UNIVERSUM STUDENT SURVEY 2013

Transcription

1 UNIVERSUM STUDENT SURVEY 2013 University Report Polish Edition Politechnika Gdanska All Students

2 About Universum 2 With over 25 years of experience researching the field of employer branding, Universum is a recognised world leader with tried and tested frameworks. Universum annually conducts quantitative and qualitative research with over talented individuals to gather insights into their career preferences, communication habits and their perception of potential employers. Universum s unique global reach ensures the comparability of research results across markets. We partner with more than of the top academic institutions in the world. Universum is the thought leader in employer branding, with local experts in research, consulting and communication solutions, offering high-quality insights. For our clients around the world, Universum is a trusted partner providing solutions and services to develop, improve and implement tailored employer branding strategies. Universum employs smart, friendly and professional experts and consultants, who work with our clients in long-term partnerships.

3 Our clients and media partners 3 Some of the world s most attractive employers Some of the world s most trusted publishers

4 What we cover in the report 4 6. APPENDIX Additional data on topics covered in previous sections. 1. KEY BACKGROUND DATA An overview of the groups covered in this report and presents key background information about the samples. 5. SUMMARY A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students. 2. CAREER PREFERENCES Find out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from Politechnika Gdanska has made them unique. 4. UNIVERSITY PERCEPTION Get feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university. 3. EMPLOYER PREFERENCES Understand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years.

5 Table of contents 5 APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES UNIVERSITY PERCEPTION EMPLOYER PREFERENCES KEY BACKGROUND DATA An overview of the groups covered in this report and presents key background information about the samples.

6 Groups in this report 6 Field period: December 2012 to March 2013 Global Students participate annually in Universum s global career research. Poland Participating students from 72 educational institutions in Poland. Throughout the report, this group is referred to as All universities. Your university 796 Participating students from your university. Throughout the report, this group is referred to as Politechnika Gdanska. The comparisons in this report are based on: All Students University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: All Students.

7 Target group Students characteristics 7 Politechnika Gdanska All universities Average age (years): 21,4 Average age (years): 22,4 Average academic performance: 7,0 7,3 48% 52% 27% 73% out of 10 Average academic performance: out of 10 Year of graduation: Year of graduation: 0% 32% 29% 25% 11% 1% 1% 1% 37% 34% 19% 6% 2% 1% or later or later

8 Table of contents 8 APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES UNIVERSITY PERCEPTION EMPLOYER PREFERENCES CAREER PREFERENCES Find out the career preferences of your students in comparison to the total group. You will also see some trends that have developed over time. This information illustrates what separates your students from those at other universities and in which aspects their educational background from Politechnika Gdanska has made them unique.

9 Expected monthly salary 9 Politechnika Gdanska All universities PLN PLN Total What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?

10 Expected monthly salary 10 Politechnika Gdanska Female PLN Male PLN What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? What is your gender?

11 Expected monthly salary 11 All universities Female PLN Male PLN What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? What is your gender?

12 Expected monthly salary Evolution 12 Gender gap All universities 87% 84% 84% 84% This chart illustrate female expected salary as a share of male expected salary. 81% Female/Male salary ratio What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation? What is your gender?

13 Career goals 13 To be secure or stable in my job 63% 64% To be a technical or functional expert To have work/life balance 53% 51% 51% 47% To be competitively or intellectually challenged To be entrepreneurial or creative/innovative 32% 29% 28% 28% To have an international career To be autonomous or independent 17% 14% 16% 20% To be dedicated to a cause or to feel that I am serving a greater good 15% 22% To be a leader or manager of people 12% 13% Politechnika Gdanska All universities Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives.

14 Career goals Evolution 14 All universities To be secure or stable in my job To be a technical or functional expert To have work/life balance To be competitively or intellectually challenged To be entrepreneurial or creative/innovative To be dedicated to a cause or to feel that I am serving a greater good To be autonomous or independent To have an international career 9 To be a leader or manager of people Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives. The alternatives in the legend are sorted according to importance in Thus, the most important career goal in 2013 is at the top of the legend.

15 The Universum Drivers of Employer Attractiveness 15 EMPLOYER REPUTATION & IMAGE The attributes of the employer as an organisation Attractive/exciting products and services Corporate Social Responsibility Environmental sustainability Ethical standards Fast-growing/entrepreneurial Financial strength Innovation Inspiring management Market success Prestige JOB CHARACTERISTICS The contents and demands of the job, including the learning opportunities provided by the job Challenging work Client interaction Control over my number of working hours Flexible working conditions High level of responsibility Opportunities for international travel/relocation Professional training and development Secure employment Team-oriented work Variety of assignments PEOPLE & CULTURE The social environment and attributes of the workplace A creative and dynamic work environment A friendly work environment Acceptance towards minorities Enabling me to integrate personal interests in my schedule Interaction with international clients and colleagues Leaders who will support my development Recognising performance (meritocracy) Recruiting only the best talent Respect for its people Support for gender equality REMUNERATION & ADVANCEMENT OPPORTUNITIES The monetary compensation and other benefits, now and in the future Clear path for advancement Competitive base salary Competitive benefits Good reference for future career High future earnings Leadership opportunities Overtime pay/compensation Performance-related bonus Rapid promotion Sponsorship of future education This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients and students.

16 Students top 10 preferences 16 Politechnika Gdanska All universities ence for future 1. Good career reference for future career future earnings 2. High future earnings raining and development ect for its 4. people Respect for its people 3. Professional training and development dynamic work 5. A creative environment and dynamic work environment re employment 6. Secure employment y work environment 7. A friendly work environment allenging work 8. Challenging work titive base 9. salary Competitive base salary erformance 10. Recognising (meritocracy) performance (meritocracy) Good reference for future 1. Good career reference for future career High future earnings 2. High future earnings Professional training and development Respect for its 4. people Respect for its people 3. Professional training and development A friendly work environment 5. A friendly work environment A creative and dynamic work 6. A creative environment and dynamic work environment Secure employment 7. Secure employment Recognising performance 8. Recognising (meritocracy) performance (meritocracy) Competitive base 9. salary Competitive base salary Challenging 10. work Challenging work Employer Reputation & Image People & Culture Job Characteristics Remuneration & Advancement Opportunities How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance. Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarised 360 degree view of what influences employer attractiveness.

17 Universum Career Profiles 17 Politechnika Gdanska All universities Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. The Universum Career Profiles are based on the attributes that students selected as attractive for their first employer. See more details in Appendix.

