the BA in Creative Brand Communication Fees 2015 BA in Creative Brand Communication: R Diploma in Copywriting: R Extended BA in Creative Brand Communication R Please note that the tuition fees will increase 8 10% in Group A literacy Life orientation Group B Other 3 subjects 4 for two subjects 3 for remaining subject 4 for two subjects 2 for remaining subject Group B Other 3 subjects 4 for two subjects 3 for remaining subject Bank Details Standard Bank Sandton City Branch Account Name: AAA School of Advertising Branch Code: Account Type: Cheque Account Number: Contact Person(s) with regard to accounts queries (phone to arrange specific terms of payment): Yvonne Gordon (Accounts) Russell Cory (Financial Director) Tel (011) Fax (011)

7 Submission deadline Applications for the next academic year should be submitted to the Faculty Registrars by 31 October (Cape Town) and 30 November (Johannesburg). Contact details Randburg Campus 1st Floor ACA House, Bridge on Bond Cnr Bram Fischer Avenue & Bond Street Kengsington B, Randburg, 2194 Tel Fax Contact: Trudie Diffenthal birthplace of brilliant AAA School of Advertising (Pty) Ltd (Reg no. 1990/000371/07). Registered with the Department of Education as a private higher education institution under the Higher Education Act, Registration certificate no. 2000/HE07/015 Cape Town Campus AAA House, 6th Floor 112 Long Street Cape Town, 8001 Tel Fax Contact: Dru Triegaardt Website:

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