Search Engine Strategies

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Search Engine Strategies"

Transcription

1 Search Engine Strategies Fundamental Steps to Ensure Success Advertising... Web Development... Lead Management... Sales Support...

2 Search Engine Strategies Overview of the Search Engine Environment Search engine placement and optimization has been one of the most rapidly changing landscapes on the internet over time. Search engines attempt to catalog the whole web and find ways to help people sift through all of that content and find good information. Over time these efforts have evolved from some very simplistic and well understood methods to very sophisticated, constantly changing and secret techniques. The evolution has in some measure been a war between two competing groups. The search engines themselves are intent on finding the best possible way to provide content that is the most relevant to a person s search. In the meantime, each and every company and web masters out there is intent on getting themselves listed at the top of every search that is even remotely related to what they do. The reason for this is simple search engines generate traffic, and traffic generates business. Over time the conflict of goals between these two groups has resulted in a cycle of web masters adapting to find the best ways to get listed at the top while the search engines struggle to identify and avoid that type of manipulation of their results. Early on, search engines were very straightforward. They did things like count the number of times that a particular keyword appeared in a page. Those with the highest counts won. This simplicity led to a period where web masters looked for ways to spam key words into their sites to get ranked higher while search engines looked for ways to identify pages that were spamming key words and demoted their rank, de-listed them, or black balled them permanently. Common old-style techniques were based around finding places to stuff key words that would improve your ranking, but not make the page look terrible to the visitors. People began cramming key words into: 1. Title tags 2. Meta tags for keywords 3. Meta tags for the page descriptions 4. Comment tags 5. Image alt tags 6. Color on color text (white text on a white background for example) 7. Fine print text (point sizes almost too small for a person to read) The search engines became aware of these techniques, and began doing things like: 1. Demoting pages for excessive repetition of the same key words 2. Ignoring the contents of comment tags 3. Black balling pages for color on color or fine print text 4. Ignoring meta tags 5. Ignoring multiple pages with similar content Page 2

3 6. De-listing sites that constantly re-submitted themselves while searching for the perfect page content to capture the #1 spot 7. Enhancing their ranking techniques and algorithms to take into account a. How often a page is clicked on by someone doing a search b. How many other sites around the web link to site being ranked c. Key word density spread evenly throughout the page and only at a density that reasonably represents real content rather than keyword spammed content d. Lending different emphasis to text formatted like headings and/or linked versus normal text All of this developed as the result of the conflict between the need for the search engines to provide only the most relevant content at the top of their searches and the desire of the web masters to get their site listed at the top regardless of whether someone else had more relevant content. Search engines live and die by their ability to provide the most relevant content possible. The more their techniques can provide the most relevant content, the more popular they become. The easier it is for web masters to manipulate where their site ranks in the search engine, the less likely it is that the searches will turn up the most relevant content. Over time the search engine of choice for the majority has changed several times. Yahoo, Lycos, Alta Vista, Google each of these has had varying degrees of popularity based on how well they have kept up with cataloging the web and on how relevant their search results have been. This clear shift in popularity is the best demonstration of how important it is to the search engines to produce relevant results. And it illustrates the lengths to which search engines will go in order to produce relevant search results and reduce the ability of individual web sites to manipulate their content to gain relevance through optimization techniques rather than through legitimately providing content. As all of these changes have occurred various consultants have appeared who have made it their business to follow these trends in order to provide the most current advice on manipulating the search engines. There were even many who offered to guarantee you top-10 or top-20 placement. Millions of web pages can show up for any given search. Out of those millions, many are legitimate companies that are willing to pay for top ranking. If 700 companies all sign up with consultants who will guarantee them a top- 10 spot, not everyone will get into the top-10. What Still Works Today, the search engine algorithms and techniques have progressed to the point where they re very hard to fool and the exact nature of how they work is unknown to anyone outside the search engines. People make guesses all of the time, but basically they don t know with any certainty how it all works. Most if not all of the companies that guaranteed placement are out of business, and the old techniques for optimizing pages don t work at best and can actually hurt your listings. Page 3