18 Geographical mobility Preferred first employment 18 I would prefer to start working in my home country I would prefer to start working in another country in Europe, not being my home country 17% 13% 59% 72% 24% would like to start working abroad I would prefer to start working abroad, outside Europe 7% 7% 20% I don't know 17% 9% Politechnika Gdanska All universities would like to start working abroad Where would you prefer to start your first employment after your graduation?

19 Geographical mobility Students planning to study abroad 19 Politechnika Gdanska All universities Currently studying in your home country Yes Currently studying in your home country Yes No No 99% 1% 97% 3% 24% 24% of the students studying in their home country plan to go abroad to continue studying of the students studying in their home country plan to go abroad to continue studying Are you currently studying in your home country? Do you plan to go abroad to continue studying?

20 What students want to do after graduating 20 Work for an international company/organisation 40% 52% 17% Work for a private owned national company/organisation Start my own business 19% 15% 10% 11% would like to work for a start-up or start their own business Work for a start-up 7% 4% Continue studying 5% 10% 14% Work for a state-owned company/organisation Work for the government 4% 2% 5% 13% would like to work for a start-up or start their own business Other 2% 2% Politechnika Gdanska All universities Which of the following would you prefer to do most after graduation?

21 Most attractive internship offerings 21 Opportunity for full-time employment 49% 52% 95% of your students are interested in doing an internship International internship opportunities Good employer reference Job orientation/training Competitive compensation Challenging assignments Camaraderie within internship class 37% 27% 30% 26% 27% 24% 26% 29% 26% 29% 20% 19% Internal networking opportunities 18% 20% Flexible working conditions 15% 15% 89% of all students are interested in doing an internship Formal internship program Teamwork Inspiring colleagues Client exposure Assigned mentor Performance assessment 12% 14% 10% 8% 7% 13% 4% 6% 2% 3% 2% 2% Politechnika Gdanska All universities Are you interested in doing an internship? What do you find most important that an employer offers in an internship? Please select a maximum of three alternatives.

22 Table of contents 22 APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES UNIVERSITY PERCEPTION EMPLOYER PREFERENCES EMPLOYER PREFERENCES Understand the employer preferences of your students in comparison to the total group. The data suggests which employers your students would like to meet on campus, or alternatively which employers have been most successful in becoming attractive towards your students over the years.

23 Most preferred industries 23 Engineering and Manufacturing 13% 33% Construction 8% 22% Energy 5% 17% Software and Computer Services 8% 16% Educational and Scientific Institutions 15% 20% Consumer Electronics and Household Appliances Automobiles and Parts Technology Hardware & Equipment Chemicals 3% 5% 3% 5% 10% 10% 10% 9% Media and Advertising 8% 23% Politechnika Gdanska All universities In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives.

24 The Universum Rankings 24 FULL COMPANY LIST (~ 130 employers within each main field of study) CONSIDERED EMPLOYER RANKING (as many as applicable) IDEAL EMPLOYER RANKING (maximum five employers) POTENTIAL APPLICANTS RANKING (Yes, I have or will apply) Below is a list of employers. Which of these employers would you consider working for? Please select five employers from the list below for which you would most like to work - your five Ideal Employers. Have you or will you apply to these companies/organisations?

25 The Universum Recruitment Funnel 25 DO STUDENTS KNOW WHO YOU ARE? Awareness WOULD THEY CONSIDER WORKING FOR YOU? Consideration ARE YOU THEIR IDEAL EMPLOYER? Desire HAVE THEY APPLIED OR WILL THEY APPLY TO YOU? Application

26 Considered Employer Ranking Top Politechnika Gdanska Business/Commerce Employer Rank 2013 Percent 2013 Trend Employer Rank 2013 Percent 2013 Trend TVN S.A. 1 33,72% 2 Ernst & Young 16 19,77% -15 Nestlé Polska 2 30,23% 7 IKEA 16 19,77% 1 Google Poland 3 29,07% 6 Procter & Gamble 16 19,77% -9 Coca-Cola (HBC Polska, Poland Services) 4 27,91% 20 Samsung Electronics Polska 16 19,77% 17 L'Oréal Polska 5 26,74% 40 Siemens Grupa 16 19,77% 17 Nivea Polska 6 25,58% 6 Sony Polska 16 19,77% 29 PGE (Polska Grupa Energetyczna) 6 25,58% 18 Alior Bank 22 18,60% -10 Bank Millennium 8 24,42% 25 Deloitte 22 18,60% 2 Microsoft 9 23,26% -6 Deutsche Bank 22 18,60% -5 PGNiG 9 23,26% 80 Ergo Hestia 22 18,60% -10 PKO Bank Polski 9 23,26% 47 ING Bank Slaski 22 18,60% -5 PKN Orlen 12 22,09% 12 Nordea Bank Polska 22 18,60% 23 Grupa Empik 13 20,93% 4 Pepsi Cola General Bottlers 22 18,60% 2 Johnson & Johnson Poland 13 20,93% 11 Philips Polska 22 18,60% 23 Unilever 13 20,93% -10 Bank BPH 30 17,44% NEW - Below is a list of employers. Which of these employers would you consider working for?

27 Ideal Employer Ranking Top Politechnika Gdanska Business/Commerce Employer Rank 2013 Percent 2013 Trend Employer Rank 2013 Percent 2013 Trend TVN S.A. 1 19,51% 4 Unilever 7 8,54% 0 Google Poland 2 14,63% 5 Bank Millennium 12 7,32% 4 Microsoft 2 14,63% 14 GE International (General Electric) 12 7,32% NEW - Nestlé Polska 4 13,41% 12 Kompania Piwowarska 12 7,32% 15 Mars Polska 5 10,98% -1 L'Oréal Polska 12 7,32% 4 IKEA 6 9,76% 5 PwC (PricewaterhouseCoopers) 12 7,32% -10 Coca-Cola (HBC Polska, Poland Services) 7 8,54% 20 Samsung Electronics Polska 12 7,32% 15 Ernst & Young 7 8,54% -6 Ergo Hestia 18 6,10% -7 PGE (Polska Grupa Energetyczna) 7 8,54% 0 PKN Orlen 18 6,10% -2 Procter & Gamble 7 8,54% -5 PKO Bank Polski 18 6,10% 9 Please select five employers from the list below for which you would most like to work - your five Ideal Employers

28 Potential Applicants Ranking Top Politechnika Gdanska Business/Commerce Employer Rank 2013 Percent 2013 Trend Ergo Hestia 1 5,56% NEW - IKEA 1 5,56% 5 Pepsi Cola General Bottlers 1 5,56% NEW - Unilever 1 5,56% 2 Ernst & Young 5 3,70% -2 Grupa Empik 5 3,70% NEW - Kompania Piwowarska 5 3,70% NEW - Mars Polska 5 3,70% -4 Microsoft 5 3,70% NEW - Nestlé Polska 5 3,70% NEW - Please select five employers from the list below for which you would most like to work - your five Ideal Employers Have you or will you apply to these employers?

