Personalization is a hot topic among digital marketers
|
|
- Alyson Moore
- 7 years ago
- Views:
Transcription
1
2 Personalization is a hot topic among digital marketers today and for good reason. Customers are bombarded by far more marketing messages than ever before across a broader breadth of channels. Fortunately, creating a relevant, personalized dialogue between brand and customer can cut through that clutter to drive engagement, boost sales, and increase conversions. In fact, according to research from Conversant, 77% of marketers agree that individualized messages and offers can be more effective than mass messages and offers. Improved response rates, repeat purchases, increased average revenue they re only a handful of perks that help make a strong business case for personalization. Yet, of the 81% of consumers that stated they receive more personalized marketing messages than five years ago, a whopping 70% of them feel that attempts at personalization are superficial, according to a study completed by Economist Intelligence Unit. The right data can change all that by acting as the fuel that drives the engine of personalization. Armed with the most complete, up-to-date, and accurate consumer information, marketers can deliver a deeply personalized customer experience that drives revenue across every channel. After all, marketers who are passionate about data know that leveraging the right information will allow them to reach the right customers with relevant, compelling communications and heat up customer relationships. With so much data on offer, however, knowing which will most effectively stoke the fires of marketing can be a challenge. There are six steps marketers should take to discern good data from bad. TABLE OF CONTENTS 6 WAYS TO DISCERN GOOD DATA FROM BAD ONE: Understand What Makes Great Data: Authoritative, Real Time, Verified TWO: Connect and match customer data THREE: Verify the accuracy of customer data FOUR: Keep Your Customer Data Fresh FIVE: Link cross-channel customer data SIX: Respect and Safeguard Your Customers Privacy ACTION ITEMS: The Power of Customer Intelligence CASE STUDY: Adelphic
3 STEP ONE Understand What Makes Great Data: Authoritative, Real Time, Verified Today, ensuring that data is accurate and up-to-date isn t only important, it s business critical. After all, the right data can help digital marketers better cater to customers unique buying habits and product preferences through personalized communications and increase sales and conversions, as a result. The more tailored the message to a customer or prospect, the more likely they are to engage and have a longer and more profitable lifecycle with the brand, says Rob Gatto, senior vice president of marketing services at Neustar. Everybody wants to be treated like they re known. That reality comes with a catch, according to Gatto. There s a much greater opportunity for personalization because of the wealth of information available, he says, adding that it s critical that the information be clean and accurate and used wisely. Imagine, for example, delivering digital coupons for diapers to a 19-year-old male without any children. If you get it wrong, personalization can backfire, Gatto warns. For this reason, savvy digital marketers use authoritative data sets to gain a comprehensive, current portrait of every customer. What s more, this information needs to be constantly updated for the greatest accuracy, ensuring that marketers have the information they need to personalize each customer dialogue, from the moment it starts. Consider, for example, an auto manufacturer that forwards leads to local dealers based on manually input consumer address data. By implementing a verification system, processing the leads can be automated, thereby eliminating the inaccuracies of manual data entry while boosting the number of accurate leads sent to the correct dealers. The resulting improved follow-up can lead to significant revenue gains for the dealers and the manufacturer.
4 STEP TWO Connect and Match Customer Data Many marketers know what it takes to deliver personalized communications to customers who are interacting through such individual channels as a call center, a mobile website, or a brickand-mortar location. The real challenge now is how to link all of those touchpoints so that if I connect with a customer through a call center, I can also deliver a consistent Web experience or brick-and-mortar experience, Gatto says. Organizations do a decent job of creating a personalized experience in any given silo. The longer-term value and real benefits, though, come from connecting all of those channels. To connect and match customer data across channels, Gatto says, digital marketers require a key that will unlock the common data points that exist across those channels. The result is a single, 360-degree view of customers that lets marketers reach the right people across all touchpoints. By linking consumer information and online behaviors to offline sales, marketers can better determine who their customers are, what offers might be right for them, and which channels preferred communication modes. Marketers who then act on that data can expect higher retention rates and a more profitable customer lifetime value.
5 STEP THREE Verify the Accuracy of Customer Data Even the most carefully collected consumer information is meaningless if it hasn t been properly verified. In fact, verifying the identity and contact information for every customer and prospect including landline and mobile numbers and and mailing addresses is critical to achieving personalized dialogue with customers. Consider this: About 45 million people change their phone numbers each year and another 16 million people move. Others switch phone carriers, change providers, or buy new computers. Because of these ever-changing elements of a consumer s identity, many marketers struggle to get messages to their intended targets. Having complete, verified consumer information can improve marketing results dramatically. Take, for example, a retail bank that s looking to expand its brick-and-mortar locations. By analyzing accurate and up-to-date consumer data, and matching it with consumer attributes, the financial institution can pinpoint locations with high-growth potential, as well as identify underserved regions. Suddenly, dead-ends are eliminated while verification processes ensure that marketers can deliver the most relevant and focused offers to drive revenue. But the best part is that verification can ensure that marketers match data sets using a privacy-compliant approach, Gatto says. As a result, marketers can significantly mitigate the risks of violating TCPA and Do-Not-Call regulations using technology that verifies consumer contact information in real time.
