How To Write A Paper On Marketing

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1 CURRICULUM VITAE Junhong CHU Associate Professor Department of Marketing NUS Business School 15 Kent Ridge Drive Web: Education Ph.D. in Marketing, University of Chicago MBA, University of Chicago Ph.D. in Law (Demography), Peking University BA in Economics, Peking University Work Experience 07/2012-Present Associate Professor (with tenure), Department of Marketing, NUS Business School 08/ /2013 Visiting associate professor, Ross School of Business, University of Michigan 08/ /2012 Assistant Professor, Department of Marketing, NUS Business School 07/ /2001 Associate Professor, School of Economics, Peking University 10/ /1999 Research Fellow, Harvard Center for Population and Development Studies, Harvard University 07/ /1999 Assistant Professor, School of Economics, Peking University Awards/Prizes Best Paper Award, the Spanish Marketing Academy and ASEDAS, 2013 Best Paper Award, Public University of Navarra, Spain, 2013 Runner up, the MSI and IJRM Award for Best Paper in IJRM Special Issue on Marketing in Emerging Markets, 2013 MSI (Marketing Science Institute) Young Scholar, 2011 Recognition for Excellence as Outstanding Researcher, NUS Business School, 2011 The Runner-up for Best Paper Award, the Journal of Interactive Marketing, 2011 Best Paper Award, Spanish Marketing Association, 2009 Department Outstanding Researcher, 2008 CV-Chu Junhong 1

2 Research Interests: Firm and consumer behavior and welfare, China s economy and market I am interested in empirically modeling consumer behavior and the strategic interactions among firms. My research falls into the New Empirical Industrial Organization (NEIO) paradigm. I employ both the classical approach and Bayesian approach to study two-sided markets, network effects, e-commerce, distribution channels, retail competition, high-tech markets, social interactions and networking. I am also interested in emerging markets in general and China s economy and market in particular. Selected Publications 1. Sun, Li, Surendra Rajiv and Junhong Chu Beyond the More the Merrier: The Variety Effect and Consumer Heterogeneity in System Markets, International Journal of Research in Marketing, forthcoming. 2. Goh Khim-Yong, Junhong Chu and Jing Wu Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response, Journal of Interactive Marketing, 30, Sriram, S., Puneet Manchanda, Mercedes Esteban Bravo, Junhong Chu, Liye Ma, Minjae Song, Scott Shriver, and Upender Subramanian Platforms: A Multiplicity of Research Opportunities, Marketing Letters, 26(2), Chu, Junhong Quantifying Nation Equity with Sales Data: A Structural Approach, International Journal of Research in Marketing, 30(1), 19-35, runner up, MSI and IJRM Award for Best Paper in IJRM Special Issue on Marketing in Emerging Markets. 5. Chintagunta, Pradeep K., Junhong Chu and Javier Cebollada Quantifying Transaction Costs in Online / Offline Grocery Channel Choice, Marketing Science, 31(1), (received the Spanish Marketing Academy and ASEDAS Best Paper Award, 2013). 6. Chu, Junhong and Pradeep K. Chintagunta An Empirical Test of Warranty Theories in the U.S. Server and Automobile Markets, Journal of Marketing, March 75 (2), Chu, Junhong, Marta Arce-Urriza, Javier Cebollada and Pradeep K. Chintagunta An Empirical Analysis of Shopping Behavior across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics, Journal of Interactive Marketing, 24, (runner-up for best paper award 2011). 8. Chu, Junhong and Pradeep K. Chintagunta Quantifying the Economic Value of Warranties in the U.S. Server Market, Marketing Science, 28 (1), Chu, Junhong, Pradeep K. Chintagunta and Javier Cebollada A Comparison of Within-household Price Sensitivity across Online and Offline Channels, Marketing Science, 27(2), Chu, Junhong, Pradeep K. Chintagunta and Naufel J. Vilcassim Assessing the Economic Value of Distribution Channels An Application to the PC Industry, Journal of Marketing Research, 44(1), Chu, Junhong Prenatal Sex Determination and Sex-selective Abortion in Rural Central China, Population and Development Review, 27(2): CV-Chu Junhong 2

