NICA League Development Program. (Overview)

Transcription

1 NICA League Development Program NICA League Development Program (Overview) The NICA League Development Program provides NICA Leagues with all of the services, programs and resources, necessary to develop and maintain the highest quality interscholastic mountain bike racing programs. The services, programs, and resources have been honed through experience gained from years of collaboration with hundreds of dedicated coaches, thousands of riders their parents and families, corporate sponsors, foundations and individual donors, as well as local League directors and their boards, local land managers, event organizers and advocacy organizations. The Program provides assistance with everything from forming strong leadership committees to creating a diverse following of school administrators, teachers, coaches, students and parents, to fundraising, grant writing, event production, website administration, registration services, graphic design, accounting and payroll in addition to providing a suite of critical marketing materials, race production products, and much more. League Levels There are three levels of supported NICA Leagues: Emerging Leagues, Project Leagues and Chapter Leagues. Benefits vary according to League status, generally; Emerging Leagues are provided with benefits that support initial league development, planning and fundraising in order to transition into Project Leagues development the next year. Project Leagues are provided with benefits that support the establishment of a full range of racing, camps, coaching programs and events through the first years of operation when the transition to Chapter League development begins. Chapter Leagues are provided a range of benefits that support the ongoing sustained operations of the league. NICA League requirements also vary according to League status, as outline in the requirements section of this document, and are intended to ensure the highest quality programming, consistent delivery of services and the coordinated growth of new NICA Leagues across the country. Types of Leagues: Emerging Leagues have been selected by NICA for initial league development. These leagues operate independently, as unassociated organizations, outside of the 501.c3 non-profit NICA umbrella. They receive a limited set of NICA services to develop the needed public awareness, support, funding and momentum to become a Project League. These Leagues have access to specific NICA Resources and Services and are enrolled in line with the NICA strategy for forming new Leagues. Emerging Leagues are not eligible to host NICA Conferences, Camps or Races. Emerging Leagues may host outreach events (such as shop meetings or film screenings) or partner with existing events to raise public awareness. Project Leagues have been selected by NICA for full league development. These leagues operate under the 501.c3 non-profit NICA umbrella as a co-directorship. They receive a comprehensive range of NICA services to ensure successful league development. These Leagues have access to all of the available NICA Resources, Staff and Services that are provided through the National Organization which includes organizational development, website and registration services, accounting payroll, etc. New Project Leagues are expected to launch a full season of programming the season following the bid Page 1 of 15

2 award ~1 year. In addition, Project Leagues are expected to transition into the Chapter League Development within ~12 to18 months after that. Chapter Leagues have been selected by NICA for Chapter League incorporation. These mature leagues have their own executive director and operate as a separate incorporated organization, in compliance with NICA standards and policies. These Leagues recieve a comprehensive range of benefits and have access to all of the available NICA Resources, Staff and Services which includes organizational development, website and registration services, accounting payroll, etc. League Benefits Becoming a NICA League means being a part of a national movement, that is supported widely throughout the cycling industry and beyond. This broad base of support combined with the specific benefits for each level of league development, provide critical, strategic resources every step of the way. NICA even provides the bottom line assurance of our Emergency Operating Assistance Program to ensure the consistent delivery of high quality programming during transitional periods. NICA s comprehensive range of benefits can be broken down into three main categories: Services, Resources and Programs. Access to specific services, resources and programs vary with league association level. Types of Benefits: Services NICA Services are provided by NICA staff, advisors and consultants. NICA provides a comprehensive range of services to support league development and consistent, sustainable operation. These services range from League Management: Registration, Accounting, and Payroll to Graphic Design, Website Management and Public Relations. Generally services fall into three categories: setup services (building the registration system), ongoing administration services (annual registration processing), and fee-for-service on demand services (onsite registration training for new staff/volunteers to take over registration services). Resources NICA Resources are a broad range of ready to use printed materials, online materials, interactive web assets and the human resources provided by many expert consultants (volunteer and paid). Example resources include a comprehensive curriculum (print and online materials) including; manuals, CMS websites, sample documents, sample proposals, etc., and essential marketing materials, product and service sponsorship, etc. Programs- NICA Programs are a combination coordinated Services and Resources that support both league development and ongoing League operations and activities. These programs include; Coaches Licensing Program, Race Production Program, Camps Production Program and Corporate Fundraising Program. League Requirements As a NICA League and a part of a national movement, there are specific requirements that must be met in order to qualify for league association and maintained association status. NICA League requirements are broken down into 4 main categories, Organizational Requirements, Naming and Branding Requirements, Program Requirements and Fee Requirements. These requirements generally ensure that the highest levels of professionalism and current best practices are consistent across all Leagues. Types of Requirements: Organizational Requirements ensure that the missions and visions are aligned, clear leadership has been established and a successful, equitable partnership can be created. Page 2 of 15