4 Search engine placement isn t hopeless, though. There are things you can do to increase your appeal to search engines. The big thing to remember, though, is this: There are no silver bullets. The days of exploiting the search engines and controlling how they list you are gone. Even if you could discover some new way to exploit their methods, it wouldn t be long before they found out what was happening, changed the system, and possibly black listed the offending sites. The best long-term paradigm for search engine placement involves understanding what the search engines are after, and evolving your site to fulfill their needs. The closer you can align your site with what they re looking for the more likely you are to rise to the top and the less likely it is that the rug will get pulled out from under you on whatever new exploit you used. Search engines are looking for pages that: 1. Have information filled content 2. Relate directly to the search being done 3. Will best fulfill the needs of the people searching 4. Is a popular link destination from other related sites 5. Gets clicked on often in the searches it turns up under The following steps can be taken to reach the above goals: 1. Research the best key words by search frequency and applicability 2. Get your key words into your content early prominently and reasonably often (but not artificially often) 3. Specifically submit heavy content sub-pages in the site 4. Where possible, create some simplified pages that focus more on text than navigation 5. Develop and aggressively pursue a link exchange program 6. Consider sponsored links on the search engines 7. Evolve and grow your site on a continual basis to add content that is highly relevant to searches that you re targeting for high placement Research the best key words by search frequency and applicability In order to target the best and most effective keywords you need to do two things: 1. Find key words that are searched often 2. Only select key words that are specific enough that you re sure that the majority of people searching on these words are looking for a site like yours Often the wrong key words get focused on and forces your site to compete far more sites than is necessary. Not only that, but you end up competing for people who may be searching for something completely different than your service. This is poor targeting. As an example, let s say you re a company who makes OEM electric motors of a very specific sort, but you decide you d like to be listed under motors when people search. Page 4

5 If you look at the statistics for searches involving the word motor, here are the top searches: ebay motor department of motor vehicle general motor ford motor company boat motor motor home california department of motor vehicle motor bike motor nissan motor motor trend ford motor credit motor scooter ford motor These people are not looking for OEM electric motors. The number of pages you must compete with is much higher with this term than it needs to be, and your site content is probably not anything like what it would need to be to come up high in the rankings on this term. It would be far better to target something specific like brushless DC motors : 932 brushless dc motor 338 brushless dc motor torque 162 brushless dc frameless manufacturer motor 83 brushless dc motor controller 43 brushless dc dc motor motor 42 brushless dc design motor 37 brushless dc motor control 33 brushless dc motor vibration 31 brushless dc field motor rotor 30 brushless dc generator motor 25 brushless dc motor theory Tools like this can help you determine which specific key word searches are done frequently but still apply specifically to your business. Put the key words in early, prominently and reasonably often Review your copy for the usage of the key words you identify as good targets. Often you ll find that the copy through out your site doesn t mention it very often. There s frequently room for improvement. Try to put the key word into page titles and first paragraphs and throughout the copy. Be careful not to spam the key word. The purpose of this review is to mention the key words frequently enough to establish the Page 5

6 relevance of your content. Spamming the key word into awkward places or onto pages that are not actually relevant to the word will only end up hurting your listings. Specifically submit heavy content sub-pages in the site Search engines will sometimes miss key pages on the interior of your site. Often there are pages a few clicks down into your site that provide the kind of relevant and interesting content that search engines want. Making sure these pages are in the search engine databases by submitting them separately can be a good move. You should not submit too many pages from your site all at once, or this will be considered spamming and may hurt your listing. Create some simplified pages that focus more on text than navigation Having the key words appear earlier in the page helps then achieve better relevance. Sometimes the highest listed pages are those with the simplest layouts and looks. This is a difficult fact to deal with because you have two competing issues. On the one hand, an extremely simple layout that doesn t use tons of graphics and tables will help boost the relevance rating of your content. However, it will at the same time make a pretty unattractive page, and that can hurt your credibility with site visitors. The better thing to do might be to find some excuses to create very stripped down pages that cover the content. This can sometimes be done with pop-up pages. This technique is hard to work in naturally and does not guarantee any specific result, but it may be worth trying. Develop and aggressively pursue a link exchange program Search engines now use the popularity of sites as a linked destination from other sites as a measure of the importance of the content of a site. Sites that are good enough to be referred to by many other sites are presumed to be more valuable content. Asking your reps, suppliers, distributors and anyone else with a related web site to link to your site can have positive effects. Evolve your site continually The best way to get listed as relevant content for searches is to make pages that ARE relevant. The richer in information your site becomes, the more relevant it will seem, the more people will link to it, the more searchers will click on your site and the higher your ranking will go. Providing what the searches and search engines are looking for good solid information on the topic will ultimately pay the best dividends. Consider sponsored links on the search engines One of the things about improving your search engine listings is that it s a slow process. Every change you make takes a while to permeate through the search engine databases and most changes provide incremental improvements rather than big win changes. Many of the things mentioned here, like evolving content and link exchange programs simply Page 6

7 take time to build up to effective levels. But there s often a demand for immediate results, and there is a way to get them. You get what you pay for. Almost every search engine out there now offers the ability to sponsor search-specific links. What this means is that usually on the top and bottom of each search results page, and sometimes on the sides sponsored links will appear that contain sites with content relevant to your search, but who have paid to show up right on the first page of your search results. They usually are labeled as sponsored links so you can tell what is a paid link and what links the search engine has determined are relevant. The fees for these programs are usually based on competitive bids for listings where you pay on a per-click-through basis. Thus if you and your competitor both wanted the top sponsored link slot, if your competitor was willing to pay $1 for every click through you would have to out bid them to take the top spot. Sponsored links only cost you when people click through, and they can be placed only on search result pages that seem likely to produce qualified prospects. Often no single key word will produce significant traffic. To handle this type of advertising effectively you need to develop a portfolio of key words and bids and seek to generate traffic from a combination of many search terms. In Conclusion Optimizing your web site and online presence for high placement in key search engines is more important than ever, and the process has never been fairer or better defined. To ensure search engine results over the long term, your site needs to align your interests with the interests of both the search engines and the people using them. Fundamental actions you can take with respect to content, layout, industry relevancy and submission is the best way to achieve high placement for the search terms most used for your products and business. Executing these activities on a regular basis is important, and is most beneficial when executed by a firm that is knowledgeable about your products/services, is experienced in effectively communicating your marketing message and has expertise in working with and understanding the intricacies of the internet and search engines. Page 7

