Online Hospitality. Programs for future. Executives and Leaders

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1 Online Hospitality Programs for future Executives and Leaders

2 Fulfill your lifelong goal LEMANIC PROFESSIONAL DEVELOPMENT DIPLOMA FOR EXECUTIVES As an industry professional you may have accomplished a great deal in your career already. You are interested in personally and professionally boosting your career, a lifelong goal that will change how others perceive you and how you perceive the world. In many cases promotions come only with formalized education from recognized institutions, which is why earning a diploma from Lemanic provides you with the knowledge and skills necessary to further not only your personal interests, but also those of the environment you work in. The majority of industry professionals are self-made personalities, which have not been fortunate enough to attend expensive, mainly academic based Swiss Hotel Schools. Often these industry professionals work themselves up to promising positions, yet lacking formalized education to take them to the next level. This is where Lemanic Hospitality Education can help you, with highly flexible programs, which allow you to work and study at the same time. Regardless if you are seeking to assume a leadership role within your organization or simply expand your horizon, this program gives you the confidence and credentials to reach your goal. Our programs are offered on several levels, depending on the experience, which you bring along. Lemanic features the only distance learning program in the world, where industry professionals meet industry professionals. All our faculty works in the hospitality industry and are only parttime lecturers, because we believe that you deserve only the best of access to high ranking executives all over the world. All our programs are designed to support the unique learning needs of experienced business professionals. The Lemanic Professional Development Program (PDC) is one of the only distancelearning programs in this field. It provides an opportunity for you to advance the field of management by contributing your experience. All our programs are designed to convert into immediate and practical contributions to your organization and community. Why not start creating impact on your future and in the world with a widely industry recognized diploma from Lemanic.

3 Message from the CEO Earning your diploma from Lemanic is one of the culmination of a lifelong journey. After having worked as an industry professional for many years, you are now ready to contribute your own knowledge, based on best practice and industry experience, to influence your organization and your profession. At Lemanic we strongly believe, that industry professionals are the key to providing you a thorough formation and we are here to help you achieve this life-changing goal. By enrolling into Lemanic, you become part of the strongest industry network, which emphasizes relevant knowledge and work experience. Our philosophy is that studying in an environment with other industry professionals and on real-time business cases is most effective when it is applied to real issues in the workplace. This is why we specifically believe that our practitioner model is ideal not only for you, but anyone else, who is aware how important it is to have a best practice approach. In order to support your individual goals, we offer not only programs on different levels, but also such, which are adaptable to your desires. The aim is to have you specialize in a field, which correlates as close as possible to the field you either work in or you plan to work in. If you are looking for a program to help you develop the skills need to enhance your leadership skills and broaden your knowledge, then one of our programs is well suited for you. This specifically applies then, when you want unlimited access to other industry professionals, which work in the best executive roles world-wide. We believe, that you should not be studying only in programs which might be offered to you by your own hotel chain, because hotel chains mostly offer views from within their own organization, which often are congruent to the DNA of the chain, but might conflict with those of others. If you are in search of a program to help you influence the practical application of management because you want to be a leader within your organization or a consultant, then you should consider a Lemanic program. In any case we offer you a vibrant learning community, with top industry professionals, who seek to increase their knowledge and serve as leaders in their chosen professions. It is my great pleasure to welcome you to Lemanic, where professionals meet professionals and where the program outcome will enrich your life and the lives of countless others. André J. Niedermann Chief Executive Officer MEET THE CEO André J. Niedermann, MBA Coming from the founder family of one of the world s top hotel management school, the CEO of Lemanic brings along a broad background in business, higher education and hospitality. As Admissions Director in China at the branch campuses of one of the world's leading hotel schools, he discovered that there is a strong discrepancy between the enormous number of needed highly qualified executives and what the market has to offer. Further research showed that industry professionals are seeking alternative and more flexible methods of studying and that they wanted more access to industry professionals. Talking to numerous General Managers and Vice Presidents from major hotel chains showed the need for such industry related formations, where professionals could meet professionals.

