CAS-HSG - CERTIFICATE OF ADVANCED STUDIES BUSINESS MODEL INNOVATION

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1 CAS-HSG - CERTIFICATE OF ADVANCED STUDIES BUSINESS MODEL INNOVATION THE The leading LEADING program PROGRAM for the FOR design THE DESIGN of innova3ve OF INNOVATIVE business models BUSINESS MODELS

2 WELCOME There are many companies with excellent technological products. In particular, Europe is characterized by companies with sophisticated product innovation and process innovation ability. Why did many of these firms, that had been well known for their products for many years, suddenly lose their competitive edge? Within a short period of time strong companies such as AEG, Grundig, Nixdorf Computers, Triumph, Brockhaus, Agfa, Kodak, Quelle and Schlecker disappeared. What did they do wrong? The answer, although painful, is simple: these firms failed to adjust their business model to a changing external environment. In today s business environment the ability to develop innovative business models is an essential condition to maintain long-term competiveness. In a more and more dynamic and complex market environment it is not sufficient anymore to build on innovation mechanisms that are limited to products and processes. The innovation of business models is the key element to transform innovative products into unique customer value. However, in Europe there are still only a few companies such as Hilti, LafargeHolcim or Nestlé that have addressed this perspective and successfully innovated their business model. Most inspiring examples are still located in the Silicon Valley. Amazon, Google, Apple, all of them continuously overcome established industry borders by applying new business models. In this Business Model Innovation Certificate Program (BMI-CAS) leading experts from University of St. Gallen, Stanford University and accomplished practitioners teach you the necessary knowledge and tools to systematically innovate your business model. In four different modules, that take place on the executive campus of St. Gallen University and in the Silicon Valley as well as on site in your company, you learn how to break through the dominant industry logic and how to rapidly design innovative business model prototypes. Two well established methodologies represent a key role in doing so: The Business Model Navigator and Design Thinking. The Business Model Navigator, a concept developed in St. Gallen at the Institute of Technology Management, has successfully been applied for the creation of new business models at companies like Bosch, Hilti, SAP, ABB, Sennheiser and PWC, but also in several European startups. The concept of Design Thinking, a human-centered approach targeting the rapid design and testing of innovation prototypes is taught by one of its pioneers, Prof. Dr. Larry Leifer from Stanford University. Additionally, first-hand insights on innovation by SAP, Autodesk and Tesla gained during excursions in Silicon Valley and a Design Thinking & Leadership workshop contribute to a learning experience that is unique in executive education. Prof. Dr. Oliver Gassmann University of St. Gallen Prof. Dr. Larry Leifer Stanford University 3

3 OVERVIEW VALUE PROPOSITION Teaching and application of our research backed & industry Methodology for the structured development of business model innovation Creating best practice insights through Case Studies Company visits in Europe and in the Silicon Valey Dialogue with accomplished industry experts and academic leaders from St. Gallen, Berkeley & Stanford Providing a high valuable network of peers and a forum for discussion Implementation and assessment of a business model innovation project in your company "BASF has been working for more than five years with the Business Model Navigator. It has led to concrete business concepts and also created a more open mindset. We applied the methodology [ ] in various environments and industries and it worked fantastically!" Dr. Petra Bachem VP Marketing & Sales 4

4 A DIVERSE GROUP OF INSPIRING PEERS The program is designed for senior executives and entrepreneurs who have the experience and capability to drive business model innovation in their team, their project, their business unit or company. We are looking for participants who are responsible for business development strategy and process management innovation management Finance/ Accounting Sales/ Marketing Operations Consultant R&D Legal Project Manager Architecture Manufacturing MANAGEMENT FUNCTION IT General Management Corporate Development Our experience in existing executive programs Logistics Software has shown a great diversity of functions and sectors among course participants - an unique chance for exchange of business experience and perspectives that facilitates to overcome blind spots of an industry. Marketing Services Retail Transportation Energy/ Infrastructure INDUSTRY Insurance Banking Asset Management Pharmaceuticals Consulting Telecommunication "We applied the Business Model Navigator in a 3-day workshop format with a "We key applied customer. the Business Apart from Model jointly Navigator developing a promising 3-day workshop business format model with option, a key the customer. common Apart experience from jointly has also developing strengthened a promising our bonds business for future model intensive option, cooperation" the common experience has also strengthened our bonds for future intensive co-operation" Dr. Susanne Schröder Innovation Manager 5

