Direct Mail & Catalogues

Save this PDF as:
Size: px
Start display at page:

Download "Direct Mail & Catalogues"

Transcription

1 Direct Mail & Catalogues The Transformation of Print-Based Direct Marketing October 2014 Sponsored by:

2 CONTENTS Introduction 3 Direct Mail in North America 4 Direct Mail in Europe 8 Catalogues 12 2 Direct Mail & Catalogues: The Transformation of Print-Based Direct Marketing

3 INTRODUCTION Although pioneered more than a century ago, direct mail remains a trusted marketing strategy in large part because it is measurable. Printed direct mail is being transformed in response to online and mobile media and changing consumer habits. Ricoh Europe commissioned INTERQUEST, Ltd. to gain insights into the current state and future viability of direct mail and catalogues in North America and Europe. Direct marketing is a form of advertising that allows businesses and nonprofits to communicate directly with customers and prospects via a range of media, including display ads, direct mail letters, fliers, catalogues, and , online, and mobile platforms. Direct mail and catalogues suffered through a perfect storm during and immediately after the recession of The sharp downturn in the global economy shrank marketing budgets as consumers closed their wallets and businesses struggled to stay afloat. At the same time maturing online and mobile channels began attracting a growing portion of advertising revenue by offering more economical alternatives to print-based marketing. To some observers, print-based direct marketing was in crisis and headed towards irrelevancy. Since then the dust of the recession has largely settled and world economies are slowly recovering. Marketers are beginning to understand the value and effectiveness of multichannel advertising, and direct mail and catalogue volume has stablised and grown. By most reckoning, however, it will never be business as usual. Volumes will likely never return to pre-recession levels. While marketers and consumers alike continue to value direct mail and catalogues, they are increasingly looking for more relevance and personalised content. This report will explore recent trends, challenges, and developments with direct mail and catalogues in North America and Europe. It will also examine how developments in digital printing technology are enabling print providers to transform print-based direct marketing into a vibrant and viable medium for the future. For marketers as well as consumers, print-based direct marketing will remain a trusted and valuable complement to online and mobile channels. Direct Mail & Catalogues: The Transformation of Print-Based Direct Marketing 3

4 DIRECT MAIL IN NORTH AMERICA BACKGROUND With the global economy gradually recovering from the 2009 recession, worldwide advertising expenditures have stablized and grown. According to MAGNA GLOBAL, global media owner advertising revenues grew by 3.2% in 2013 to $489.6 billion; MAGNA expects that growth to increase to 6.5% in 2014 to $521.6 billion. Regionally, MAGNA GLOBAL expects advertising revenue growth of about 5.5% in North America. According to the Winterberry Group, from 2009 to 2013 advertising expenditures in the U.S. increased 2.3% from $235 to $257 billion. Among advertising media: Despite the rapid adoption of electronic forms of direct marketing, print media continues to capture the majority of direct marketing ad dollars. Non-catalogue direct mail captured the highest percentage (39.6%) of direct marketing expenditures in 2012, followed by direct mail catalogues, which accounted for 21.0%. Including those two categories and inserts, print media accounted for about two-thirds of direct market ing expenditures. Internet search advertising accounted for about 19% of direct marketing ad dollars, followed by Internet display advertising. Direct Marketing by Medium Conventional media (radio, TV, magazines, and newspapers) expenses were relatively stable at +0.2% per year Newspapers experienced significant decline Direct marketing (mainly direct mail and telemarketing) increased by 0.8% annually Digital marketing ( , social technology, search, lead generation) increased by 15% annually Magazines and cinema were relatively flat, while television and outdoor advertising grew 3%-4% annually The Direct Marketing Association (DMA) estimates that marketers in the U.S. spent $168.5 billion on direct marketing in 2012, accounting for more than half of all advertising expenditures. Source: DMA, 2012 Despite the rapid growth of electronic forms of advertising, print media accounts for about two-thirds of direct marketing expenditures in the U.S. 4 Direct Mail & Catalogues: The Transformation of Print-Based Direct Marketing

5 DIRECT MAIL IN NORTH AMERICA Direct Mail Volume in the U.S. Source: USPS DIRECT MAIL VOLUME Advertising mail accounts for well over half of all household mail delivered by the USPS. According to the Winterberry Group, U.S. direct mail volume declined 4.3% annually from 2007 to Direct mail volume dropped by 21% from 2007 to Advertising mail as a percentage of total USPS mail volume declined from 64% to 63% from 2007 to The USPS is looking for future growth in Standard (advertising) Mail as the economy improves. Since 2012 direct mail volume has stabilized and grown modestly, but it will probably never return to pre-recession levels. Direct Mail & Catalogues: The Transformation of Print-Based Direct Marketing 5

6 DIRECT MAIL IN NORTH AMERICA CONSUMER ATTITUDES The percentage of households that read advertising mail has remained by and large unchanged since 1987 despite a large increase in volume over the period. According to the USPS, in fiscal year 2012, over half (55%) of U.S. households usually read their advertising mail, and 24% of households scanned it. The percentage of households that indicate they usually read (versus scan or not read) the advertising mail they receive has remained relatively consistent since Twenty-eight percent (28%) of the respondents say the biggest challenge in multichannel marketing is educat - ing customers on its effectiveness and proper use. DIRECT MAIL PRINTING An increase in the use of targeted and personalised direct mail has driven down print volumes, leading to an increase in the use of digital printing in place of offsetproduced static pieces. INTERQUEST surveys of direct mail printers also find: MULTICHANNEL MARKETING Although digital marketing represent less than one-fifth of advertising expenditures in the U.S. it is growing rapidly. Yet consumers prefer different media at different times, so coordinating communications across multiple channels is a growing requirement. In a recent INTERQUEST survey of direct mail printers in the U.S., 89% of the respon - dents indicate their companies are involved in cross-media or multichannel marketing. Respondents anticipate that in three years non-print services will represent slightly more than one-fifth of their company s direct mail revenue. According to the same survey, PURLs and QR codes are the most common multi channel technologies used by direct mail printers surveyed by INTERQUEST. QR codes are placed on about 9% of the digitally printed direct mail they produce, and PURLs are used on about 6% of the pieces. Emerging technologies such as augmented reality are able to utilise smart phone apps to overlay rich content onto printed pieces. The volume of printed direct mail in North American will decline by 1.8% annually from 2013 to Offset-printed direct mail will drop by 3.2% each year while digitally printed direct mail remains stable. Little investment in offset equipment only about 15% of the respondents indicate they invested in offset printing equipment over the 18 months prior to the 2013 survey. In the coming year and a half, the percentage of respondents planning to invest in offset equipment is 6%. Rapid adoption of inkjet although in 2009 the volume of direct mail produced on inkjet technology was negligible, it now comprises more than one quarter of the impressions produced by respondents in Inkjet presses represent about 10% of the installed base of colour digital printing equipment at respondent sites, a marked increase from 2% in Explosive growth in colour digital printing inkjet adoption is also driving up the use of single-pass colour digital printing in direct mail. In 2009 respondents reported that only about 7% of the digital impressions they produce for direct mail were printed in full colour. In 2013 colour comprised about 28% of the digital impressions reported by respondents. Similarly, the use of overprinting plummeted by 15%. 6 Direct Mail & Catalogues: The Transformation of Print-Based Direct Marketing