6 STEP FOUR Keep Your Customer Data Fresh Creating a portrait of every customer and prospect using authoritative data sets is only the first step towards fueling a marketing engine with accurate data. Rather, once marketers validate customer information, they need to ensure that contact information such as phone numbers and addresses, as well as other customer data sets, are always up-to-date for the greatest value across all inbound and outbound marketing efforts. In fact, failing to ensure currency can result in phantom leads, non-functional contact channels, or worse, inadvertent violations of regulations like Do-Not-Call and TCPA. The challenge for many marketers, however, is implementing a system to keep customer information accurate. Publicly available information for U.S. households has plummeted by 60% since As a result, most marketers require access to complete and authoritative business data from trusted sources information that has been verified and corroborated for accuracy by industry experts. In addition to selecting the right third-party verification partner, it s important that marketers establish ongoing verification procedures across their business. By eliminating the effort and expense of contacting non-functioning s, non-working phone numbers, and non-existent addresses, these marketers can gain efficiency and a greater return on marketing spend.
7 STEP FIVE Link Cross-Channel Customer Data More and more marketers are creating personalized customer journeys that link both onand offline channel experiences. But reams of data can actually obscure a marketer s 360-degree view of a customer s experience. As a result, marketing spend may be allocated to less-profitable customer segments, while high-performing segments are left underserved. To enhance visibility, savvy marketers are linking cross-channel customer data. By integrating on- and offline channel data and augmenting it with proprietary data, marketers can determine who are their best customers, what are the most effective channels in terms of cost and ROI to reach them, and how best to personalized messages for specific customers. As a result, marketers can quickly identify their most profitable segments and create more relevant messages based on real-time insight across multiple channels. There are lots of people who have access to data, says Gatto. But there are few people who can segment their data and drive decisions out of it in real time. Whether it s when a customer picks up the phone or visits a website, the real value is in being able to use cross-channel customer data and make an on-the-spot decision.
8 STEP SIX Respect and Safeguard Your Customers Privacy Personalization can drive revenue and increase customer satisfaction. But marketers must walk a fine line between offering relevant content and personalized communications and respecting consumers privacy rights. Privacy is extremely contextual, so the question of where to draw the line is often a hard question to answer, says Becky Burr, chief privacy officer at Neustar. Privacy is really an issue of control: Does consumers know what a marketer is up to and do they have reasonable choices with respect to privacy. To walk this fine line safely, there are a number of key processes marketers should embrace. For one, it s critical that marketers adopt Privacy by Design principles. Rather than a last-minute thought, Privacy by Design dictates that personal privacy is taken into consideration throughout the entire process of designing, building, and delivering information. Next, marketers should identify customers accurately across platforms, but address them in a privacy-centric manner. For example, segmenting consumers by demographic and psychographic qualities can ensure accurate, anonymous targeting without sacrificing individual privacy. And finally, Gatto recommends that every marketing department have a privacy officer in place to enforce these policies. Burr believes that a code of conduct also can go a long way towards ensuring customers privacy is respected. For instance, cookies should not contain or convey personal information about consumers. And users should have a safe and easy way to opt out of a personalized marketing campaign. Ultimately, marketers want to use information in a respectful way to make content relevant to consumers because consumers value relevant advertising, Burr says. The question is what are the protections around using that data for other purposes and how do you protect against misuse. For many marketers, the answer is conducting a privacy risk assessment on a regular basis to ensure continued Privacy by Design.