5 OVERVIEW PROGRAM OVERVIEW Leading experts from academia and industry, dynamic hands-on sessions and real world implementation, tailored to your individual needs. This is the broad outline of a systematic program that consists of four modules spread over a period of five intense months. On the following pages you will find more information about each module. MODULE I THE BUSINESS MODEL NAVIGATOR AUGUST 22-26, 2016 UNIVERSITY OF ST. GALLEN, CH MODULE II DESIGNING BUSINESS MODELS SEPTEMBER 26-30, 2016 SILICON VALLEY, USA MODULE III IMPACT & IMPLEMENTATION OCTOBER 3 NOVEMBER 11, 2016 REMOTE AT YOUR COMPANY MODULE IV LEADING CHANGE NOVEMBER 14-18, 2016 UNIVERSITY OF ST. GALLEN, CH "Working "Working with with the the Business Business Model Model Navigator Navigator helped helped us us not not only only to structure to structure our our internal internal approaches better, better, but but drove drove us us also also to to analyse analyse and and understand our our competitors competitors business business models models and therefore and therefore their and their our and position our position in the market in the market space" space" Dr. Reiner Fageth, Management Board 6

6 A DIVERSE GROUP THE OF PROGRAM INSPIRING JOURNEY PEERS LEARN & UNDERSTAND THE ELEMENTS OF A BUSINESS MODEL CRITICALLY REFLECT WEAKNESSES OF YOUR CURRENT BUSINESS MODEL CREATE NEW BUSINESS MODEL IDEAS & SELECT THE MOST PROMISING ONES PROTOTYPING TO TEST THE MOST CRITICAL HYPOTHESES OF THE NEW MODEL PITCH YOUR IDEAS, GET EXPERT FEEDBACK & ANTICIPATE CHALLENGES IMPLEMENT A NEW BUSINESS MODEL & BUILD A COMMUNITY OF PEERS "Product innovations alone won't be enough to ensure our company's continuing success; we want to encourage our people to turn more of their attention to new types of business models. The Business Model Navigator TM helps us to foster creativity and think in other dimensions. Dr. Volkmar Denner, CEO Robert Bosch GmbH 7

7 Module I The Business Model Navigator Dates: August 22 26, 2016 Location: University of St. Gallen, Switzerland OVERVIEW KEY BENEFITS A dynamic start to the fundamentals of Business Model Innovation. From the very beginning we encourage you to think critically and to challenge your own established assumptions: a key element of Business Model Innovation. Case studies and group workshops supplement the Business Model Navigator that serves as the theoretical basis to understand business models, their interplay and innovation. A closer look is taken on digital transformation and the potential of IoT and Industry 4.0 for Business Model Innovation. Systematically understand business models and their interrelations inside from theory as well as real world examples Gain sensitivity for the business model of your organization and its weaknesses Become aware of blind spots that origin from your industry perspective Learn how to use the tools of the Business Model Navigator to systematically identify potential new business models HIGHLIGHTS Away from daily business the executive campus of the University of St. Gallen opens the chance for new strategic insights on the different aspects of your current business model. Get to know the other participants, a group of inspiring personalities and exchange your experience. 8 Business Model Innovation CAS-HSG - CERTIFICATE OF ADVANCED STUDIES

8 Module II Designing Business Models Dates: September 26 30, 2016 Location: Silicon Valley, USA Designing Business Designing Mo Bu Dates: September Dates: 26 Dates: 30, September 2016 Septembe 26 Location: Silicon Valley, Location: Location: USA Silicon Silicon Valley IEW Hands-on design thinking sessions with one of its most accomplished OVERVIEW pioneers Professor Dr. Larry Leifer from Stanford University. Design Thinking is a human-centered approach that integrates expertise from design, social sciences, business and engineering. It is widely used in the rapid design of prototypes and the development of business model innovations. The module is being divided into seminars in which the methodological knowledge is imparted and complemented by excursions to some of the world s most innovative firms companies such as SAP, Autodesk and Tesla, which act as a transition phase from theoretical knowledge to real world application. By the end of the module, workshops play a key role for the development of a business model prototype that you continue to drive towards implementation in the subsequent Impact & Implementation Session. Hands-on OVERVIEW design Hands-on thinking Hands-on sessions design design thin wit pioneers Professor pioneers Dr. pioneers Larry Professor Leifer fro Dr Thinking is a human-centered Thinking Thinking is a approach human-c is a design, social sciences, design, design, business social social sciences and the rapid design of the prototypes rapid the rapid design and design of the pro do innovations. innovations. innovations. The module is being The divided module The module into is being semina is be d knowledge is imparted knowledge knowledge and complemente is imparted is the world s most the innovative world s the world s firms most most inno com and Tesla, which act and as Tesla, and a transition Tesla, which which act phase a real world application. real world By real the world application. end of the role for the development role for role the of for developm a the busine continue to drive continue towards continue implementatio to drive to drive towa Implementation Session. Implementation Session ITS Experience the university culture and grasp the entrepreneurial KEY BENEFITS spirit KEY KEY Experience BENEFITS the university Experience Experience culture the and univ the interacting with students and faculty members interacting with students interacting interacting and faculty with stude with me Learn to leverage principles of business model design for your own innovative ideas and get support from sophisticated experts building a business model prototype for your organization Understand and learn how to speed up the verification phase in business model projects Learn to leverage Learn principles Learn to leverage of to busine levera p innovative ideas and innovative get innovative support ideas from idea and business model prototype business business for model your mode prot orga Understand and learn Understand Understand how to speed lea an business model projects business business model mode proje 9

