What business? How to get started t How to Market Your Business Follow Ups

Transcription

1 How To Build Your Home Based Business

2 Topics Why a home based business? What business? How to get started t How to Market Your Business Follow Ups

3 Why Market? Why I m Im not married to Tom Berenger! Who will know where you are or what you have to offer? Ifyoufailtoplan fail You plan to fail!

4 Why a home based business 1. Freedom to set you own pace 2. Freedom to use your own ideas 3. Opportunity to explore options

5 What business? 1. What are your interests? 2. What are your strengths? 3. What opportunities are available? 4. What resources are available? 5. Using your own products? 6. Using other s products?

6 How do I create my business? 1. Investigate the best ways to learn your business. Internet, teacher, group, personal experience

7

8 Why a Website? World is changing and expanding Print Ads Reach limited people Limited to space Limited to time Filed away Thrown away Website Accessible to millions Always Available Interactive Changeable Unlimited information

9

10 Cost? How much will a website cost to build? Many professional services, price can vary according to expertise. Learn to do it yourself with programs like Frontpage. Have a site built that you can manage yourself after construction with backup!

11 Cost? 1. Purchase of supplies: paper,cards etc. 2. Purchase of products: know what you are selling by using what is possible, have them available for viewing or for sale. 3. Purchase of office supplies: computer, fax machine, answering machine, car,

12 Your Own Products My program is llamas fiber products from My program is llamas, fiber products from the llamas,

13 Why, Who, How Why do I have llamas? I enjoy animals, rural life style, pretty, easy to care for, interesting, enjoyable, affordable and profitable Who will I market them to? People like me. Cost? Land, animals, feed & care, marketing capital How will I market my llama business?

14 Other s Products Drop ship other people s products My business: Hemp Seed- Nature s Power Food- for people and pets.

15 My Hemp Products My products from Hemp Seed:

16 Why Hemp Seed? One of the healthiest foods on the planet Tastes great, like sunflower seeds Super source of balanced omega 3&6, builds brain cells! Super source of plant based protein, vitamins, enzymes Great anti inflammatory Easy to put in daily diet.

17 Drop Ship Advantages: don t have to purchase a large inventory of products They do the shipping and handling of the products They will usually provide a variety of support materials They may help with marketing

18 Multi Level Market Programs Advantages: Usually have very good products The harder you work, the more you earn Word of mouth is super marketing Usually provide website, marketing supplies, Up line person usually mentors

19 Sanoriche Why? Are you as healthy as you want to be? They have great products Free to join They provide free website and marketing materials at a reasonable price Are you as wealthy as you want to be? Very good compensation plan

20 Sanoriche Who will I market to? People who care about their health to maintain good health or to improve their health: most everyone! Why should only stores make money on health products? Everyone can benefit: health & wealth!

21 Products Mega Mangosteen The Dr. s Chocolates

22 Join! How to Order

23 How Do I Market My Business? Internet Word of Mouth Pi Print ads in papers Direct: shows, sales, farmer s markets

24 Print Ads

25

26 Making your mark

27 Characteristics of a Marketable Website If you build it, They will come! Visual Techincal

28

29

30 Visual Characteristics Your site should be attractive, capture attention and create interest t Create a brand, logo, theme, that represent you and the image you want to project and have attached to you. a brand name is major decision, i that t name will be you! Use specific graphics and photos Be proactive: use action verbs, motivate visitors to act: shop, buy, visit, it come back Appeal to emotions: facts tell, stories sell: where appropriate share personal stories The site should be user friendly, easy to move between pages Include useful information where appropriate Offer credit card services if possible

31 Have your site interactive: viewers should be able to you through the site Blogging is fun, and the search engines look for sites that are updated daily. Post your thoughts and let others post theirs. Many free blog set up services. Chat rooms enable viewers to carry on conversations through your site. Offer specials from time to time, draws and updates that bring gpeople p back often. Be credible! Don t embellish the truth, don t make outlandish claims. Explain how your product/service can solve your customer s s problems and full their need/want Use testimonials! Try to think like your target audience Check out other sites for ideas, know your competition!