9 ACTION ITEMS: The Power of Customer Intelligence All too often the success of a marketing campaign hinges on the quality of customer intelligence. But while it s true that marketing messages only work when they reach the right audience, it s important to protect customers privacy. The good news is there are a number of ways marketers can use data for good. These include: 1. Understand what it means to have data that is authoritative, real time, and verified 2. Connect and match customer data 3. Verify the accuracy of customer data 4. Implement a system and processes to keep customer information up to date 5. Link cross-channel customer data 6. Establish processes to ensure customers privacy is respected By following these six steps, marketers can take advantage of complete, verified consumer information to dramatically improve the results of marketing inbound or outbound across multiple channels. To find out more, visit
10 CASE STUDY: Adelphic For a firm that specializes in connecting its clients with mobile audiences, data accuracy is key. That s why Adelphic turned to Neustar. Adelphic offers a DSP (demand side platform) designed to help top brands connect with mobile audiences to drive consumer behavior across the purchase funnel. The company was working with a major satellite service provider to help it reach its customers on mobile devices. Unfortunately, a lack of persistent ID in mobile makes it incredibly difficult for companies to market directly to this elusive audience. In fact, the satellite service provider s click-through rate was a mere 0.34 percent. But that all changed when Adelphic blended Neustar s offline data on brand preferences with its client s mobile audience data. Adelphic was able to double the client s click-through rate to 0.67%. It s a significant accomplishment due in large part to Neustar s ability to verify data at the household level so that the satellite service provider could target its competitor s customers using personalized messaging and targeted officers. Additionally, Adelphic was able to enhance its platform by offering clients self-service forecasting and targeting of Neustar data through its DSP. As a result, clients such as the satellite service provider can build audience segments, run their own forecasts, and apply real-time insights to their campaigns with the confidence that the data they re accessing is accurate and up-to-date. In future mobile campaigns, Adelphic plans to use Neustar CRM data, along with closed-loop attribution.
11 ABOUT NEUSTAR Neustar, Inc. (NYSE:NSR) is the first real-time provider of cloud-based information services and data analytics, enabling marketing and IT security professionals to promote and protect their businesses. With a commitment to privacy and neutrality, Neustar operates complex data registries and uses its expertise to deliver actionable, data-driven insights that help clients make high-value business decisions in real time, one customer interaction at a time. More information is available at
5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING
5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING THE RIGHT MESSAGE TO THE RIGHT PERSON AT THE RIGHT TIME. In the age of digital marketing, it can mean many, many things. Here are five best practices to help you
More informationTarget and Acquire the Multichannel Insurance Consumer
Neustar Insights Whitepaper Target and Acquire the Multichannel Insurance Consumer Increase Conversion by Applying Real-Time Data Across Channels Contents Executive Summary 2 Are You Losing Hot Leads?
More informationOmnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans
Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans By Karlene Lukovitz Industry Report by Exclusive Sponsor Introduction Marketers are keenly aware of the tremendous potential
More informationData Ownership Overview: Using omni-channel data to connect one-on-one with customers
: Using omni-channel data to connect one-on-one with customers Purpose This overview of data ownership provides key insights for marketing practitioners and executives. Those serving and interacting with
More informationGLOSSARY OF PERSONALIZED MARKETING
AN GLOSSARY OF PERSONALIZED MARKETING WE HAVE ENTERED THE ERA OF PERSONALIZED MARKETING. Customers expect it. Technology enables it. Brands who can deliver it are generating huge increases in ROI. Personalization
More informationOptimize Omnichannel Engagement With Actionable Consumer Insights
Industry Study & Analysis by Exclusive Sponsor Table of Contents Introduction...3 Executive Summary...4 I.) Data, Predictive Analytics & Omnichannel Strategies...9 II.) Touch Points & Customer Identifiers...16
More informationPeople-Focused Marketing At The Speed Of Today s Connected Consumers Engage your Audience with Real-Time Context and Relevance
A Forrester Consulting Thought Leadership Paper Commissioned By Criteo February 2016 People-Focused Marketing At The Speed Of Today s Connected Consumers Engage your Audience with Real-Time Context and
More informationSEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD
SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD IS YOUR DIGITAL MARKETING MAKING THE GRADE? A 7% These days, everyone is an omnichannel consumer. We shop in stores,
More information2%INCREASE 66%INCREASE. Boylesports, winning through marketing.
