TVN - THE MOST WATCHED TV CHANNEL IN SEPTEMBER

Transcription

1 PRESS RELEASE TVN S.A. 166 Wiertnicza St Warsaw, Poland tel fax TVN - THE MOST WATCHED TV CHANNEL IN SEPTEMBER Warsaw October 2 nd, 2013 In September 2013 TVN was the most watched TV channel in Poland in all key target groups both on an all day basis and in peak time. Its main autumn lineup programs generated outstanding viewing figures, gaining leadership positions in their time slots. TVN s autumn viewing statistics only go to prove that the strategy relying upon high-performing TV formats has turned out successful. Now the sixth season of competitive talent show Mam talent! attracted up to 3.6 m Polish viewers to their television screens with an average share in commercial target group (16-49) at 27.2% and 23.4% in the 4+ category. The program proved unrivalled in its time slot, coming ahead of its immediate competitor The Voice of Poland, a show by TVP2, watched by nearly twice as small an audience. Also MasterChef, aired again in September 2013 after a season break, recorded excellent results. Up to 2.9 m viewers followed the culinary rivalry of show contestants. In September the program recorded an average share of 22.4% in commercial target group (16-49) and 16.9% in nationwide audience. In the former group the culinary show performed best in its time slot, outpacing Polsat s Must be the music amongst others. Source: TVN (TVN photo stock Kuchenne rewolucje, with its audience of up to 2.5 m viewers, won the market leader position in its time slot in commercial target group. Its average share in the 4+ category was at 18.2% and 22.1% in audience. - I was informed that MasterChef and Kuchenne rewolucje earn one of the highest ratings. It only goes to show that cuisine and food are an essential element of our culture. I must admit that the opportunity to bring people closer to each other through cooking is incredibly rewarding. I ve cooked Poland soft-boiled! said Magda Gessler, the president of MasterChef jury. 1 / 5

2 Another TVN s culinary show also performed very well in September. Ugotowani attracted up to 2.7 m of the Polish public to their TV screens, representing an average market share of 19.1% in 4+ category and 26.2% in commercial target group. Taking into account the available programming offer, the show was most strongly preferred both by 4+ as well as audience. The channel s evening news bulletin Fakty TVN invariably enjoy extensive popularity with an audience of up to 4.4 m people and the market share as high as 34.3% in commercial target group (16-49). Having recorded an average share of 25% in this group, Fakty came ahead of Polsat s Wydarzenia (21%) and Wiadomości on TVP1 (19%). TVN s TV series also generated excellent viewing figures: Na Wspólnej was watched by 2.9 m viewers, Lekarze by up to 2.8 m people, Prawo Agaty and Przepis na życie by as many as 2.5 m viewers each. TV show Uwaga! attracted up to 3 m viewers in September, which accounted for up to 19.2% average market share. Kuba Wojewódzki talk show had up to 1.6 m viewers (up to 19,9% market share), Perfekcyjna Pani Domu up to 1.3 m viewers (even 14.4% market share) and Dzień Dobry TVN up to 1.2 m viewers (up to 16.9 market share). In all key target groups TVN confirmed its leadership position and outpaced its competitors both on an all day basis and in peak time. In the target group found most attractive and most desired by advertisers, i.e. inhabitants of large cities aged 16-49, TVN was an unquestionable leader. With market share of 19.4% in peak time and 16.4% on an all day basis, TVN outclassed the competition. TVN s key target group (16-49, cities 100,000+) audience share: TVN 16.5% 19.8% 19.4% 22.5% Polsat 11.6% 14.0% 13.9% 15.8% TVP1 7.6% 9.1% 10.2% 11.5% TVP2 7.3% 8.5% 9.0% 10.1% Also in commercial target group TVN was the most watched channel in September 2013, both in peak time and on an all day basis. Basic commercial target group (16-49) audience share: TVN 15.3% 17.0% 17.0% 19.5% Polsat 13.4% 16.0% 15.7% 17.6% TVP1 8.2% 10.4% 10.6% 13.0% TVP2 9.2% 10.8% 12.1% 12.8% 2 / 5

3 The station was also unrivalled in 4+ category. In the first month of the autumn lineup TVN saw 14.9% market share in peak time and 13.1% on an all day basis. Nationwide audience share: TVN 13.1% 15.4% 14.9% 17.9% Polsat 12.3% 14.1% 13.8% 15.2% TVP1 12.2% 14.2% 14.2% 16.6% TVP2 10.9% 12.3% 14.7% 14.9% *** TVN Group is the leading media group in Poland. TVN Group owns and operates eleven television channels. TVN, our principal free-to-air channel, is recognized in the Polish market as a leading television broadcaster of high quality entertainment and comprehensive independent news. TVN7 is an entertainment channel that complements TVN s offer by broadcasting feature films and television series. TVN24 channel is the first 24-hour news and current affairs television channel in Poland. TVN CNBC is our business news channel launched in cooperation with CNBC Europe. TVN Meteo is Poland s first dedicated weather. TVN Turbo is Poland s first thematic channel aimed at man and at the same time dedicated mainly to motorization. TVN Style is a thematic channel focused on life styles, health and beauty aimed at women. ITVN is a television channel that targets viewers of Polish origin living abroad. It is available in Europe, Northern America and Australia. Telezakupy Mango is the only, all day, teleshopping channel in Poland. NTL is a local television channel addressed to residents of Radomsko and surroundings. The TVN Group holds 50.55% shares in Stavka Sp. z o.o., the broadcaster of the TTV channel. TTV - a channel focusing on current affairs, news and social interest documentaries - is available on cable networks, digital platforms as well as on terrestrial digital television 3 / 5

