2015 Russian Nanotechnology Investment Enabling Technology Leadership Award

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1 2015 Russian Nanotechnology Investment Enabling Technology Leadership Award 2015

2 Contents Background and Company Performance... 3 Technology Leverage and Customer Impact of OJSC RUSNANO Conclusion... 6 Significance of Enabling Technology Leadership... 7 Understanding Enabling Technology Leadership... 8 Key Benchmarking Criteria... 8 The Intersection between 360-Degree Research and Best Practices Awards... 9 Research Methodology... 9 Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices About Frost & Sullivan Frost & Sullivan We Accelerate Growth

3 Background and Company Performance Industry Challenges During the Soviet time, applicable science and fundamental research were very much supported and successful in Russia. However, a lack of capital after the collapse of the Soviet Union contributed to the impairment of the scientific institutions in Russia. Therefore, technology-based industry sectors encountered problems of producing innovative technologies, and instead chose to manufacture less hi-tech and cheap goods, using the technology and inventions from the Soviet period. Today the Russian high-tech market is developing rapidly due to the governmental support and capital contribution. Establishment of national nanotechnology industry sector is a toppriority strategic direction of the national policy that determines the new approaches to modernizing the Russian economy and innovative development of the Russian Federation. Technology Leverage and Customer Impact of RUSNANO RUSNANO, as a key element of RUSNANO Group, is one of the largest technology investors in Russia, investing mainly in the hi-tech enterprises that need extra capital to boost production or sales volume for growth. Through direct investment as well as investment funds of Russian and foreign enterprises the company aims to introduce nanotechnologies and develop new hi-tech products. Further, RUSNANO promotes the diversification and modernization of the Russian economy. For promoting the national policy in the nanotechnology sector, the State Corporation The Russian Corporation of Nanotechnologies was established in 2007, pursuant to the Federal Law On the Russian Nanotechnology Corporation. Its reorganization in 2011 resulted in the establishment of Joint-Stock Company RUSNANO (further on RUSNANO) and the Fund for Infrastructure and Educational Programs (FIEP). Being independent legal entities, RUSNANO and FIEP (parts of the RUSNANO Group) work closely together to achieve common objectives related to improving the competitiveness and effectiveness of the national nanotechnology industry. To achieve its strategic objectives of raising private capital to finance new investment projects and promote development in the Russian Federation of the direct investment market in the hi-tech industry, in 2013, RUSNANO optimized its business model by separating the functions of asset management and asset ownership through incorporating a management company (RUSNANO Management Company LLC). Aligned with the key national policy priorities to establish and develop the nanotechnology industry, the mission of RUSNANO Group is to build the nanotechnology industry in the Russia. Anatoly Chubais, Chairman of the Executive Board, leads RUSNANO. Frost & Sullivan We Accelerate Growth

4 The Impact of Nanotechnology in Russia Nanotechnology, still in the phase of development, is one of the strategic sectors that helps Russia to decrease its dependency on the export of raw materials. Therefore, the Russian government assigned RUSNANO 283 billion RUB to provide support for the nano-industry (101 billion RUB to the charter capital of RUSNANO and 182 billion RUB as state loan guarantees). The Russian state believes that along with the funds and strong administrative support, the Russian nanotechnology market will keep pace with leading world technologies. RUSNANO is committed to becoming the Russian global investor in technology specializing in investment (directly and through nanotechnology investment funds) in competitive Russian and foreign companies implementing promising nanotechnologies. By 2020, RUSNANO expects to lead in this international hi-tech investment sector. RUSNANO s Leadership Performance RUSNANO implements investment projects either by using its resources or by establishing nanotechnology investment funds. When investing in companies during their growth stage, RUSNANO may acquire a significant stake in the charter capital. This enables RUSNANO s investment team, together with the management of the portfolio company, to define the strategic direction of the company s development and take the steps required to improve its operational performance increasing the company s values portfolio. When exiting from projects, RUSNANO and the management companies of nanotechnology investment funds seek to achieve maximum return on the capital invested. RUSNANO focuses on the following industry sectors which are the most promising for using nanotechnologies: Power production Nanomaterials Electronics and optoelectronics Telecommunications Healthcare and pharmaceuticals Biotechnology Construction and industrial materials Mechanical and instrumental engineering Chemistry and petroleum chemistry Frost & Sullivan We Accelerate Growth

