MASTER OF MANAGEMENT PROGRAMME. Innovation Management in a Global Business Perspective

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1 MASTER OF MANAGEMENT PROGRAMME Innovation Management in a Global Business Perspective

2 Innovation Management in a Global Business Perspective A management programme of 30 ECTS credits OBJECTIVES: To give a better understanding of business strategies in highly competitive global markets To provide a better understanding of innovation processes and innovation in maritime organizations working internationally To offer analytical and managerial training in developing and implementing innovation projects To increase innovation and business opportunities across companies in the global maritime community Master of Management Programme Innovation Management in a Global Business Perspective This management development programme in Innovation Management is developed for the maritime cluster, targeting shipping, maritime industry and maritime services. The programme will be offered to a consortium of leading maritime companies operating internationally. BI Norwegian School of Management and Marintek will collaborate as providers of the programme. The maritime industry is the most global of all Norwegian industries. Its success is a result of commercial entrepreneurship and technological innovations transforming the maritime industry to a knowledge industry competing in a global market. Although the maritime industry is currently facing declining markets due to the global financial crisis, there are still many market opportunities for efficient and innovative companies. Throughout the world, shipping and maritime companies are consolidating and getting larger, and global leaders are emerging. Many of the big ocean transporters are expanding their service offers. The cargo owners are consolidating and growing to become major players in their segments. Customers are demanding more integrated services and customized solutions, in a context where shipping regulations are becoming more and more stringent. This will have a great impact on the maritime industry, and move the industry in a more knowledge-driven and service-oriented direction. Managing innovations at the corporate level has to do with transforming new ideas into profitable business opportunities. Most often innovations develop at the company s many interfaces with customers, suppliers and knowledge providers. They represent demanding efforts to re-allocate organizational and financial resources for a new business activity to grow. Thus managing innovation projects represents a crucial area for management development.

3 Programme focus The focus of the innovation programme is to increase business opportunities by taking innovative ideas into commercial business models. The value proposition of the programme is to transform innovative ideas of maritime companies into sustainable business models by forming innovation teams with participants from several maritime companies. The ideas are tested against state-of-the art management theories and best practice in three global settings, Europe, North America and Asia. The idea is to mobilize and utilize internal and external learning resources in the maritime cluster on a global basis, in working to transform the Norwegian maritime cluster into a global maritime knowledge hub. INNOVATION PROJECTS The programme will be composed by participants from leading maritime companies, ideally teams of 3 6 participants from each company. In order to be admitted to the programme each participating company has to provide one or two innovation project proposals. During the first module, the proposals will be discussed and further developed, and cross company project teams will be established to take the project ideas through the various stages into commercialization. Each team will work under the supervision of a corporate project sponsor and a dedicated academic advisor. Technical, commercial and organizational ideas can be chosen for project work. These innovation projects will serve as the practical case study throughout the programme. At the end of the programme the project teams should present a commercial project proposal with a sustainable business model for how to commercialize the innovative ideas, as well as a project paper to be evaluated for the Master of Management degree. The goal is to produce innovations that can be successfully implemented and sustainable for the participating companies at the end of the programme.

4 Programme content and structure This programme combines process learning, management theory and analysis of business and industry cases. The programme consists of four modules of four days each, offered over a one-year period: The first module in Trondheim at Marintek contains an introduction to strategy and innovation theory. A strong focus will be placed on analytical tools for business and technology driven projects. The second module in San Francisco at Berkeley & Stanford introduces participants to the Silicon Valley cluster and provides a Californian benchmark to innovation management. The third module in Singapore at Nanyang Technological University introduces the participants to the Singapore maritime cluster, and provides an Asian benchmark to innovation management. The fourth module in Oslo at BI Norwegian School of Management summarizes the learning. The participants will present the results of their project work for a group of top managers from the maritime sector, BI Norwegian School of Management and Marintek. The participants will work in innovation project teams on selected innovation projects provided by the participating companies during all four modules. These projects focus on developing and commercializing real innovations. The projects will be developed through group work under the guidance of an academic advisor from BI and/or Marintek. PROGRAMME STRUCTURE The programme is an international part-time programme at the master level and covers a total of 30 ECTS credits (A Master s Degree equals 90 ECTS credits). The programme consists of four modules of totally 18 days. The modules will be conducted in Trondheim, San Francisco, Singapore, and Oslo. The number of participants will be limited to 35 persons. The admission requirements are a Bachelor s Degree and/or relevant work experience. Throughout the programme the participants are expected to complete a project together with two other persons from the class. During the last module a written exam will be held. The programme is developed and organized by BI Norwegian School of Management together with Marintek.

