Building Social Media Success. Gaining referrals and revenues in the digitized world

Size: px
Start display at page:

Download "Building Social Media Success. Gaining referrals and revenues in the digitized world"

Transcription

1 Building Social Media Success Gaining referrals and revenues in the digitized world

2 INTRODUCTION: Marketing Where the Customer Talks Back Imagination is a powerful thing. Michael Chrisman of Bookbinders Workshop wants you to touch his fine leathers. Micha Foster of Sugaree s Bakery wants you to taste her delicious cakes. Both operate small businesses from a single location, but they have attracted customers from all over the United States who have never set foot in their establishments. Both businesses are also thriving in a still-tough economy. A bookbinder and a baker. What is their secret? Smart social media marketing strategies using Facebook programs and templates from Constant Contact. They did it without having any programming or other technical computer knowledge, and they did it for very little money; (see case studies for additional information). Most small businesses say they re using social media because everybody else is. If you ask small businesses their major marketing issue, it s I need more customers. The second answer is, I need customers to refer me. Social media is different from traditional marketing because the customer talks back to you, says Mark Schmulen, general manager of social media at Constant Contact. Most small businesses say they re using it because everybody else is. If you ask small businesses their major marketing issue, it s I need more customers. The second answer is, I need customers to refer me. Well, number two is the solution to number one the best source for new customers is word-of-mouth. Social media is just word-of-mouth digitized. Creating Word-of-Mouth This is nothing new, says Schmulen. Word-of-mouth and repeat customers have been around since the beginning of commerce. What is really new, he says, is that we have the ability to create that word-of-mouth. And social channels are helping us discover and share information like never before. Smart marketers today are figuring out how to harness that word of mouth and make it work for them, he says. For the first time in history, we aren t BUILDING SOCIAL MEDIA SUCCESS CONSTANT CONTACT

3 just hoping; we re inspiring and compelling people to talk to their friends through social channels. Glen Gilmore, an attorney who teaches social media in the mini-mba program at Rutgers University and is the author of Social Media Law for Business, agrees. Social media has great opportunity for small business, he says. Most small business owners are passionate about what they do, and social media is all about sharing your passion. Most small business owners are passionate about what they do, and social media is all about sharing your passion. Plan Your Social Media Campaign Facebook is your focus; that s where you will find everyone or, rather, where you will enable them to find you. But just putting up a page isn t enough. That s like having a brochure living in cyberspace. A study by SMB Group, a consulting firm in Northborough, Massachusetts, found that the percentage of small businesses using social media rose from 53 percent in 2011 to 58 percent in 2012, but that only 28 percent of them are using it strategically. Just being there is no longer enough. Today, you need a plan. Here are some elements worth considering: Put up valuable, interesting content. Whatever your business, show your expertise, the quality of your product or service, and that you can provide useful information that visitors won t find elsewhere. That includes high-quality photographs and even video. Social media gives you presentation opportunities not available in print use them. Small businesses often underestimate their ability to connect, says Gilmore. If you share good content about what you do, people will find you. For example, if you have a hardware store or appliance repair company, you might talk about steps homeowners can take in the spring to make sure everything is in good working order. That s something every homeowner wants to read, and it may get you new customers. BUILDING SOCIAL MEDIA SUCCESS CONSTANT CONTACT

4 Give visitors an incentive to respond. Include a coupon or other offer that entices the visitor to do business with you. That, in addition to the content you provide, increases the likelihood of response, of leaving a comment, and of passing your offer along to someone else. This is what Schmulen calls putting cheese in the trap. Your primary objective, he says, is to build an audience, and most small businesses start out with only a small group of fans and followers. First you get fans, he says. Then you turn fans into customers. Maybe it s a coupon; maybe it s a downloadable brochure. If it really resonates, they will share it with their friends. Whatever the incentive, it needs to be front and center. The mistake too many companies make, says Schmulen, is to ask visitors to do nothing, or to do too much. You want one very clear call to action per impression. Spread the word. Constant Contact s Social Campaigns tool lets you install it on your Facebook page. If you build it, and then tell everyone about it everywhere, they will come, says Schmulen. You need to leverage every communication channel that you have. A small business might have 200 contacts on Facebook but more than 2,000 on . Write to your contacts, and invite them to like you on Facebook. That, he explains, will build traffic and approximately 30 percent of people who participate in the offer share it with their friends. Stick to your timetable. Most social campaigns are set to run for 10 to 14 days, but the majority of responses are within the first 24 hours. Make sure you are ready to respond before the campaign turns on. Once it does, a delay can be costly. Learn your lessons. Now that everything is digitized, we can scale it and track it, says Schmulen. Marketing is a science; if you re not measuring, you re not marketing. Measure, and you can see how well you are meeting your goal. You need to leverage every communication channel that you have. A small business might have 200 contacts on Facebook but more than 2,000 on . Write to your contacts, and invite them to like you on Facebook. BUILDING SOCIAL MEDIA SUCCESS CONSTANT CONTACT