4 The Lemanic advantage, what we do different You ve already made your most important decision by choosing to invest in advanced education. As a second step you should read our brochure Choosing an online hospitality program, which will give you profound reasons what to look after when selecting your program. Please note that it is equally valuable to choose an institution, such as Lemanic, which offers industry close studying learning environments as opposed to programs, which help only to reach traditional pure academic goals to thrive in your career. As a student at Lemanic Hospitality Education, you ll have access to industry experts and faculty, highly trained and dedicated supporters, a rich multimedia learning environment, and of course a cutting-edge curriculum, which delivers practical strategies you can use immediately in your workplace. You want to make sure, that research is absolutely minimized, because best practices will enhance your overall experience and notion how to tackle day to day challenges. Support at Every Step We understand that as a working adult your time is highly valuable. This is why our Lemanic team will guide you through the process of personal enrolment and our student advisors will assist in finding the right modules to place you in, so that you graduate with package, which boosts your career and not only meets, but exceeds your expectations by far. In addition, our student support team will familiarize you with the online learning format in the 2 week foundation course, which every new student must go through. They will also provide you with technical assistance, and help you stay on track throughout your program. It is important to have supportive members, which keep you focused on the learning outcome and assist when help is necessary. Practical Strategies for Real Change Lemanic offers you a solid guided approach to gain the knowledge, which will advance your career and that will help you to become a change agent in your chosen field, and stand out as a leader of tomorrow s industry. Our programs allow you to specialize and personalize your learning experience. Every course is designed for you to have the opportunity to apply what you learn immediately to your own workplace, which you share ideas and best practices, discuss concepts and challenges, and network with top industry executives and fellow students. Access to Experts in the Field Many schools offer access to experts in the field. What 99.9% mean is the access to professors, which come with a pure academic background and research markets, but have no solid business related experience. Lemanic believes in the importance of having industry professionals, which are in the work force and have identical challenges as their students have. This and more is the ideal base to exchange the necessary experience. All our members must be at least 50% experiences practitioners in order to maintain the rigid quality expectations, which Lemanic has put in place with its advisory board of top executives. At the same time we required all our industry professionals not only to be credible experts, but also to show a profound commitment to teaching. Expanding international Perspectives Lemanic Hospitality is a part of Lemanic Education and Lemanic Hospitality Consulting, both working closely with top industry professionals worldwide. The network offers this newly designed professional development program in order to cater to the fast moving industry and the enormous demand of working adults for formalized education. Lemanic offers a wide range of ideas, perspectives, and experiences that will enhance your international outlook and career options.

5 PROFESSIONAL DEVELOPMENT DIPLOMA PROGRAM STRUCTURE All our programs offer a comprehensive education and postgraduate qualification in all aspects of management, while enabling you to customize your study to meet particular work and career needs. A total of 8 modules are needed for industry professionals to complete the professional development diploma. Each module has a set duration of 6 weeks. 5 of the 8 modules are core modules, 3 or more are electives. The core modules cover advanced topics in the 5 main areas of a hotel, being Sales and Marketing, Rooms Division, Food and Beverage, Finance and Accounting as well as Organizational Behavior. The subjects focus on corporate strategy, the management of people, resources, the environment and change. Students with specific experience in one of the 5 areas will be exempted from that course, but must study the business leadership module instead. Postgraduate Students with no previous working experience will have to pass all 6 core modules (1 additional). Having completed both foundation and the 5 core modules, you can then personalize your diploma through a wide variety of electives, ranging from Hotel Design to ecommerce Strategies in Hospitality, Investment Strategies to Entrepreneurship, from Marketing in a Global Environment to Market Strategy or Yield and Revenue Management. Postgraduate students will have to complete a total of 6 core modules and 4 electives, plus 6 months of work experience (internship or work) in order to graduate. Students select how many of the 8 10 modules they would like to study online, in a virtual classroom environment or how many they want to study in residencies. Residencies are offered in many international locations, but not for all programs. Courses, which involve a high degree of craftbased learning, may only be offered as residencies but not online. The average duration of residencies may vary and is 7 days as opposed to 6 weeks online. It is theoretically possible to explore two programs at a time, but by taking one module at a time, you can dive into a specific subject in depth without distractions.