5 TORGER REVE Professor and Academic Responsible Torger Reve was President of BI Norwegian School of Management from 1997 to Before his presidential term at BI, Mr. Reve was President of the Foundation for Research in Economics and Business Administration, and Professor of Organization Science at the Norwegian School of Economics and Business Administration Bergen, Norway. He holds the Wilh. Wilhelmsen Professor Chair in Strategy and Industrial Competitiveness and heads BI Centre for Maritime Competitiveness. He is Member of the Maritime R&D Advisory Board of the Maritime and Port Authority of Singapore. Dr. Reve has a Ph.D in marketing from Kellogg Graduate School of Management, Northwestern University. He also holds two Master s Degrees in business administration from the Norwegian School of Economics and Business Administration, Bergen, Norway. He has been visiting research scholar at Stanford University, Hitotsubashi University, Tokyo, and Fudan University, Shanghai. In addition Mr. Reve has been visiting professor at the University of North Carolina and Nanyang Technological University, Singapore. He has published 12 books covering topics such as industrial competitiveness, boards of directors, business strategy, strategic alliances, organization theory, project and international management. He has analyzed industries such as oil and gas, shipping, banking, telecommunications and retailing. Dr. Reve has held several public and private offices and board member - ships, including the Norwegian Prime Minister s Competitiveness Council, and board memberships at Mega Tankers AS, Ekornes ASA and European Foundation of Management Development (EFMD), Brussels. EGIL RENSVIK Vice President Marketing at the Norwegian Marine Technology Research Institute (Marintek). He has a MSc. Degree in Engineering Cybernetics from the Norwegian Institute of Technology (NTH), He has held several positions at the Ship Research Institute to He has worked with business development and as technology advisor for shore-based Norwegian industry at SINTEF Industrial Development. From 1990 he has been Manager of several Norwegian maritime R&D programmes, ship management and ICT programmes, which encompasses knowledge management and competence development, applied ICT for improved ship operation and management. Rensvik has been Coordinator for the maritime program Maritime and Offshore Operation (MAROFF) at the Research Council of Norway. From he was in charge of Marintek s section for Shipyard and ship equipment research. Rensvik has been involved in several EU-funded projects in the maritime technology sector, and involved in the EU Maritime strategic technology platform TP Waterborne. He has also been involved in several international maritime R&D projects. From 2006 he has been Chairman of the Board of the Regional Maritime Forum cluster interest group. He is a Member of the Maritime R&D Advisory Board of the Maritime and Port Authority of Singapore. Rensvik is currently Manager of MARUT, in charge of development of the Norwegian National maritime strategy for Ministry of Trade and Industry, Norwegian Shipowners Association and Federation of Norwegian Maritime Industry. COURSE OUTLINE The programme is conducted through four course modules: Please visit: Module Week 39 Trondheim Module Week 45 San Francisco Module Week 11 Singapore Module Week 18 Oslo MODULE TRONDHEIM MODULE SAN FRANCISCO/ SILICON VALLEY MODULE SINGAPORE MODULE OSLO Strategy and innovation Introduction Competitive positioning and innovation Competing through technology-driven innovation Innovation theory and models Disruptive innovations From ideas to business opportunities The role of the maritime cluster Visit to NTNU and MARINTEK Innovation models and innovation management Innovation in small entrepreneurial organizations Innovation in large mature corporations The role of venture capital How to make innovation work Visits to Stanford and Berkeley Visits to Xerox PARC, Google and Pacific Gas & Electric Extracting global best practice Innovation management - an Asian perspective Singapore s maritime cluster Competing in Asia from a Singapore hub Benchmarking towards global competitors Visits to Keppel & Maritime Port Authority The role of China and Chinese management Leadership development Global drivers in the maritime industry Presentation techniques Written exam Presentation of innovation projects to faculty and top management Innovation Day PROJECT AND TEAM WORK LITERATURE READINGS AND LECTURES COMPANY VISITS AND NETWORKING

6 For further information and application please visit or contact BI Norwegian School of Management: Per Erik Johannessen, Director, customized programmes phone Marintek: Egil Rensvik, Vice President Marketing phone About BI Norwegian School of Management One of Europe s largest business school EQUIS accredited in 1999, and reaccredited in 2004 BI has one of Europe s largest teams of researchers in the areas of economics, business administration and marketing BI provides research-based knowledge and highly competent graduates who contribute to better practises in private and public enterprises

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