7 DIRECT MAIL IN NORTH AMERICA Multichannel Technologies Employed Offset & Digital Print Volume Source: INTERQUEST Direct Mail & Catalogues: The Transformation of Print-Based Direct Marketing 7

8 DIRECT MAIL IN EUROPE BACKGROUND Total addressed postal mail volume amounted to about 75 billion pieces in 2012 in Western Europe. Germany, U.K., France, Spain, Italy, and the Netherlands accounted for nearly 80% of the total volume. From 2008 to 2012 postal operators addressed mail volume declined by about 7% annually in the combined six top countries of France, U.K., Germany, Italy, Spain, and the Netherlands. Addressed Mail Volume in Western Europe DIRECT MAIL VOLUME Western Europe has been slow in recovering from the recession, with ad spending expected to return to positive growth only this year. MAGNA GLOBAL expects advertising revenue growth of about 2.1% for Western Europe in From 2008 to 2012 advertising mail volume declined by 4.5% annually in France, U.K. Germany, and Italy, dropping from about 18 billion pieces in 2008 to about billion pieces in Companies tend to shift their marketing focus away from acquisition to customer retention in economic down - turns since it costs less to keep a customer than to acquire a new one. European direct mail providers recently interviewed report that nearly two-thirds of the direct mail they produce is targeted at customer retention and loyalty programms. Direct mailers in North America also shifted away from acquisition, but providers now report a nearly even split in acquisition and loyalty mailings. Volume continues to decline we see more and more segmentations and smaller jobs. There is an enormous pressure on prices, and some large international players are dropping out of the market. Large French direct mail printer Sources: postal operators, Eurostat, National Regulator, PostNL Team Analysis, Direct Mail & Catalogues: The Transformation of Print-Based Direct Marketing

9 DIRECT MAIL IN EUROPE TRENDS Recent trends in direct mail are similar in Europe and North America. Slightly more than 40% of the European direct mail printers recently interviewed by INTERQUEST report an increase in the use of segmentation, and nearly 40% cite an increase in the use of personalisation as a leading trend in the market. Market Trends Nearly 40% of the repondents also point to a decline in the volume of printed direct mail. About one-third of the providers report an increase in the use of colour digital printing, and nearly 30% note an increase in the use of multichannel marketing. Source: INTERQUEST The role of printed communication is changing, not only is it becoming personalised for each recipient and only sent on request, but it is used for loyalty campaigns rather than acquisition for which is better suited and less costly. German marketing agency/direct mail provider Direct Mail & Catalogues: The Transformation of Print-Based Direct Marketing 9

10 DIRECT MAIL IN EUROPE CHALLENGES Over-capacity in many commercial printing markets caused by declines in volume have creating challenging environments for providers. Nearly one-third of European direct mail printers interviewed by INTERQUEST cite competitive pressure as a leading challenge in the market. Other challenges noted include rising postal costs which often drive mailers to cheaper online channels; the challenge of creating unique and effective direct mail pieces; and reacting to a fast changing market. The cost of postage has increased very rapidly over the past two years. This is definitely driving mailers away from traditional printing communication and more to digital channels. Large U.K. direct mail provider Challenges Source: INTERQUEST 10 Direct Mail & Catalogues: The Transformation of Print-Based Direct Marketing

11 DIRECT MAIL IN EUROPE MULTICHANNEL MARKETING As in North America, European marketers are increasingly employing a multichannel approach to reaching customers and prospects. Direct mail printers face many challenges in transitioning their services to accommodate cross-media marketing. The challenges include accessing relevant customer data to drive campaigns; attracting and developing the necessary employee skills; and understanding how to tap into new online technologies such as social networking. Non-Print Services Despite these challenges, providers see new revenue opportunities from multichannel marketing. About 75% of the direct mail printers surveyed by INTERQUEST expect nonprint services to represent more than 10% of their direct mail revenue in three years. Source: INTERQUEST Direct Mail in North America & Europe Over the past few years direct mail volume has been declining in both regions, although at a lower rate than transactional mail. North America is ahead of Europe in adopting inkjet and in using digital colour printing for direct mail applications. North American direct mail printers have also adopted hybrid solutions which combine offset presses with high-quality inkjet heads at a higher rate than European providers. To date, North American direct mail providers are more involved in multichannel campaigns than their European counterparts. INTERQUEST surveys conducted in 2013 find that non-print related services account for more than 10% of total revenue for 28% of North American provider respondents. By contrast, only 15% of European respondents indicate non-print services account for greater than 10% of revenue. Only 10% of North American providers offer print services exclusively, compared to 22% of European respondents. Direct Mail & Catalogues: The Transformation of Print-Based Direct Marketing 11