3 Papers under Review/Revision 1. Junhong Chu and Puneet Manchanda Quantifying cross-network effects in online C2C platforms, under 3 rd round revision at Marketing Science. 2. Chu, Yanlai, Junhong Chu and Hongju Liu, An Empirical Analysis of Mergers and Brand Equity, under revision at Journal of Marketing Research. 3. I.P.L. Png, Junhong Chu and Yeh-ning Chen Climate change in China: Communism is cooler, under revision at Proceedings of National Academy of Science. 4. Xiong, Yu, Wei Yan, Zhongkai Xiong, and Junhong Chu Clicks and Bricks: Optimal Marketing Channels for a Durable Goods Firm, under first round review at Operations Research. 5. Chu, Junhong Cumulative Advantage of Research Productivity: How Large Is It and Who Has It, under revision. 6. Chintagunta, Pradeep K. and Junhong Chu Category Selection and Store Choice Modeling, under 1 st revision. Working Papers 1. Climate change in China: Communism is cooler, with I.P.L. Png and Yeh-ning Chen, accepted to the NBER Conference on the Economics of Environmental Protection in China, Feb 14-15, Absorptive Capacity and Knowledge Accumulation: Co-evolution of Individual and Organization Learning, with Zhiying Jiang and Surendra Rajiv 3. Learning from Self and the Crowd: the Informational Role of User-Generated Content for Frequently Purchased Products, with Qingliang Wang and Khim-Yong Goh Work in Progress 1. Tax Incidence and the Environmental Effects of Taxes in the Auto Industry, with Yanlai Chu 2. Joint Ventures and Firm Conduct: An Empirical Study of China s Auto Industry, with Yanlai Chu 3. Geography of Online Startups in China, with Pradeep Chintagunta 4. Bargaining and pricing, with Xu Zhang and Puneet Manchanda Other Scholarly Publications 1. Surendra Rajiv, Junhong Chu and Zhiying Jiang Publication, Citation, Career Development, and Recent Trends: Empirical Evidence for Quantitative Marketing Researchers, Customer Needs and Solutions, 1(2): Goh, Khim-Yong, Junhong Chu, and Winne Soh Mobile Advertising: An Empirical Study of Advertising Response and Search Behavior ICIS 2009 Proceedings, Paper 150, CV-Chu Junhong 3

4 Invited Talks 1. Quantifying cross-network effects in online C2C platforms, University of Hong Kong, Dec 4, An Empirical Analysis of Mergers and Brand Equity, University of Hong Kong, Dec 4 5, 2014, Industrial Organization and Management Strategy Workshop. 3. Quantifying cross-network effects in online C2C platforms, School of Business, Shanghai University of Finance and Economics, November 26, Quantifying cross-network effects in online C2C platforms, School of Business, University of Connecticut, October 10, Quantifying cross-network effects in online C2C platforms, School of Management, Xi an Jiaotong University, China, July 18, Climate change in China: Communism is cooler, invited to the NBER conference on the Economics of Environmental Protection in China, Feb 14-15, 2014, Boston 7. Quantifying cross-network effects in online C2C platforms, the 9th Choice Symposium, Noordwijk, Netherlands, June 14, Evolution of Online C2C Platforms: Effect of Buyer and Seller Quantity and Quality, Trulaski School of Management, University of Missouri, April 12, Category Selection and Store Choice Modeling, the 2010 QMBA (Quantitative Methods in Business Application) conference, Guanghua School of Management, Peking University, June 15-16, Category Selection and Store Choice Modeling, Cheung Kong Graduate School of Business, May 20, Nation Equity in Personal Computer Purchases in China, Hong Kong University of Science and Technology, April 18, Conference Presentations 1. Quantifying cross-network effects in online C2C platforms, Marketing Dynamics Conference, University of North Carolina, May 30 June 1, Cumulative advantage of research productivity: How large is it and who has it, INFORMS Operations Conference, 2012, Beijing, June Quantifying Transaction Costs in Online / Offline Grocery Channel Choice, INFORMS Marketing Science Conference, 2011, Houston, June Quantifying Nation Equity with Sales Data: A Structural Approach, the 2010 China India Consumer Insights Conference, July 1-3, 2010, Tsinghua University, China 5. Category Selection and Store Choice Modeling, the 5th Singapore Marketing Research Round table, ESSEC Singapore Campus, December 5, What Drives Channel Choice in Grocery Shopping, CKGSB Marketing Forum, Beijing, June 29-30, 2009 CV-Chu Junhong 4

5 7. What Drives Channel Choice in Grocery Shopping, INFORMS Marketing Science Conference, University of Michigan, Ann Arbor, June 4-7, What Drives Channel Choice in Grocery Shopping, NUS Hanyang University Joint seminar, January 13, What Drives Channel Choice in Grocery Shopping, the 4th Singapore Marketing Research Roundtable, INSEAD (Singapore), December 5, Modeling Nation Equity with Sales Data An Application to the PC Industry, Industrial Organization and Management Strategy, Singapore, July 18, Nation Equity in Personal Computer Purchases in China, the 3rd Singapore Marketing Research Roundtable, Nanyang Technology University, December 7, A Study of Category Pricing at an Online Grocery Store (with Pradeep Chintagunta and Javier Cebollada), 2007 Summer Workshop on Industrial Organization and Management Strategy, Shanghai University of Finance and Economics, Shanghai, China, June 1-2, Product Variety in Two-sided Market: Insights from Home Video Game Industry, INFORMS Marketing Science Conferences, June , Singapore 14. Quantifying the Value of Warranties in the Server Market, the 2nd Singapore Marketing Research Roundtable, Singapore, December 8, Quantifying the Value of Warranties in the Server Market, the IO workshop, Department of Economics, National University of Singapore, November Assessing the Economic Value of Distribution Channels: An Application to the PC Industry, the INFORMS Marketing Science Conference, Emory University, Atlanta, June What happened to the Levi s? An Application of the Logit Model to the Jeans Market, the 33rd Annual Haring Symposium, Bloomington, Indiana, March 2003 Research Grants/Fellowships Co-Principal Investigator, Climate change in China: Database and economic studies, Ministry of Education tier-2 project. (S$195,300) Principal investigator, Sellers, Buyers and the Platform: A Comprehensive Study of Online C2C Platforms in Emerging Markets, NUS HSS seed fund Co-Principal Investigator, Climate change in China: Database and economic studies, HSS (Humanities and Social Sciences) Special fund. (S$195,300) Co-Principal Investigator, Climate Change in China, NUS Business School, seed fund, S$10, Principal Investigator, Quantifying the Environmental Costs of Tax Stimulus Plans in China s Automobile Industry, Singapore Ministry of Education (MOE) - Academic Research Fund (ARF), S$42,628 CV-Chu Junhong 5