5 That includes responding to comments about your If you re a trusted source, product or service, not all of which may be positive. people will find you, says Claudia Townsend, an assistant professor of marketing Gilmore, and they will at the University of Miami s School of Business want to stay connected. Administration, says the two-way street of social media can have both positive and negative effects. As soon as You can make that happen you get customer input, they become part of the brand by continually refreshing narrative, she says. If someone has a bad experience, your page with new, they may post something on Facebook or elsewhere. useful content and But, she adds, post-consumption feedback, good or bad, additional offers. is still an opportunity. Marketers really need to listen and respond to what the customer is saying, she says. If you do that successfully, she notes, you can turn a negative into a positive, giving a valuable boost to your company s reputation. Stay connected. As your campaign goes along, you re going to get more new people to like you on Facebook, says Schmulen. Connecting with people is so powerful because you re getting permission to communicate with them, to reach them inside their box. This builds the power of your connection, he explains. is a great place to get your message read; social media is a great place to get it spread. Most important, you can t just run a social campaign once. Each time, you will learn more, and you will increase the success of the campaigns that come after it. If you re a trusted source, people will find you, says Gilmore, and they will want to stay connected. You can make that happen by continually refreshing your page with new, useful content and additional offers. You have to realize that you re not just sharing streams of information; you re creating opportunities for a conversation. Listening to comments or questions is important. They can provide data that will give you a competitive edge. Social media marketing is not just an experiment, says Schmulen. It s not a best practice for everybody out there. Constant Contact was the first tool to democratize marketing. I like to think that s what we re doing in social media: and running great campaigns that get really good results.. BUILDING SOCIAL MEDIA SUCCESS CONSTANT CONTACT

6 CASE STUDY: Sugaree s Bakery: Old-Fashioned Goodies, New Marketing Sugaree s Bakery, a New Albany, Mississippi-based purveyor of old-fashioned Southern layer cakes, is a small-batch operation that has developed a national customer base with thousands of contacts through social media. What s the secret recipe? Digital marketing is building our business, says Micha Foster, marketing manager of the company, which has 18 employees and a little more than $1 million in sales. When I took over marketing in January 2012, I wanted to expand our Facebook presence because I knew it could drive sales. Generating fans and likes Sugaree s was already using Constant Contact for its Mtarketing, so it was a simple matter to expand that relationship and develop an active social marketing program through Facebook. Foster began by launching Facebook ads for Sugaree s, which, she notes, are much less expensive than print ads. Then, inspired by Facebook couponing done by other companies, she ran a promotion using Constant Contact s Social Campaigns tool in February, April, and June that offered visitors 20 percent off their first online order. It was accompanied by mouth-watering photographs of the bakery s cakes. Foster s first order came in an hour after the campaign went live. In the first four days, Sugaree s netted more than 200 new fans; that number reached 600 by the end of the month. Then from August through December she ran a contest to win a free cake. The real winner was Sugaree s, with 745 new contacts and more than 300 comments from contest entrants. Now, with her market s appetite whetted, Foster doesn t have to give away cakes, and just a $10-off-shipping offer generates 1,400 likes. At least 50 percent of Sugaree s mail order business is gifts, providing significant word-of-mouth benefit and increasing the company s fan base and helping the number of contacts grow. In a year, the number of Facebook friends has grown from just over 2,000 to nearly 13,000. What really impresses Foster is the BUILDING SOCIAL MEDIA SUCCESS CONSTANT CONTACT