Boylesports, winning through marketing. Top Irish bookmaker masters cross-channel marketing and personalized customer communications with Adobe Campaign. Adobe Campaign had by the far the richest capabilities
More informationGlobal Headquarters: 5 Speen Street Framingham, MA 01701 USA P.508.872.8200 F.508.935.4015 www.idc.com
Global Headquarters: 5 Speen Street Framingham, MA 01701 USA P.508.872.8200 F.508.935.4015 www.idc.com W H I T E P A P E R D a t a A u g m e n t e d w i t h C o n t e x t P r o v i d e s R i c h e r C
More informationHow To Be Successful At Remarketing
MAKING IT WORK Mastering Remarketing in an Omnichannel World YOU VE GRABBED THEIR INTEREST NOW KEEP IT We ve all been there: We decide to research an item we re interested in, visit a website to learn
More informationIntroduction. ¹The rise of the digital bank, McKinsey & Company, (July 2014)
Content Introduction 4 Delivering Data-Driven Unique Experiences 6 Peer Validation and Reassurance 8 Localized Targeting 10 Form Optimization 12 Identification of Visitors with High Lifetime Value 14 Omnichannel
More informationUNDERSTAND YOUR CLIENTS BETTER WITH DATA How Data-Driven Decision Making Improves the Way Advisors Do Business
UNDERSTAND YOUR CLIENTS BETTER WITH DATA How Data-Driven Decision Making Improves the Way Advisors Do Business Executive Summary Financial advisors have long been charged with knowing the investors they
More informationSpan Global Services Marketing and Data Management Solutions
Span Global Services and Data Management Solutions Customer Acquisition Customer Retention Customer Loyalty A Compete Package of Data Management products from Span Global Services Call Us: 877-837-4884
More informationRawson Internet Marketing
Introduction: Connect Connecting with the right prospects is the first step to sales and marketing automation success. Let s cover how to identify your ideal buyer and connect with leads that come to your
More informationIBM Software The Interactive Marketing ebook
IBM Software The Interactive Marketing ebook It s all about the journey 2 The Interactive Marketing ebook Highlights Explore the Interactive Marketing essentials that will improve your ability to market
More informationPIVOTAL CONNECTOR FOR MARKETO. Copyright 2015 Tokara Solutions. All Rights Reserved.
PIVOTAL CONNECTOR FOR MARKETO CRM & Marketing Integration: Why It s Needed In addition to generating brand buzz and creating campaign collateral, your marketing teams are working hard at contact management
More information2013 Media Kit. Your Marketing and List Strategies Start Here. Copyright 2003-2013 Take 5 Solutions - All Rights Reserved.
Copyright 2003-2013 Take 5 Solutions - All Rights Reserved. Overview Why Take 5 Solutions? Take 5's Unique Advantages Leadership Team Product Offerings Direct Mail List Rentals Email List Rentals Mobile
More informationShell CRM 2020. October 2014
Shell CRM 2020 October 2014 MOST CONFIDENTIAL 2 2 THE SITE OF THE FUTURE RETAIL VISION Experience Role in Retail Strategy BEST FUELS RETAILER IN THE WORLD Accelerate Future Heartlands Defend and Grow the
More informationAgenda Overview for Digital Commerce, 2015
G00270685 Agenda Overview for Digital Commerce, 2015 Published: 18 December 2014 Analyst(s): Jennifer Polk Marketing is making a greater impact on, and taking more responsibility for, digital commerce.
More informationNetworks Help Drive Affiliate Marketing Into The Mainstream Advertisers And Publishers Evolve As The Industry Shifts
A Forrester Consulting Thought Leadership Paper Commissioned By Rakuten Affiliate Network February 2016 Networks Help Drive Affiliate Marketing Into The Mainstream Advertisers And Publishers Evolve As
More informationCATAPULT YOUR SALES AND MARKETING EFFORTS TO NEW HEIGHTS
CATAPULT YOUR SALES AND MARKETING EFFORTS TO NEW HEIGHTS WITH MARKETING AUTOMATION THE CASE FOR MARKETING AUTOMATION A Publication of Catapult your Sales and Marketing Efforts to New Heights with Marketing
More informationDATA AND TECHNOLOGY SERVICES
DATA AND TECHNOLOGY SERVICES and Technology Services The Engine of Your Marketing Department Marketers today live at the mercy of the always-connected consumer and cannot afford to waste their marketing
More informationOh behave! How behavioral analytics fuels more personalized marketing
IBM Software Thought Leadership White Paper Enterprise Marketing Management Oh behave! How behavioral analytics fuels more personalized marketing 2 Oh behave! How behavioral analytics fuels more personalized
More informationThe Interactive Marketing ebook. It s All About the Journey
The Interactive Marketing ebook It s All About the Journey 1 Interactive Marketing means engaging each customer and prospect in a cross-channel dialogue that builds upon his or her past and current behavior.