8 About MarketSense MarketSense is an Advertising, Web Development, Lead Management and Sales Support services firm. Our experience in each area ensures integrated and cost-effective solutions uniquely targeted to your needs with each service strengthened by the perspective of the others. Capabilities include: Advertising Strategic Positioning and Brand Development Collateral and Sales Support Direct and Database Marketing Space Advertising Public Relations Trade Show Support Media Research and Planning Channel and Internal Communications Web Development Custom Application Development Interface Design & Information Architecture Software Implementation Security and Firewall Network Consulting Search Engine Optimization Project Management Lead Management Marketing Source Identification Data Capture Literature Fulfillment Lead Qualification Lead Assignment & Distribution Sales Follow-Up Tracking Sales & Marketing Management Reporting Prospect Database Building Sales Territory Maintenance Sales Support Database Consolidation/Cleanup/ Maintenance Telemarketing Bulk Literature & Product Fulfillment Letter lasering and lettershop 681 Commerce Street Burr Ridge, IL

5 B2B SEO Myths That Are Hurting Your Bottom Line

5 B2B SEO Myths That Are Hurting Your Bottom Line That Are Hurting Your Bottom Line Separating fact from fiction in search engine optimization TheMxGroup.com 800-827-0170 Search engine optimization: A marketing imperative As the Internet has matured,

More information

Discover The Benefits Of SEO & Search Marketing

Discover The Benefits Of SEO & Search Marketing Discover The Benefits Of SEO & Search Marketing Central Ohio SEO http://centralohioseo.com I. What is Search Engine Optimization II. The benefits to quality seo services III. Our SEO strategy at Central

More information

An Intro to SEO (Search Engine Optimization)

An Intro to SEO (Search Engine Optimization) An Intro to SEO (Search Engine Optimization) Brought to You By: http://www.freewaytomakemoneyonline.com/ This book is created and written by Richard Khor with you in mind. Richard Khor began Internet Marketing

More information

How to Build a Successful Website

How to Build a Successful Website How to Build a Successful Website November 17, 2010 By Alhan Keser This is a guide meant to help you create a successful website. There are many ways of going about developing a website that can lead to

More information

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google By Katina Beveridge 1 INTRODUCTION Imagine having a flood of highly targeted, ready to

More information

4 Ways To Increase Your Rankings in Google & Improve Your Online Exposure

4 Ways To Increase Your Rankings in Google & Improve Your Online Exposure 4 Ways To Increase Your Rankings in Google & Improve Your Online Exposure Written by Bobby Holland all rights reserved Copyright: Bipper Media -------------------------------------------------------------------

More information

Keywords the Most Important Item in SEO

Keywords the Most Important Item in SEO This is one of several guides and instructionals that we ll be sending you through the course of our Management Service. Please read these instructionals so that you can better understand what you can

More information

If you have any questions about the recommendations we have made, please feel free to contact us at query@ineedhits.com.

If you have any questions about the recommendations we have made, please feel free to contact us at query@ineedhits.com. The ineedhits.com Search Readiness Report provides you with a detailed assessment of your web page s search engine suitability. This report includes information and recommendations about areas of your

More information

Search Engine Optimization Guide

Search Engine Optimization Guide Search Engine Optimization Guide A Guide to Improving Website Rankings in the Search Engines Prepared by: Rosemary Brisco ToTheWeb LLC Sep 2007 Table of Contents WHY WORRY ABOUT SEARCH ENGINE MARKETING?...3

More information

THE FUTURE OF SEO: MARKETING TO PEOPLE, NOT PAGES

THE FUTURE OF SEO: MARKETING TO PEOPLE, NOT PAGES THE FUTURE OF SEO: MARKETING TO PEOPLE, NOT PAGES Table of Contents Introduction The New Wave of SEO: Applying User Experience SEO Myth-Busting Getting Started with SEO: Short-Term Success Getting Started

More information

Best Practice Search Engine Optimisation

Best Practice Search Engine Optimisation Best Practice Search Engine Optimisation October 2007 Lead Hitwise Analyst: Australia Heather Hopkins, Hitwise UK Search Marketing Services Contents 1 Introduction 1 2 Search Engines 101 2 2.1 2.2 2.3

More information

Disclaimer. The author in no case shall be responsible for any personal or commercial damage that results due to misinterpretation of information.