7 number of comments she receives about how much customers love the cakes. The most common request we get, she says with a laugh, is for us to open a store near where they live. CASE STUDY: Bookbinders Workshop: Material Success After 30 years of working as a bookbinder a cottage industry, literally, in which about 75 percent of the people in it work from their home Michael Chrisman realized that there was more money to be made selling materials to other bookbinders than in binding books himself. Moreover, the rise of social media has made it possible for him to do so in ways that are strategic yet simple, sophisticated yet inexpensive. Chrisman s company, Bookbinders Workshop, is located in Garden City, New York. With seven employees and annual sales of $400,000 to $500,000, it also operates two warehouses in Atlanta and Blue Hill, Maine. Customers for its exclusive lines of leathers, handmade papers, and supplies are looking for the best materials available. More than 50 percent of Chrisman s business is repeat orders, and word of mouth is critical in an industry so small. Getting the word out Chrisman learned that the key to growth was not how to tell his story but how to tell it to the most people possible. I launched a Facebook page in early 2012 and told my friends about it, he says. That got me up to 51 fans. I wasn t impressed. Then he discovered Constant Contact s Social Campaigns tool. Our education resources have always helped differentiate us from the competition, he says, so I wanted to promote that. He offered any customer who bought at least $300 worth of leather and supplies a free hardcover volume on bookbinding. Chrisman was already a Constant Contact Marketing customer, so he sent out an announcement about the campaign, but he also promoted it through Simple Share. Word spread, orders came in, and soon he had 600 new fans and $15,000 in new revenue. BUILDING SOCIAL MEDIA SUCCESS CONSTANT CONTACT

8 Today, he has nearly 7,000 fans on Facebook, and his business has spread beyond bookbinders to violin makers, shoe makers, furniture makers, jewelry box makers, and other crafts businesses. Constant Contact s 14-day calendar for social campaigns really works for me, says Chrisman. It shows me, step-by-step, how to engage my customers, how to keep the conversation going, how to follow up. Not everyone buys from us, but they may mention us, and in an industry as small as ours that s what you need. I visit my competition s websites at least once a week to see what they are doing and be sure that what I am offering is as good or better. So far, we re hitting that mark, and we re growing every quarter. Engage on a Deeper Level Constant Contact wrote the book on Engagement Marketing the new marketing success formula that helps small organizations create and grow customer relationships in today s socially connected world. Through its unique combination of online marketing tools and free personalized coaching, Constant Contact helps small businesses, associations, and nonprofits connect and engage with their next great customer, client, or member. Constant Contact s leading marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys supported by free KnowHow, personalized coaching, and award-winning product support can help any small business find new customers, drive repeat business, and generate referrals. Today, more than half a million customers worldwide trust Constant Contact to help them drive success. Learn more about how Constant Contact can help you maximize your online marketing efforts. Sign up for your free trail today! BUILDING SOCIAL MEDIA SUCCESS CONSTANT CONTACT

12 Awesome Facebook Marketing Campaigns

12 Awesome Facebook Marketing Campaigns 12 Awesome Facebook Marketing Campaigns How small businesses use Facebook to get big results 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Many businesses are

More information

Developing a Step-by-Step Email Marketing Campaign. Email still gives you the biggest marketing bang for the smallest buck

Developing a Step-by-Step Email Marketing Campaign. Email still gives you the biggest marketing bang for the smallest buck Developing a Step-by-Step Email Marketing Campaign Email still gives you the biggest marketing bang for the smallest buck INTRODUCTION: A Valuable Marketing Tool You Already Use Wouldn t it be wonderful

More information

No Email List? No Problem.

No Email List? No Problem. No Email List? No Problem. How I Got Booked Solid With Clients In 6 Months Using These 5 Strategies Every Day. by Jason Billows 2014 Jason Billows Inc. JasonBillows.com 1 About Me. Let me tell you why

More information

e M a r k e t S e r v i c e s m a k e s i t e a s i e r f o r y o u t o u s e e l e c t r o n i c m a r k e t p l a c e s f o r i n t e r n a t i o n a l b u s i n e s s E-BUSINESS MARKETING e Business

More information

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

Email Marketing For Small Business. How Email Marketing Can Bring In More Customers And Boost Your Profits

Email Marketing For Small Business. How Email Marketing Can Bring In More Customers And Boost Your Profits Email Marketing For Small Business How Email Marketing Can Bring In More Customers And Boost Your Profits Introduction If you are a small business owner then you will already know that competition for

More information

Grow Your Business with Email and Social Media

Grow Your Business with Email and Social Media Grow Your Business with Email and Social Media Simple Marketing Strategies for Small Businesses and Nonprofits Constant Contact 2015 Welcome Rebecca Esparza, MBA Authorized Local Expert, Constant Contact

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Mastering Marketing Questions & Answers

Mastering Marketing Questions & Answers Mastering Marketing Questions & Answers Advertising Q: How do you feel about television advertising for your studio? A:(Farrah) I ve seen a couple of people who have done some fun commercials, but I m

More information

AIA Michigan s Social Media Marketing Course

AIA Michigan s Social Media Marketing Course AIA Michigan s Social Media Marketing Course Welcome to the AIA Michigan s Social Media Marketing Course You are now officially on your way to getting a strong foundation of how you can market your business

More information

Copyright (c) 2015 Christopher Small and The Art of Lawyering. All rights reserved.