More informationWHITE PAPER CRM and Marketing Automation. Integration for the Ultimate ROI
WHITE PAPER CRM and Marketing Automation Integration for the Ultimate ROI The B2B sales and marketing landscape has changed tremendously. Marketers no longer gather copious amounts of leads and hand them
More informationIBM Enterprise Marketing Management (EMM) and Unica overview
IBM EMM IBM Enterprise Marketing Management (EMM) and Unica overview IBM Enterprise Marketing Management Our EMM Offerings IBM s Enterprise Marketing Management solutions offer proven web and customer
More informationPortrait Interaction Optimizer TM. Convert inbound interactions into revenue and retention opportunities
Portrait Interaction Optimizer TM Convert inbound interactions into revenue and retention opportunities Deliver real-time best-next-action recommendations to each customer, wherever and whenever they choose
More informationThe Customer Experience Revolution
The Customer Experience Revolution 1 Copyright 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8 The following is intended to outline
More informationDrive growth. See results. Performance Marketing Services Overview
Drive growth. See results. Performance Marketing Services Overview Channel agnostic portfolio management designed with your goals in mind. Channels don t matter to the customer; they engage with brands
More informationShhh, Just Put that New Car in My Mailbox Using predictive analytics to understand onlineshopper intent and engage meaningfully
point of view Shhh, Just Put that New Car in My Mailbox Using predictive analytics to understand onlineshopper intent and engage meaningfully Acxiom Corporation 601 E. Third, Little Rock, AR 72201 www.acxiom.com
More informationThe modern marketer s guide to global content creation
The modern marketer s guide to global content creation The Modern Marketer s Guide to Global Content Creation As a modern marketer, you re already taking advantage of customer relationship management (CRM)
More information5 WAYS TO ENGAGE THOSE SLIPPERY OMNI-CHANNEL SHOPPERS
5 WAYS TO ENGAGE THOSE SLIPPERY OMNI-CHANNEL SHOPPERS CONTENTS 2 Suddenly, the game is a whole lot harder. 4 Proven Ways To Win. 5 Maintain accurate cross-channel and cross-device identity data. 6 Use
More informationPOP QUIZ: DOES YOUR DIGITAL MARKETING MAKE THE GRADE?
POP QUIZ: DOES YOUR DIGITAL MARKETING MAKE THE GRADE? Do you plan to allocate significant marketing dollars to digital next year? Can you identify your prospects and customers across channels? Do you know
More informationUnderstanding the Future of Customer Experience.
Whitepaper + + Avtex + + September 2014 Understanding the Future of Customer Experience. Copyright 2014 Avtex Solutions. All rights reserved. Brand and product names referred to in this document are the
More informationBoost Profits with Better Marketing Analytics
Boost Profits with Better Marketing Analytics Marketing Solutions for the Utilities Industry Publication Date: July, 2014 www.datamentors.com info@datamentors.com 01. Boost Profits with Better Marketing
More information5 STEPS TO Identifying Your Profitable Target Audience PUBLISHED BY
5 STEPS TO Identifying Your Profitable Target Audience PUBLISHED BY You know that profiling your target audience is the best business practice... BUT WHY? Even children try to identify the right audience
More informationMethodology. Insurance Study Part 1: The Changing Path to Purchase. Highlights
Insurance Study Part 1: The Changing Path to Purchase Today, consumers especially Millennials increasingly prefer selfdirected approaches over traditional ones when engaging with insurance carriers throughout
More information4How Marketing Leaders Can Take Control of Data for Better
Steps to Achieve Better Marketing Results 4How Marketing Leaders Can Take Control of Data for Better Marketing Performance and Customer Interactions As a marketing leader, you rely heavily on data to inform
More informationEnsighten Activate USE CASES. Ensighten Pulse. Ensighten One
USE CASES Ensighten Activate Ensighten One Ensighten Pulse Use Case: On-Site Targeting based on Off-Site Display Ad Deliver relevant content to customers after they viewed or clicked through an Off-Site
More informationAcquire with retention in mind.
White Paper A Driver of Long-Term Profitability for Personal Auto Carriers Acquire with retention in mind. Use data and analytics to help identify and attract prospects with the highest potential for long-term
More informationactionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2
actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 Why read this paper? The Big Data explosion has had a major fallout component: how do I track and measure all this data
More informationMANAGING YOUR EMAIL LIST
MANAGING YOUR EMAIL LIST Ensuring you reach the right people at the right time with a relevant message. 866.915.9465 www.delivra.com 2013 Delivra Professional Email Marketing Software and Consulting 2
More informationThe Evolving Marketing Platform
White Paper The Evolving Marketing Platform How Unica Makes Marketing Interactive INTRODUCTION Marketers recognize that they are facing unprecedented change. Many, however, are responding by simply doing
More informationBest Practices for Relationship Marketing
WebTrends 851 SW 6th Ave., Suite 600 Portland, OR 97204 1.503.294.7025 1.503.294.7130 fax US Toll Free 1-877-WebTrends (1-877-932-8736) WebTrends Sales 1.888.932.8736 sales@webtrends.com Europe, Middle
More informationA SMARTER WAY TO MANAGE YOUR MARKETING DATA A GUIDE TO NETPROSPEX DATA MANAGEMENT SOLUTIONS
Cloud-Based Marketing Data Management A SMARTER WAY TO MANAGE YOUR MARKETING DATA A GUIDE TO NETPROSPEX DATA MANAGEMENT SOLUTIONS SIMPLY PUT: GREAT MARKETING STARTS WITH GREAT DATA. Learn how we can show
More informationDriving Outstanding Post-Implementation Performance with Optimisation Services Transform Your Business With Salmon Ecommerce Services