Disclaimer. The author in no case shall be responsible for any personal or commercial damage that results due to misinterpretation of information. 1 Disclaimer 2013 Solutions From Paradise, LLC No part of this ebook can be reproduced, stored, or transmitted by any means including recording, scanning, photocopying, electronic or print without written

More information

Search engine optimisation (SEO)

Search engine optimisation (SEO) Search engine optimisation (SEO) Moving up the organic search engine ratings is called Search Engine Optimisation (SEO) and is a complex science in itself. Large amounts of money are often spent employing

More information

How do I get found on Google? Make it easy for customers to find you with this simple guide to search marketing

How do I get found on Google? Make it easy for customers to find you with this simple guide to search marketing How do I get found on Google? Make it easy for customers to find you with this simple guide to search marketing Why is SEO vital for businesses? Search Engine Optimisation (SEO) is one of those technology

More information

Getting found. marketplace. among the big fish: [e-book] SEO and SEM DIGITAL DIGITAL DIGITAL. Sponsored by:

Getting found. marketplace. among the big fish: [e-book] SEO and SEM DIGITAL DIGITAL DIGITAL. Sponsored by: Getting found among the big fish: SEO and SEM [e-book] Table of Contents I. Definitions of SEO and SEM II. Search Engines III. SEO Techniques IV. SEM V. Conclusion We appreciate your interest in the E-Book

More information

search engine optimization sheet

search engine optimization sheet Search Engine Optimization Features We challenge all our future clients to compare with other seo firms and save. Free Same Day Consultation You want a quote today? You got it. We believe in not putting

More information

Profitable vs. Profit-Draining Local Business Websites

Profitable vs. Profit-Draining Local Business Websites By: Peter Slegg (01206) 433886 07919 921263 www.besmartmedia.com peter@besmartmedia.com Phone: 01206 433886 www.besmartmedia.com Page 1 What is the Difference Between a Profitable and a Profit-Draining

More information

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,

More information

Get Found. Pocket Guide to. SEo

Get Found. Pocket Guide to. SEo Get Found Pocket Guide to SEo by Quick reference for SEO terms and phrases: Hits are counted every time a visitor loads a page on your site. A visitor can make several hits in a single visit. Keyword Density

More information

2016 Michael Torbert, Semper Fi Web Design. All rights reserved in all media.

2016 Michael Torbert, Semper Fi Web Design. All rights reserved in all media. About the Author Michael Torbert established Semper Fi Web Design in 2007 after working as an engineer at several leading IT companies in the Research Triangle Park in North Carolina. As the author of

More information

Ready to Redesign? THE ULTIMATE GUIDE TO WEB DESIGN BEST PRACTICES

Ready to Redesign? THE ULTIMATE GUIDE TO WEB DESIGN BEST PRACTICES Ready to Redesign? THE ULTIMATE GUIDE TO WEB DESIGN BEST PRACTICES Web Development Your First Online Impression Web development is a complex, multifaceted process with a lot of moving parts. Much like

More information

323-868-3581. Search Engine Optimization

323-868-3581. Search Engine Optimization Search Engine Optimization What s the Difference between Pay-Per-Click and SEO Pay-per Click is a way for sites to appear in prominent positions on the search engines by paying the engine to display their

More information

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) Search Engine Optimization (SEO) By: Aman Kumar Search engine optimization, SEO, is about creating a website in such a way that it will appear higher in the search rankings. SEO is aimed at achieving the

More information

Top 12 Website Tips. How to work with the Search Engines

Top 12 Website Tips. How to work with the Search Engines Top 12 Website Tips 1. Put your website at the heart of your marketing strategy 2. Have a clear purpose for your website 3. Do extensive SEO keyword research 4. Understand what your online competitors

More information

Search Engine Optimisation (SEO) Factsheet

Search Engine Optimisation (SEO) Factsheet Search Engine Optimisation (SEO) Factsheet SEO is a complex element of our industry and many clients do not fully understand what is involved in getting their site ranked on common search engines such

More information

Steps Benchmark Description Tasks to Complete

Steps Benchmark Description Tasks to Complete Web Marketing Action Plan Title: Create an Inbound Lead Generation Campaign Results: Generate & pre-qualify internet leads Overall Accountability: Marketing Strategist Reporting Position: Marketing Director

More information

SEO MADE SIMPLE. 5th Edition. Insider Secrets For Driving More Traffic To Your Website Instantly DOWNLOAD THE FULL VERSION HERE

SEO MADE SIMPLE. 5th Edition. Insider Secrets For Driving More Traffic To Your Website Instantly DOWNLOAD THE FULL VERSION HERE SEO MADE SIMPLE 5th Edition Insider Secrets For Driving More Traffic To Your Website Instantly DOWNLOAD THE FULL VERSION HERE by Michael H. Fleischner SEO Made Simple (Fifth Edition) Search Engine Optimization

More information

11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO)

11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO) PPC Search Advertising Adrian Feane Effective PPC Campaigns and 5 Case Study & Summary Slide There are Two Key Parts to any Search Engine Marketing Strategy. Search Engine Optimisation (SEO). Pay Per Click

More information

Winning the Second Chance. Reaching High-Value Customers with Remarketing Lists For Search Ads

Winning the Second Chance. Reaching High-Value Customers with Remarketing Lists For Search Ads Winning the Second Chance Reaching High-Value Customers with Remarketing Lists For Search Ads Introduction The Internet gives us more to look at every day: more information, more offers, more options.

