INNOCRAFTS INNOvating entrepreneurship policies in the CRAFTS sector

Transcription

1 INNOCRAFTS INNOvating entrepreneurship policies in the CRAFTS sector Policy theme 2 Access to innovation and financial assistance to SMEs DesignCamp

2 A summer school which brings together multidisciplinary HEI students and enterprises to work on real life company cases

3 DesignCamp 2012

4 Means and tools Cooperative and multidisciplinary workshops Applied research Design thinking and methods User and market oriented design Creative methods Learning by doing in project work EDUCATION Higher education Working on company cases 6 multidiscip. students DESIGNCAMP 6 multidiscip. companies Real life company cases Research included Supervision and tutoring by designers Knowledge triangle COMPANIES (SMEs) and organisations Innovations via service platforms or incubators Innovations through educational or vocational training RESEARCH

5 Background and providers Vaasa, Ostrobothnia SME concentration and development Bi-lingual education Inspired by Summer Design Office (SDO) owned by SVID, in Sweden Sweden: design students Finland: multidisciplinary students First trial in 2011 within Kvarken Global Business project(erdf BA) Implementing organisation: Aalto ARTS, Muova Financier: the city of Vaasa,(Aalto University)

6 DesignCamp in practise: general structure 1. Planning and initial phases of the project: meetings with rectors and study counsellors, call for students and selecting and interviewing students. final selection of students. 2. Open call for SMEs and selecting -recruiting SMEs 3. Starting up and running the DesignCamp in summer 4. Closing, final workshops and reporting

7 Student and company cooperation State of art and aims of the company Creating understanding of user orientation Conceptualising Creating understanding of marketing perspective Idea generation Design brief Meeting Meeting June July August Final presentation

8 Student and company cooperation 1 May: 1. Experts and companies meet: the process and needs, challenges and wishes. 2. Writing and revising the description of the commission of each company. 3. Combining the needs of the companies and skills, know-how and background of the students. Using the written descriptions

9 Student and company cooperation 2 June 1. Forming teams 2. Task giving to students (company cases) 3. Background and competitor survey, and education 1. e.g. the state-of-art and aims of the companies 2. user interviews used later in creating user personas 4. Presenting the results to companies 5. Companies and students agree on further focus and next steps (expert assistance) Educational focus: e.g. understanding users and consumer behavior, project work, design processes, product development, idea generation techniques and service design.

10 Student and company cooperation 3 July 1. Idea generation sessions 2. Presenting ideas and first concepts to companies 3. Companies and students together select concepts for further development August 1. Finalisingand visualizing the selected concepts. 2. Final presentation event where the results are presented to companies and stakeholders. Participants: companies, students, experts, representative of the city of Vaasa and Vaasa University of Applied Sciences.

11 Concrete outcomes: Gredelin products for TUOTEKEHITYS interior decoration JA VISUAALISEN website ILMEEN JA BRÄNDIN LUOMINEN GREDELIN Product Gredelin on development, kotimainen yritys, joka valmistaa visual image metallisia and kodin brand sisustus- ja säilytyskalusteita. Key Tuotteet words suunnitellaan for ja design: valmistetaan suomessa. need, quality, simplicity, unisex SUUNNITTELUN AVAINSANOJA TARVE, LAATU, YKSINKERTAINEN DESIGN, UNISEX IDA-MARIA VALKAMA / HANNA KOTAMÄKI TUOTELAPPU KÄYNTIKORTTI NETTISIVUT

12 awen Oy awen Oy Toimeksianto: work wellbeing services, training, work supervision Palveluiden paketointi moduuleiksi, niiden visualisointi sekä teknologioiden mahdollisuuksien kartoittaminen palveluiden tueksi. Creating and visualisingservice packages, mapping technological solutions to support the services Yritys: awen on vaasalainen ammatilliseen täydennyskoulutukseen, työnohjaukseen sekä johdon työnohjaukseen erikoistunut yritys. Methods: interviews, competitor analysis, SWOT analysis, value mapping, benchmarking Menetelmät: Haastatteluja, Kilpailija-analyysi, SWOT-analyysi, Arvojen määrittäminen, Benchmarking. End results: New website, services divided by costomer sector, process descriptions, keyword dictionary, references, coloursof the company, using social media, article to customer publication Lopputulos: Uudet kotisivut, Palveluiden jaottelu asiakastyypin mukaan, Prosessikuvauksia, Sanakirja (Keywords), Referenssejä, Värit edustamaan yritystä, Sosiaalisen median hyväksikäyttäminen sekä artikkeli awenin asiakaslehteen. Sebastian Snickars & Melinda Takanen

13 DesignCamp evaluation and results Number of higher education students participated: 45 applied, 6 selected Companies happy about the added value gained and the concrete outcomes Companies liked the new perspectives and ideas new ways of working created an opportunity for a small-micro enterprise to try and use external experts for problem solving. Interest towards the concept: 45 students from different universities applied The students felt they learned a lot and the perspective to multi-disciplinary cooperation changed The company cases were challenging but rewarding, educative and inspiring. Media interest Needed in the region

14 DesignCamp evaluation and results Closer cooperation and communication with students and companies needed The challenges of the summer period (holidays in Finland mainly in June July)

15 DesignCamp partners in 2012, a The City of Vaasa (Ostrobothnia, Finland) The Vaasa University of Applied Sciences (VAMK) Aalto University School or arts, Design and Architecture, the Western Finland Design Centre MUOVA Companies: Awen ( work wellbeing services Gredelin( products for interior decoration Kaste, a regional project for developing services for handicapped Kesäyliopisto ( summer university Lasilo( wooden products for sauna, gift articles etc. Tähtipyörä( bikes

16 DesignCamp partners in 2012, b Students: Ms. Hanna Kotamäki, environmental technology, VAMK Mr. Antti Toivanen, mechanical engineering, VAMK Mr. Sebastian Snickars, financing, Svenska Handelshögskolan Ms. Melina Turunen, humanistic faculty, University of Vaasa Ms. Ida-Maria Valkama (from Vaasa), interior design, Kuopio University of Applied Sciences Mr. Mikko Latomäki (from Seinäjoki), industrial design, Aalto University (previously Seinäjoki University of Applied Sciences and Young Skills cooperative)

17 Main policies Bring together education, innovation, SMEs and(applied research)* Developing SMEs innovation level and future work competences of students** SMEs innovation potential and skills increased by design and multidisciplinary exchange of ideas and practices Try how design influences product development, business and competitiveness Possibility to develop early stage ideas To strengthen the use of market-oriented design in SMEs Develop the sense of initiative and entrepreneurship on tertiary level students*** Multidisciplinary teams Real life and entrepreneurial experience and being in charge of the projects Strengthen R&D activities and cross-disciplinary innovation environments**** *EU:Knowledgetriangle **EU2020,SmartGrowth ***EULLP Ostrobothnia:theRegionalprogramme