THE NEW PLATFORM FOR HEALTH TOURISM

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1 THE NEW PLATFORM FOR HEALTH TOURISM European Natural Spas and Wellness Conference 2012

2 Gesundheitsreise.de your new platform for health tourism Health tourism is one of the fastest growing markets in the tourism industry. This is rooted in peoples increased sense of health consciousness. Health-orientated holidays become more popular every year. You as a destination, hotel or clinic invest large amounts in developing your health programmes. But how can you present your products in an ideal way to reach many potential customers? There already exist several tourism platforms with a wide range of offers in the internet. Until today there was no provider which was only focused on healthorientated customers. Gesundheitsreise.de is a specialised website for health tourism based on an innovative search engine. Users can choose from up to 200 different topics to find their suitable offer, accomodation or destination for their healthy holiday.

You as a destination, hotel or clinic invest large amounts in developing your health programmes. But how can you present your products in an ideal way to reach many potential customers?

3 Growing market for health tourism Health- orientated holidays will increase up to 7 millions per year. Increasing costs for health care: 420 bn. are expected for Germany in % of the German population find it very important to do something for their own health during their holidays. Customers have to take more responsibility for their own health. Source: Project Innovativer Gesundheitstourismus

are expected for Germany in 2020 36 % of the German population find it very important to do

4 Excursus: What are people doing online? Online research 55 % of the German population already searched online for information on their holiday. Online booking 33 % of the German population already booked a holiday online. Source: F.U.R. Reiseanalyse 2012

5 Growing market for health tourism Where can customers find health-orientated holidays? We changed the name of our portal from wellguide to Gesundheitsreise.de to focus even more on health tourism.

de We changed the name of our portal from wellguide to

6 Gesundheitsreise.de is an innovative and independent platform your access to a growing market Gesundheitsreise.de s promise of quality: Every offer has to be accompanied by a skilled expert. Gesundheitsreise.de facts: launched on 1st of April 2012 with destinations in Germany, Austria, Switzerland and Slovenia English version of Gesundheitsreise.de will be available soon

quality: Every offer has to be accompanied by a skilled expert.

7 Target group of Gesundheitsreise.de Prevention I want to do something for my health. Holiday I want to relax at a nice place Active health-seeking tourist 2. Reactive health-seeking tourist 3. Confirmed health-seeking tourist 2 Indication/ Therapy I have to do something for my health.

Holiday I want to relax at a nice place. 1 3 1.

8 How will your destination be presented? hotels of the region search page for regions region offers advertisement below the main search filter main page of a destination experts of the region

9 How will your hotel be presented? experts of the hotel search page for hotels hotel offers advertisement below the main search filter main page of a hotel information about the region

10 How will Gesundheitsreise.de market your products? Google Adwords Social Media and SEO activities Cooperations Cooperation with an established PR agency For the start: min users per month Build up a network within our target group with health and holiday magazines guides PR- activities for Gesundheitsreise.de specific circuit of Google Adwords campaigns Onsite-/offsiteoptimization with renowned scientists and trade associations support of marketing activities

min. 25 000 users per month Build up a network within our target group with health and holiday magazines guides PR-

11 Contact details We are looking forward to making you an individual offer or telling you more about our new platform for health tourism. For further information please contact: wellguide AG Miriam Schöniger Seidlstr Munich (Germany) Tel.: European Natural Spas and Wellness Conference 2012

For further information please contact: wellguide AG Miriam Schöniger Seidlstr.

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