King Arthur Flour. 100% employee-owned, 100% committed to quality

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1 King Arthur Flour King Arthur Flour Company 135 Route 5 South Norwich, VT The Baker s Catalogue is a wholly owned subsidiary of The King Arthur Flour Company, Inc. 100% employee-owned, 100% committed to quality

2 King Arthur Flour 100% employee-owned, 100% committed to quality Winner of the Outstanding Vermont Business Award Winner of the Better Business Bureau Torch Award for Excellence Winner of Business Ethics magazine Social Legacy Award Making naturally pure and consistently high-performing flour for over 200 years is no easy task, but we take such pride in our flour that we wouldn t have it any other way. We re motivated by knowing that every day, people across the country count on our flour on us to make their baking the best it can be. And as a 100-percent employee-owned company, that s a responsibility every single one of us takes very seriously. We offer the kinds of products and customer service that we d want to receive ourselves. The result is a corporate culture of passion and sincerity that propels us to honor our customers and celebrate a company we can truly call our own. Based in Norwich, Vermont, America s oldest flour company has grown from a regional staple to a brand known nationwide, not only for high-quality flours but for our passion in sharing the joy of baking. For more than 200 years, King Arthur Flour has contained absolutely no chemical additives, a commitment we stand by today. Through our products, our sister company The Baker s Catalogue, our many publications, and our educational programs, King Arthur Flour continues to strive toward its mission: To be a creative and profitable company that s a product, information, and education resource for, and inspiration to, bakers worldwide King Arthur Flour represents the very best of the American food scene: dedication to quality, terrific service, and a personal, family approach to everything they do. Cook s Illustrated

3 King Arthur Flour by the Numbers 75 Average number of times a King Arthur Flour mix is tested before it s ready to be sold. 140 Average number of items The Baker s Catalogue receives each month for testing. Number of pounds of King Arthur Flour sold in , ,233, , , , Number of bakers talking to one another, virtually, via King Arthur Flour s Baking Circle at bakingcircle.com. Number of King Arthur Flour employees in Number of King Arthur Flour employees in Percentage of female employee-owners at King Arthur Flour. Miles traveled for a three-hour class at the King Arthur Flour Baking Education Center (from Beirut, Lebanon for Pizza Perfected). 10,000 Number of students educated through the Life Skills Bread Baking Program each year. Number of calls and s handled each year by the King Arthur Flour Baker s Hotline. Average annual number of visitors to the Baker s Store at King Arthur Flour in Norwich, Vermont. King Arthur Flour Quick Facts King Arthur Flour conducts baking classes and free seminars around the country and has educated more than 1 million bakers! The company is the single largest educator of bakers in the world. King Arthur Flour has built a reputation as the resource for recipes, knowledge, education, and products for the home baking world. The company s ingredients and know-how have been used by nationally-recognized chefs, food personalities, and home bakers, including Julia Child, Martha Stewart, Graham Kerr, Peter Reinhart, Christopher Kimball, Rose Levy Beranbaum, Mary Ann Esposito, Maggie Glezer, James McGuire, and Lora Brody. Six million copies of The Baker s Catalogue are mailed out each year. It is the largest circulation catalogue for home bakers in the nation. The Web sites kingarthurflour.com and bakerscatalogue.com receive 3.6 million hits each month. Bakers from around the world turn to these sites for high-quality products and definitive answers to all their baking questions. King Arthur Flour produces the highest quality flour in America and is the third largest seller of flour in the country. The company once refused delivery of an entire trainload of 11 boxcars of wheat because it fell one-tenth of 1% below its stated standard for protein levels. High standards of quality apply to all King Arthur Flour recipes and to the company s unwavering dedication to baking education. No recipe from King Arthur Flour escapes testing and retesting in its kitchens in Norwich, Vermont. The Roundtable Newsletter has nearly 200,000 subscribers The King Arthur Flour Company is founded in Boston 1984 The company moves to Norwich, Vt The Baker s Catalogue 1992 and 200th Anniversary Cookbook are published 1991 The Baking Sheet begins publication The Baker s Store opens The company was founded in 1790 only months after George Washington was elected president. Family-owned and operated for more than 200 years, it has been an employee-owned company since Our headquarters, Camelot, is built Employee Stock Ownership Plan begins Our fulfillment center, Avalon, is built Our Bakery and Baking Education Center are built 2004 The Baker s Companion wins James Beard Award 2004 Company becomes 100% employee-owned The Cookie Companion is published King Arthur Flour Whole Grain Baking is published