More information

I m Graydon Trusler and I ve been doing all the Marketing for my wife s divorce law firm in Austin for 8 years or so.

I m Graydon Trusler and I ve been doing all the Marketing for my wife s divorce law firm in Austin for 8 years or so. I m Graydon Trusler and I ve been doing all the Marketing for my wife s divorce law firm in Austin for 8 years or so. I m going to take the same approach with you that I have with our marketing aimed at

More information

An Introduction to. Search Engine Optimization (SEO)

An Introduction to. Search Engine Optimization (SEO) An Introduction to Search Engine Optimization (SEO) www.progressoconsulting.com o What it is o How it works o Why it s important to your firm Prepared January, 2009 Copyright 2009 Progresso Consulting

More information

Northwestern University Feinberg School of Medicine Search Engine Optimization Guide

Northwestern University Feinberg School of Medicine Search Engine Optimization Guide Northwestern University Feinberg School of Medicine Search Engine Optimization Guide 1 Contents Introduction... 3 Why Is SEO Important?... 3 Step One: SEO Planning... 3 Your Partners: Web Communications...

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization Search An Introductory Guide How to improve the effectiveness of your web site through better search engine results. As you ve probably learned, having a Web site is almost a

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

Good Call. A Guide to Driving Calls with AdWords

Good Call. A Guide to Driving Calls with AdWords Good Call A Guide to Driving Calls with AdWords Introduction Some people want to talk to a real person when they re looking for information. In fact, 70% of mobile searchers have called a business directly

More information

62 Ecommerce Search Engine Optimization Tips & Ideas

62 Ecommerce Search Engine Optimization Tips & Ideas 62 Ecommerce Search Engine Optimization Tips & Ideas One of the reasons I like ecommerce SEO is there are a tremendous amount of opportunities to increase the optimization quality of an online store. Unlike

More information

Search Engine Marketing and SEO

Search Engine Marketing and SEO Search Engine Marketing and SEO Presented By Connie Ragen Green Search Engine Marketing is a term you ve probably heard many times. But what exactly does it mean? The term refers to the different ways

More information

How to Use Google AdWords

How to Use Google AdWords Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords

More information

Search Engine Optimization (SEO): Improving Website Ranking

Search Engine Optimization (SEO): Improving Website Ranking Search Engine Optimization (SEO): Improving Website Ranking Chandrani Nath #1, Dr. Laxmi Ahuja *2 # 1 *2 Amity University, Noida Abstract: - As web popularity increases day by day, millions of people use

More information

10 Actionable SEO Tips for Small Businesses

10 Actionable SEO Tips for Small Businesses 10 Actionable SEO Tips for Small Businesses 1 2 10 Actionable SEO Tips for Small Businesses Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around.

More information

WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online

WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online The Internet is in a constant state of change and websites

More information

Search Engine Optimization 101

Search Engine Optimization 101 Search Engine Optimization 101 Search Engine Optimization 101 Search Engine Optimization (SEO) is the process of maximizing opportunities, both on your website and off, to move your site higher in organic

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:...

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:... An insight of the services offered by www.shrushti.com CONTENTS CONTENTS... 1 INTRODUCTION... 2 Objectives... 2 Recommended Services For Your Website:... 3 Service 1 : Search Engine Optimization (SEO)...

More information

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else? 1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a

More information

SEO Guide for Front Page Ranking

SEO Guide for Front Page Ranking SEO Guide for Front Page Ranking Introduction This guide is created based on our own approved strategies that has brought front page ranking for our different websites. We hereby announce that there are

More information

YouTube Channel Authority - The Definitive Guide

YouTube Channel Authority - The Definitive Guide YouTube Channel Authority - The Definitive Guide So what exactly is YouTube channel authority and how does it affect you? To understand how channel authority works, you first need a basic understand of

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

Includes: Building an SEO- friendly Website: A Comprehensive Checklist

Includes: Building an SEO- friendly Website: A Comprehensive Checklist Building an SEO- friendly Website: A Comprehensive Checklist Includes: v Pre- Planning Stage v Planning Stage v Development Stage v Pre- Launch v On- Site SEO v Launch v Post- Launch Data Collection v

More information

Manage Store. University

Manage Store. University Manage Store University LESSON [#] In this lesson, you will learn how to: [Bullet point 1] [Bullet point 2] [Bullet point 3] Transcript Creating content for your site is a great compliment to your products.