29 Considered Employer Ranking Top Politechnika Gdanska Engineering Employer Rank 2013 Percent 2013 Trend Employer Rank 2013 Percent 2013 Trend Grupa Lotos 1 30,38% NEW - Volkswagen Poznan 15 16,24% -11 PGE (Polska Grupa Energetyczna) 2 28,06% 0 Polpharma 17 15,61% -1 Skanska Grupa 3 25,95% -2 Microsoft 18 15,40% 13 Budimex 4 22,15% 0 PKN Orlen 18 15,40% -11 Samsung Electronics Polska 5 21,73% 16 Philips Polska 20 15,19% 7 Siemens Grupa 6 20,46% 3 Polimex Mostostal 21 14,77% -15 PGNiG 7 19,83% 0 Google Poland 22 13,50% 23 Rolls-Royce 7 19,83% NEW - Fujitsu Technology Solutions 23 12,87% 30 Toyota Motor Poland 9 19,20% -6 Dell Poland 24 12,45% 7 Bosch 10 18,78% 5 Warbud 25 12,24% -13 Volvo Group 11 18,57% -2 Renault Polska 26 11,81% 5 Sony Polska 12 17,30% 6 Urzad Dozoru Technicznego 26 11,81% -12 GE International (General Electric) 13 17,09% -1 Nokia Siemens Networks 28 11,60% -7 General Motors Poland 14 16,67% 2 Polskie Linie Lotnicze LOT 28 11,60% -7 Michelin 15 16,24% NEW - Electrolux Poland 30 11,39% 1 Below is a list of employers. Which of these employers would you consider working for?

30 Ideal Employer Ranking Top Politechnika Gdanska Engineering Employer Rank 2013 Percent 2013 Trend Employer Rank 2013 Percent 2013 Trend Skanska Grupa 1 20,13% 0 GE International (General Electric) 10 7,96% -1 Grupa Lotos 2 18,14% NEW - Siemens Grupa 10 7,96% -2 PGE (Polska Grupa Energetyczna) 3 17,48% -1 PGNiG 13 6,64% 0 Rolls-Royce 4 13,05% NEW - Sony Polska 13 6,64% 11 Budimex 5 12,39% -3 ABB 15 5,97% -13 Samsung Electronics Polska 6 10,62% 7 Warbud 15 5,97% 0 Polpharma 7 8,63% -5 PKN Orlen 17 5,53% -8 Google Poland 8 8,41% 12 Volkswagen Poznan 17 5,53% -15 Microsoft 8 8,41% 16 Volvo Group 19 5,31% 1 Bosch 10 7,96% 10 General Motors Poland 20 5,09% -5 Please select five employers from the list below for which you would most like to work - your five Ideal Employers

31 Potential Applicants Ranking Top Politechnika Gdanska Engineering Employer Rank 2013 Percent 2013 Trend Skanska Grupa 1 12,37% 0 Grupa Lotos 2 10,22% NEW - PGE (Polska Grupa Energetyczna) 3 7,53% -1 Budimex 4 5,38% -1 Rolls-Royce 5 3,49% NEW - Warbud 5 3,49% 2 Polpharma 7 3,23% 4 GE International (General Electric) 8 2,96% 3 ABB 9 2,69% -6 Samsung Electronics Polska 9 2,69% 11 Please select five employers from the list below for which you would most like to work - your five Ideal Employers Have you or will you apply to these employers?

32 Considered Employer Ranking Top Politechnika Gdanska IT Employer Rank Percent Employer Rank Percent Google Poland 1 73,91% Sii 16 20,29% Intel 1 73,91% Motorola Solutions 17 17,39% Microsoft 3 66,67% Asseco Poland 18 15,94% IBM Polska 4 47,83% Philips Polska 19 13,04% Sony Polska 5 44,93% T-Mobile (Polska Telefonia Cyfrowa) 19 13,04% Samsung Electronics Polska 6 42,03% Netia 21 11,59% Dell Poland 7 40,58% Orange 21 11,59% Cisco 8 28,99% P4 (m.in. Play) 21 11,59% Allegro 9 26,09% Atos IT Services 24 10,14% Oracle 9 26,09% BRE Bank 24 10,14% Comarch 11 23,19% Cyfrowy Polsat 24 10,14% Nokia Siemens Networks 11 23,19% Grupa Onet.pl 24 10,14% Fujitsu Technology Solutions 13 21,74% NTT System 24 10,14% Hewlett-Packard Polska 13 21,74% PKO Bank Polski 24 10,14% Siemens Grupa 13 21,74% Tieto 24 10,14% Below is a list of employers. Which of these employers would you consider working for?

33 Ideal Employer Ranking Top Politechnika Gdanska IT Employer Rank Percent Employer Rank Percent Google Poland 1 58,21% Allegro 11 7,46% Intel 1 58,21% Asseco Poland 11 7,46% Microsoft 3 47,76% Oracle 11 7,46% IBM Polska 4 28,36% Hewlett-Packard Polska 14 5,97% Sony Polska 5 19,40% Siemens Grupa 14 5,97% Dell Poland 6 17,91% ABB 16 4,48% Comarch 7 11,94% Atos IT Services 16 4,48% Samsung Electronics Polska 7 11,94% Nokia Siemens Networks 16 4,48% Cisco 9 10,45% Philips Polska 16 4,48% Sii 10 8,96% PKO Bank Polski 16 4,48% Please select five employers from the list below for which you would most like to work - your five Ideal Employers

34 Potential Applicants Ranking Top Politechnika Gdanska IT Employer Rank Percent Intel 1 27,08% Microsoft 2 14,58% Google Poland 3 10,42% IBM Polska 3 10,42% Allegro 5 4,17% Comarch 5 4,17% ABB 7 2,08% Alior Bank 7 2,08% Atos IT Services 7 2,08% Cisco 7 2,08% Please select five employers from the list below for which you would most like to work - your five Ideal Employers Have you or will you apply to these employers?