32 Design the Site Collect all information need to create site, such as picture texts, graphs, movies, sound. Organize it into categories such as females then this category can be turned into a page. Building the Site Elements that optimize Search Engine Optimization Things your sites should have Keywords, Keyword phrases, Keywords, Keyword phrases! Keyword are the words that are most important and germane to your site. Example: llamas better example pack llama, suri llama, wcr llamas. Shoes ( too much competition) leather shoes etc. Keywords should be in your title, meta tags (descriptions) and body of text. Use often but must make sense. Title is the most important element on your site! The title should include your keywords and not be longer than characters. Use all capital letters. Search engines search for keywords! Have as many links to other specific related sites as possible. Blogs if kept current help rankings

33 How to Market Your Site Advertise in Print Topic related magazines Newspaper ads Direct mail outs Business cards Car decals Internet t Marketing Create list and mail out the list yourself Optimize your keywords Buy Key words Hire a Search Engine optimizer (SEO)

34 Buying and Hiring Buying keywords Go to search engine sites and buy important words that will direct people to your site. Pay per click, the rate you pay for a key word so that your page is ranked higher.this varies depending on the word s popularity (sex isn t cheap!) Buying keywords can place your site on dedicated or preferred space on the search engine main pages Google ad words Overture (yahoo) Type pay per click for more sites

35 Directories There are many directories that list websites and the more your website is listed the better your chances at ranking. Some are free and some charge to be listed. Paid will try to get a higher ranking. Make sure they are reputable. Check out to list. Check out other directories as well. Craigslist.com very popular. Yellowpages.com charges but offers rankings.

36 Submitting Articles Submitting articles you have written that include your web address and keywords can get you ranked higher. Some are free and some will charge a fee. Some to check out: Livejournal.com, ezine articles.com Go articles.com, e-syndicate.com

37 Submission to Search Engines Submit your site to the search engines google, yahoo, msn Click on submit express.com and the directions will guide you to submission, free service. Check out google site guy.com and get more tips on ranking.

38 Hiring a SEO What SEO s do? (Search Engine Optimizer) They attempt to get you a higher ranking with the search engines and try to put you at the top of the website list by submitting you to a larger number of search engines. They can evaluate and optimize your site for web searches. NO! SEO can guaranty you #1 or first page listing. Shop around for a reliable SEO! Just type in SEO Cautionary tips wer=35291

39 The Lucky Seven? Is there really luck to living i a successful and powerful life? Is it easier to market ourselves if we are living a successful life? We often hear the statement: we can t help and love others until we help and love ourselves. A true fact of marketing is that customers must buy you before they will buy what you have for sale. How do we present ourselves when we are representing our farms and llamas? What kind of people are you attracted to when you are shopping and meeting new prospects? Are a great card, banner, photo, or display replacements for a great you? These are tough questions but they are the foundation for your marketing program. From some forgotten source I jotted down 7 tips for creating a marketable you that I often read them to see how I am doing. There is no luck to these 7. They are all benchmarks to a successful life that require attention to detail and dedication di to these details. We are all a work in progress but these 7 tips can keep the progression going in the right direction to create a marketable and successful you. You are the final image of the brand you are promoting in your business.

40 1. Develop marketable skills so you can support yourself. Education in whatever form and life long learning is essential to your marketability. We have opportunities daily to learn new things. I have just purchased a new fax, copier, scanner machine---very intimidating! but if I want to fax, copy or scan, I had better ready the book! What can my digital camera do? A lot more that I have learned it can so I had better get motivated to make the most of it. Every llama publication that comes in the mail is an opportunity to keep up on what s new in my business. 2. Be fulfilled and happy without a mate. How fortunate are the people that have a mate or partner but we never know how long that partnership p will last and if it should end we have to be able to carry on as a powerful self.