Copyright (c) 2015 Christopher Small and The Art of Lawyering. All rights reserved. Copyright (c) 2015 Christopher Small and The Art of Lawyering. All rights reserved. 1 In this special report, I ll be sharing with you the ten biggest mistakes that lawyers make when marketing their law

More information

Small Business Success Toolkit. From the leader in online marketing tools & coaching for small businesses.

Small Business Success Toolkit. From the leader in online marketing tools & coaching for small businesses. Small Business Success Toolkit From the leader in online marketing tools & coaching for small businesses. What is the Small Business Success Toolkit? This toolkit was inspired by Small Business Saturday.

More information

CONTENT MARKETING AND SEO

CONTENT MARKETING AND SEO CONTENT MARKETING AND SEO How to Use Content Marketing and SEO to Reach Customers and Business Goals What do you consider the most essential ingredient for your business s marketing success? In today s

More information

Take Online Lead Generation to the Next Level

Take Online Lead Generation to the Next Level Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing

More information

If you re a business owner looking for information on the cost of developing your own

If you re a business owner looking for information on the cost of developing your own What Does a Website Cost? This is a question that we field all day, every day. If you re a business owner looking for information on the cost of developing your own site (either using a service, or hiring

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

The Art & Science of Buyer Personas

The Art & Science of Buyer Personas The Art & Science of Buyer Personas What is a buyer persona? is a question we often field at D Custom. Buyer persona development is shaping the future of content marketing today. However, many CMOs and

More information

27 Killer Facebook Post Ideas for Small Business Owners

27 Killer Facebook Post Ideas for Small Business Owners 27 Killer Facebook Post Ideas for Small Business Owners PUBLISHED BY: Boom! Social 3750 Gunn Highway, Suite 201 Tampa, Florida 33618 Copyright 2015 Boom! Social Media Marketing LLC All rights reserved.

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

The 6 Step Customer Advocate Marketing Handbook

The 6 Step Customer Advocate Marketing Handbook The 6 Step Customer Advocate Marketing Handbook How to Motivate and Scale Advocates to Grow Your Business I THIS BRAND How to Motivate and Scale Advocates to Grow Your Business Intro: Part 1: Why Powering

More information

A conversation with Scott Chappell, CMO, Sessions Online Schools of Art and Design

A conversation with Scott Chappell, CMO, Sessions Online Schools of Art and Design A conversation with Scott Chappell, CMO, Sessions Online Schools of Interviewed by: Steven Groves, StevenGroves.com Guy R. Powell, DemandROMI Can you talk to us a little bit about Sessions and what Sessions

More information

We are here to help you...

We are here to help you... We are here to help you... Hi Scott Wilson here the Founder of Digital Influence. I just wanted to say thanks for taking the time to read this short report. As a business owner that has been lucky enough

More information

Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com

Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com Do you ever have the feeling that there is something that other people know about making money online that

More information

Marketing. Marketing Your Business. The Ground Work

Marketing. Marketing Your Business. The Ground Work Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business

More information

Business Mastery: Smart Strategies Every Business Owner Needs to Promote, Protect and Prosper

Business Mastery: Smart Strategies Every Business Owner Needs to Promote, Protect and Prosper Business Mastery: Smart Strategies Every Business Owner Needs to Promote, Protect and Prosper Susan Wilson Solovic Sponsored by: AT&T 2012 Susan Wilson Solovic, all rights reserved Business Mastery: Smart

More information

6 Low Cost Customer Retention Activities You Should Be Doing

6 Low Cost Customer Retention Activities You Should Be Doing 6 Low Cost Customer Retention Activities You Should Be Doing w w w. u n i v e r s a l f u n d i n g. c o m 1-800- 8 5 6-7 0 1 4 With so much recession-recovery advice out there, it is easy to get confused

More information

SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance

SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance SOCIAL LISTENING AND KPI MEASUREMENT Key Tips for Brands to Drive Their Social Media Performance With social media marketing, the power is derived from being able to directly communicate with consumers

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services

7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services 7 Things Your Competitors Can Teach You about Marketing Your Cloud Backup Services Have you looked at how your competitors are going to market? Outlined below are 7 things that your competitors are doing

More information

It is clear the postal mail is still very relevant in today's marketing environment.