12 DIRECT MARKETING CATALOGUES BACKGROUND Catalogues are a leading direct marketing vehicle for distance selling. A recent study conducted by Kurt Salmon found that 86% of women surveyed have made a purchase after first seeing a product in a printed catalogue. More than half of respondents in the study continue to use catalogues for discovery, and nearly onethird have a printed catalogue at hand when making online purchases. Sales Revenue Generated by Catalogues Recent INTERQUEST surveys of catalogue mailers in the U.S. find that more than half of their sales revenue is generated by printed catalogues. Our surveys among European retailers find that about 60% of sales revenue is generated from direct marketing catalogues. Although catalogues remain a leading marketing vehicle for retailers, the volume of catalogues printed has sustained significant blows over the past seven years. In the U.S., 2007 postal reform legislation resulted in a withering 23% average increase in postage rates. The recession hit the following year, while at the same time an increasing number of consumers were shopping and buying online. According to the USPS, from 2008 to 2012 catalogue volume declined by 32% to about 12 billion a loss of more than 5 billion. In Europe, catalogue volume also declined at a rapid pace over this period. The worse seems over, however, and catalogue volume has since stabilised in both regions. Source: INTERQUEST TRENDS The leading trends in the catalogue market according to an INTERQUEST survey of catalogue mailers in the U.S. and Europe include: Smaller, more targeted print runs Lower page counts The increasing use of printed catalogues to drive online sales According to an article from the Associated Press, the outdoor retailer L.L. Bean reduced its catalogue pages by 20% in Cataloguers have also cleaned up their mailing lists to defray postage costs by eliminating duplicate mailings to households. 12 Direct Mail & Catalogues: The Transformation of Print-Based Direct Marketing

13 DIRECT MARKETING CATALOGUES Key Trends in Direct Mail Catalogues Source: INTERQUEST We need to bring added value, helping our print buyer customers to easily move to automated integrated multichannel campaigns, and put in place tools that enable them to trigger actions very rapidly. Direct Mail & Catalogues: The Transformation of Print-Based Direct Marketing 13

14 DIRECT MARKETING CATALOGUES CATALOGUE PRINTING The vast majority of direct marketing catalogues are printed conventionally using gravure and heatset offset web presses. U.S. mailers surveyed by INTERQUEST produce nearly 57% of their catalogues using gravure presses, and about 42% using web offset presses. European mailers produce a higher percentage (71%) of their catalogues using rotogravure, and about 27% on web offset presses. In the U.S., about half of the mailers interviewed by INTERQUEST expect catalogue volume to be flat over the next three years, about one-quarter anticipate some growth in volume, and one-quarter expect volume to decline. Over half of the European mailers interviewed expect catalogue volume to decline, 41% think it will be flat, and only 6% project a growth in volume from 2013 to DIGITAL PRINTING Digital printing has of yet made relatively few inroads into the catalogue market, primarily due to long print runs, the need for light weight coated substrates, and cost requirements. All of these issues are being actively addressed by digital printing systems vendors. The trends driving the use of digital printing in direct mail, however, are also at play in the catalogue market; we expect that as inkjet print quality, substrate flexibility, and cost improve, high-volume inkjet printing will find increasing applicability in the catalogue market for targeting, personalisation, and shorter-run production closer to the end recipient. U.S. and European mailers expect printed catalogue volume to drop by 1%-2% annually from 2013 to Direct Mail & Catalogues: The Transformation of Print-Based Direct Marketing

15 Cover art: Leonid, Dzhepko, Post Card Expo 2008, Wikimedia Commons Satellite images: Wikimedia Commons 2014 INTERQUEST, Ltd. About the sponsor Ricoh provides technology and services that can help organisations worldwide to optimise business document processes. Offerings include managed document services, production printing, office solutions and IT services.

Transaction Printing in North America & Europe

Transaction Printing in North America & Europe Transaction Printing in North America & Europe Market Trends & Outlook January 2015 Sponsored by: CONTENTS Introduction 3 Transaction Printing in North America 4 Transaction Printing in Europe 8 Outlook

More information

Trends and Future of Direct Mail Through 2020

Trends and Future of Direct Mail Through 2020 Trends and Future of Direct Mail Through 2020 A PRIMIR Study Presentation by INTERQUEST Ltd. NPES 2015 Annual Conference and PRIMIR Fall Meeting Palm Beach, Florida October 28, 2015 Trends and Future of

More information

Transactional Printing in North America

Transactional Printing in North America Transactional Printing in North America David Davis, Director INTERQUEST, Ltd. The printing of bills, statements, and other transactional documents was one of the first and remains one of the largest markets

More information

TABLE OF CONTENTS. Germany Overview 24 Spain Overview 27 Portugal Overview 30 The Netherlands Overview 32 Czech Republic Overview 34 About WSI 35

TABLE OF CONTENTS. Germany Overview 24 Spain Overview 27 Portugal Overview 30 The Netherlands Overview 32 Czech Republic Overview 34 About WSI 35 TABLE OF CONTENTS Executive Summary 2 United Kingdom Internet Usage 3 Total Advertising 4 Digital Advertising 5 Display Advertising 7 Search and Social 8 Social Media 9 Mobile Marketing 11 Europe Total

More information

InfoGlobalData specialise in B2B Email Lists and Email Appending Services.

InfoGlobalData specialise in B2B Email Lists and Email Appending Services. InfoGlobalData specialise in B2B Email Lists and Email Appending Services. We provide high quality mailing lists for your email marketing needs. Our data intelligence service can provide valuable insight

More information

The Future of Direct Mail and Integration with Mobile Technology. Coakley Workman United States Postal Service Direct Mail & Periodicals

The Future of Direct Mail and Integration with Mobile Technology. Coakley Workman United States Postal Service Direct Mail & Periodicals The Future of Direct Mail and Integration with Mobile Technology Coakley Workman United States Postal Service Direct Mail & Periodicals Value of Mail 80% look at their mail daily as a valuable news source

More information

Australia Post Consumer Survey Mail Findings January 2013 Australia Post Consumer Survey Mail Findings

Australia Post Consumer Survey Mail Findings January 2013 Australia Post Consumer Survey Mail Findings Australia Post Consumer Survey Mail Findings January 2013 Australia Post Consumer Survey Mail Findings Research into consumer preferences of marketing and transactional communications. Methodology The

More information

UK PRINTING THE FACTS & FIGURES 600 MILLION 13.5 BILLION 122,000 750 MILLION 6.1 BILLION 8,600 WORLD S FIFTH P.A. CAPITAL INVESTMENT

UK PRINTING THE FACTS & FIGURES 600 MILLION 13.5 BILLION 122,000 750 MILLION 6.1 BILLION 8,600 WORLD S FIFTH P.A. CAPITAL INVESTMENT UK PRINTING THE FACTS & FIGURES 600 MILLION P.A. CAPITAL INVESTMENT WORLD S FIFTH LARGEST PRODUCER OF PRINTED PRODUCTS 13.5 BILLION TURNOVER 122,000 EMPLOYEES 750 MILLION POSITIVE TRADE BALANCE IN 2014

More information

A new service to help you promote your business.