4 TVN Group also owns: TVN News & Services Agency, broadest media services agency operating in Central and Eastern Europe and the only one in the region to offer full complexity services. The TVN Foundation you are not alone" focuses on providing support to people suffering from incurable diseases being in need of expensive medical treatment. For many years the TVN Foundation has been taking care of deaf and hard-ofhearing children seeking to receive cochlear implants, as well as persons with cystic fibrosis. Additionally, TVN Foundation offers financial assistance to hospitals, orphanages, rehabilitation and medical centers covering renovation cost of their premises as well as purchasing special medical equipment such as wheelchairs and ambulances. tvn.pl a daily source of information and entertainment related to the showbusiness. A continuously updated service describing events, characters and programs broadcast not only by TVN, TVN Style and TVN Turbo channels. Guaranteeing access to a broad base of video and photo materials and full episodes of TVN s series and shows. tvnplayer.pl a video on demand platform, allowing free access to the largest library of series, shows and programs broadcast on the TVN channels. Also available in versions for mobile devices with Android, IOS systems, PS3 consoles, TV receivers of leading manufacturers and for the platform nc+. tvn24.pl - the first news portal in Poland, which combines text, voice and video. The web site contains extensive video content related to the most important news events in Poland and all over the world. The portal features paid access to the on-line broadcast of the TVN24 channel as well as information and materials that haven t been broadcast on television. tvnmeteo.pl the state-of-the-art weather portal in Poland. Created by professional editors, Internet users and spectators interested in meteorology. Provides weather information and forecasts in more than 80 thousand locations in Poland and abroad. tvnwarszawa.pl - a media website dedicated to Warsaw and its residents. TVN Warszawa focuses on life in Poland's capital, providing high quality news and entertainment programming. kulinarni.pl - a culinary webportal. An interactive encyclopedia of information on contemporary cuisine, full of original inspiration, videos with recipes of the best chefs, the news, pieces of advice and interesting tidbits. TVN Group together with Groupe CANAL+ and LGI Ventures B.V. jointly operate a Poland s leading Permium Pay-TV platform nc+. TVN Group holds 32% interest in nc+ platform. nc+ is a state-of-the-art digital platform, richest in Poland in terms of its programme offer. It was created by way of a merger between two market leaders: CYFRY+ and n. It offers 130 selected channels, including 50 in HD standard. nc+ guarantees the most prestigious sports events and latest movie premieres straight from cinemas available on six premium channels of the CANAL+ group: CANAL+ Family HD, CANAL+ Family2 HD, CANAL+ Film HD, CANAL+ Film2 HD, CANAL+ HD and CANAL+ Sport HD. 4 / 5

5 nc+ means also the latest and user-friendly technologies, such as: PVR (personal video recording), recording, rewinding and fast-forwarding and pausing programmes; MULTIROOM, which means television in as many as 6 rooms at the same time, VOD+ and netvod+: programmes and films on demand available upon connecting the decoding device to the Internet; nc+ GO: mobile application which enables users to watch TV on tablets or smartphones. Thanks to the combination of the most extensive offer of selected contents and the latest technology, nc+ redefines the concept of entertainment. The TVN Group in its online activities is a partner to Ringier Axel Springer Media AG ( RAS ), which through Grupa Onet S.A. operate - Poland s leading portal. Since 1997 onet.pl continuously and successfully defines the standards of entertainment, information, communication, e-commerce, mobile services and online advertising. This most important internet opinion maker is the most frequently visited content destination site in Poland. Onet Group, as one of the largest Internet companies in Poland, operates the leading web properties including thematic vortals. Onet s services are also leaders in their categories: Zumi is a new tool, new to the Polish market, bringing together the features of map services, online directory and yellow pages. Sympatia.pl the most popular dating service in Poland. plejada.pl - an interactive multimedia site dedicated to show business. It is the first service on the Polish market immediately available on three platforms Internet, mobile phones and the n platform. Biznes.pl is the first cross-platform business service fully exploiting the potential of the virtual cloud, available on any device at any time. Vod.pl - "video on demand" service allows web users to watch Polish and overseas series, TV shows and feature films. Cutting edge technologies ensure the highest quality of audio and video. OnetBlog - the biggest blog service in Polish internet. TVN S.A. s shares have been traded on the Warsaw Stock Exchange since December 7, For further information please contact: Karol Smoląg External Relations Director, Spokesman (+48 22) press@tvn.pl 5 / 5