PLATFORM. Web Content Management and Digital Marketing for Higher Education. Everything You Need from a Great Enterprise CMS CONTENT MANAGEMENT

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1 Web Content Management and Digital Marketing for Higher Education COMMUNICATION & MARKETING MEASUREMENT & ANALYSIS CONTENT MANAGEMENT PLATFORM INTEGRATION & DEVELOPMENT WEB, MOBILE, & SOCIAL UNIFICATION ENGAGEMENT & PERSONALIZATION Everything You Need from a Great Enterprise CMS OmniUpdate is the leading provider of content management solutions designed to solve the digital marketing needs of higher education. More than 700 college and university websites just like yours are managed by our OU Campus web content management system (CMS) platform. OU Campus is the primary tool you need to drive and manage your most important content and digital marketing initiatives. Let us show you why!

2 Management, Analytics, and Reporting CMS administrators need configurable templates, logical workflow, and features that make multi-site, multi-user, and multi-channel management easy. OU Campus allows you to manage an unlimited number of pages, sites, and users, as well as your web, mobile, and social channels with ease and flexibility. It s never been easier to ensure your content meets the quality and accessibility guidelines set forth by your institution. Multi-Site Management Manage unlimited sites and subsites, including sites hosted on different web servers, and independently control access for each site. Plus, share templates, content, and more across sites. Quality and Accessibility Control Enforce spell checking, link checking, W3C validation, and/or accessibility checking before a page is published. OU Campus for Mobile Administer OU Campus anywhere, anytime. Access site, page, group, and user stats; manage users; create groups; and more. Server Backup Protect your production server in the event of a disaster. When the unexpected happens and your server goes down, OmniUpdate will host your website until your server is back up. Custom Reporting Create instant reports on user activity, pages in process, pages scheduled to publish or expire, stale pages, recently edited and published pages, asset usage, social media messaging, and more. Never a Broken Link Links to pages within OU Campus are always up to date. If a page is renamed or moved, the Dependency Manager automatically updates the URL in the associated pages. Additionally, Site Check ensures that all links (even external) are valid. Multi-Channel Analytics Integrated analytics combine Google, Twitter, and Facebook activity for pages published by OU Campus. Graphs show analytics activity both site-wide and at the page level, with the ability to view page activity by version. Installation and Integration m Deploy via the cloud or on your own servers m Install on any major server environment (Linux, Windows, Solaris) m Access from all modern web browsers (Chrome, Firefox, IE, Safari) m Seamlessly integrate with other campus systems via REST-style APIs m Authenticate against LDAP or Active Directory, or integrate with single sign-on services like CAS and Shibboleth

3 Integrated Digital Marketing Solutions Let OU Campus digital marketing solutions help you engage your target audiences. Optimize your web, mobile, and social presence; unleash the full value of your content; and put your information at the fingertips of your constituents with these integrated tools. Social Media Integration Publish content to Facebook and Twitter whenever a page gets published, as well as synchronize a Facebook Page tab with any page on your site. Social Media Mashup Create an interactive social media hub for your site that pulls your Twitter, Facebook, Instagram, and other social media feeds and can be customized to include specific hashtags. Content Personalization Create unique web experiences for your site visitors with personalized content relevant to their needs. Forms, Surveys, Polls Easily create and manage forms, surveys, and polls by using the intuitive interface for adding and modifying elements. Course Catalog Manage an accurate, timely, and readily accessible online course catalog in OU Campus. Information can be maintained completely in OU Campus or pulled from another system (e.g., PeopleSoft, Ellucian Banner or Colleague, Jenzabar, CurricUNET). Interactive Campus Map Engage with your prospects through a virtual campus tour. Easily design and make edits to your map and bring your campus to life. News Management What s New Live gives you the control and flexibility to elevate content to the home page for maximum exposure. Automatically syndicate and generate RSS items when a page is created or updated, and add items to an RSS feed when the page is published. Faculty Directory Give your faculty editorial freedom while you maintain site-wide consistency. With custom-built templates, your faculty can easily edit their profile pages. You can even pull existing content from external databases such as your student information system. Mobile Website Whether you want to create and maintain a separate mobile site or use responsive design, we ve got you covered. OU Campus supports the latest technologies for creating and maintaining a site readily available for mobile devices. Calendar Integrate an event calendar into your website to keep your constituents up to date with campus activities. Calendars can be customized and personalized for your website. Marketing Get your marketing campaigns up and running with user-friendly templates integrated into OU Campus. Manage your subscriber lists, track results, and so much more. Landing Pages Boost engagement with your prospective students through customized landing pages. Search Engine Optimization Drive targeted prospects to your site through a search strategy unique to your institution that incorporates link structure, keyword targeting, navigation, metadata, and more. Blogs Build lasting connections through your blog using the same great functionality found in OU Campus. Powerful tools include workflow, scheduled publishing, site and page analytics, workflow, and customized templates. Image Galleries Upload images into a gallery; provide title, caption, and description information; and drag and drop images to modify the order. OU Campus automatically generates thumbnails based on user-defined settings. Cost Calculator Make your calculator an effective recruiting aid that incorporates your institution s branding. Specify tuition, fees, and merit aid, plus add unique questions for awards, scholarships, and more.