6 Co-Principal Investigator, Quantifying cross-network effects in online C2C platforms, Asian Consumer Insight, Nanyang Technology University, S$19, Principal Investigator, Networking, Knowledge Generation and Spillover Effect, Funded by Singapore Ministry of Education (MOE) -Academic Research Fund (ARF), S$39, Principal Investigator, An Empirical Analysis of Household Online and Offline Behavior in Grocery Shopping, Singapore Ministry of Education (MOE) -Academic Research Fund (ARF), S$32, Principal Investigator, School Choice Mechanisms under aggregate capacity constraint and incomplete information: An experimental study, Singapore Ministry of Education (MOE) -Academic Research Fund (ARF),S$28, Co-Principal Investigator, Firm Behaviour and Consumer Welfare in Two-Sided Markets: Insights from Home Video Game Industry, Singapore Ministry of Education (MOE) -Academic Research Fund (ARF) Principal Investigator, An Empirical Study of Warranties in the Server Market, Singapore Ministry of Education (MOE) -Academic Research Fund (ARF), $69, Kilts Marketing Center Fellowship, University of Chicago Doctoral Fellowship, University of Chicago 2002 Summer Research Grant, University of Chicago Principal investigator, Reproductive Behavior in Rural China during Social Transformations, the Education Commission of China., 50,000 yuan Principal investigator, Prenatal Sex-selective Abortion in Rural China, the Ford Foundation, US$20, /06 The Summer Workshop Grant, East-West Center, University of Hawaii 1998/08 The Summer Workshop Grant, the Max Planck Institute for Demographic Research, Rostock, Germany, August Principal investigator, Quality of the Family Planning Program in China, the Ford Foundation, US$25, Principal investigator, Reproductive Health in the Underdeveloped Areas of China, the World Health Organization, US$25,000 Courses Taught BBAs: MKT 2413 Marketing Research MBAs: BMA 5515 Marketing Research Ph.D: BMK 6101 Marketing Models; BMK 6102 Marketing Models; BMK 6103 Marketing Models CV-Chu Junhong 6

7 Students supervised Ph.D. students supervised o Jiang Zhiying, Erasmus University, the Netherlands o Sun Li, co-supervisor (Department of Marketing, Zayed University, United Arab Emirates) o Feng Shanfei (Sophie) (Department of Marketing, Monash University), Ph.D. committee member o Hossein Eslami Dizeje (current student) o Chu Yanlai (current student) o Chen Caixia, Sichuan University o Qi Yaqiang, Renmin University of China Chinese EMBA students supervised o 2012: Zhang Yunfan o 2010: Tang Yong, Wang Jinshan o 2009: Lin Mingjian, Kwek Chok Ming, Yang Jingfu, Tang Yao o 2008: Tan Jianfeng, Ye Dawei, Sun Guangyun o 2007: Huang Weidong, Liao Yangjiang, Xiao Rongzhong BBA Field Service Project supervisor o Starhub, o OCBC, o LGW.com, 2014 o Temasek, o Google Enterprise, 2014 o Bacardi-Martini Singapore Pte. Ltd, Committee Service 08/2013- Chair, Department PhD Committee 08/2013- Member, Department Faculty Recruiting Committee 08/ /2013 Member, Department PhD Committee 09/ /2008 Department Seminar Coordinator (Quantitative talks) Review Experience Ad Hoc Journal Reviewer: Marketing Science Management Science Information Systems Research International Journal of Research in Marketing CV-Chu Junhong 7

8 American Economic Journal: Microeconomics Journal of Interactive Marketing Information Economics and Policy Conference Reviewer: Academy of Management 2010 Case Competition Judge NUS Cerebration MBA Case Competition, 2007, 2008, 2009, 2010, 2011, 2012 Nokia Case Competition, 2010 Professional Affiliations INFORMS member AMA member Consulting experiences Taobao.com Pastamatrix International Pte Ltd Language Mandarin Chinese (native), English Media coverage Interviewed by China Radio International on cross-border e-commerce, Feb 05, CV-Chu Junhong 8