6 Personalized Education Students can customize their diploma according to their individual requirements. A CORE MODULES Corporate Strategy Managing People Managing Resources Managing the Environment Managing Change Business Leadership *Student will be exempted from the area of previous experience. B ELECTIVE MODULES* Advanced Revenue and Yield Management Strategic Marketing Advanced Operational Marketing Business Leadership II Consumer Behavior Business Finance Investment Strategies Financial Reporting Advanced Managerial Accounting Marketing in a Global Environment Entrepreneurship Advanced Food and Beverage Concepts Advanced Concepts of e Business Operations Management Event and Catering Management Entertainment Management Casino Management Train the Trainer Engineering Hotel and Restaurant Interior Design Procurement Strategies Business Development Market Research ADMISSION REQUIREMENTS Students attending the Certificate Program must have at least 3 years of industry experience. Students attending the Diploma Program must have at least 5 years of industry experience. COMPLETION REQUIREMENTS CERTIFICATE Total 4 Modules to be completed ( 3 core modules and 1 elective) DIPLOMA Total 8 Modules to be completed (5 core modules and 3 electives) The student can decide the ratio between online module and residencies. PROGRAM DURATION Depending on the level of experience your program will take anywhere between 6 weeks (single courses) and 2 years (Foundation students). The estimated time to completion may vary by student, depending on individual progress and credits transferred. For a personalized estimate of your time to completion, please call an enrolment advisor or write to * Elective Modules are updated on a regular basis and are subject to the availability of venue as well as the industry professionals, who teach them.

7 MIX ONLINE AND RESIDENCIES As a Lemanic Executive student, you have the unique possibility to take part in residencies that give you the opportunity to collaborate with your peers and faculty members in face to face learning experiences. These residencies offer excellent opportunities to network with other students, meet faculty members, and attend seminars and conferences. Some modules, such as hospitality design are only offered in residencies, as they include site inspections and collaborative learning with architects and designers. Available throughout your studies with Lemanic, residencies enhance your learning at key points in your development. Residencies convene nearly every other month of the year in specific locations around the globe. They are usually held at partner hotels, where industry professionals come to lecture. In some cases several lecturers are invited and split the course. We try to offer as many different module subjects both online and in residencies. The main focus however is on online learning. Each student should take part in at least one residency in order to complete his/her studies. Should this not be possible the student must complete an additional online module in order to reach the necessary completion requirements. For more information on residencies, please call your enrolment advisor at STUDENT TESTIMONIAL I am looking forward to my first my first residency; I am very confident the Lemanic staff will make sure that I am able to maximize my time and the experience. I hope to learn from wonderful industry faculty who delivers the best student experience possible while guiding me through my program. In addition, the new ideas and insights that my fellow students will share with me, shall become an invaluable part of my residency learning experience. I have chosen this residency, because I expect it to bring to life the full depth and breadth of the Lemanic community, and as a business professional, there s nothing more effective than having an active and vibrant network to tap into when I need it. Helena L. Sweden School of International Hospitality where professionals meet professionals