A new service to help you promote your business. A new service to help you promote your business. VO: For many businesses, Direct Mail has long been the medium of choice for promoting products and driving sales. Because it gets directly into the homes

More information

Table of Contents. 2010 Brightcove, Inc. and TubeMogul, Inc Page 2

Table of Contents. 2010 Brightcove, Inc. and TubeMogul, Inc Page 2 Table of Contents Table of Contents... 2 Background... 3 Methodology... 3 Key Findings... 4 Platform Usage... 6 Video Stream Trend Data... 6 Player Loads Q1 2010... 8 Video Uploads Q1 2010... 10 Engagement,

More information

The direct marketing report 2010

The direct marketing report 2010 The direct marketing report 2010 Direct-mail data and trends for ultimate consumer reach An Experian white paper Emerging trends in 2010 As part of an integrated cross-channel marketing program, direct

More information

Accenture 2010 Global Consumer Research executive summary

Accenture 2010 Global Consumer Research executive summary Accenture Global Consumer Research executive summary Introduction Accenture annually surveys consumers across geographies and industries about their experiences and behaviors. The Accenture Global Consumer

More information

E-retailing Project. E-retailing - An Exciting Opportunity for the Logistics Sector

E-retailing Project. E-retailing - An Exciting Opportunity for the Logistics Sector E-retailing Project E-retailing - An Exciting Opportunity for the Logistics Sector May 2012 Goodman E retailing Research Report About Transport Intelligence Headquartered in the UK, Ti is one of the world

More information

Case Study. June 2011. Data-Mail, Inc.: Success = Full Service Plus Innovation

Case Study. June 2011. Data-Mail, Inc.: Success = Full Service Plus Innovation Case Study June 2011 Data-Mail, Inc.: Success = Full Service Plus Innovation Table of Contents Background... 2 Full Service: A Fundamental Principle... 3 Innovation that Yields Results... 4 The Bottom

More information

Uncertain Futures: The USPS and Direct Marketing's Changing Role Prospective View

Uncertain Futures: The USPS and Direct Marketing's Changing Role Prospective View Uncertain Futures: The USPS and Direct Marketing's Changing Role Prospective View Nikki Baird, Managing Partner, February 2012 Introduction In Fall 2011, the United States Postal Service announced major

More information

Digital Color Printing for Mid-Volume Direct Mail Applications

Digital Color Printing for Mid-Volume Direct Mail Applications WHITE PAPER Digital Color Printing for Mid-Volume Direct Mail Applications Comparing the Costs & Response Rates for Inkjet & Toner Technologies Prepared by INTERQUEST, Ltd. 1 Contents Executive Summary....................3

More information

Are we paying attention?

Are we paying attention? Management Summary Research Report Are we paying attention? A study of the attention span given to bills, statements, official correspondence and direct marketing Key Findings Printed statements or bills

More information

Analysis. Appraising the Real Estate Market. February 2011. Opportunities for Print and Marketing Services. Service Area

Analysis. Appraising the Real Estate Market. February 2011. Opportunities for Print and Marketing Services. Service Area Analysis February 2011 Opportunities for Print and Marketing Services Service Area Business Development Strategies Production Comments or Questions? Table of Contents Table of Contents... 2 List of Figures...

More information

Executive Summary. 3 Attracting ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Executive Summary. 3 Attracting ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Visa Small Business REPORT AUGUST 0 Spend Insights Visa Small Business Spend Insights monitors the economic confidence of U.S. small business owners by analyzing Visa Business card spend data and responses

More information

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans

Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans Omnichannel Strategy Adoption At Tipping Point, Marketers Share Action Plans By Karlene Lukovitz Industry Report by Exclusive Sponsor Introduction Marketers are keenly aware of the tremendous potential

More information

ROI. Build a Better ROI for Your Marketing. Print Email PURLs Mobile. HEIDI TOLLIVER-WALKER www.digitalprintingreports.com

ROI. Build a Better ROI for Your Marketing. Print Email PURLs Mobile. HEIDI TOLLIVER-WALKER www.digitalprintingreports.com Build a Better ROI for Your Marketing Print Email PURLs Mobile ROI HEIDI TOLLIVER-WALKER www.digitalprintingreports.com 11900 West Roosevelt Road Hillside, Illinois 60162 Ph. 708.236.4900 Fx. 708.236.5820

More information

IPC Direct Marketing Intelligence 2008 THE NATURAL PARTNER FOR THE POSTAL INDUSTRY

IPC Direct Marketing Intelligence 2008 THE NATURAL PARTNER FOR THE POSTAL INDUSTRY IPC Direct Marketing Intelligence 2008 THE NATURAL PARTNER FOR THE POSTAL INDUSTRY Table of Contents Foreword................................... 1 Introduction................................ 3 Executive

More information

Will It Be Another Roller Coaster Ride. For The Security and Fire Systems. Market? Contact: Tim Page Press Release No: 29

Will It Be Another Roller Coaster Ride. For The Security and Fire Systems. Market? Contact: Tim Page Press Release No: 29 Press Article www.bsria.co.uk Will It Be Another Roller Coaster Ride For The Security and Fire Systems Market? Contact: Tim Page Press Release No: 29 Release date: Immediate Date: 16/11/09 The latest report

More information

MTAC Periodicals Focus Group. New Products and Innovation May 21, 2014

MTAC Periodicals Focus Group. New Products and Innovation May 21, 2014 MTAC Periodicals Focus Group New Products and Innovation May 21, 2014 1 Agenda Pulse of the Industry PAG Initiatives 2014 Promotions Update 2015 Initiatives Open Discussion 2 Pulse of the Industry 3 Pulse

More information

State of Mobile Commerce. Cross-device shopping starts and ends on mobile Q3 2015

State of Mobile Commerce. Cross-device shopping starts and ends on mobile Q3 2015 State of Mobile Commerce Cross-device shopping starts and ends on mobile Q3 2015 Brazil State of Mobile Commerce Q3 Highlights Criteo s analysis of shopping data from Q3 2015 demonstrates that smartphones

More information

Customer Experience Management

Customer Experience Management Customer Experience Management Best Practices for Voice of the Customer (VoC) Programmes Jörg Höhner Senior Vice President Global Head of Automotive SPA Future Thinking The Evolution of Customer Satisfaction