35 Considered Employer Ranking Top Politechnika Gdanska Natural Sciences Employer Rank 2013 Percent 2013 Trend Employer Rank 2013 Percent 2013 Trend Polpharma 1 37,72% 3 Procter & Gamble 14 15,79% -7 Grupa Lotos 2 34,21% NEW - Carlsberg Polska 17 14,91% 23 Nestlé Polska 3 28,95% -2 Coca-Cola (HBC Polska, Poland Services) 17 14,91% -10 L'Oréal Polska 4 24,56% 3 Ergo Hestia 17 14,91% -10 PKN Orlen 5 21,05% 23 Henkel 17 14,91% 23 Danone 6 20,18% 7 Kompania Piwowarska 17 14,91% -4 Bank PeKaO S.A. 7 19,30% 6 Kraft Foods/Mondelez International 22 14,04% 33 Grupa Zywiec 7 19,30% 21 Oriflame 22 14,04% -1 Bayer 9 18,42% 19 Pepsi Cola General Bottlers 22 14,04% -5 Johnson & Johnson Poland 10 17,54% -3 PGNiG 25 12,28% -8 PGE (Polska Grupa Energetyczna) 10 17,54% 18 Samsung Electronics Polska 25 12,28% -4 Unilever 10 17,54% -6 Deutsche Bank 27 11,40% 1 ING Bank Slaski 13 16,67% 15 Google Poland 28 10,53% -11 Bank Millennium 14 15,79% 3 Shell Polska 28 10,53% 12 PKO Bank Polski 14 15,79% 7 Sony Polska 28 10,53% 27 Below is a list of employers. Which of these employers would you consider working for?

36 Ideal Employer Ranking Top Politechnika Gdanska Natural Sciences Employer Rank 2013 Percent 2013 Trend Employer Rank 2013 Percent 2013 Trend Polpharma 1 25,89% 0 Nestlé Polska 9 8,93% -8 Grupa Lotos 2 23,21% NEW - Unilever 9 8,93% 1 Ergo Hestia 3 12,50% 1 Bank Millennium 13 8,04% 2 L'Oréal Polska 4 11,61% 0 PGE (Polska Grupa Energetyczna) 13 8,04% 2 PKN Orlen 4 11,61% 6 ING Bank Slaski 15 7,14% 0 Bank PeKaO S.A. 6 10,71% NEW - Kompania Piwowarska 15 7,14% 17 Google Poland 7 9,82% -1 Danone 17 6,25% -2 PKO Bank Polski 7 9,82% NEW - Grupa Zywiec 17 6,25% 15 Bayer 9 8,93% 6 PZU Grupa 17 6,25% 15 Johnson & Johnson Poland 9 8,93% 1 Samsung Electronics Polska 17 6,25% 15 Please select five employers from the list below for which you would most like to work - your five Ideal Employers

37 Potential Applicants Ranking Top Politechnika Gdanska Natural Sciences Employer Rank 2013 Percent 2013 Trend Grupa Lotos 1 10,61% NEW - Polpharma 2 8,33% 6 Ergo Hestia 3 4,55% -2 Bank PeKaO S.A. 4 3,79% NEW - Bank Millennium 5 3,03% 3 Google Poland 5 3,03% NEW - Grupa Zywiec 5 3,03% NEW - ING Bank Slaski 5 3,03% 3 Johnson & Johnson Poland 5 3,03% 3 Kompania Piwowarska 5 3,03% NEW - Please select five employers from the list below for which you would most like to work - your five Ideal Employers Have you or will you apply to these employers?

38 Actual communication channels Top Career fairs 25% 33% Employer websites Job boards News websites advertisements Career guidance websites TV advertisements 28% 31% 27% 28% 26% 28% 26% 26% 25% 27% Social networks/communities Outdoor/billboard advertisements Career magazines for students 22% 21% 23% 20% 18% 25% University press & student organisation publications 18% 17% Politechnika Gdanska All universities Through which channels have you learnt about these employers? Please select as many alternatives as applicable.

39 Table of contents 39 APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES UNIVERSITY PERCEPTION EMPLOYER PREFERENCES UNIVERSITY PERCEPTION Get feedback from your students on their satisfaction with various aspects of their studies, benchmarking the results against the total group. The data illustrates what students find unique about their current university.

40 Career Services Usage 40 Politechnika Gdanska All universities 24% 40% 60% 76% Yes No Yes No Have you used the career services office at your college or university?

41 Career Services Feedback 41 22% Average satisfaction: 15% 18% 15% 19% 18% 18% 18% Politechnika Gdanska 6,0 2% 2% 3% 5% 5% 4% 6% 6% 10% 7% 7% All universities 6,5 Politechnika Gdanska All universities POOR EXCELLENT How would you rate the career services offered at your college or university?

42 Career Services Importance 42 Politechnika Gdanska Company database with job and internship postings 76% Career / Job / Internship Fairs 60% General help with job/internship search and CV/interview preparation 51% Workshops (eg. resume writing, interviewing) 26% Employer presentations 21% Personality or skills testing to better understand my career direction 18% Online Help with my career exploration and goals 17% On campus events Virtual career fairs/meet-ups with employers 11% Personal counselling Online career advising 8% Which of these career services are most important to you?

43 Career Services Importance 43 All universities Company database with job and internship postings 69% Career / Job / Internship Fairs General help with job/internship search and CV/interview preparation 48% 51% Workshops (eg. resume writing, interviewing) 33% Personality or skills testing to better understand my career direction 23% Employer presentations 19% Online Help with my career exploration and goals 19% On campus events Virtual career fairs/meet-ups with employers 11% Personal counselling Online career advising 10% Which of these career services are most important to you?

44 Factors affecting university choice 44 Prospects for future employment Prestige/reputation Proximity to home/family Advice from current students and/or alumni 34% 41% 49% 49% 45% 40% 70% 70% Offered a specific program or field of study Costs (e.g. tuition, living expenses, accommodation etc.) Learning environment and educational facilities 26% 24% 24% 36% 40% 35% Advice from family 15% 23% Opportunities for international travel and study abroad Offered me a scholarship or financial aid Social environment and recreational activities Other 3% 4% 3% 5% 14% 15% 13% 15% Politechnika Gdanska All universities Which of the following were the most integral factors in choosing your college or university?

45 If students could begin their studies again, they would choose 45 Current college or university 44% 51% Another University 43% 49% Foreign University 7% 8% Politechnika Gdanska All universities If you could begin your studies again at any college or university, which would you choose?