3 Naming and Branding Requirements ensures the coordination of a consistent national brand and level of professional standard for regional leagues. Program Requirements ensure that appropriate programs, training, documentation and operations across all leagues reflect current best practices and the highest level of professionalism. Fee Requirements ensure the sustained operation of the national organization and the ability of the national organization to consistently provide all of the resources and programs. NICA Staff and Advisors NICA Staff Matt Fritzinger, Executive Director Lauren Haughey, Operations Manager and Bookkeeper Chris Spencer, Program Manager Mike Cruz, Web and Registration Manager Tyler Dibble, Communications NICA Contractors Rachel Lopes (Grant Writer) Nat Lopes (Corporate Development) Rick Spittler (Board and Organizational Development) Gary Boulanger (League Development and Communications) Lee McCormack (Online Pit Zone Manager) NICA Advisors David Curtis (Branding) Lee McCormack (Skills Guru) Dan McKay (Insurance) Marvin Zauderer (Sport and Youth Psychology) Mark Kintz (Accounting) Trevor Thorpe (Corp. Law) Wilma Grey (Risk Management and Liability Law) Jon Van Hale (IP Law) Dario Frederick (Advanced Youth Training) Mark Neagle (MD) Austin McInerny (Mediation) Tom Zirbes (Finance) Marty Dare (Business) Page 3 of 15

4 NICA League Benefits Access to specific League benefits vary according to League level as indicated by League Symbol: Emerging League Symbol EL, Project League Symbol P L, Chapter League Symbol. NICA Services Services Access to the comprehensive range of services NICA provides varies according to League Level. There are three basic types of services; One-time set up services such as the creation of a League system and ongoing services, such as book-keeping which are available on a fee-for-service basis and on demand fee based services such as Emergency Operating Assistance. Executive Support Direct Consultation with NICA Executive Director EL P L Business Services Incorporation EL P L Trademark Registration EL P L Bank Accounts P L Contracts P L Payroll P L Bookkeeping Services P L Accounting Services P L Legal Services Risk Management EL P L Business Contracts EL P L Corporate Law EL P L Labor Law EL P L Intellectual Property Law EL P L Insurance Services Event Insurance (Races, Camps, Special Events) EL P L Business Insurance EL P L Policies EL P L Club/Team Insurance Admin.* P L Coaches Insurance Admin.* P L Custom Waivers P L Health Insurance P L Directors and Officers Insurance P L Sexual Abuse and Molestation Insurance (SafeKids Program) P L Hired and Non-hired Auto Insurance P L Page 4 of 15

5 Emergency Operating Assistance Services Temporary League Directorship* P L Emergency Event Staffing* P L Emergency Remote Support and Staffing* P L Communication Services Newsletter Services* EL P L Blast Services EL P L Postal Mailing Services* EL P L National Advertising EL P L Public Relations Services (First 2 years are included) PR Strategy EL P L Media Relations EL P L Press Releases EL P L Press Events EL P L National Advertising EL P L High School Outreach EL P L Registration Services League Advocate Registration EL P L Rider Race Registration* P L Coaches Registration* P L Team Registration* P L Camp and Conference Registration P L Race Registration P L Camp Registration P L Payment System* P L Rider Profiles (by 2011) P L Pledge Pages (by 2011) P L Race results* P L Photo services* P L Risk Management P L Scoring Services Scoring Training P L Scoring Staffing* P L Fundraising Services Annual Campaign Strategy EL P L Special Event Planning and Production EL P L Special Event Manual EL P L Corporate Development Strategy EL P L Page 5 of 15

6 Individual Donor Development EL P L Grant Development EL P L Online Fundraising P L Marketing Services Annual Marketing Strategy EL P L National and Local Advertisements EL P L Brochure Design and Printing EL P L Corporate Sponsor Delivery EL P L Celebrity Host Relations EL P L Online Surveys EL P L Data Management Services Registration Management EL P L Contact Information List Management EL P L List Management EL P L Newsletter List Management EL P L Donor Data Management EL P L Sponsor Data Management List Management EL P L Coaches and Rider Leader Volunteer Licensing P L Team Data Management P L Licensing Data Management P L Web Services Domain Name Acquisition and Administration EL P L Website Hosting EL P L Basic Website Design EL Website Programming EL P L Staff System Associated with.org EL P L Website Management* EL P L Full Website Design P L Website Management Training P L Graphic Design and Branding Services Branding Design and Management (includes logo design) EL P L Marketing Material Design EL P L Sponsorship Document Design EL P L Web Design EL P L Banner Design EL P L Poster Design EL P L Direct Response Mail Design EL P L Other Merchandise Design (key chains, hats, t-shirts, etc.) EL P L Brochure Design EL P L Page 6 of 15