8 STUDENT RESOURCES As a Lemanic student you have the dedicated resources you need to thrive in your program. Our commitment to personal support means we ll take care of the details so you can focus on your studies. Enrolment Advisors Locate the information you need and discuss your educational and career goals with your Lemanic enrolment advisor. There are dozens of counsellors all over the world, which will be happy to assist you with your decision. When you are ready to apply, he or she will guide you through the application and admission process. Financial Counsellors Counsellors are available to explain the financial aid process (if so provided by the hotel chain) and assist you with the paperwork. Financial counsellors in our Swiss head office can assist with payment plans, employer tuition reimbursement, and other funding options. Award Winning Student Support Team Turn to our award winning Student Support Team to answer any questions you may have about the online classroom. This team provides technical support and works toward providing you with an engaging and rewarding online experience. Academic Support Your academic advisor will support you at every phase of your program. Get expert counsel on planning your path to graduation, university policy and procedures, and evaluating your academic progress. Career Services We know that any school is only as successful as its students. If the students are successful, then the school is successful as well. This is why we put special emphasis on finding ideal placement options within the industry. Our wide industry contacts guarantee a close to 100% placement within the fast paced industry. Use your new knowledge and experience to advance in your career. Lemanic s Career Services Centre supports you through the complete career planning and careeradvancement cycle. Improve your ability to network, interview, and negotiate with practical online tools and advice. One of Lemanic s core values is that we are student-centred. Our industry professionals are confident in what they do and are passionate about ensuring your success. M. K. Academic Advisor Lemanic practices a policy of non discrimination in admission to, access to, and employment in its programs and activities. One of our core values is that we do not discriminate on the basis of race, sex, colour age and religion, nor based on creed, marital status, disability, national or ethnic origin, socioeconomic status, sexual orientation, or other legally protected status. Lemanic is committed to providing barrier free access to its educational services and makes appropriate and reasonable accommodations when necessary. This publication represents current course outlines as well as educational plans, offerings, requirements. Tuition and other fees are published in a separate document, which you will find together with the application form. All information may be modified or discontinued from time to time in the institution s sole discretion to carry out Lemanic s purposes and objectives. Neither the provisions of this document, nor the acceptance of students through registration and enrolment at Lemanic, constitutes a contract or an offer of a contract.

9 10 REASONS... WHY TO STUDY ONLINE 1. Work, while you study, means, that you don't have to leave your job and can continue earning money. 2. Collect more work experience, while you attend courses 3. Put yourself into a better position for promotion with "formalized education" 4. Convenient decentralized access to the advances Lemanic e learning platform. 5. Access to our e learning platform any place and and any time 6. Meet and study with fellow industry professionals from all over the world. 7. No painstaking visa issues 8. Save costs and time 9. Adapt learning pace according to your work load and enjoy more flexibility in your work life balance 10. Study, even if you have heavy travel schedules ahead of you. WHY LEMANIC IS YOUR FIRST CHOICE 1. Lemanic offers best practice programs developed by an advisory board with industry executives 2. Full access to global industry leaders during classes 3. Industry recognized certificates and diplomas 4. Lecturers work only part time at Lemanic, hence have more work experience 5. Ideal combination possibilities between e learning and residencies 6. Specialize in your field of interest and choose from over 50 elective courses 7. Increase your career promotion possibilities 8. High placement chances upon completion 9. Innovative topics to learn 10. We are industry professionals, which have designed a program for industry professionals.

10 How to get started You should now have all necessary information to reflect carefully and make your decision. Are you ready to take the next step? Because Lemanic offers frequent start dates, you won t have to wait long to commence your program. If you wish to have more information about the admission requirements or discuss your options of specialization, why not contact one of our well trained enrolment advisors today by calling On our website you will also find additional phone numbers in your country, which will divert directly to our representatives. Your Application To apply to one of Lemanic s Hospitality programs, visit /en/applynow and create a profile, which allows you to do the following: Complete your application Access your application status Review and pay your Lemanic sign up fee Review your records and credit audit Access your online courses When applying, be sure to include the following items: Goal statement Current résumé Official transcripts $200 non refundable application fee Applicants for whom English is not their native language: An IELTS score of 5.0 is needed in order for you to follow the courses without additional language lessons.

11 Academic Offices Chamerstrasse Zug Switzerland Administrative Offices Schaffhauserstrasse Zürich Switzerland

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