46 If students could begin their studies again Preferred universities 46 Politechnika Gdanska University Rank Percent Politechnika Warszawska 1 10% Politechnika Wroclawska 2 8% Foreign University 3 7% Akademia Górniczo-Hutnicza w Krakowie 4 6% Gdanski Uniwersytet Medyczny 5 3% Uniwersytet Gdanski 6 3% Wojskowa Akademia Techniczna 7 3% Politechnika Poznanska 8 2% Szkola Glówna Handlowa w Warszawie 9 2% Politechnika Krakowska 10 1% 51% of your students would choose Politechnika Gdanska if they made the choice again. 49% would choose another university. The most preferred are presented in the table. If you could begin your studies again at any college or university, which would you choose?

47 If students could begin their studies again Preferred universities 47 All universities University Rank Percent Foreign University 1 8% Szkola Glówna Handlowa w Warszawie 2 4% Uniwersytet Warszawski 3 4% Uniwersytet Jagiellonski w Krakowie 4 4% Akademia Górniczo-Hutnicza w Krakowie 5 4% Politechnika Warszawska 6 3% Politechnika Wroclawska 7 3% Uniwersytet Wroclawski 8 2% Uniwersytet Im. Adama Mickiewicza w Poznaniu 9 1% Politechnika Gdanska 10 1% 44% of the students would choose their current university if they made the choice again. 56% would choose another university. The most preferred are presented in the table. If you could begin your studies again at any college or university, which would you choose?

48 If students could begin their studies again Current college or university 48 Akademia Górniczo-Hutnicza w Krakowie 76% Akademia Leona Kozminskiego 71% Akademia Humanistyczno-Ekonomiczna w Lodzi 65% Szkola Glówna Handlowa w Warszawie 65% Warszawski Uniwersytet Medyczny 63% Politechnika Warszawska 60% Politechnika Wroclawska 60% Collegium Medicum w Krakowie Uniwersytet Medyczny w Bialymstoku Politechnika Slaska 53% 60% 58% The table presents Universities with the highest percentage of their students selecting Current college or university in this question If you could begin your studies again at any college or university, which would you choose?

49 If students could begin their studies again 49 University Percent University Percent Uniwersytet Warminsko-Mazurski w Olsztynie 18% Uniwersytet Kazimierza Wielkiego w Bydgoszczy 2% Uniwersytet Gdanski 14% Politechnika Wroclawska 1% Zachodniopomorski Uniwersytet Technologiczny w Szczecinie 12% Uniwersytet Im. Adama Mickiewicza w Poznaniu 1% Politechnika Koszalinska 10% Wyzsza Szkola Bankowa w Poznaniu 1% Politechnika Bialostocka 5% Wyzsza Szkola Informatyki I Zarzadzania w Rzeszowie 1% Politechnika Poznanska 4% Akademia Górniczo-Hutnicza w Krakowie 1% Politechnika Lódzka 3% Gdanski Uniwersytet Medyczny 1% Uniwersytet Mikolaja Kopernika w Toruniu 3% Szkola Glówna Gospodarstwa Wiejskiego w Warszawie 1% Politechnika Krakowska 2% Szkola Wyzsza Psychologii Spolecznej w Warszawie 1% Politechnika Lubelska 2% Uniwersytet Lódzki 1% Students from these universities would prefer to study at Politechnika Gdanska if they were to begin their studies again. If you could begin your studies again at any college or university, which would you choose? Which educational institution do you attend?

50 Most attractive university attributes 50 High employment among graduates Good reputation among employers Provides the skills and knowledge for which employers are looking Practical curiculum Good contacts with the employers in my field Interesting courses Inspiring professors/lectureers Opportunities for international study/experience Top quality of service facilities (e.g. libraries, dorms, fitness facilities) Appropriate ratio of students per professor/lecturer Organises a variety of social activities for students 16% 23% 12% 14% 8% 12% 7% 7% 4% 4% 39% 31% 35% 25% 23% 21% 26% 52% 46% 50% 49% 50% Politechnika Gdanska All universities Which attributes do you perceive as the most attractive?

51 Associated attributes with Politechnika Gdanska 51 Good reputation among employers 79% 83% Opportunities for international study/experience 61% 54% Provides the skills and knowledge for which employers are looking 54% 72% High employment among graduates 53% 72% Good contacts with the employers in my field 45% 52% Top quality of service facilities (e.g. libraries, dorms, fitness facilities) 40% 46% Interesting courses 38% 44% Practical curiculum 32% 45% Inspiring professors/lectureers 28% 33% Appropriate ratio of students per professor/lecturer Organises a variety of social activities for students 18% 26% 30% 27% Current students Interested students If you could begin your studies again at any college or university, which would you choose Which of the following attributes do you associate with each college or university?

52 Top of mind association 52 Politechnika Gdanska Please write the first word that comes to mind when thinking of your college or university.

53 University recommendations 53 19% 25% 22% 24% Average score: Politechnika Gdanska 7,8 8% 10% 9% 15% 14% 15% 14% All universities 7,4 3% 1% 2% 1% 3% 3% 4% 2% 6% Politechnika Gdanska All universities VERY UNLIKELY VERY LIKELY Based on your experiences, how likely would you be to recommend your college or university to a friend or family member?

54 Table of contents 54 APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES UNIVERSITY PERCEPTION EMPLOYER PREFERENCES SUMMARY A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students.

55 Quick facts about student s career preferences 55 Politechnika Gdanska Average age (years): 21,4 Top 3 most used communication channels: Career fairs Employer websites Job boards Top 3 career profiles: Entrepreneur Harmoniser Hunter 48% 52% Top 3 industries: Engineering and Manufacturing Construction Energy Average expected monthly salary: Top 3 career goals: PLN To be secure or stable in my job To be a technical or functional expert To have work/life balance Top 5 most attractive attributes: Good reference for future career (Remuneration & Advancement Opportunities) High future earnings (Remuneration & Advancement Opportunities) Professional training and development (Job Characteristics) Respect for its people (People & Culture) A creative and dynamic work environment (People & Culture) This is an extract from a University Report based on the results of Universum Student Survey Please visit for more information about Universum and our global research.

56 Quick facts about student s career preferences 56 All universities Average age (years): 22,4 Top 3 most used communication channels: Employer websites News websites advertisements Job boards Top 3 career profiles: Entrepreneur Harmoniser Leader 27% 73% Top 3 industries: Media and Advertising Educational and Scientific Institutions Banks Average expected monthly salary: Top 3 career goals: PLN To be secure or stable in my job To be a technical or functional expert To have work/life balance Top 5 most attractive attributes: Good reference for future career (Remuneration & Advancement Opportunities) High future earnings (Remuneration & Advancement Opportunities) Professional training and development (Job Characteristics) Respect for its people (People & Culture) A friendly work environment (People & Culture) This is an extract from a University Report based on the results of Universum Student Survey Please visit for more information about Universum and our global research.