It is clear the postal mail is still very relevant in today's marketing environment. Email and Mobile Digital channels have many strengths, but they also have weaknesses. For example, many companies routinely send out emails as a part of their marketing campaigns. But people receive hundreds

More information

Overcoming Your Content Marketing Challenges

Overcoming Your Content Marketing Challenges Overcoming Your Content Marketing Challenges How to create great content your readers will share. 2012 Copyright Constant Contact, Inc. 13-3660 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING Engage your readers

More information

Search Engine Optimization 101

Search Engine Optimization 101 Search Engine Optimization 101 Search Engine Optimization 101 Search Engine Optimization (SEO) is the process of maximizing opportunities, both on your website and off, to move your site higher in organic

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

www.appsbar.com How to Create an App For millions of people, there isn t an app for that By Scott Hirsch Founder appsbar.com

www.appsbar.com How to Create an App For millions of people, there isn t an app for that By Scott Hirsch Founder appsbar.com www.appsbar.com How to Create an App For millions of people, there isn t an app for that By Scott Hirsch Founder appsbar.com July 10, 2012 Contents Introduction: 1 App Problems: 1 Tools for Creation: 2

More information

The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them

The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them www.basicbananas.com BASICBANANAS Ph:+611300691883 ABN43239027805 POBox502,Narrabeen,NSW2101,Sydney,Australia The 7 Biggest

More information

Planning a Successful Facebook Fan Promotion

Planning a Successful Facebook Fan Promotion Planning a Successful Facebook Fan Promotion 10 things you need to do to make your campaign a success 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business What is

More information

Two Keys to Marketing: Success: Cold Calling & Prospecting

Two Keys to Marketing: Success: Cold Calling & Prospecting experience. insight. impact. Two Keys to Marketing: Success: Cold Calling & Prospecting This article appeared in OHR Tracker, Summer 1999. Author: Carolyn Merriman, president Warming Up to Cold Calling

More information

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

Email Marketing Now let s get started on probably the most important part probably it is the most important part of this system and that s building your e-mail list. The money is in the list, the money

More information

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP... The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process

More information

Fill Your Sales Pipeline With Business That You Don t Have to Work For

Fill Your Sales Pipeline With Business That You Don t Have to Work For Sparta Success Systems Presents: Turn Your Website Into A Lead Generation Machine! Fill Your Sales Pipeline With Business That You Don t Have to Work For 508-243-6257 www.spartasuccess.com http://activerain.com/blogs/spartasuccess

More information

A Recipe for Success

A Recipe for Success A Recipe for Success Real-life campaign examples from restaurants that are cooking with Constant Contact 2012 Copyright Constant Contact, Inc. 12-3264 Simplifying your online marketing dish Let s face

More information

The Greatest Strategy. For Social Media Marketing

The Greatest Strategy. For Social Media Marketing The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12

More information

The six key marketing challenges facing recruitment firms today

The six key marketing challenges facing recruitment firms today The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy

More information

100 Digital Assets Strategy

100 Digital Assets Strategy 100 Digital Assets Strategy Providing Online Content Building Relationships Description of Digital Assets Step-by-Step Process for Building a Digital Asset Library Best Practices for Delivering Digital

More information

Derek What Is Authentic List Building?

Derek What Is Authentic List Building? How to Build a Super-Responsive Email List of Qualified Prospects that Continually Buy Your Products Using Authentic List Building Techniques That Work (all in a matter of weeks ) Derek What Is Authentic

More information

Small Business. Online Success. Google offers insights and tools to help your business grow.

Small Business. Online Success. Google offers insights and tools to help your business grow. Small Business. Online Success. Google offers insights and tools to help your business grow. Contents Introduction 5 The basics: Get online 6 Ready-made sites 6 Google Sites 7 The next step: Attract and

More information

Entrepreneur Systems: Business Systems Development Tool

Entrepreneur Systems: Business Systems Development Tool Creating Your Follow Up System Create an 8 series autoresponder sequence for a prospect Create a 6 series autoresponder sequence for one of your products or services Create a content template for a newsletter

More information

My 12 Top Tips for Marketing Your Law Firm

My 12 Top Tips for Marketing Your Law Firm My 12 Top Tips for Marketing Your Law Firm With more than 1 million attorneys in the U.S. and approximately 45,000 individuals graduating from law schools every year, law firm marketing isn t an option.

More information

How to Use Social Media for Business

How to Use Social Media for Business How to Use Social Media for Business 1 Social media for businesses Social media has changed the way the world communicates, creating real time interconnectivity between people, businesses, and geographies.