4 Our Products 200 Years of Practice Makes Perfect Our Flours For over 200 years, King Arthur Flour has been a staple in the kitchens of home bakers. We use only the finest all-natural ingredients and never add bleach, bromate, or chemicals of any kind so you can count on every bag to be pure, natural and consistent in its performance: from season to season, and year to year. Eight of King Arthur s flours are available in grocery stores and specialty food stores nationwide: Unbleached All-Purpose Flour Unbleached Bread Flour Traditional Whole Wheat Flour White Whole Wheat Flour Unbleached Self-Rising Flour Select Artisan 100% Organic All-Purpose Flour 100% Organic Whole Wheat Flour 100% Organic White Whole Wheat Flour King Arthur brand of flour has a cult following: King Arthur costs more, but serious home bakers love it Milled to exacting specifications, it has a King Arthur offers a variety of flours for the professional baker, milled to the strictest standards in the industry and backed by unmatched technical support. All are packed under kosher supervision. higher protein content than most allpurpose flours, and it stays consistent bag-to-bag. This makes it a favorite of many serious home bakers. USA Today Just Like Scratch Our Mixes Our mixes are perfect for discerning bakers short on time but looking to try something new. We ve done the work for you in our test kitchens to ensure consistent, delicious results. Our mixes including all-natural and whole-grain scones, pancakes, muffins, breads, cakes, cookies, and more are available at The Baker s Store in Norwich and through The Baker s Catalogue, with a limited selection available in grocery stores and specialty food stores nationwide. If there s a mistake possible in baking, trust me, I will make it... But even I couldn t mess up King Arthur Flour s new whole-grain mixes. Andrea Clurfeld, food editor I feel about the King Arthur people the way so many cooks do about Cook s Illustrated magazine: what they say goes I know I ll be given just the right advice when I set out to make [their recipes] and I won t have a worry from start to finish. The New York Times Asbury Park Press Sir Galahad Flour for the Artisan Baker King Arthur Special Spring Patent Flour Sir Lancelot Hi-Gluten Flour 100% White Whole Wheat Flour Queen Guinevere Hi-Ratio Cake Flour Round Table Pastry Flour A full line of organic flours For more information about our bakery/food service flours, visit kingarthurflour.com/professional.

5 Our Businesses Products, Recipes & Inspiration The Baker s Catalogue and bakerscatalogue.com A Baker s Paradise The Baker s Store and King Arthur Bakery I am astounded at King Arthur Flour s performance. I warned my mom it was a few pennies more than our old standby but worth every cent. When she baked that first loaf using King Arthur Flour, she called me to vow she would never use another brand of flour again. D.H., West Chester, OH The Baker s Catalogue has been inspiring baking enthusiasts around the world since 1990, offering professional-quality baking equipment, ingredients, baking mixes, and fresh-baked items from our Norwich bakery. With top-notch photography, detailed product information, thoughtful and entertaining columns from Editor P.J. Hamel, and plenty of recipes, The Baker s Catalogue has received high praise from critics and customers alike. Find products from The Baker s Catalogue online at bakerscatalogue.com. Baker s Catalogue equivalent to a candy store for the home baker. The Kansas City Star The Baker s Store at our company headquarters in Norwich, Vermont, is a destination for the home baking enthusiast looking for both new and classic baking products, resources, and tools. Visitors are immersed in the world of home baking, assisted by our friendly and knowledgeable staff. Right next door is The King Arthur Bakery, headed by Certified Master Baker Jeffrey Hamelman. The King Arthur Bakery is open and baking every day, supplying fresh-baked pastries and breads to The Baker s Store, local grocery stores and restaurants, and to our customers through The Baker s Catalogue. King Arthur seemingly offers something for everyone. People who love the magic that begins when flour, yeast, salt, and water are combined, from novices to children to professional bakers, flock to visit King Arthur. Albany Times-Union

6 Baking Education Your Premier Baking Resource We re passionate about baking.we re passionate about our company. It s only natural that we want to share that passion with the world. For bakers at any level looking to improve their skills, we offer a variety of classes and demonstrations in Norwich, online, and across the country; cookbooks and DVDs sure to inform and inspire; and help from friendly experts online and by telephone. Classes/Demonstrations There should be some warnings published regarding King Arthur Flour s insidious methods of entrapment. First, they offer an excellent, consistent, high-quality product. Then they give you a couple of free baking demonstrations and some free recipes that are easy to follow and actually work. Add in free telephone and baker s help lines, and you re soon hooked. That s how they got me. I see no hope for rehabilitation in the near future. I suspect I m hooked on baking for life. J.V., Port Henry, New York King Arthur Flour Baking Education Center, Norwich, Vermont classes for kids through professionals National Baking Classes traveling nationwide to spread the joy of baking Life Skills Bread Baking Program visiting middle schools to teach baking and community service Online Classes learn tips and tricks from the comfort and convenience of your home A road show staged by the Vermont-based flour company and led by (a) national baking instructor who showed how to mix wisdom with well-placed wit to keep all that technical talk clear, focused and ingrained in students' memories. Asbury Park Press Good Works Books/Newsletter King Arthur Flour Whole Grain Baking The King Arthur Flour Cookie Companion The King Arthur Flour Baker s Companion Named the 2004 KitchenAid Cookbook of the Year by the James Beard Foundation The King Arthur Flour 200th Anniversary Cookbook The Baking Sheet bi-monthly baking newsletter On the Web Find general company information at kingarthurflour.com. Shop online and sign up for our free e-newsletter, The Round Table, at bakerscatalogue.com. Chat with other passionate bakers in The Baking Circle at bakingcircle.com. At King Arthur Flour, we like to share with the world not just our passion, but our compassion. From providing meal ingredients and fresh-baked treats to our local shelters, to sending aid to hurricane-ravaged states; from teaching Dominicans to bake in their volunteer-built clay ovens, to feeding the hungry nationwide through regular donations to S.O.S. (Share Our Strength), we re always looking for ways to help make the world a better place. It s a commitment we make to ourselves, our communities, and generations to come.