More information

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) Search Engine Optimization (SEO) Saurabh Chavan, Apoorva Chitre, Husain Bhala Abstract Search engine optimization is often about making small modifications to parts of your website. When viewed individually,

More information

The Copywriter s Guide to Analytics

The Copywriter s Guide to Analytics The Copywriter s Guide to Analytics Introduction There is a reason that so many tools are popping up with analytics. People want to know where their content is going. They want to know how their content

More information

SEO Definition. SEM Definition

SEO Definition. SEM Definition SEO Definition Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

More information

SEARCH ENGINE OPTIMIZATION. Introduction

SEARCH ENGINE OPTIMIZATION. Introduction SEARCH ENGINE OPTIMIZATION Introduction OVERVIEW Search Engine Optimization is fast becoming one of the most prevalent types of marketing in this new age of technology and computers. With increasingly

More information

1. Layout and Navigation

1. Layout and Navigation Success online whether measured in visits, ad revenue or ecommerce transactions requires compelling content and intuitive design. It all starts with the fundamentals: the key building blocks to create

More information

THE DEALER S GUIDE TO SEO. How to connect with more customers through the power of strategic content.

THE DEALER S GUIDE TO SEO. How to connect with more customers through the power of strategic content. THE DEALER S GUIDE TO SEO How to connect with more customers through the power of strategic content. SEO STRATEGY = CONTENT STRATEGY There s no shortcut to the top of the search results pages. As algorithms

More information

Quality Satisfaction Management. Performing Keyword Research

Quality Satisfaction Management. Performing Keyword Research Quality Satisfaction Management Performing Keyword Research For the purposes of this paper, we ll use Google to represent all search engines (Bing, Yahoo, etc.). The same principles apply, regardless of

More information

2013 Copyright Speed Realtor Pte Ltd - You may not copy, scan, print or redistribute this handbook without written consent from Speed Realtor Pte Ltd

2013 Copyright Speed Realtor Pte Ltd - You may not copy, scan, print or redistribute this handbook without written consent from Speed Realtor Pte Ltd 1 Contents 1.1What is SEO?... 3 What Do We Need To Do In Order To Search Engine Optimize Our Website?... 4 On Page SEO... 4 Doing On Page SEO... 5 Now let us run through each of the criteria that you have

More information

Four Keys: Enhancing Search Engine Optimization

Four Keys: Enhancing Search Engine Optimization Four Keys: Enhancing Search Engine Optimization A Quick Guide for Vacation Rental Property Managers Driving Website Traffic Presented by LiveRez Introduction In the past few years, the utilization of search

More information

Introduction 3. What is SEO? 3. Why Do You Need Organic SEO? 4. Keywords 5. Keyword Tips 5. On The Page SEO 7. Title Tags 7. Description Tags 8

Introduction 3. What is SEO? 3. Why Do You Need Organic SEO? 4. Keywords 5. Keyword Tips 5. On The Page SEO 7. Title Tags 7. Description Tags 8 Introduction 3 What is SEO? 3 Why Do You Need Organic SEO? 4 Keywords 5 Keyword Tips 5 On The Page SEO 7 Title Tags 7 Description Tags 8 Headline Tags 9 Keyword Density 9 Image ALT Attributes 10 Code Quality

More information

SEO Success For Small Business

SEO Success For Small Business SEO Success For Small Business The Search Engine Optimization Guide That Puts Your Website to Work For Your Online Success Chris Young 2011 New Mark Communications Contents 1:SEO is Key to Your Online

More information

To learn more about Search Engine Optimization and its role in Internet marketing, view our short video series at: www.youtube.

To learn more about Search Engine Optimization and its role in Internet marketing, view our short video series at: www.youtube. Search Engine Optimization February 2013 Search Engine Optimization, or SEO, is the process of tuning your website so that it appears high in search engine results, increasing relevant traffic to your

More information

I WISH I COULD FIND THE TIME!

I WISH I COULD FIND THE TIME! Ping A Tier4Tech Publication Vol. 1/Issue 1 I WISH I COULD FIND THE TIME! A dentist discovers the value of a trusted partner when updating his website YOUR WEBSITE WILL BE OBSOLETE IN 18 MONTHS New technology

More information

Getting Your Keywords Right

Getting Your Keywords Right Getting Your Keywords Right Workbook How to Get Your Keywords Right The purpose of this workbook is to help marketers understand the first step in improving your organic search results. In order to drive

More information

Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com

Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com Do you ever have the feeling that there is something that other people know about making money online that

More information

The program was excellent, the result was immediate and we are very satisfied with it. Rotem Rosmarin R-NET CEO. Partner Profile. Prior to Skyrocket

The program was excellent, the result was immediate and we are very satisfied with it. Rotem Rosmarin R-NET CEO. Partner Profile. Prior to Skyrocket Microsoft Partner: R-Net Web site: http://www.r-net.co.il/ Country or region: Israel Products & Services: Exchange Online, Sharepoint Online, Lync Online, Office Web Apps, Office Professional Plus. The

More information

Reasons you might think Google AdWords is not for you.