More information

7 Insider Secrets For Selecting the Perfect Web Designer For Your Next Project. By Bruce Spiher & Tarun Gehani

7 Insider Secrets For Selecting the Perfect Web Designer For Your Next Project. By Bruce Spiher & Tarun Gehani 7 Insider Secrets For Selecting the Perfect Web Designer For Your Next Project By Bruce Spiher & Tarun Gehani Table of Contents Introduction Page 3 Secret #1 Be clear what you want before you contact a

More information

11 Things You Should Know About Influencer Marketing

11 Things You Should Know About Influencer Marketing 11 Things You Should Know About Influencer Marketing Table of Contents 1 2 Introduction Influencer Programs Must Have Clear Goals 13 15 Niche Influencers Often Create the Most Engagement Authentic Content

More information

23 Ways to Sell More Using Social Media Marketing

23 Ways to Sell More Using Social Media Marketing 23 Ways to Sell More Using Social Media Marketing 1. Be visible Don't just tweet/post once or twice and think your job is done. Get online and speak to people. Network and let your target market get to

More information

Email #1 Subject: The Most Effective Online Marketing Tool in the World. It s not Facebook, Twitter, Pinterest, or face- to- face networking.

Email #1 Subject: The Most Effective Online Marketing Tool in the World. It s not Facebook, Twitter, Pinterest, or face- to- face networking. Email #1 Subject: The Most Effective Online Marketing Tool in the World Want to know the marketing technique that has made the biggest difference in my business over the last five years? It s not Facebook,

More information

45 Ways to Grow Your Business with Transcribed Content

45 Ways to Grow Your Business with Transcribed Content 45 Ways to Grow Your Business with Transcribed Content You work hard to create your audio and video content, but did you know that there is something very simple you can do to help maximize your content

More information

Introduction Email Marketing: Online Marketing:

Introduction Email Marketing: Online Marketing: Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction

More information

Top 10 best practices that savvy marketers know about

Top 10 best practices that savvy marketers know about Top 10 best practices that savvy marketers know about Includes your three FREE bonus exercises courtesy of Sherry Prescott-Willis, author, Market This! www.marketthisbook.com Top 10 best practices that

More information

Scripts for Recruiters

Scripts for Recruiters Scripts for Recruiters Companion Script Guide for The New Recruiters Tool Kit www.greatrecruitertraining.com Copyright 2010 Scott Love 1 How to Use This Guide Use this companion script guide while watching

More information

TABLE OF CONTENTS. Why Email Marketing? Growing Your Subscribers. Email Content Ideas. Email Best Practices. Conclusion

TABLE OF CONTENTS. Why Email Marketing? Growing Your Subscribers. Email Content Ideas. Email Best Practices. Conclusion Growing Your Business with Email Marketing TABLE OF CONTENTS Why Email Marketing? Growing Your Subscribers Email Content Ideas Email Best Practices Conclusion 1 6 10 15 18 WHY EMAIL MARKETING? Email marketing

More information

The Evolution of Social Media Marketing: 9 trends to know now.

The Evolution of Social Media Marketing: 9 trends to know now. The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies

More information

YOUR REPUTATION IS AT RISK! REPUTATION MANAGEMENT BECAUSE YOUR REPUTATION IS AT RISK! 727 479-2991. 0 P a g e

YOUR REPUTATION IS AT RISK! REPUTATION MANAGEMENT BECAUSE YOUR REPUTATION IS AT RISK! 727 479-2991. 0 P a g e 0 P a g e BECAUSE YOUR REPUTATION IS AT RISK! YOUR REPUTATION IS AT RISK! REPUTATION MANAGEMENT 727 479-2991 1 P a g e Table of Contents Online Reputation Management... 2 What is online reputation management?...

More information

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now

More information

Photography by Nick Judy TECHNOLOGY GETTING RESULTS. Astonish exec shares lessons learned from working with hundreds of agency customers

Photography by Nick Judy TECHNOLOGY GETTING RESULTS. Astonish exec shares lessons learned from working with hundreds of agency customers Photography by Nick Judy TECHNOLOGY GETTING RESULTS Astonish exec shares lessons learned from working with hundreds of agency customers By Nancy Doucette Above, Adam DeGraide, CEO and Founder of Astonish,

More information

5 Video Marketing Ideas with Exceptional ROI. Marcus Seeger. Video Profit Strategist

5 Video Marketing Ideas with Exceptional ROI. Marcus Seeger. Video Profit Strategist 5 Video Marketing Ideas with Exceptional ROI Marcus Seeger Video Profit Strategist Introduction Without a doubt, video marketing has come of age. A website or marketing campaign that does not utilize the

More information

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO

More information

How We Generate Leads Online Part 1 Workbook

How We Generate Leads Online Part 1 Workbook How We Generate Leads Online Part 1 Workbook Lead Generation What type of article tends to attract reader attention bringing you more traffic and more eyeballs to your page? Which articles convert bringing