More information

ONLINE INSIGHTS. Mobile Devices and Marketing. A Look at User Preferences and Behaviors for Advertiser Opportunities. August 2014

ONLINE INSIGHTS. Mobile Devices and Marketing. A Look at User Preferences and Behaviors for Advertiser Opportunities. August 2014 A Look at User Preferences and Behaviors for Advertiser Opportunities August 2014 Copyright 2014 Burst Media LLC A Look at User Preferences and Behaviors for Advertiser Opportunities Fifty-one percent

More information

Email Marketing Insight 2011

Email Marketing Insight 2011 Email Marketing Insight 2011 A research project into Irish marketers use of email Produced by in conjunction with Contents Introduction 1 Foreword by Tom Trainor 1 Introduction by Andrew O Shaughnessy

More information

Compared to last year, the percent EMEA consumers expect to spend online in terms of holiday shopping remains stable in each country over last year. While all EMEA shoppers indicate that Lower prices/good

More information

Preventing customer churn. Why B2B businesses switch suppliers and the industries most at risk from customer defection

Preventing customer churn. Why B2B businesses switch suppliers and the industries most at risk from customer defection Preventing customer churn Why B2B businesses switch suppliers and the industries most at risk from customer defection Introduction Business owners of all types know that trying to win new business can

More information

The changing face of the mobile phone and its implication for marketing

The changing face of the mobile phone and its implication for marketing The changing face of the mobile phone and its implication for marketing The ubiquitous mobile phone The Irish love affair with the mobile phone is a well documented story. The most recent report from the

More information

BUILDING LIFETIME VALUE WITH SEGMENTATION

BUILDING LIFETIME VALUE WITH SEGMENTATION PRESENTS DATA DRIVEN BRAND MARKETING PART ONE YOUR DEFINITIVE GUIDE TO BUILDING LIFETIME VALUE WITH SEGMENTATION WHAT YOU D KNOW IF WE COULD TALK TO YOU Proving the Value of Marketing 1 2 3 4 5 6 SEE YOUR

More information

The Association and Affinity Marketplace: Expanding Business Opportunities By Understanding Member Preferences by Association Type

The Association and Affinity Marketplace: Expanding Business Opportunities By Understanding Member Preferences by Association Type The Association and Affinity Marketplace: Expanding Business Opportunities By Understanding Member Preferences by Association Type Introduction Leveraging Sales Opportunities within the Association & Affinity

More information

PROVEN INTERACTIVE TELEVISION REVENUES THROUGH INTERACTIVE ADVERTISING & DIRECT MARKETING

PROVEN INTERACTIVE TELEVISION REVENUES THROUGH INTERACTIVE ADVERTISING & DIRECT MARKETING PROVEN INTERACTIVE TELEVISION REVENUES THROUGH INTERACTIVE ADVERTISING & DIRECT MARKETING Jeffrey N. Brown OpenTV, Japan ABSTRACT As home to half the world s television households some 500 million the

More information

The Implications of Marketing Trends

The Implications of Marketing Trends The Implications of Marketing Trends Advertising in Canada plays a significant role in the Canadian economy with expenditures expecting to grow to more than $23.3 billion by 211. Advertising Expenditures

More information

Insurance Market Outlook

Insurance Market Outlook Munich Re Economic Research May 2014 Premium growth is again slowly gathering momentum After a rather restrained 2013 (according to partly preliminary data), we expect growth in global primary insurance

More information

Funds. Raised. March 2011

Funds. Raised. March 2011 The 2010 Nonprofit Fundra aising Survey Funds Raised in 20100 Compared with 2009 March 2011 The Nonprof fit Research Collaborative With special thanks to the representatives of 1,845 charitable organizations

More information

How consumers want Charities to communicate with them

How consumers want Charities to communicate with them How consumers want Charities to communicate with them A summary of the latest research findings 2 Listening to consumers Supporters of not-for-profit organisations range from individual donors who make

More information

Prospectus. Trans Meets Promo: A European Perspective

Prospectus. Trans Meets Promo: A European Perspective Focused Responsive Credible Visionary Prospectus Headquarters U.S. Libbey Industrial Parkway Weymouth, MA 02189 USA +1 781 616 2100 info@infotrends.com Europe Sceptre House 7-9 Castle Street Luton, Beds

More information

Moving from tactical to strategic B2B marketing

Moving from tactical to strategic B2B marketing Moving from tactical to strategic B2B marketing Introduction The definition of Marketing is The Management process which identifies, anticipates and satisfies customer requirements efficiently and profitably.

More information

Variable Data Printing and PURLs

Variable Data Printing and PURLs MEDIASCOPE Right on Target! Variable Data Printing and PURLs An examination of the effectiveness of Variable Data Printing and personalized URLs in modern marketing. Copyright Mediascope, Inc. November,

More information

How successful is your campaign and promotion management? Towards best-practice campaign management strategies

How successful is your campaign and promotion management? Towards best-practice campaign management strategies How successful is your campaign and promotion management? Towards best-practice campaign management strategies Welcome to the new normal Businesses today are under unprecedented pressure to increase spending

More information

Outlook special Behavioural shifts in target audiences

Outlook special Behavioural shifts in target audiences Outlook special Behavioural shifts in target audiences September Where can you reach your customer in? Behavioural shifts in target audiences The future media consumption of five generations explored Introduction

More information

Mobile Marketing Survey. Looking at the use of mobile media, tactics and budgets, by Irish marketers in 2013 and 2014

Mobile Marketing Survey. Looking at the use of mobile media, tactics and budgets, by Irish marketers in 2013 and 2014 Mobile Marketing Survey Looking at the use of mobile media, tactics and budgets, by Irish marketers in 2013 and 2014 Paul Dalton 19/3/2014 SURVEY 2014 CONTENTS 1 INTRODUCTION 2 Forward by Tom Trainor CEO

More information

How to Make Lead Generation & Database Management Work in CEE

How to Make Lead Generation & Database Management Work in CEE How to Make Lead Generation & Database Management Work in CEE Your Direct Line to Customers in Central & Eastern Europe Contact Information: Andreas Sattlberger Ljubljana, 29. Nov 2007 Karadzicova 8/A,

More information

Retail Industry Outlook Survey:

Retail Industry Outlook Survey: Retail Industry Outlook Survey: Modest Gains Keep Cautious Optimism in Style kpmg.com KPMG s Industry Outlook Survey KPMG LLP, the audit, tax and advisory firm, surveyed C-suite and other top-level executives

More information

Mail tracking in today s marketplace - Why it is more than just a cost for suppliers By AccuZIP Inc.