5 There are no other investment companies in the Russian market covering all the industry sectors that RUSNANO does; therefore, it is the biggest financial investor in the nanoindustry in Russia as well as an undeniable leader in the field of private equity investment. RUSNANO has so far invested in 105 different projects. 68 plants and research and development (R&D) centers were launched in 28 regions of Russia. Considering the overall production of RUSNANO s portfolio companies, its turnover reached 341 billion RUB in Comparing this with the overall turnover of the industry, accounting for about 720 billion RUB, RUSNANO has input to approximately one-third of total production in the nanoindustry. Out of 105 approved projects, RUSNANO has already exited from 16 projects. RUSNANO develops cooperation with international investment funds and manufacturing companies in various high development areas: United States, Europe, Israel, Japan, India, and China. Customer Feedback The Russian government tracks customer satisfaction and loyalty by hiring a special consulting company that collects RUSNANO s customers testimonials about their general satisfaction with company s services and their future improvement suggestions. The consulting company either carries out questionnaires with RUSNANO s customers or visits them at home to conduct in-depth interviews. After data collection, the company summarizes it and delivers the results to the Ministry of Economic Development of Russia. Then the Ministry presents the results to RUSNANO. This is an objective measurement as RUSNANO has no influence on the answers given by customers. Apart from governmental measures, the company also examines customer satisfaction using its methods to find out what services require further improvement. Customer Acquisition Process RUSNANO approaches its potential customers and is open for new customers requests. Every applicant can submit his proposal to RUSNANO according to the special form, found on the company s website. It includes a so-called scientific technical passport and a wellstructured business plan. When submitted business plan does not fulfill the requirements, then the company gives a hand to such an applicant to make some further improvements. Potential customers can submit their applications via RUSNANO s website and their proposals will be accepted for consideration. However, this does not mean that RUSNANO will enter into the project. It can often be rejected if the company does not see any business potential in the project proposal. Generally, it takes 6 to 12 months from project initiation to final approval. In particular cases, RUSNANO sends the application to some independent institution asking for expertise if it does not have its in-house, hence listening to industry experts before making a final decision about project feasibility. Frost & Sullivan We Accelerate Growth

6 Future Growth Plans RUSNANO always looks for new market opportunities. Therefore, its future strategy includes setting up around 100 plants and R&D centers by RUSNANO expects its revenue of portfolio companies to reach 600 billion RUB by More than 20 of RUSNANO s portfolio companies are applying nanotechnology brought to Russia from the US (Silicon Valley, Boston area of Massachusetts), France, Germany, the Netherlands, and Israel. RUSNANO also invests in several promising foreign companies basing its research and manufacturing in Russia. Nano-centers Development FIEP, being a part of the RUSNANO Group, forges a nano-industry mechanism that covers everything from training specialists and selecting promising scientific research to bringing new products to market. The national network of nanotechnology centers works to commercialize technology projects, transforming unique ideas into business plans capable of making headway in a competitive market. Overall, 12 nano-centers opened in nine Russian cities have already nurtured more than 350 startups. Nano-center shareholders and partners are private companies, regional governments, research institutions, universities, and individual entrepreneurs in cities all over Russia. Nano-centers revenue of accounted for 1.4 billion RUB in Conclusion Once the Russian government decided to invest in nanotechnology, it modernized its strategy to reinforce economic development. RUSNANO enables the transformation of scientific developments into commercial businesses that will contribute to the overall country s development by attracting private investors resources to its projects or by investing its financial resources. For its unique investment strategy, innovative services, and nano-centers development RUSNANO has earned Frost & Sullivan s 2015 Russian Technology Innovation Leadership Award in the development of nanotechnology industry. Frost & Sullivan We Accelerate Growth

7 Significance of Enabling Technology Leadership Ultimately, growth in any organization depends upon customers purchasing from your company, and then making the decision to return time and again. In a sense, then, everything is truly about the customer and making those customers happy is the cornerstone of any long-term successful growth strategy. To achieve these goals through technology leadership, an organization must be best-in-class in three key areas: understanding demand, nurturing the brand, and differentiating from the competition. Frost & Sullivan We Accelerate Growth