9 Module III Impact & Implementation Dates: Dates: October October 3 November November 11, 11, Location: Location: Remote Remote at at your your company company OVERVIEW OVERVIEW An intense time of adaption & implementation. Applying the knowledge and methods learned in the previous modules, this phase is the most intensive but also a very valuable part of the program: You develop a detailed concept of your most promising business model, test the most critical assumptions and drive towards the implementation in your company. Here we support you with advice on how to address the most critical challenges occurring during the project via a virtual expert sessions. KEY BENEFITS KEY KEY BENEFITS BENEFITS Transfer and apply the learnings to your company and industry Transfer and apply the learnings to your company and industry context context Rapidly develop business model prototype within your Rapidly develop a business model prototype within your company and collect regular feedback company and collect regular feedback Build hypotheses and check your assumptions with your peers Build hypotheses and check your assumptions with your peers and colleagues in your company as well as the external and colleagues in your company as well as the external environment environment Learn managing and leading your team through your innovation Learn managing and leading your team through your innovation challenge challenge Identify and learn how to overcome barriers to strategic change Identify and learn how to overcome barriers to strategic change 10 Business Model Innovation CAS-HSG - CERTIFICATE OF ADVANCED STUDIES

10 Module IV Leading Evaluation Change & Change Dates: November 14 18, 2016 Location: University of St. Gallen, Switzerland After the implementation phase in your organization it is time for reflection and addressing the human side of change. A key element of this module is the presentation of your innovation project in front of the course. Receiving feedback from our experts and other participants with diverse industry backgrounds represents an essential source for insights about further optimization of your business model. The seminar sessions of this module deal with: Leading change for business innovation projects Organizational energy in innovation leadership IP Management: How to effectively leverage and protect innovation? Understand the drivers of change and apply leaders OVERVIEW KEY BENEFITS Receive useful opinions from peers and scholars about your project progression Learn how to apply the new gained knowledge and methods to continue with the implementation of your innovation project 11

11 COURSE LEADERS Prof. Dr. Oliver Gassmann is Professor of Technology and Innovation Management at the University of St. Gallen. He is Managing Director of the Institute of Technology Management and is head of the global field of Entrepreneurship and Innovation at the University of St. Gallen. Until 2002 he worked for Schindler, leading its Corporate Research department as VP of Technology Management. He is co-founder of the BMI- Lab which focuses on Business Model Innovation. Over a course of five years at the University of St. Gallen, Oliver and his team studied over 350 business model innovations which led to a revolutionary and practical framework of how to design new business models: The Business Model Navigator. He also cofounded the advisory group BGW and the think tank GLORAD Shanghai-St. Gallen on global innovation as well as the Entrepreneurial BMI Clinic in Berlin which incubates start-up companies in Europe s hottest startup scene. He did research at prestigious institutions like Berkeley (2007), Stanford (2012) and Harvard (2016) and is author of over 350 publications, of which several were awarded with prices like the RADMA Award (1998). In 2014 he was awarded Leading Researcher by IAMOT in Washington and nominated for the Scholarly Impact Award by the prestigious Journal of Management (2014). He advised several Fortune 500 companies and is frequent Keynote Speaker. Today he serves as a member in several academic, economic and political boards, such as a member of the International Advisory Board of the Google Research Institute for Internet & Society and Zühlke. Prof. Dr. Larry Leifer is a Professor of Mechanical Engineering in the School of Engineering at Stanford University. He joined the faculty in 1976 after serving as an assistant professor at the Swiss Federal Institute of Technology, Zurich, and 4 years at the NASA Ames Research Center s Human Information Processing laboratory. He has served as founding director of the Stanford Veterans Administration Rehabilitation Engineering R&D Center; Smart Product Design Lab; Center for Design Research (CDR); Stanford Learning Lab; and Hasso Plattner Design Thinking Research Program at Stanford. Research themes include: 1) creating collaborative engineering design environments for distributed new product innovation teams; 2) instrumenting that environment for design knowledge capture, indexing, reuse, and performance assessment; and 3) design-for-sustainablewellbeing. His top R&D priorities include, d.swiss, human-robot teamwork experience design, and the notion of a pan-disciplinary PhD program in Design. He has been granted an honorary doctorate by the Royal Institute of Technology, Stockholm, and is an honorary fellow of the Design Society. 12 Business Model Innovation CAS-HSG - CERTIFICATE OF ADVANCED STUDIES