Mail tracking in today s marketplace - Why it is more than just a cost for suppliers By AccuZIP Inc. Mail tracking in today s marketplace - Why it is more than just a cost for suppliers By AccuZIP Inc. With increased competition in today s marketplace, printers and mailers must identify ways to distinguish

More information

MULTI-CHANNEL MARKETING SOLUTIONS. Case Studies from Event Marketing Machine & Partners

MULTI-CHANNEL MARKETING SOLUTIONS. Case Studies from Event Marketing Machine & Partners MULTI-CHANNEL MARKETING SOLUTIONS Case Studies from Event Marketing Machine & Partners METHODOLOGY We believe for communication to be effective, ideas must work in harmony with your prospect and customer

More information

Every Door Direct Mail Seminar

Every Door Direct Mail Seminar Every Door Direct Mail Seminar Hosted by the Community Development Foundation. co-led by Marc Williams (Business Development Specialist - USPS-MS) and Perry Whitaker (Sales / Marketing - PPI). www.cdfms.org/events

More information

How international expansion is a driver of performance for insurers in uncertain times

How international expansion is a driver of performance for insurers in uncertain times How international expansion is a driver of performance for insurers in uncertain times Accenture Global Multi-Country Operating Model Survey May 2009 Copyright 2009 Accenture. All rights reserved. Accenture,

More information

INTEGRATING DIRECT MAIL & EMAIL. Gary A. Seitz C.TRAC Oct. 13, 2015

INTEGRATING DIRECT MAIL & EMAIL. Gary A. Seitz C.TRAC Oct. 13, 2015 INTEGRATING DIRECT MAIL & EMAIL Gary A. Seitz C.TRAC Oct. 13, 2015 2015 DMA RESPONSE RATE REPORT Direct mail is most effective channel with an average response rate of 3.7% to house lists (1% to Prospects)

More information

Seeing The Bigger Picture for Digital Print in a Multi-Media World. Mark Lawn, Canon Europe

Seeing The Bigger Picture for Digital Print in a Multi-Media World. Mark Lawn, Canon Europe Seeing The Bigger Picture for Digital Print in a Multi-Media World Mark Lawn, Canon Europe Industry trends Digital printing redefining the industry, but taking printers in very different directions Emerging

More information

Delivering Connections that Make an Impact. We Can Make Lasting Impressions by Giving Print a Digital Dimension

Delivering Connections that Make an Impact. We Can Make Lasting Impressions by Giving Print a Digital Dimension Delivering Connections that Make an Impact We Can Make Lasting Impressions by Giving Print a Digital Dimension MAIL REACHES ALL AGES 38 % OF MILLENNIALS HAVE SCANNED A MAIL PIECE 42 % OF 25-34 YEAR OLDS

More information

Guide to buying CRM Software

Guide to buying CRM Software Guide to buying CRM Software How to choose the right CRM Software for your business CONTENTS About Computer Weekly 3 About Approved Index 4 Introduction 5 The basics 6 Types of CRM 8 Operational CRM 8

More information

Paid Search: What Marketers Should Focus on in 2014

Paid Search: What Marketers Should Focus on in 2014 [Type text] Paid Search: What Marketers Should Focus on in 2014 NETBOOSTER.COM Sergio Borzillo, Head of PPC (UK) Paid Search: What Marketers The 4 main areas to focus on for your Paid Search strategy in

More information

What s the next big thing in Broadcasting? Chances are we re already working on it.

What s the next big thing in Broadcasting? Chances are we re already working on it. tieto.com Austria, Belarus, Canada, China, Czech Republic, Denmark, Estonia, Finland, France, Germany, India, Indonesia, Italy, Latvia, Lithuania, Malaysia, Netherlands, Norway, Poland, Russia, Singapore,

More information

It is clear the postal mail is still very relevant in today's marketing environment.

It is clear the postal mail is still very relevant in today's marketing environment. Email and Mobile Digital channels have many strengths, but they also have weaknesses. For example, many companies routinely send out emails as a part of their marketing campaigns. But people receive hundreds

More information

Accenture 2013 Global Consumer Pulse Survey. Global & U.S. Key Findings

Accenture 2013 Global Consumer Pulse Survey. Global & U.S. Key Findings Accenture Global Consumer Pulse Survey Global & U.S. Key Findings Contents Executive Summary Overview of the Switching Economy Key Findings Methodology and Survey Sample Copyright Accenture All rights

More information

online marketing redefined

online marketing redefined online marketing redefined agency techtelligence media agency Madrivo has generated over $150M for advertisers in the United States Global Media (in billions USD) 474 483 503 521 548 580 Internet Advertising

More information

Management Commentary. Second Quarter 2015 Results

Management Commentary. Second Quarter 2015 Results Management Commentary Second Quarter 2015 Results The RetailMeNot, Inc. ( RetailMeNot ) earnings call will begin on August 5, 2015 at 7:00am central time (8:00am eastern time) and will include prepared

More information

Outlook 2014: Data Driven Marketing in an. Senior Managing Director Chicago, IL October 15, 2013

Outlook 2014: Data Driven Marketing in an. Senior Managing Director Chicago, IL October 15, 2013 Outlook 2014: Data Driven Marketing in an Omnichannel ih World Bruce Biegel DMA Annual Conference Senior Managing Director Chicago, IL October 15, 2013 About Winterberry Group Corporate Strategy Marketing

More information

How to increase Marketing Efficiency to Gain and Retain Customers

How to increase Marketing Efficiency to Gain and Retain Customers How to increase Marketing Efficiency to Gain and Retain Customers How marketing automation and CRM can help a midsized business consolidate data, improve customer information, streamline marketing efforts,

More information

The Case for Commercial Data The Time to Act is Now

The Case for Commercial Data The Time to Act is Now Today, we have access to a vast amount of customer data that can be used to power sales and marketing efforts. That may not be the case tomorrow. behind. Currently, regulations for customer data are looser

More information

www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011

www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 Agenda 1. Introductions 2. Background Online Advertising & Measuring Effectiveness 3. Market Context Rapidly Changing

More information

www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio

www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio abstract egta the organisation representing the leading television and radio