41 3. You are the key player in your life. How easy is it to let life happen to us and let others decisions shape our lives? Pretty easy. But our decisions for us have to be key to creating our own success. Know yourself well enough to chart your course. A neighbor and friend convinced me this year to use large square bales instead of rounds that have worked well for me for the last several years. Reluctantly I went with the squares. When he came to stack them, the stack was so high that I knew it would be a problem feeding them. Once again I allowed him to convince me that he knew hay and that the stack was fine. When unusually high and destructive winds came in December and blew the stack over killing one of my females and badly injuring another, I knew I had not insisted in being the key player in my life with very sad consequences. He came and restacked all the hay but the pain of that event is not easy to live with. 4. Seek people you respect and enjoy. I have found this to be a profound element in enabling me to be the key player in my life. Many years ago I made a conscious decision to eliminate people from my life that did not enhance my life. This is not an easy one but we need to surround ourselves with others who are positive. If we expect people to be perfect we will be alone but we have to be aware are of who is helping us to be our best selves.

42 5. Provide for those that depend on you. This may be our children, other family members, pets, animals, friends. If we are are trying to be our best we can then look after those that need us and if our marketable skills are a focus this can enable us to fulfill our obligations. 6. Make the world a better place. What are you doing to improve your home, your neighborhood, your town, your country, your world? Do you donate to causes you find worthy of your time and resources? How are you making a difference? I was standing in the return line at Wal Mart and read the billboard about all the donations that had made to our community and suddenly felt a great deal better about Wal Mart! A few issues ago I did an interview with an amazing women who had dedicated di d her life to improving i the lives of Bolivian women through the use of natural fibers. I have now listed Diane s website on my site and have also noted her work with hearing impaired children that she is helping as well.

43 7. Make peace with your past. This is so important because as humans we are flawed and don t always make the decisions we wish we would have when we reflect on our lives. It is so easy to hold onto the guilt and the questions, why didn t I do that? Why did I do that? Why did I let that person down? Why did I get so angry and make such poor choices? These can haunt us and keep us from progressing along the path to being the best we can be and a marketable person: the kind of person we want to be behind the brand we are promoting. Letting go of that less that perfect self is probably one of the biggest challenges we have to becoming the person we can be but once we have accomplished this as best we can the other 6 tips for a marketable self become realities much quicker and easier. So many successful people are considered lucky but they always insist that they created their luck through hard work and dedication. We are worth the effort as are our llamas and our llama businesses. Let s keep up the hard work and best create the best of luck!

44 Marketing with The Donald by Sue Wilde Today Donald Trump was a guest with Regis and Kelly. To plug his new book he gave a quick lesson on how to be successful in business. #1: Love what you are doing, be passionate! Llamas are easy to love and promote. People get very excited about this wonderful animal. #2: Set the bar high. Llamas come in all types and price ranges. Offer the best llamas you can and stand behind them

45 #3: Be aware of the global news. Know what is going g on in the world and know how it can affect you. We need to know what s going on in the world because such events as mad cow can seriously affect what s going on in our industry. #4: Gain and use information to your advantage. Keep current by reading current periodicals and books and internet information. Participate in events, being involved with your local and regional llama groups keeps you in the loop. Go to seminars and conferences when you are able to.

46 #5: Master your subject, be an expert in your area. This is the result of doing all of the above. If you master, 1-4 you will be the master of your subject and your knowledge and expertise will be marketable. #6: See the big picture. A marketing article I wrote awhile ago was titled See the forest AND the Trees. Don t be limited it by just focusing on a small aspect of the llama business. Specializing is great but the entire industry is still your industry. #7: Never, never, give up!

47 Donald has had his ups and his downs but he works his way back up and stays at the top of his game. We all have our ups and downs as well. Disappointments and setbacks are a part of life.

48 Follow Ups Evaluate your website s s marketing effectiveness often. You can check stats. Make changes when needed to your marketing strategies. Always follow up all contacts t and leads through your site quickly and efficiently. Keep in touch with your contacts and keep them coming back to your site often!

49