More information

HOW TO USE DATA VISUALIZATION TO WIN OVER YOUR AUDIENCE

HOW TO USE DATA VISUALIZATION TO WIN OVER YOUR AUDIENCE HOW TO USE DATA VISUALIZATION TO WIN OVER YOUR AUDIENCE + TABLE OF CONTENTS HOW DATA SUPPORTS YOUR MESSAGE 1 Benefits of Data Visualization WHEN TO USE DATA VISUALIZATION HOW TO FIND THE STORY IN YOUR

More information

Influencer Marketing Success Stories

Influencer Marketing Success Stories This document was downloaded by: kims@marketingprofs.com Republishing or redistribution is prohibited. Influencer Marketing Success Stories How 13 companies are activating advocates and influencers to

More information

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT 8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT Contents Measuring the Success of Your Mobile App...01 1. Users...04 2. Session Length...07 3. Session Interval...12 4. Time in App...15 5. Acquisitions...18

More information

Simple, All-In-One Marketing Platform For Local Businesses

Simple, All-In-One Marketing Platform For Local Businesses LocalSearchDrs. makes local online marketing Simple, Effective & Affordable Request A Free Demo Why is email so important? It s ubiquitous There are nearly 145 billion emails sent every day around the

More information

Defining Social Media. 7 Golden Rules to Successful Social Media in Business

Defining Social Media. 7 Golden Rules to Successful Social Media in Business Defining Social Media Social media isn t just a handful of social networks, it s anywhere on the web where you can interact and share your thoughts with others, ie most of the internet. It s also not stand

More information

A REAL PASSION FOR MARKETING

A REAL PASSION FOR MARKETING A REAL PASSION FOR MARKETING Accelerating YOUR Clients Business Growth Through Online Marketing CONTACT ww w.luv4marketing.com info@ luv4marketing.com UK - +44 (0) 1949 833014 US - +1 (702) 439 0025 INDEX

More information

@amyporterfield #FBlistbuilding 2013 Amy Porterfield, Inc.

@amyporterfield #FBlistbuilding 2013 Amy Porterfield, Inc. @amyporterfield #FBlistbuilding 2013 Amy Porterfield, Inc. bit.ly/fbworksheet Have you made list building a core priority in your business? CONFESSION TIME Here s What You ll Learn Setting Priorities:

More information

Web Success For Your Business

Web Success For Your Business Graham Jones Internet Psychologist Web Success For Your Business How a completely new online strategy will boost your business Contents Introduction...3 Assessing the opportunity...4 It s different online...5

More information

MARKETING. The right technology can help your business increase sales by increasing consumer awareness.

MARKETING. The right technology can help your business increase sales by increasing consumer awareness. BIG IDEAS FOR Small business: MARKETING The right technology can help your business increase sales by increasing consumer awareness. 02 To make every marketing dollar count, consider: Small business drives

More information

CRAFTING CONTENT TO BUYER STAGE TO INCREASE SOCIAL ROI

CRAFTING CONTENT TO BUYER STAGE TO INCREASE SOCIAL ROI CRAFTING CONTENT TO BUYER STAGE TO INCREASE SOCIAL ROI W hen it comes to social media, some businesses assume that posting content is the end goal, and having something posted every day, or multiple times

More information

Bernardus. adventures in SEO land

Bernardus. adventures in SEO land Bernardus adventures in SEO land adventures in SEO land Page 2 of 7 the most asked question of my life? Why would anyone attend a SEO seminar? Just search for SEO tip and Google will return over 74 million

More information

Why Your Job Search Isn t Working

Why Your Job Search Isn t Working Why Your Job Search Isn t Working 6 mistakes you re probably making and how to fix them I t s easy to think that your lack of success in finding a new job has nothing to do with you. After all, this is

More information

Basic Sales Training

Basic Sales Training Basic Sales Training Basic sales training for people new to sales, and self employed and small business owners that sell products and services. This free sales training program from www.sales-training-sales-tips.com

More information

Maximizing Special Event Marketing. Presented by Klamath County Chamber of Commerce and The Ross Ragland Theater

Maximizing Special Event Marketing. Presented by Klamath County Chamber of Commerce and The Ross Ragland Theater Maximizing Special Event Marketing Presented by Klamath County Chamber of Commerce and The Ross Ragland Theater According to the Dictionary of Marketing Terms, marketing is: "the process of planning and

More information

How to Attract Attention to Your Brand

How to Attract Attention to Your Brand How to Attract Attention to Your Brand In marketing, your goal is to attract and stay top of mind with a wide audience of good prospects. After all, if you aren t, someone else is (Hint: Your competitor).