More information

1-4 september 2013 nec birmingham, UK www.autumnfair.com

1-4 september 2013 nec birmingham, UK www.autumnfair.com case study: Joe Davies Exhibitions form a crucial part of our sales strategy for showcasing new products Joe Davies Ltd is over 90 years old and remains a family business supplying giftware to the independent

More information

NO LUCK NEEDED. How the Right Data Can Improve Casino Marketing Campaigns

NO LUCK NEEDED. How the Right Data Can Improve Casino Marketing Campaigns GAMING/CASINO DATA MARKETING WHITE PAPER NO LUCK NEEDED. How the Right Data Can Improve Casino Marketing Campaigns V12 Group 141 West Front Street Suite 410 Red Bank, NJ 07701 1-866-842-1001 www.v12groupinc.com

More information

Mobile Consumers. & You. How to use mobile to your advantage. tradedoubler.com

Mobile Consumers. & You. How to use mobile to your advantage. tradedoubler.com Mobile Consumers & You How to use mobile to your advantage Driving value from the mobile consumer In the age of the smartphone, brands and retailers cannot succeed without persuading mobile researchers

More information

How Big Data is Transforming Marketing into a Strategic Function

How Big Data is Transforming Marketing into a Strategic Function How Big Data is Transforming Marketing into a Strategic Function The challenges are equal only to the opportunities. Savvy companies that capitalize on big data and change the way they sell can earn more

More information

The Asian media landscape is turning digital

The Asian media landscape is turning digital The Asian media landscape is turning digital How can marketers maximise their opportunities? Copyright 2012 The Nielsen Company. i The Asian media landscape is turning digital. How can marketers maximise

More information

Transpromo takes off for B2B communications. Take your documents to the next level and realise the full potential of Transpromo

Transpromo takes off for B2B communications. Take your documents to the next level and realise the full potential of Transpromo Transpromo takes off for B2B communications Take your documents to the next level and realise the full potential of Transpromo Introduction For the last few years transpromo the practice of adding marketing

More information

Your opportunities with media

Your opportunities with media Your opportunities with mediakit WELCOME TO BOATS.COM EUROPE What is boats.com? boats.com is the largest global marine website with new and used boats for sale. With over 350,000 boat listings offered

More information

An Oracle White Paper March 2011. European Consumer Views of E-Commerce: A Consumer Research Study of Buying Behavior and Trends

An Oracle White Paper March 2011. European Consumer Views of E-Commerce: A Consumer Research Study of Buying Behavior and Trends An Oracle White Paper March 2011 European Consumer Views of E-Commerce: A Consumer Research Study of Buying Behavior and Trends Introduction In July 2009, ATG (acquired by Oracle in 2010) commissioned

More information

The impact of the growing online market on the sanitary, heating & plumbing industry

The impact of the growing online market on the sanitary, heating & plumbing industry ROLAND BERGER STUDY The impact of the growing online market on the sanitary, heating & plumbing industry Munich/Amsterdam, October 2013 1 Our study of the impact of web shops on the SHP market shows that

More information

PRINTING AND MAILING, INC. UPDATED January 23, 2014. Let s Be Friends!

PRINTING AND MAILING, INC. UPDATED January 23, 2014. Let s Be Friends! PRINTING AND MAILING, INC. Understanding Mailing UPDATED January 23, 2014 www.successprint.com www.successprint.com Let s Be Friends! 10 Pearl Street Norwalk, CT 06850 tel 203-847-1112 fax 203-846-2770

More information

PwC Global Media Outlook 2013-2017

PwC Global Media Outlook 2013-2017 PwC Global Media Outlook 2013-2017 www.pwc.com/outlook Consumer/end-user & advertising spending 5 year historical & 5 year forecast data 50 countries 13 segments Business-to-business Consumer and educational

More information

Email Marketing Insight 2012 A research project into Irish marketers use of email

Email Marketing Insight 2012 A research project into Irish marketers use of email Email Marketing Insight 2012 A research project into Irish marketers use of email Contents Introduction 1 Foreword by Tom Trainor 2 Introduction by Andrew O Shaughnessy 3 Executive summary 4 About the

More information

THE HIDDEN COSTS OF POOR DATA MANAGEMENT

THE HIDDEN COSTS OF POOR DATA MANAGEMENT THE HIDDEN COSTS OF POOR DATA MANAGEMENT International Research White Paper September 2006 Independent research by Dynamic Markets Commissioned by QAS Foreword Background The hidden costs of poor data

More information

White Paper. Shipping and return as marketing tools for B2C e-commerce

White Paper. Shipping and return as marketing tools for B2C e-commerce White Paper Shipping and return as marketing tools for B2C e-commerce Shipping and return as marketing tools for B2C e-commerce 2 The inexorable rise of e-commerce Contents The inexorable rise of e-commerce

More information

An insight report by Kantar Worldpanel ComTech THE SMARTPHONE PURCHASE EXPERIENCE

An insight report by Kantar Worldpanel ComTech THE SMARTPHONE PURCHASE EXPERIENCE An insight report by Kantar Worldpanel ComTech THE SMARTPHONE PURCHASE EXPERIENCE THE SMARTPHONE PURCHASE EXPERIENCE Introduction As the smartphone market heads towards maturity across the globe, future

More information

Getting into Personalised Products. Tony Hodgson PODi Director for Europe

Getting into Personalised Products. Tony Hodgson PODi Director for Europe Getting into Personalised Products Tony Hodgson PODi Director for Europe Agenda What is personalisation? Uses of personalisation in digital printing Personalised digital print for direct marketing Best

More information

WORLDWIDE RETAIL ECOMMERCE SALES: EMARKETER S UPDATED ESTIMATES AND FORECAST THROUGH 2019

WORLDWIDE RETAIL ECOMMERCE SALES: EMARKETER S UPDATED ESTIMATES AND FORECAST THROUGH 2019 WORLDWIDE RETAIL ECOMMERCE SALES: EMARKETER S UPDATED ESTIMATES AND FORECAST THROUGH 2019 Worldwide retail sales including in-store and internet purchases will surpass $22 trillion in 2015, up 5.6% from

More information

How important is mail to your campaign? How can you use mail to your best advantage?