Reasons you might think Google AdWords is not for you. Reasons you might think Google AdWords is not for you. Think AdWords is not right for your business? Here are some reasons you might want to think again. Google AdWords is too expensive Small businesses

More information

Table of Contents. Introduction Consumers Want Social Proof Before Making a Purchase... 5

Table of Contents. Introduction Consumers Want Social Proof Before Making a Purchase... 5 1 Table of Contents Introduction... 3 Consumers Want Social Proof Before Making a Purchase... 5 Increases Brand Awareness and Positive Online Visibility... 7 If You Don t Control Your Online Brand, Someone

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

The Power of Online Directories and How to Get Started Fast!

The Power of Online Directories and How to Get Started Fast! The Power of Online Directories and How to Get Started Fast! Introduction More and more small businesses today are using online directories to their benefit. If you run a small business then odds are you

More information

Pay Per Click Marketing

Pay Per Click Marketing WHITE PAPER August 2009 Pay Per Click Marketing Drive Leads and Sales the Cost Efficient Way Introduction Pay Per Click is one of the most cost effective marketing tools available, and can generate instant

More information

How to Make Money With Bing Ads & CPA Offers

How to Make Money With Bing Ads & CPA Offers How to Make Money With Bing Ads & CPA Offers Produced by: http://www.powerhouseaffiliate.com http://www.vaultaffiliates.com Not for Distribution Legal Note YOU AGREE THAT USE OF THESE MATERIALS IS AT YOUR

More information

Building Landing Pages for Mobile Games

Building Landing Pages for Mobile Games Contents... 1 Introduction... 2 Pre Launch Landing Page... 3 Design... 3 Messaging... 4 Call to Action (CTA)... 5 Conversion Process... 6 Testing and Analytics... 6 Marketing Methods... 7 Additional Strategies...

More information

Top Online Medical Marketing Trends This Year by docero 1 212.580.0988

Top Online Medical Marketing Trends This Year by docero 1 212.580.0988 Top Online Medical Marketing Trends This Year by docero 1 212.580.0988 If there s one thing that remains true in marketing, it s that you have to think ahead if you want to succeed. In this ebook, we outline

More information

The Formula for Small Business Internet Marketing Success

The Formula for Small Business Internet Marketing Success The Formula for Small Business Internet Marketing Success Being Seen on Google, Generating Leads, Closing Business Success on Google is first being seen, second generating interest in your company in the

More information

101 Basics to Search Engine Optimization. (A Guide on How to Utilize Search Engine Optimization for Your Website)

101 Basics to Search Engine Optimization. (A Guide on How to Utilize Search Engine Optimization for Your Website) 101 Basics to Search Engine Optimization (A Guide on How to Utilize Search Engine Optimization for Your Website) Contents Introduction Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Why Use

More information

How to make the most of search engine marketing (SEM)

How to make the most of search engine marketing (SEM) How to make the most of search engine marketing (SEM) If you build it, will they come? When it comes to your Web site, answering that question with a resounding yes has become a key requirement for success.

More information

Nonprofit Technology Collaboration. Web Analytics

Nonprofit Technology Collaboration. Web Analytics Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top

More information

Search Engine Optimisation Extras

Search Engine Optimisation Extras SEO Extras Search Engine Optimisation Extras In addition to our SEO Managed Services HotLizard also offer individual services to compliment an existing SEO strategy. Please see below some of these additional

More information

Internet Marketing for Local Businesses Online

Internet Marketing for Local Businesses Online Dear Business Owner, I know you get calls from all sorts of media outlets and organizations looking to get a piece of your advertising budget. Today I am not pitching you anything. I would just like to

More information

Online Traffic Generation

Online Traffic Generation Online Traffic Generation Executive Summary Build it and they will come. A great quote from a great movie, but not necessarily true in the World Wide Web. Build it and drive traffic to your Field of Dreams

More information

101 Basics to Search Engine Optimization

101 Basics to Search Engine Optimization 101 Basics to Search Engine Optimization (A Guide on How to Utilize Search Engine Optimization for Your Website) By SelfSEO http://www.selfseo.com For more helpful SEO tips, free webmaster tools and internet

More information

Why SEO? What is Search Engine Optimization? Our main areas of expertise are: When a company invests in building a website, their goal is to:

Why SEO? What is Search Engine Optimization? Our main areas of expertise are: When a company invests in building a website, their goal is to: Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee that your business prospers and