More information

AN INTRODUCTION TO PINTEREST FOR BUSINESS.

AN INTRODUCTION TO PINTEREST FOR BUSINESS. AN INTRODUCTION TO PINTEREST FOR BUSINESS. A setup and strategy guide for marketers. A publication of 2 CONTENTS. 04 10 Why Use Pinterest? How to Create a Pinterest Business Account 15 15 Pinterest for

More information

Introduction to Using Video to Grow Your Dental Practice

Introduction to Using Video to Grow Your Dental Practice Dental Practice Marketing Guide Introduction to Using Video to Grow Your Dental Practice By Vincent Messina CEO/Founder Otimo Sales and Marketing Hey there! Use video grow your dental practice Welcome

More information

The #1 Online Training System For Retailers

The #1 Online Training System For Retailers The #1 Online Training System For Retailers Increase Sales Improve Customer Loyalty Increase Staff Retention Improve Store Performance www.graffretail.tv Sustainable Retail Training with Proven Results

More information

SUCCESS FACTORS IN SELECTING THE RIGHT TICKETING SYSTEM

SUCCESS FACTORS IN SELECTING THE RIGHT TICKETING SYSTEM 10 SUCCESS FACTORS IN SELECTING THE RIGHT TICKETING SYSTEM What You Need to Know THE NEXT DIMENSION IN TICKETING SOLUTIONS SERVICES SUPPORT STRATEGY YOU VE BEEN CHARGED WITH FINDING A NEW TICKETING SOLUTION

More information

6 Social Media Tips for Property Management Companies

6 Social Media Tips for Property Management Companies 6 Social Media Tips for Property Management Companies Social Media Social networks offer a wealth of promotional opportunities, but it s up to you to harness them. Want to improve communication, increase

More information

Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact

Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact Email Marketing from Constant Contact Email Marketing for Website Owners: How to turn Clicks into Customers Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-899-3704 How

More information

Ask the Customer Experience Experts

Ask the Customer Experience Experts 1 Ask the Customer Experience Experts How the sum of all experiences impacts the bottom line How would you define customer experience? Is it the same as customer service? Does it refer to an interaction

More information

FEBRUARY 2013 IN THIS EDITION

FEBRUARY 2013 IN THIS EDITION Hi there, Where is your online marketing heading for 2013? This month our customer conference call was tasked with helping customers answer this rather involved question. Over the next 11 months you can

More information

Internet Marketing for Local Businesses Online

Internet Marketing for Local Businesses Online Dear Business Owner, I know you get calls from all sorts of media outlets and organizations looking to get a piece of your advertising budget. Today I am not pitching you anything. I would just like to

More information

10 Social Media Tips for Your Dental Practice

10 Social Media Tips for Your Dental Practice 10 Social Media Tips for Your Dental Practice Social Media 44% of Internet users are look for doctors and other healthcare providers when they search for health information online. Business professionals

More information

Get Found. Sell More Homes.

Get Found. Sell More Homes. Get Found. Sell More Homes. We generate qualified buyer and seller leads and help you nurture them. Union Street Media: No other company offers the combination of individual attention and real estate Internet

More information

How healthy is your business?

How healthy is your business? How healthy is your business? Five Steps for Getting and Retaining Customers in the Fitness, Health and Wellness Industry + Plus, How to determine if a Customer Feedback Management (CFM) Program is right

More information

Email + Social = Success

Email + Social = Success How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have

More information

Leadership, Attitude, Performance...making learning pay!

Leadership, Attitude, Performance...making learning pay! AP Leadership, Attitude, Performance...making learning pay! Customer Relations LAP 2 Performance Indicator: CR:016 Know When to Hold Em Nature of Customer Relationship Management Built to last Keep em

More information

The 4 Ways You Can. When A Realtor Can t Do The Job

The 4 Ways You Can. When A Realtor Can t Do The Job The 4 Ways You Can Sell Your Home When A Realtor Can t Do The Job Table Of Contents: 1. Selling Your Home Fast. 2. Home Selling Guidelines 3. Is It A Good Idea To Sell The Home Yourself? 4. Marketing Your

More information

Web content provided for Blue Square Design see www.blue-square.com.au. Home Page

Web content provided for Blue Square Design see www.blue-square.com.au. Home Page Web content provided for Blue Square Design see www.blue-square.com.au Home Page We help your business make new friends When you harness the skills of a graphic and web design studio, there s a certain

More information