How important is mail to your campaign? How can you use mail to your best advantage? THE BENEFITS OF DIRECT MAIL ELECTION 2014 How important is mail to your campaign? How can you use mail to your best advantage? The 2014 election is shaping up to be the most challenging yet for political

More information

A CHASE PAYMENTECH WHITEPAPER. Building customer loyalty in a multi-channel world Creating an optimised approach for e-tailers

A CHASE PAYMENTECH WHITEPAPER. Building customer loyalty in a multi-channel world Creating an optimised approach for e-tailers A CHASE PAYMENTECH WHITEPAPER Building customer loyalty in a multi-channel world Creating an optimised approach for e-tailers Table Of Contents Changing shopping habits... 3 The multi-channel journey...

More information

How to increase Marketing Efficiency to Gain and Retain Customers

How to increase Marketing Efficiency to Gain and Retain Customers How to increase Marketing Efficiency to Gain and Retain Customers A White Paper by Soffront Software, Inc. Abstract Marketing departments in mid-sized businesses face a myriad of challenges such as how

More information

Economic Impact Analysis 2008. Research. The Direct Marketing Industry REPORT

Economic Impact Analysis 2008. Research. The Direct Marketing Industry REPORT Economic Impact Analysis 2008 The Direct Marketing Industry Research REPORT 1. In this the third Economic Impact Analysis of the Direct Marketing Industry, the strength of direct marketing is apparent.

More information

Analysis. Cross-Media Services Beyond Personalization. January 2012. Service Area. Business Development Strategies. Comments or Questions?

Analysis. Cross-Media Services Beyond Personalization. January 2012. Service Area. Business Development Strategies. Comments or Questions? Analysis January 2012 Service Area Business Development Strategies Comments or Questions? Table of Contents Introduction... 3 Data-Driven Personal Messaging Matters!... 3 Delivering Messages across All

More information

Targeting for Multi-Channel Marketing. Andy Bell - Head of Classifications

Targeting for Multi-Channel Marketing. Andy Bell - Head of Classifications Targeting for Multi-Channel Marketing Andy Bell - Head of Classifications Overview Targeting for multi-channel marketing using geodemographics can only get so personal Requires the application of consumer

More information

Contact details: Bill Daddi Daddi Brand Communications Inc, Phone: 646-370-1341 917-620-3717 Email: Bill@DaddiBrand.com

Contact details: Bill Daddi Daddi Brand Communications Inc, Phone: 646-370-1341 917-620-3717 Email: Bill@DaddiBrand.com Press Information Contact details: Bill Daddi Daddi Brand Communications Inc, Phone: 646-370-1341 917-620-3717 Email: Bill@DaddiBrand.com Kantar Media Reports U.S. Advertising Expenditures Increased 6.4

More information

Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data

Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data SECTOR SOLUTIONS Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data p1 Introduction Today s Telecommunications sector is highly dynamic. Firstly the very

More information

The Future of Account Opening

The Future of Account Opening The Future of Account Opening Why Online Applicants Can Be Your Most Profitable Customers Table of Contents o o o o o Executive Summary: The Future of Retail Banking How Many Apply? The Scale of Online

More information

The adoption of ICT and cloud services by mid-sized businesses in the UK, France and the Netherlands

The adoption of ICT and cloud services by mid-sized businesses in the UK, France and the Netherlands Making Business Sense The adoption of ICT and cloud services by mid-sized businesses in the UK, France and the Netherlands A RESEARCH REPORT COMMISSIONED BY Copyright 2013 Cordys Software B.V. All rights

More information

Ipsos / Europ Assistance barometer Europeans Plans and Concerns for the Holidays Summary Ipsos for the Europ Assistance Group May 24th 2012

Ipsos / Europ Assistance barometer Europeans Plans and Concerns for the Holidays Summary Ipsos for the Europ Assistance Group May 24th 2012 Ipsos / Europ Assistance barometer Europeans Plans and Concerns for the Holidays Summary Ipsos for the Europ Assistance Group May 24th 2012 Contacts Ipsos Public Affairs: Fabienne SIMON 01 41 98 92 15

More information

Next Best Action Using SAS

Next Best Action Using SAS WHITE PAPER Next Best Action Using SAS Customer Intelligence Clear the Clutter to Offer the Right Action at the Right Time Table of Contents Executive Summary...1 Why Traditional Direct Marketing Is Not

More information

Express Delivery Services: UK

Express Delivery Services: UK Express Delivery Services: UK Published December 2005 THE MARKET REPORT WITH THE ANSWERS YOU NEED MSI believe that the UK express delivery market increased by 5% in value terms between 2001 and 2004. Moreover,

More information

Fiscal Year 2015 Integrated Financial Plan. 2015 Operating Plan 2015 Capital Plan 2015 Financing Plan

Fiscal Year 2015 Integrated Financial Plan. 2015 Operating Plan 2015 Capital Plan 2015 Financing Plan Fiscal Year Integrated Financial Operating Capital Financing EXECUTIVE SUMMARY Despite the ongoing efforts A Deep Financial Hole (as of September 30, ) of the Postal Service to Liabilities exceed assets

More information

RAKUTEN ATTRIBUTION MEASURING THE MODERN SHOPPER RAKUTEN ATTRIBUTION

RAKUTEN ATTRIBUTION MEASURING THE MODERN SHOPPER RAKUTEN ATTRIBUTION RAKUTEN MARKETING Measuring the Modern Shopper Measuring the Modern Shopper Introduction Modern retailing is developing fast and the lines between online and offline are increasingly blurred. We have come

More information

New Marketing Opportunities with Variable Data Printing

New Marketing Opportunities with Variable Data Printing New Marketing Opportunities with Variable Data Printing The Marketing Challenge Marketing professionals today are faced with tremendous pressure to validate their marketing performance. According to the

More information

www.citizenshipteacher.co.uk 2011 16228 1

www.citizenshipteacher.co.uk 2011 16228 1 The stock market www.citizenshipteacher.co.uk 2011 16228 1 Lesson objectives I will understand what a stock market is. I will identify what caused the downturn in the American Stock Market. www.citizenshipteacher.co.uk

More information

Back to the WITH DIRECT MAIL OLD SCHOOL BUT STILL COOL!

Back to the WITH DIRECT MAIL OLD SCHOOL BUT STILL COOL! e h t o t Back WITH T C E DIR I A M! C I T S T U B H D S C Industry Brief Back to the Future with Direct Mail Marketing Not Dead Yet... Total spend for direct mail in 2015 will be a very respectable $45.7

More information