57 Table of contents 57 APPENDIX KEY BACKGROUND DATA SUMMARY CAREER PREFERENCES UNIVERSITY PERCEPTION EMPLOYER PREFERENCES APPENDIX Additional data on topics covered in previous sections.

58 58 APPENDIX RESEARCH BACKGROUND QUESTIONS DRIVERS OF EMPLOYER ATTRACTIVENESS PREFERRED EMPLOYERS CAREER PROFILES

59 About the Universum Student Survey and the target group 59 METHODOLOGY THIS REPORT THE QUESTIONNAIRE Created based on 25 years of experience, extensive research within HR, focus groups and communication with both our clients and students. Global perspective - local insight. 72 Educational institutions 27% 73% DATA COLLECTION Conducted via an exclusive survey, distributed via university contacts, the Universum Panel and local partners All students in the survey STATISTICAL ANALYSIS In order to provide our clients with reliable data we set targets per main field of study and educational institution to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from the targets. FIELD PERIOD December 2012 to March 2013 Total number of respondents in the survey

60 Degree 60 Bachelor of Science in Engineering 20% 66% Master's (non-mba) 28% 45% Bachelor's 5% 33% PhD 1% 2% Other 0% Politechnika Gdanska All universities What is the highest academic degree you are currently pursuing?

61 Academic performance % 0% 0% 1% 1% 2% 1% AVERAGE Politechnika Gdanska 7, % 12% 13% 18% 25% 29% All universities 7,3 8 28% 32% 9 8% 15% 10 3% 4% Politechnika Gdanska All universities Please grade your academic results on a scale from 1 to 10, where 10 represents "excellent results", 5 stands for "Average".

62 Areas of study Business (1/2) 62 Area of study Politechnika Gdanska All universities Management 67% 27% Marketing 28% 19% Economics 18% 23% Finance 18% 16% Entrepreneurship 17% 13% Human Resources Management 14% 14% International Business 13% 11% Strategy 10% 6% Banking 9% 11% What is your major(s)/main area(s) of study?

63 Areas of study Business (2/2) 63 Area of study Politechnika Gdanska All universities Communication studies 7% 6% Information Management 6% 3% Logistics 6% 10% Public Administration 4% 13% Sales (International Trade) 3% 6% Business Administration 2% 4% Tourism Management 2% 6% Accounting/Auditing/Taxation 1% 19% Real Estate 0% 4% Other Business 1% 1% What is your major(s)/main area(s) of study?

64 Areas of study Engineering (1/2) 64 Area of study Politechnika Gdanska All universities Construction 15% 16% Automation & Robotics 14% 8% Electrical/Electronic Engineering 14% 8% Machine/Mechanical Engineering 14% 12% Environmental Engineering 14% 15% Materials Science/Materials Technology 9% 8% Architecture 8% 8% Automotive Engineering 8% 6% Biological Engineering/Biological Technology 8% 7% Industrial Engineering and Management 7% 14% Transport/Logisitcs 5% 5% What is your major(s)/main area(s) of study?

65 Areas of study Engineering (2/2) 65 Area of study Politechnika Gdanska All universities Chemical Engineering 4% 4% Process Technology 4% 6% Civil Engineering 3% 4% Telecommunications 3% 2% Geodesy & Cartography 2% 4% Land Management 1% 4% Petroleum Engineering 0% 2% Aeronautics/Aerospace Engineering 0% 2% Product Research/Science of Commodities 0% 2% Pulp-/Paper-/Wood Technology 0% 1% Other Engineering 1% 3% What is your major(s)/main area(s) of study?

66 Areas of study IT (1/1) 66 Area of study Politechnika Gdanska All universities Programming 68% 51% Computer Science 49% 54% Software Engineering 35% 27% Information Systems 29% 27% Information Management 15% 17% Artificial Intelligence 13% 8% Graphic Design 13% 23% e-business Systems 3% 9% Electronic Publishing 3% 4% Business Computing Systems 1% 8% Business Systems Analysis and Design 0% 5% Other IT 3% 2% What is your major(s)/main area(s) of study?

67 Areas of study Natural Sciences (1/1) 67 Area of study Politechnika Gdanska All universities Chemistry 41% 27% Mathematical Sciences 36% 23% Environmental Sciences 24% 21% Biological Sciences 17% 28% Physics 13% 11% Geology/Earth Sciences 4% 16% Agronomy 0% 14% Veterinary Sciences 0% 5% Other Natural Sciences 7% 9% What is your major(s)/main area(s) of study?

68 Areas of study Humanities/Liberal Arts/Education (1/1) 68 Area of study All universities Teaching/Education 25% Linguistics/Foreign Languages 21% Social Sciences 16% Psychology 16% Communication 12% Political Science 9% International Relations 9% Polish/ Literature 8% Creative Arts 7% History 7% Philosophy 3% Design 2% Information Management 2% Other Humanities 2% What is your major(s)/main area(s) of study?

69 Areas of study Law (1/1) 69 Area of study All universities Civil Law 58% Criminal Litigation 34% Commercial Law 20% International Law 19% Labour Law 18% Media Law 11% International Commercial Law 10% Law and Property Valuation 3% Other Law 6% What is your major(s)/main area(s) of study?

70 All universities (1/3) 70 University Total University Total Uniwersytet Warszawski 5,09% Uniwersytet Marii Curie-Sklodowskiej w Lublinie 2,25% Uniwersytet Lódzki 3,74% Politechnika Gdanska 2,08% Uniwersytet Jagiellonski w Krakowie 3,61% Politechnika Slaska 1,86% Uniwersytet Im. Adama Mickiewicza w Poznaniu 3,60% Szkola Glówna Gospodarstwa Wiejskiego w Warszawie 1,69% Akademia Górniczo-Hutnicza w Krakowie 3,05% Uniwersytet Kardynala Stefana Wyszynskiego w Warszawie 1,62% Uniwersytet Warminsko-Mazurski w Olsztynie 2,93% Politechnika Lódzka 1,54% Uniwersytet Gdanski 2,88% Uniwersytet Opolski 1,46% Uniwersytet Wroclawski 2,75% Uniwersytet Pedagogiczny w Krakowie 1,41% Uniwersytet Slaski w Katowicach 2,60% Uniwersytet Zielonogórski 1,39% Politechnika Wroclawska 2,52% Uniwersytet Rzeszowski 1,38% Uniwersytet Mikolaja Kopernika w Toruniu 2,49% Uniwersytet w Bialymstoku 1,38% Politechnika Warszawska 2,34% Politechnika Krakowska 1,33% Which educational institution do you attend? The group All universities is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report. These respondent percentages are weighted according to the actual population of students at these universities.