Driving Outstanding Post-Implementation Performance with Optimisation Services Transform Your Business With Salmon Ecommerce Services www.salmon.com 1 DRIVING OUTSTANDING ECOMMERCE PERFORMANCE Over 25
More informationThe Data Management Platform Unleashed
Accenture Interactive Point of View Series The Data Management Platform Unleashed From untapped potential to customer relevance at scale Like Lightning in a Bottle Are you getting full power from your
More informationFinding insight through data collection and linkage. Develop a better understanding of the consumer through consolidated and accurate data
Finding insight through data collection and linkage Develop a better understanding of the consumer through consolidated and accurate data An Experian Data Quality White Paper August 2014 Introduction...1
More informationThree powerful analytics use cases for Customer Link. How linked data powers smarter analytics and better predictive models
Three powerful analytics use cases for Customer Link 1 How linked data powers smarter analytics and better predictive models 0123 4567 8901 2345 The power of linked data When it comes to adopting new tech
More informationRECAPTURE YOUR COMPETITIVE EDGE WITH LATEST GENERATION CRM Truly Integrated CRM Revives the Differentiating Community Bank Customer Experience
RECAPTURE YOUR COMPETITIVE EDGE WITH LATEST GENERATION CRM Truly Integrated CRM Revives the Differentiating Community Bank Customer Experience What are community banks to do? Under significant market pressure
More informationAdobe Analytics Premium Customer 360
Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your
More informationLISTEN TO THE VOICE OF CUSTOMER EXPERIENCE
LISTEN TO THE VOICE OF CUSTOMER EXPERIENCE The Four Essentials of a Customer Experience Program www.nice.com WHERE CX PROGRAMS STUMBLE Many companies recognize the value of a customer experience (CX) program,
More information[x+1] Completes Next-Generation POE; Its Origin Enterprise Data Management Platform for Automated, Big Data-Driven Marketing Optimization
REVOLUTION CASE STUDY [x+1] Completes Next-Generation POE; Its Origin Enterprise Data Management Platform for Automated, Big Data-Driven Marketing Optimization Revolution R Enterprise Tapped for High-Performance,
More informationINTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA
INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA Using Predictive Learning to Reach the Right Customers with the Right Mobile App Cohort analysis a Big Data-powered approach for making every ad impression
More informationThe Marketer s Guide To Building Multi-Channel Campaigns
The Marketer s Guide To Building Multi-Channel Campaigns Introduction Marketing is always changing. Currently there s a shift in the way we talk to customers and potential customers. Specifically, where
More informationFive Ways Retailers Can Profit from Customer Intelligence
Five Ways Retailers Can Profit from Customer Intelligence Use predictive analytics to reach your best customers. An Apption Whitepaper Tel: 1-888-655-6875 Email: info@apption.com www.apption.com/customer-intelligence
More informationTHE FUTURE OF PERSONALIZATION IN MARKETING STARTS WITH CUSTOMER DATA MANAGEMENT
THE FUTURE OF PERSONALIZATION IN MARKETING STARTS WITH CUSTOMER DATA MANAGEMENT UNIFY AND TRANSFORM CUSTOMER DATA INTO MARKETING ROI PERSONALIZATION IN MARKETING: THE HOLY GRAIL What if you could automate
More informationMaximize customer value and reduce costs and risk
Maximize customer value and reduce costs and risk companies around the world face the same challenges: How can they lower costs while increasing profitability? Improve efficiency? Identify, attract and
More informationWhite Paper. Real-time Customer Engagement and Big Data are Changing Marketing
Real-time Customer Engagement and Big Data are Changing Marketing Real-time Customer Engagement and Big Data are Changing Marketing Marketing is rapidly approaching to what marketers have often dreamed
More information10 Crucial Questions. to Ask Yourself When Considering a Marketing Intelligence Platform
10 Crucial Questions to Ask Yourself When Considering a Marketing Intelligence Platform Introduction Marketing experts have long recognized the importance of customer insights to their strategic and tactical
More informationCase Study: How ECI Telecom increased CTR and conversions at the top of the funnel by over 200%
Case Study: How ECI Telecom increased CTR and conversions at the top of the funnel by over 200% Michelle Mogelson Levy Associate Vice President, Marketing Programs ECI Telecom Most challenging processes
More informationAutomotive Services. Tools for dealers, lenders and industry service providers that drive profitable results in today s economy
CONSUMER INFORMATION SOLUTIONS Automotive Services Tools for dealers, lenders and industry service providers that drive profitable results in today s economy Reach the right prospects Automotive solutions
More informationBIG DATA. creates big. DECISIONS for B2B Marketers
BIG DATA creates big DECISIONS for B2B Marketers Big Data for B2B Comes of Age Businesses are increasingly turning to big data solutions for their B2B marketing. Vast amounts of information are available
More informationProduct-centric to Customer-centric: Why CRM is the Business Strategy for School Market Success
Product-centric to Customer-centric: Why CRM is the Business Strategy for School Market Success As the education market matures, companies seeking to sell to ever-moresavvy product and service buyers are
More informationThe Power of Personalizing the Customer Experience
The Power of Personalizing the Customer Experience Creating a Relevant Customer Experience from Real-Time, Cross-Channel Interaction WHITE PAPER SAS White Paper Table of Contents The Marketplace Today....1
More informationData Management Platforms will flourish in the data-centric economy. October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C.