4 Search Help your site visitors find the content they want by controlling and customizing searches on your website. OU Search crawls more than 100 file types, supports parametric capabilities, allows for sophisticated filtering, and much more. A/B Testing Improve your content strategies and marketing messaging through A/B testing of s, landing pages, and more. Newsletters Reach your target markets through newsletters generated from OU Campus. You can even repurpose newsletter content directly from your site. Server Backup Faculty Directory Blogs Interactive Campus Map Cost Calculator Course Catalog Social Media Mashup Search Mobile Website Calendar Marketing Development and Extensibility m Manage multiple content types in a single environment, including content in structured XML and legacy HTML m Publish to multiple server-side environments, such as HTML/HTML5/XHTML, PHP, ASP,.NET, ColdFusion, and JSP m Publish to multiple targets to test server-side code, new redesigns, or any major site changes m Edit source code with configurable themes and syntax highlighting m Develop new features and connect to external apps easily with an expansive API library m Access and modify content on the OU Campus staging server using WebDAV-compatible applications m Add contextual functions to the CMS through gadgets m Gain insight and collaborate through the OU Campus Developer Community

5 Empowered User Experience User buy-in is critical to the success of your CMS. With more than 50,000 OU Campus users, we get it. OU Campus is easy to use and helps your users optimize their content. New Page Templates Simply fill out a form to create different page types, sections, and RSS articles, as well as carry out complex site structure building, navigation, and deployment. Drag and Drop Drag files, folders, and other documents between the main content view and the expandable tree view. Plus, drag content from the desktop directly into OU Campus. In-Context Editing Work in context with the layout and design of the page, with only the selected text area being editable in the WYSIWYG Editor. Inserting and editing images, plus working with video and other media, has never been easier. Multi-Browser Preview Before publishing, preview a page in different browser/platform combinations with fullresolution screenshots. Content Repurposing With OU Campus Assets, repurpose content such as text, images, media, code blocks, managed forms, image galleries, polls, and more. Content is centrally managed, so edits are made once and updated everywhere. Binary Management Manage binary files such as photos, videos, and PDFs; binaries can be versioned, published, scheduled, and entered into workflow. Modern User Interface Leveraging the power of HTML5, the UI is amazingly fast and responsive. With intuitive functionality and drag-and-drop capabilities, admins have the best of today s technologies. Notifications Get timely notifications for items and actions such as , workflow, and system notices. Instant and Scheduled Publishing Instantly publish pages, directories, or entire sites with no publishing queues. Or, schedule pages for publish at future or recurring times. OU Campus automatically creates a version of every file published, making rollback and document comparison simple. Configurable Dashboard The dashboard uses a modular design with gadgets you can configure and customize. Inbox, current pages, activity feed, and sitewide Google Analytics are directly integrated.

6 WHY OU CAMPUS IS THE #1 COMMERCIAL CMS FOR HIGHER ED I am a technical guy, so I appreciate OU Campus being built on XML and XSL. I can understand the flexibility that gives us; there is no dependency on any kind of particular page type. We can create anything that we want. C. Daniel Chase, Lead Web Administrator The University of Tennessee at Chattanooga It s challenging to meet the web expectations of an institution as a one-man shop. With OU Campus, I ve achieved my goals and regained time for other projects. It s been a winwin all the way. Justin Gatewood, Webmaster Victor Valley College So many things we couldn t do before, now we can do. We ve even implemented a mobile website with the help of the excellent staff at OmniUpdate. Berenice Cocciolillo, Director of Web Communications John Cabot University Public Services & Education Computer Software twitter.com/omniupdate facebook.com/omniupdate youtube.com/omniupdatecms google.com/+omniupdateinc blog.omniupdate.com linkedin.com/company/omniupdate-inc.