12 PRELIMINARY SELECTION OFSPEAKERS SPEAKERSOF THE PROGRAM Prof. Dr. Karolin Frankenberger is an Assistant Professor at the Institute of Technology Management of University of St. Gallen and head of the competence center Business Model Innovation. Dr. Reiner Fageth serves as CTO of CeWe Color, overseeing the company's daily operations of the technical, research and development divisions. Espen Sivertsen, is CEO of Type A Machines. Type A Machines produces a complete 3D ecosystem of digital design and fabrication solutions. Prof. John Danner, is an UC Berkeley & Princeton faculty member where he teaches MBA courses on entrepreneurship, as well as other graduate courses on business model innovation and strategies for startups. Prof. Dr. Dietmar Griechnik, is Professor of Entrepreneurship and director of the Institute of Technology Management at the university of St. Gallen. Dr. Michaela Csik, is co-author of The Business Model Navigator (Pearson/Financial Times) and works as a Global Project Manager for New Business Models at LafargeHolcim. In her position, she is responsible for the group-wide set-up and implementation of Innovation methods and processes related to the design and implementation of new business models. Prof. Dr. Alexander Ilic is an Assistant Professor at the Institute of Technology Management of University of St. Gallen and the Director of the Auto-ID Labs ETH Zürich/University of St. Gallen. 13

13 The Institute of Technology Management was founded in 1989 as one of the first institutes in Europe. It operates a research program, focusing predominantly on the development of real life problems in close interaction with leading international companies. Its director, Prof. Dr. Gassmann, is one of the most cited innovation scholars worldwide. The Business Model Navigator published by Hanser and Financial Times Publishing has been cited as a sensation by the leading German newspaper F.A.Z. and rapidly became a bestseller. For more than 100 years the University of St. Gallen has established the international reputation of the city as a center of knowledge and education. Handelsblatt Ranking: No.1 among German speaking Business Schools Financial Times Rankings: No.1 among Business Schools worldwide with its Master in Strategy and International Management 14

14 GENERAL INFORMATION & CONTACT COURSE DURATION 15 days of attendance divided into three modules plus the opportunity for the adaption of learnings in your own business during module III. MODULE I I MODULE II II MODULE III III MODULE IV IV AUGUST 22-26, 2016 AUGUST 22-26, 2016 ST. GALLEN, CH ST. GALLEN, CH SEPTEMBER 26-30, SEPTEMBER , 2016 VALEY, USA SILICON VALLEY, USA OCTOBER 3 NOVEMBER OCTOBER 11, NOVEMBER 11, 2016 AT YOUR COMPANY AT YOUR COMPANY 14-18, NOVEMBER 14-18, ST. GALLEN, CH ST. GALLEN, CH WORKSHOP LOCATIONS Executive Campus, University of St. Gallen Silicon Valley, Palo Alto, Stanford PROGRAM LANGUAGE St. Gallen: German or English Silicon Valley: English PROGRAM FEES CHF including lunch, tuition fees, snacks and course material, not included travel expenses and costs for overnight stays ACCOMMODATION ECTS CREDITS We will be happy to recommend you suitable accommodations close to the center and the course locations in St. Gallen as well as in Palo Alto 15 INTEGRABILITY The Certificate Business Model Innovation can be integrated into the Executive MBA of the University of St. Gallen REGISTRATION For application please visit THOMAS MÖLLERS Program Manager Phone: Mail: thomas.moellers@unisg.ch For help and information related to this program, please do not hesitate to contact me. I am welcome to provide assistance for your individual planning. 15

15 INSTITUTE OF TECHNOLOGY MANAGEMENT UNIVERSITY OF ST. GALLEN execu+ves.com