Data Management Platforms will flourish in the data-centric economy October 2015 TBR T EC H N O LO G Y B U S I N ES S R ES EAR C H, I N C. Contents Introduction... 3 Brands and enterprises will turn to
More informationDrive optimized customer interaction at the point of contact, based on predicted outcomes and behavior to achieve desired results.
1 Drive optimized customer interaction at the point of contact, based on predicted outcomes and behavior to achieve desired results. 2 3 Today s customers live out loud Age of the Empowered Customer Organizations
More informationemarketing Solutions The online tools you need to enhance your multichannel marketing efforts
emarketing Solutions The online tools you need to enhance your multichannel marketing efforts One stop unlimited possibilities emarketing Solutions, Experian s full suite of online marketing tools, equips
More informationArgyle Conversations
by Argyle Executive Forum SM Leverage a Customer-Centric Strategy! Merkle's David Williams Discusses How Businesses Can Use a Customer-Centric Strategy to Transform Their Brands Into World-Class Organizations
More informationHow the right CXM solutions deliver better customer experiences
The Right CXM Solutions Nurture Better Customer Experiences 1 How the right CXM solutions deliver better customer experiences www.kentico.com 2 The Right CXM Solutions Nurture Better Customer Experiences
More information11 emerging. trends for DIGITAL MARKETING FINANCIAL SERVICES. By Clifford Blodgett. Demand Generation and Digital Marketing Manager
11 emerging DIGITAL MARKETING trends for FINANCIAL SERVICES By Clifford Blodgett Demand Generation and Digital Marketing Manager Exploiting your Technology Vendors Customer Engagement and Maintaining a
More informationData Products and Services. The one-stop-shop for all your business-to-consumer data requirements
Data Products and Services The one-stop-shop for all your business-to-consumer data requirements Put data and insight back at the heart of your marketing Knowing who to target, when, via what channel and
More informationTransform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.
Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead
More informationData quality and the customer experience. An Experian Data Quality white paper
Data quality and the customer experience An Experian Data Quality white paper Data quality and the customer experience Contents Executive summary 2 Introduction 3 Research overview 3 Research methodology
More informationLinkedIn Marketing Solutions Platform Overview 1
LinkedIn Marketing Solutions Platform Overview 1 Table of Contents 3 It s a Challenging World for B2B Marketers and We Can Help 4 Why LinkedIn Marketing Solutions? 5 Products to Impact Every Stage of the
More informationCROSS DEVICE LOCAL SEARCH: A GUIDE FOR BUSINESSES. Insights and Best Practices from the 2014 Local Search Report
CROSS DEVICE LOCAL SEARCH: A GUIDE FOR BUSINESSES Insights and Best Practices from the 2014 Local Search Report Contents Cross Device Local Search: A Guide for Business...1 Different Devices Have Different
More informationMarketing & Sales Integrate for the Ultimate ROI
Marketing & Sales Integrate for the Ultimate ROI How CRM & Marketing Automation are the tools to help Winning and keeping customers requires modern data tactics. Marketing must deliver value with every
More informationModern Marketing Transformation
Modern Marketing Transformation How Five Tenets of Modern Marketing Can Help Health Insurance Marketplaces Successfully Meet Their Enrollment Objectives HOW WILL YOU CONVERT HEALTH CARE APPLICATIONS TO
More informationDigital Enterprise. White Paper. Multi-Channel Strategies that Deliver Results with the Right Marketing Attribution Model
Digital Enterprise White Paper Multi-Channel Strategies that Deliver Results with the Right Marketing Model About the Authors Vishal Machewad Head Marketing Services Practice Vishal Machewad has over 13
More informationSeamless Customer Conversations
Seamless Customer Conversations Driving Intelligent Interactions in the Contact Center executive brief TABLE OF CONTENTS: PAGE Effective Contact Center Operations: A Strategic Imperative...3 Challenges
More informationBest practices to optimize CPG digital targeting
Best practices to optimize CPG digital targeting Digital targeting has evolved That was then Until recently, digital marketing tactics have largely focused on scale and placement: advertisers served content
More informationAudience Management & Targeting