8 Understanding Enabling Technology Leadership Product quality (driven by innovative technology) is the foundation of delivering customer value. When complemented by an equally rigorous focus on the customer, companies can begin to differentiate themselves from the competition. From awareness, to consideration, to purchase, to follow-up support, best-practice organizations deliver a unique and enjoyable experience that gives customers confidence in the company, its products, and its integrity. Key Benchmarking Criteria For the Enabling Technology Leadership Award, Frost & Sullivan analysts independently evaluated two key factors Technology Leverage and Customer Impact according to the criteria identified below. Technology Leverage Criterion 1: Commitment to Innovation Criterion 2: Commitment to Creativity Criterion 3: Stage Gate Efficiency Criterion 4: Commercialization Success Criterion 5: Application Diversity Customer Impact Criterion 1: Price/Performance Value Criterion 2: Customer Purchase Experience Criterion 3: Customer Ownership Experience Criterion 4: Customer Service Experience Criterion 5: Brand Equity Frost & Sullivan We Accelerate Growth

9 The Intersection between 360-Degree Research and Best Practices Awards Research Methodology Frost & Sullivan s 360-degree research methodology represents the analytical rigor of our research process. It offers a 360-degree-view of industry challenges, trends, and issues by integrating all 7 of Frost & Sullivan's research methodologies. Too often, companies make important growth decisions based on a narrow understanding of their environment, leading to errors of both omission and commission. Successful growth strategies are founded on a thorough understanding of market, technical, economic, financial, customer, best practices, and demographic analyses. The integration of these research 360-DEGREE RESEARCH: SEEING ORDER IN THE CHAOS disciplines into the 360-degree research methodology provides an evaluation platform for benchmarking industry players and for identifying those performing at best-in-class levels. Frost & Sullivan We Accelerate Growth

10 Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices Frost & Sullivan Awards follow a 10-step process to evaluate award candidates and assess their fit with select best practice criteria. The reputation and integrity of the Awards are based on close adherence to this process. STEP OBJECTIVE KEY ACTIVITIES OUTPUT 1 Monitor, target, and screen Identify award recipient candidates from around the globe Conduct in-depth industry research Identify emerging sectors Scan multiple geographies Pipeline of candidates who potentially meet all bestpractice criteria 2 Perform 360-degree research Perform comprehensive, 360-degree research on all candidates in the pipeline Interview thought leaders and industry practitioners Assess candidates fit with best-practice criteria Rank all candidates Matrix positioning all candidates performance relative to one another 3 Invite thought leadership in best practices Perform in-depth examination of all candidates Confirm best-practice criteria Examine eligibility of all candidates Identify any information gaps Detailed profiles of all ranked candidates 4 Initiate research director review Conduct an unbiased evaluation of all candidate profiles Brainstorm ranking options Invite multiple perspectives on candidates performance Update candidate profiles Final prioritization of all eligible candidates and companion best-practice positioning paper 5 Assemble panel of industry experts Present findings to an expert panel of industry thought leaders Share findings Strengthen cases for candidate eligibility Prioritize candidates Refined list of prioritized award candidates 6 Conduct global industry review Build consensus on award candidates eligibility Hold global team meeting to review all candidates Pressure-test fit with criteria Confirm inclusion of all eligible candidates Final list of eligible award candidates, representing success stories worldwide 7 Perform quality check Develop official award consideration materials Perform final performance benchmarking activities Write nominations Perform quality review High-quality, accurate, and creative presentation of nominees successes 8 Reconnect with panel of industry experts Finalize the selection of the best-practice award recipient Review analysis with panel Build consensus Select winner Decision on which company performs best against all best-practice criteria 9 Communicate recognition Inform award recipient of award recognition Present award to the CEO Inspire the organization for continued success Celebrate the recipient s performance Announcement of award and plan for how recipient can use the award to enhance the brand 10 Take strategic action Upon licensing, company may share award news with stakeholders and customers Coordinate media outreach Design a marketing plan Assess award s role in future strategic planning Widespread awareness of recipient s award status among investors, media personnel, and employees Frost & Sullivan We Accelerate Growth

11 About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages almost 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 31 offices on six continents. To join our Growth Partnership, please visit Frost & Sullivan We Accelerate Growth

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