AVERAGE ISSUE READERSHIP OF NEWSPAPERS AND MAGAZINES
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- Evangeline Sims
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1 AVERAGE ISSUE READERSHIP OF NEWSPAPERS AND MAGAZINES The AMPS 2009AB is the first 12 month full DS-CAPI database. As a result of methodological changes introduced with DS-CAPI, the readership data is not comparable with previous surveys. The following table gives the latest readership figures for newspapers and magazines from SAARF. Over and above the thousands of readers and percentages of the total adult population for each publication, the table also indicates the range (both in percentages and thousands) in which the true readership figure lies, with a statistical certainty of 95%. Let us look at two examples: Example 1 - Beeld (daily) - 493,000 readers, 1.5% of total adults -. The table indicates that there is a range of plus or minus 0.15%; and plus or minus 49,000 readers. This means that we can be 95% certain that the true value of Beeld lies somewhere in the range ( % to %, that is, 1.35% to 1.65%) or (493,000 49,000 to 493, ,000, that is, 444,000 to 542,000 readers). Example 2 Daily Sun 4,659,000 readers, 14.3 of total adults The table indicates that there is a range of plus or minus 0.43; and plus or minus 141,000 readers. We can, therefore, be 95% certain that the true range of Daily Sun lies in the range ( to , that is to or (4,659, to 4,659, ,000, that is, 4,518,000 to 4,800,000 readers).
2 DAILY NEWSPAPERS BEELD BURGER BUSINESS DAY CAPE ARGUS CAPE TIMES CITIZEN DAILY DISPATCH DAILY NEWS DAILY SUN DAILY VOICE DFA HERALD ISOLEZWE MERCURY PRETORIA NEWS SON SOWETAN THE STAR # THE TIMES VOLKSBLAD THE WITNESS ANY "AMPS" DAILY NEWSPAPER WEEKLY NEWSPAPERS BEELD NAWEEK (SAT) BURGER (SAT) CITIZEN (SAT) # CITY PRESS (SUN) ILANGA LANGESONTO (SUN) INDEPENDENT ON SATURDAY ISOLEZWE NGESONTO (SUN) MAIL & GUARDIAN (FRI) POST (WED) PTA NEWS WEEKEND (SAT) # RAPPORT (SUN) SATURDAY DISPATCH SATURDAY STAR SOCCER LADUMA SONDAG # SUNDAY INDEPENDENT SUNDAY SUN SUNDAY TIMES SUNDAY TRIBUNE SUNDAYWORLD UMAFRIKA (FRI) VOLKSBLAD (SAT) WEEKEND ARGUS SATURDAY WEEKEND ARGUS SUNDAY WEEKEND WITNESS (SAT) WEEKENDPOST (SAT) THE ZIMBABWEAN (THURS) ANY "AMPS" WEEKLY NEWSPAPER
3 BI-WEEKLY NEWSPAPERS ILANGA (MON/THU) MONTHLY NEWSPAPERS BIGNEWS THE TEACHER ANY "AMPS" MONTHLY NEWSPAPER ANY "AMPS" NEWSPAPER WEEKLY MAGAZINES AUTO TRADER.CO.ZA DRUM FARMER'S WEEKLY FM (FINANCIAL MAIL) FINWEEK HEAT HUISGENOOT LANDBOU WEEKBLAD MOVE! PEOPLE TIME VROUEKEUR YOU ANY "AMPS" WEEKLY MAGAZINE FORTNIGHTLY MAGAZINES KICKOFF TVPLUS ANY "AMPS" FORTNIGHTLY MAGAZINE MONTHLY MAGAZINES AFRICA GEOGRAPHIC AMAKHOSI ANIMALTALK BABA & KLEUTER BIKE SA MAGAZINE BONA CAR CARAVAN & OUTDOOR LIFE CLEO COMPLEAT GOLFER CONDE NAST HOUSE & GARDEN COSMOPOLITAN DESTINY ELLE ENTREPRENEUR ESSENTIALS FAIRLADY FEMINA FHM FINESSE
4 MONTHLY MAGAZINES (Cont.) FOOD & HOME ENTERTAINING GETAWAY GLAMOUR GO! / WEG! GOLF DIGEST GQ SA HOME / TUIS HOUSE AND LEISURE IDEAS / IDEES LEEF MET HART & SIEL LEISURE WHEELS LIG GESINSTYDSKRIF LIGHT $$ LIVING AND LOVING LONGEVITY MAGAZINE MAN MAGNUM MARIE CLAIRE MEN'S HEALTH NAG NATIONAL GEOGRAPHIC NOSEWEEK O' THE OPRAH MAGAZINE PCFORMAT PEOPLE PUZZLES POPULAR MECHANICS PROPERTY:THE PROPERTY MAGAZINE READER'S DIGEST SA REAL ROOI ROSE RUNNER'S WORLD SA 4X SA COMPUTER MAGAZINE SACM SA COUNTRY LIFE SA GARDEN/SA TUIN PALEIS SA GARDEN & HOME SA HOME OWNER SA HUNTER/JAGTER SA INDIA.COM SALTWATER GIRL MAGAZINE ** SARIE SEVENTEEN SHAPE SOUL SPEED & SOUND MAGAZINE SPORTS ILLUSTRATED SA STYWE LYNE / TIGHT LINES SUCCEED TASTE (WOOLWORTHS) THE GARDENER TOPBILLING TOPCAR TRUE LOVE DIE TUINIER WEGSLEEP ** WIEL WINE MAGAZINE WOMAN & HOME YOUR BABY YOUR FAMILY ANY "AMPS" MONTHLY MAGAZINE
5 ALTERNATE MONTHLY MAGAZINES AFRICA BIRDS & BIRDING AVOCADO / AVOKADO BICYCLING DE KAT DRIVE OUT / WEGRY ELLE DECORATION FITPREGNANCY # GOOD TASTE HABITAT HUSTLER HYPE LOSLYF PSYCHOLOGIES MAGAZINE SA SOCCERLIFE FOURFOURTWO ** STUFF SUTRA ** $$ VISI VUK'UZENZELE YOUR PREGNANCY ** ZIGZAG ANY "AMPS" ALTERNATE MONTHLY MAGAZINE QUARTERLY MAGAZINES AA TRAVELLER PERSONAL FINANCE PRIVE SARIE KOS DIE WOORD VIR VANDAG $$ THE WORD FOR TODAY $$ YOU PULSE/HUISGENOOT POLS ANY "AMPS" QUARTERLY MAGAZINE ANY "AMPS" MAGAZINE ANY "AMPS" NEWSPAPER / MAGAZINE SUBSCRIBER MAGAZINES DISH/SKOTTEL(DSTV) M (M-NET) MAGIC (M-NET) VODAWORLD MAGAZINE ANY "AMPS" SUBSCRIBER MAGAZINE
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