71 All universities (2/3) 71 University Total University Total Uniwersytet Ekonomiczny w Krakowie 1,33% Politechnika Bialostocka 0,86% Politechnika Poznanska 1,32% Szkola Wyzsza Psychologii Spolecznej w Warszawie 0,83% Politechnika Rzeszowska 1,31% Uniwersytet Przyrodniczy we Wroclawiu 0,81% Uniwersytet Szczecinski 1,27% Uniwersytet Ekonomiczny w Katowicach 0,77% Uniwersytet Ekonomiczny we Wroclawiu 1,25% Politechnika Czestochowska 0,74% Uniwersytet Ekonomiczny w Poznaniu 1,15% Politechnika Lubelska 0,72% Katolicki Uniwersytet Lubelski 1,12% Szkola Glówna Handlowa w Warszawie 0,67% Zachodniopomorski Uniwersytet Technologiczny w Szczecinie 1,08% Akademia Leona Kozminskiego 0,66% Politechnika Koszalinska 1,01% Akademia Krakowska Im. A. Frycza-Modrzewskiego w Krakowie 0,66% Uniwersytet Kazimierza Wielkiego w Bydgoszczy 1,01% Akademia Humanistyczno-Ekonomiczna w Lodzi 0,65% Uniwersytet Rolniczy w Krakowie 0,93% Wyzsza Szkola Informatyki I Zarzadzania w Rzeszowie 0,63% Uniwersytet Przyrodniczy w Poznaniu 0,91% Warszawski Uniwersytet Medyczny 0,58% Which educational institution do you attend? The group All universities is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report. These respondent percentages are weighted according to the actual population of students at these universities.

72 All universities (3/3) 72 University Total University Total Slaski Uniwersytet Medyczny w Katowicach 0,58% Collegium Medicum w Krakowie 0,32% Politechnika Radomska 0,55% Wyzsza Szkola Zarzadzania (Polish Open University) 0,28% Politechnika Opolska 0,55% Akademia Humanistyczna Im. Aleksandra Gieysztora w Pultusku 0,28% Uniwersytet Medyczny w Poznaniu 0,52% Dolnoslaska Szkola Wyzsza we Wroclawiu 0,28% Wojskowa Akademia Techniczna 0,49% Uniwersytet Medyczny w Bialymstoku 0,28% Politechnika Swietokrzyska w Kielcach 0,49% Polsko-Japonska Wyzsza Szkola Technik Komputerowych 0,23% Uniwersytet Medyczny w Lodzi 0,48% Wyzsza Szkola Finansów I Zarzadzania w Bialymstoku 0,22% Gdanski Uniwersytet Medyczny 0,40% Collegium Civitas w Warszawie 0,15% Akademia Medyczna we Wroclawiu 0,40% Wyzsza Szkola Zarzadzania i Prawa im. H. Chodkowskiej w Warszawie 0,11% Uniwersytet Medyczny w Lublinie 0,35% Wyzsza Szkola Biznesu - National-Louis University w Nowym Saczu 0,10% Wyzsza Szkola Handlu I Prawa Im. Ryszarda Lazarskiego w Warszawie 0,33% Wyzsza Szkola Informatyki Stosowanej I Zarzadzania w Warszaw 0,08% Wyzsza Szkola Bankowa w Poznaniu 0,33% Other 12,59% Górnoslaska Wyzsza Szkola Handlowa Im. Wojciecha Korfantego 0,33% Which educational institution do you attend? The group All universities is represented by the sample of students from these universities with the respective number of respondents in percentages covered in this report. These respondent percentages are weighted according to the actual population of students at these universities.

73 73 APPENDIX RESEARCH BACKGROUND QUESTIONS DRIVERS OF EMPLOYER ATTRACTIVENESS PREFERRED EMPLOYERS CAREER PROFILES

74 Attractive attributes Employer Reputation & Image 74 Innovation 37% 46% Fast-growing/entrepreneurial Prestige Market success Financial strength Attractive/exciting products and services 43% 40% 42% 40% 39% 36% 33% 29% 25% 29% Environmental sustainability Inspiring management 16% 16% 13% 16% Ethical standards Corporate Social Responsibility 12% 8% 10% 20% Politechnika Gdanska All universities Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

75 Attractive attributes Job Characteristics 75 Professional training and development Secure employment 55% 53% 50% 51% Challenging work Opportunities for international travel/relocation Variety of assignments Team oriented work Flexible working conditions High level of responsibility Control over my number of working hours Client interaction 34% 32% 33% 31% 25% 24% 21% 19% 19% 22% 13% 12% 11% 16% 9% 13% Politechnika Gdanska All universities Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

76 Attractive attributes People & Culture 76 A creative and dynamic work environment Respect for its people A friendly work environment 48% 47% 46% 46% 43% 45% Recognising performance (meritocracy) Interaction with international clients and colleagues Leaders who will support my development Enabling me to integrate personal interests in my schedule 35% 34% 29% 26% 28% 29% 27% 29% Recruiting only the best talent Support for gender equality Acceptance towards minorities 2% 4% 12% 11% 10% 11% Politechnika Gdanska All universities Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

77 Attractive attributes Remuneration & Advancement Opportunities 77 Good reference for future career High future earnings 57% 57% 52% 49% Competitive base salary Sponsorship of future education Clear path for advancement Overtime pay/compensation Performance-related bonus Leadership opportunities Rapid promotion Competitive benefits 27% 27% 27% 27% 22% 26% 21% 21% 20% 19% 18% 17% 11% 12% 11% 13% Politechnika Gdanska All universities Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.

78 78 APPENDIX RESEARCH BACKGROUND QUESTIONS DRIVERS OF EMPLOYER ATTRACTIVENESS PREFERRED EMPLOYERS CAREER PROFILES

79 Preferred employer size 79 Micro employer (less than 10 employees) 5% 8% Small employer ( employees) 31% 34% Medium-sized employer ( employees) 32% 31% Large employer ( employees) 15% 20% Macro employer (more than 1000 employees) 12% 12% Politechnika Gdanska All universities What size of employer would you prefer working for when choosing your first employment? Please select only one alternative.