Audience Management & Targeting For Marketers A Dean Media Group Solution What is FinancialAudiences? Identify. Target. Learn. Repeat. FinancialAudiences is an audience management and targeting platform
More informationTHE STATE OF TECHSURANCE. The Use and Impact of Technology in the Insurance Industry
THE STATE OF TECHSURANCE 2015 The Use and Impact of Technology in the Insurance Industry EXECUTIVE SUMMARY There is no question that technology has drastically impacted the insurance business, particularly
More informationTHE OMNICHANNEL DATA MANAGEMENT PLATFORM:
MARKETING SERVICES WHITE PAPER THE OMNICHANNEL MANAGEMENT PLATFORM: Your Key to Delivering Relevant Marketing at Scale TABLE OF CONTENTS 3 EXECUTIVE SUMMARY 4 OMNICHANNEL SUCCESS DEPENDS ON CONNECTING
More information12/10/2012. Real-Time Analytics & Attribution. Client Case Study: Staples. Noah Powers Principal Solutions Architect, Customer Intelligence, SAS
Real-Time Analytics & Attribution Noah Powers Principal Solutions Architect, Customer Intelligence, SAS Patty Hager Analytics Manager, Content/Communication/Entertainment, SAS Suneel Grover Solutions Architect,
More informationYour guide to creating a customer experience program that works
Your guide to creating a customer experience program that works CONTENTS Customer Love Stories The Customer Experience Challenge Create Customer Love Stories in 4 Steps Total Voice of the Customer Customer
More informationData is the new black
Better Connections. Better Results. An Acxiom White Paper Data is the new black At this moment, a number of factors are creating opportunities that will transform marketing: increasingly addressable media,
More informationSocial Engagement: Beyond Social Selling
Social Engagement: Beyond Social Selling Joe Galvin Volume 3, Edition 24 Strategic Decision Sales professionals who embrace social selling are seeing a performance advantage over those who do not. The
More informationBoosting Customer Loyalty and Bottom Line Results
Boosting Customer Loyalty and Bottom Line Results Putting Customer Experience First in Your Contact Center TABLE OF CONTENTS Meeting Today s Customer Expectations...1 Customer Service is an Ongoing Experience...2
More informationHow successful is your campaign and promotion management? Towards best-practice campaign management strategies
How successful is your campaign and promotion management? Towards best-practice campaign management strategies Welcome to the new normal Businesses today are under unprecedented pressure to increase spending
More informationMarketing Relevance In An Omnichannel World How Data And Measurement Are Key To Customer Engagement
A Forrester Consulting Thought Leadership Paper Commissioned By Neustar August 2015 Marketing Relevance In An Omnichannel World How Data And Measurement Are Key To Customer Engagement Table Of Contents
More informationDeliver enhanced sales and service opportunities by providing a foundation of unified customer data to all channels.
data integration solutions To support your business objectives Deliver enhanced sales and service opportunities by providing a foundation of unified customer data to all channels. IBM WebSphere Center
More informationHOW TO USE MARKETING AND SALES ANALYTICS TO DRIVE RETURN ON INVESTMENT
HOW TO USE MARKETING AND SALES ANALYTICS TO DRIVE RETURN ON INVESTMENT INTRODUCTION Marketing and sales analytics are vital to any inbound marketing strategy, as they arm businesses with significant decision-making
More informationEmail Marketing for Success. A practical guide to growing your customer base, nurturing leads, and building trust throughout the purchase process
Email Marketing for Success A practical guide to growing your customer base, nurturing leads, and building trust throughout the purchase process Email Marketing The Email Marketer's Challenge The Email
More informationAgenda Overview for Multichannel Marketing, 2015
G00271717 Agenda Overview for Multichannel Marketing, 2015 Published: 19 December 2014 Analyst(s): Adam Sarner, Jennifer S. Beck Multichannel marketing is where content and context meet and where brand
More informationCUSTOMER SELF-ENGAGEMENT AND HOW THAT TRANSFORMS TELECOM RETAILING.
CUSTOMER SELF-ENGAGEMENT AND HOW THAT TRANSFORMS TELECOM RETAILING. A WHITE PAPER ON IMPROVING STORE PERFORMANCE. INTRODUCTION Retailers in North America and Europe that have already deployed MicroSigns
More informationVideo Analytics. Keep video customers on board
Video Analytics Release 1.0 Address the root causes of poor QoE by gaining an in-depth understanding of the customer experience Reduce churn and strengthen customer relationships with analytics that anticipate
More information