2015 BFGoodrich IDG Spring $50 & $70 Promotion

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1 2015 BFGoodrich IDG Spring $50 & $70 Promotion

2 BFGoodrich IDG Spring $50 & $70 Promotion Purchase Requirement Consumers can qualify for a $70 MasterCard Reward Card after submission when they buy a set of four new BFGoodrich brand passenger or light truck tires Excludes the BFGoodrich Advantage T/A, Radial T/A, Traction T/A, and Winter Slalom KSI which qualify for a $50 MasterCard Reward Card. Dates March 16 April 12, 2015 Redemption Reward Value $70 MasterCard Reward Card $50 MasterCard Reward Card - g-force R1 and R1 S - g-force T/A Drag Radial - g-force Rival - g-force Sport COMP-2 - g-force T/A KDW - g-force T/A KDWS - g-force Super Sport A/S Z - g-force Super Sport A/S H&V - Long Trail T/A Tour Tire Model - Radial Long Trail T/A - Rugged Trail T/A - Rugged Terrain T/A - All-Terrain T/A KO - All-Terrain T/A KO2 - Mud-Terrain T/A KM2 - Baja T/A - Krawler T/A KX - Commercial T/A Traction - Commercial T/A All-Season - Commercial T/A All-Season 2 - Advantage T/A, Radial T/A, Traction T/A and Winter Slalom KSI Consumers can redeem online at or mail in their rebate form.

3 Eligibility Promotional Details Promotion is valid for residents of the U.S. who purchase from a participating dealer located in the U.S., District of Columbia and U.S. Territories (Puerto Rico, Guam, U.S. Virgin Islands) Important! Sales to Original Equipment manufacturers, fleets, wholesalers, business accounts and purchases for resale are not eligible for this promotion. However, small business fleets (excluding National Accounts, Government Accounts, and Utility accounts) are eligible when they purchase a set of four BFGoodrich Commercial T/A All-Season 2 tires. Limit of ten (10) redemptions per household Redemption Processing Published rebate processing timeframe is 4 to 6 weeks. MasterCard Reward Card details Cards must be activated prior to use. (Consumer PIN numbers are the last four digits of the phone number provided during redemption.) Instructions on card carrier. Consumer may contact Michelin Fulfillment Center at to activate card if PIN is unknown. Cards have a 6-month expiration & expire on the last date of the month printed on the front of the card

4 Promotion Timing Key Dates January February March April Dealer excitement w/ tracking information sent. (Track kits at fedex.com/tracking) Promo Start Spotlight, landing page and dealer locator icon live on bfgoodrichtires.com; promo tab live on Facebook Promo End Michelin Connect Materials available & promo announcement w/ Michelin Connect details sent to dealers. New business, replacement, and lost kits available for order at Michelin Fulfillment Center ( ) and additional redemption forms.

5 Michelin Connect Digital Assets: Spot/Splash Web Banners (customizable and non-customizable) TV Tags (2 sizes, Imprint & w/o imprint) Facebook Tab Non Digital Assets: Newspaper (3 sizes, Color & B/W) Direct Mail (3 sizes) Billboard (2 sizes) Radio (scripts and MP3s) Digital and/or Non-digital: Pods 50/50 Assets (4 sizes, Color & B/W)

6 Pre-Promo Dealer Announcement Announcement w/ Michelin Connect details sent to dealers on January 15th

7 POP Kit Materials POP Item Kit A Kit B BFG Promotion Counter Card Header (placed on in-market KO2 counter card) BFG Promotion Redemption Brochures (50 per pk) BFG Promotion Banner BFG Promotion Letter POP kits arrive at dealer locations 8-5 days prior to promo start. Dealers choose their promo POP kit preference during contract renewal in CPMS. If the dealer chooses to receive a banner in their promotional POP kit, a $15 charge is incurred for each POP kit for each dealer location for each IDG promotion. POP tracking file on the Sales Force Encyclopedia

8 POP Kit Materials Tri-fold Redemption Brochure *Consumer receipt must include the tire model of tires purchased. *Business Accounts that purchase Commercial T/A AS2 must indicate they are a business account.

9 POP Kit Materials Counter Card Header Utilize existing in-market KO2 counter unit - only the BFG IDG Spring promo header will be provided. To order a new KO2 unit, contact the Michelin Fulfillment Center. Banner

10 Fulfillment Center Contact Information POP Kits Dealers & Michelin Field Sales (AMs) Michelin Fulfillment Center at (Option 3) Rebate Status & Reward Cards Consumers or check status at Consumer Care Agents Check status at

11 Questions? Thank you!