More information

Search Engine Marketing Overview LOCAL SEM PROCESS

Search Engine Marketing Overview LOCAL SEM PROCESS Search Engine Marketing Overview LOCAL SEM PROCESS Search Engine Marketing Overview Online marketing can integrate many different activities including search engine optimization, directory listings, cost-per-click

More information

For more information, or to get started with an Online Marketing campaign, contact Ray Archie at: ray@mediumrarenyc.com. or by phone at 212 363 0363

For more information, or to get started with an Online Marketing campaign, contact Ray Archie at: ray@mediumrarenyc.com. or by phone at 212 363 0363 Online Marketing, an overview We will get more potential customers to your website and we will get more of your site s visitors contacting you. We can determine what your potential customers are searching

More information

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements A good website will do incredible things for business to business (B2B) companies. Over the

More information

100 SEO Tips. 1. Recognize the importance of web traffic.

100 SEO Tips. 1. Recognize the importance of web traffic. 1. Recognize the importance of web traffic. 100 SEO Tips SEO or Search Engine Optimization is one of the techniques to use in order to achieve more volume of traffic to your site. Without a good number

More information

SEO Analysis Guide CreatorSEO easy to use SEO tools

SEO Analysis Guide CreatorSEO easy to use SEO tools CreatorSEO Analysis Guide Updated: July 2010 Introduction This guide has been developed by CreatorSEO to help our clients manage their SEO campaigns. This guide will be updated regularly as the Search

More information

Search engine marketing

Search engine marketing Search engine marketing 1 Online marketing planning PHASE 1 Current marketing situation analysis PHASE 2 Defining Strategy Setting Web Site Objective PHASE 3 Operational action programmes PHASE 4 Control

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization The Basic Facts Every Small Business Owner Should Know RICK EISENBART Contents 1. Introduction - Why Should You Care About SEO?...1 2. Search Engine Optimization Defined...3

More information

About 0 to 60 Marketing

About 0 to 60 Marketing About 0 to 60 Marketing Let the experts take your business from 0 to 60 in less than 90 days! Approach. Technology. Support. All Inclusive Founded in 2010 0 to 60 Marketing has helped numerous businesses

More information

SEO Keywords Process Steps CreatorSEO easy to use SEO tools

SEO Keywords Process Steps CreatorSEO easy to use SEO tools CreatorSEO Keywords/phrases Process Guide Updated: May 2010 Introduction This guide has been developed by CreatorSEO to help our clients manage their SEO campaigns. This guide will be updated regularly

More information

CEDIA WHITE PAPER. Inbound Marketing 2014 CEDIA

CEDIA WHITE PAPER. Inbound Marketing 2014 CEDIA CEDIA WHITE PAPER Inbound Marketing 2014 CEDIA INTRODUCTION Surveys and testimonies of CEDIA Electronic Systems Contractor (ESC) Members show that the majority of ESC companies don t have a marketing/

More information

AGENCY51 INSIGHTS OUR PROCESS, CHECKLIST & UNDERSTANDING SEO

AGENCY51 INSIGHTS OUR PROCESS, CHECKLIST & UNDERSTANDING SEO AGENCY51 INSIGHTS OUR PROCESS, CHECKLIST & UNDERSTANDING SEO OUR 10 STEP PROCESS 1. SEO site audit of content, website HTML, social sites, backlinks 2. Defining your goals 3. Keyword brainstorming and

More information

Figure 1: SERP for Pizza

Figure 1: SERP for Pizza What is SEO? SEO stands for search engine optimization. The term may sound like optimizing an actual search engine such as Google, however this professional service focuses on tweaking a website to do

More information

Top Practices To Boost Your Law Firm Leads

Top Practices To Boost Your Law Firm Leads Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to

More information

Words By Wendy. Small Business Marketing Tips How to make your promotional dollars work harder

Words By Wendy. Small Business Marketing Tips How to make your promotional dollars work harder Small Business Marketing Tips How to make your promotional dollars work harder As a long-time marketing consultant, and a small business owner myself, I know that marketing can seem like a necessary evil

More information

SEO Search Engine Optimization

SEO Search Engine Optimization SEO Search Engine Optimization Understanding how businesses make their way to the first page of search results and how you can get there too! Shawn Audlin Founder of TheThriftyMarketer.com Marketing Online

More information

Understanding SEO. www.3mediaweb.com. Web Development Responsive Design WordPress For Agencies

Understanding SEO. www.3mediaweb.com. Web Development Responsive Design WordPress For Agencies Understanding SEO www.3mediaweb.com Web Development Responsive Design WordPress For Agencies Understanding SEO IN BUSINESS, IT S IMPORTANT TO BE IN THE RIGHT PLACE at the right time. Online business is

More information

5 STEP WEB-TO-LEAD CONVERSION

5 STEP WEB-TO-LEAD CONVERSION Marketing Expertise - Topic Two: What Contractors Need to Know About Online Lead Conversion 5 STEP WEB-TO-LEAD CONVERSION Learn what every home remodeling contractor should know about online lead generation.

More information