80 Ideal Employer Ranking Top Politechnika Gdanska Business/Commerce All universities Business/Commerce 1. TVN S.A. (19,51%) 2. Google Poland (14,63%) 2. Microsoft (14,63%) 4. Nestlé Polska (13,41%) 5. Mars Polska (10,98%) 6. IKEA (9,76%) 7. Coca-Cola (HBC Polska, Poland Services) (8,54%) 7. Ernst & Young (8,54%) 7. PGE (Polska Grupa Energetyczna) (8,54%) 7. Procter & Gamble (8,54%) 1. Ernst & Young (14,76%) 2. Google Poland (14,15%) 3. PKO Bank Polski (11,46%) 4. TVN S.A. (11,35%) 5. L'Oréal Polska (9,37%) 6. PwC (PricewaterhouseCoopers) (9,13%) 7. Microsoft (9,08%) 8. Unilever (7,90%) 9. Deloitte (7,74%) 10. Polskie Linie Lotnicze LOT (7,62%) Please select five employers from the list below for which you would most like to work - your five Ideal Employers

81 Ideal Employer Ranking Top Politechnika Gdanska Engineering All universities Engineering 1. Skanska Grupa (20,13%) 2. Grupa Lotos (18,14%) 3. PGE (Polska Grupa Energetyczna) (17,48%) 4. Rolls-Royce (13,05%) 5. Budimex (12,39%) 6. Samsung Electronics Polska (10,62%) 7. Polpharma (8,63%) 8. Google Poland (8,41%) 8. Microsoft (8,41%) 10. Bosch (7,96%) 1. Skanska Grupa (18,06%) 2. Budimex (12,51%) 3. KGHM Polska Miedz (9,65%) 4. PGE (Polska Grupa Energetyczna) (9,17%) 5. Volkswagen Poznan (7,87%) 6. Polimex Mostostal (7,02%) 7. Strabag (6,85%) 8. Rolls-Royce (6,79%) 9. Bosch (6,70%) 10. PGNiG (6,55%) Please select five employers from the list below for which you would most like to work - your five Ideal Employers

82 Ideal Employer Ranking Top Politechnika Gdanska IT All universities IT 1. Google Poland (58,21%) 1. Intel (58,21%) 3. Microsoft (47,76%) 4. IBM Polska (28,36%) 5. Sony Polska (19,40%) 6. Dell Poland (17,91%) 7. Comarch (11,94%) 7. Samsung Electronics Polska (11,94%) 9. Cisco (10,45%) 10. Sii (8,96%) 1. Google Poland (54,73%) 2. Microsoft (43,78%) 3. IBM Polska (23,12%) 4. Intel (22,47%) 5. Samsung Electronics Polska (18,33%) 6. Cisco (18,27%) 7. Allegro (16,68%) 8. Sony Polska (12,82%) 9. Oracle (12,78%) 10. Nokia Siemens Networks (10,36%) Please select five employers from the list below for which you would most like to work - your five Ideal Employers

83 Ideal Employer Ranking Top Politechnika Gdanska Natural Sciences All universities Natural Sciences 1. Polpharma (25,89%) 2. Grupa Lotos (23,21%) 3. Ergo Hestia (12,50%) 4. L'Oréal Polska (11,61%) 4. PKN Orlen (11,61%) 6. Bank PeKaO S.A. (10,71%) 7. Google Poland (9,82%) 7. PKO Bank Polski (9,82%) 9. Bayer (8,93%) 9. Johnson & Johnson Poland (8,93%) 1. Nestlé Polska (13,06%) 2. L'Oréal Polska (12,89%) 3. Polpharma (12,11%) 4. Bayer (10,24%) 5. Danone (10,11%) 6. Google Poland (7,58%) 7. GlaxoSmithKline (7,41%) 8. PGNiG (7,23%) 9. Grupa Zywiec (6,66%) 10. KGHM Polska Miedz (6,58%) Please select five employers from the list below for which you would most like to work - your five Ideal Employers

84 84 APPENDIX RESEARCH BACKGROUND QUESTIONS DRIVERS OF EMPLOYER ATTRACTIVENESS PREFERRED EMPLOYERS CAREER PROFILES

85 Universum Career Profiles 85 CAREERIST: A student who continuously wants to develop. This type of student wants to follow a promising career path within a prestigious and meritocratic environment. IDEALIST: A student who pursues ethical and sustainable principles and values. This student is strongly attracted to employers whose mission and vision are in line with his/her own principles and standards. ENTREPRENEUR: A student who appreciates working in an evolving environment, in which he/she can solve changing and challenging problems. INTERNATIONALIST: A student who is open-minded and prefers international surroundings. This type of student enjoys meeting new people, travelling and working abroad. HARMONISER: A student who prefers a stable work environment that is characterised by a respectful and balanced management philosophy. LEADER: A student who has an inspiring attitude and searches for jobs where he/she can apply and further develop his/her leadership skills. This student is not afraid of making decisions and taking responsibility. HUNTER: A student who focuses on monetary aspects. This student chases financially lucrative and competitive jobs. The Universum Career Profiles are based on the attributes that students select as most important.

86 Universum Career Profiles 1/2 86 The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness. Different attribute selections produce different Career Profiles. To match a certain profile, a minimum amount of points must be reached. CAREERIST Prestige (3) Recruiting only the best talent (3) Clear path for advancement (3) Market success (1) Professional training and development (1) Sponsorship of future education (2) Rapid promotion (3) Recognizing performance (meritocracy) (2) Good reference for future career (3) 12 out of 21 points ENTREPRENEUR Fast-growing/entrepreneurial (3) A creative and dynamic work environment (3) Challenging work (1) Variety of assignments (1) Innovation (2) Attractive/exciting products and services (1) 6 out of 11 points HARMONISER Respect for its people (2) Enabling me to integrate personal interests in my schedule (3) Team-oriented work (1) Secure employment (2) Control over my number of working hours (3) Flexible working conditions (3) Overtime pay/compensation (1) 7 out of 15 points

87 Universum Career Profiles 2/2 87 HUNTER Competitive base salary (3) High future earnings (3) Performance-related bonus (2) Competitive benefits (1) Client interaction (1) Financial strength (1) 6 out of 11 points IDEALIST A friendly work environment (1) Ethical standards (3) Corporate Social Responsibility (3) Environmental sustainability (3) Support for gender equality (2) Acceptance towards minorities (2) 6 out of 14 points INTERNATIONALIST Opportunities for international travel/relocation (3) Interaction with international clients and colleagues (3) 6 out of 6 points LEADER Leadership opportunities (3) Leaders who will support my development (3) High level of responsibility (2) Inspiring management (2) 5 out of 10 points