7 EZ Up Tent Design P L Wind Blade Design P L Jersey Design P L Start Finish Gantry Design P L Podium Design P L The above graphic designs services includes working closely with vendors, ordering items at discount and generally procuring materials. Some of these materials are provided at no cost by NICA sponsors. Merchandising Services Basic Online Store Set-Up EL Basic Online Store Management EL Basic Merchandising Management (ordering, pricing, sales) EL NICA Basic Promotional Merchandise Program EL P L NICA Premium Cycling Apparel Program P L Full Online Store Set Up P L Full Online Store Management P L Full Merchandising Management (ordering, pricing, sales) P L Advocacy Services Local Advocacy Services EL P L Local Advocacy Strategy EL P L Local Advocacy Workshops EL P L Coordinating Community Outreach EL P L Representing at Key Meetings and Presentations EL P L Representing at Regional Conferences EL P L National Advocacy Services EL P L National Conference Presentations EL P L National Summit Presentations EL P L National Lobbying EL P L Representation at specific meetings, conferences, etc. requires advanced planning and could include additional travel costs. Curriculum Development Services EL P L Print and Online Manuals EL P L Print and Online Sample Documents EL P L Multimedia Content Development EL P L Volunteer Training Videos (online by 2011) EL P L Conference Planning Services National Leaders Summit (For League Directors) EL P L League Leaders Summit (Coaches and Ride Leaders Conference)* EL P L Page 7 of 15

8 Race Officials Conference (starting 2011 or 2012) P L Training Services Special Event Production Training EL P L Race Production Training P L Leaders Summit Training P L Rider Camps Training P L League Director Training EL P L Staff Training P L Volunteer Training P L Wilderness First Aid and CPR Training* P L Much of NICA Training Services are based on a teaching while doing method, essentially running first (and possibly second year) events while training locals to take over. National Governance Services Maintaining Uniform Rules, Policies and Procedures EL P L Maintaining Best Management Practices EL P L Quality Assurance EL P L Managing NICA/League contracts EL P L National Sponsorship Contracting and Fulfillment EL P L Licensing Services NICA Coaches Licensing Program Administration* P L NICA Officials Licensing Program (By 2012 or 2013) P L Page 8 of 15

9 NICA Programs League Development Program EL P L Team Development Program EL P L Rider Development Program P L Race Production Program P L Coaches Licensing Program P L Registration Training Testing Background Check Licensing National Sponsorship Extension Program EL P L Specialized Trek SRAM Easton Clif Bar Primal CamelBak Feedback Sports National Partnership Extension Program EL P L IMBA USAC Positive Coaching Alliance NICA Camps Program P L Rider Camps Coaches Camps Beginner Camps Girls Camps Invitational Camps Leadership Program NICA Leaders Summit Discount Program EL P L League Fundraising and Development Programs Corporate Sponsorship Program Page 9 of 15

10 Annual Corporate Sponsorship Strategy EL P L Corporate Sponsorship Decks EL P L Sample Sponsorship Agreements EL P L Major Donors Program EL P L Major Donor Strategy EL P L Major Donor Marketing Decks EL P L Major Donor Sample Agreements EL P L Grant Support Program EL P L Grant Listing Services EL P L Sample Grant Applications EL P L Multi-Media Resources for Grants EL P L Grant Writing and Editing* EL P L Fundraising Events Program EL P L Special Event Manuals Special Event Training* Merchandising Program Merchandise Purchasing Strategy EL P L Online Store Program EL P L NICA Promotional Merchandise Program EL P L NICA Premium Merchandise Program P L Advocacy Programs Local Advocacy Program EL P L National Advocacy Program EL P L National Scholarship Program EL P L National Scholastic Sports Outreach Program EL P L Page 10 of 15

11 NICA Resources Manuals Coaches Manual EL P L Online Seminars (By 2011) EL P L CycleFest Manual (By 2011) EL P L Outreach Events Manual (By 2011) EL P L Fundraising and Development Manual (By 2012) EL P L Trail Advocacy Manual (By 2012) EL P L League Communications Manual EL P L (Guidelines and Newsletter Library) Technology Manuals EL P L Riders Manual (Quick Start Guide) P L Parents Manual (Quick Start Guide) P L League Directors Manual (By 2012) EL P L Camp Directors Manual (By 2011) P L Coaches Conference Manual (By 2011) P L Race Directors Manual (By 2011) P L Race Officials Manual (By 2012 or 2013) P L Guides and Standards EL P L Style Guide and Standards Branding Standards Messaging Standards Rulebook, Rules, Policies and Standards EL P L NICA Rulebook Forms Various Registration Forms EL P L Petition Forms EL P L Waivers P L Injury Reports P L Scholarship Forms P L Agreements EL P L Sponsorship Agreements/Contracts EL P L Sponsor Shop Agreements EL P L Work Agreements/Contracts P L Job Descriptions P L Partner Race Organizer Agreements P L Budgets EL P L League and Team Budgeting Tools Page 11 of 15

12 NICA League Development Program Deliverables League Development Program Packages Emerging League Start-Up Package EL (Total Value $27,500 $51,000) Emerging League deliverables are included with bid award and include a limited range of services, resources and programs. Project League Set-Up Package P L (Total Value $101,000 $111,000) Project League deliverables are included with the league start up fee and bid award and include a comprehensive range of services, resources and programs. Chapter League Annual Services Package (Total Value $44,500 $91,000) Chapter League have access to all of the services, resources and programs as project leagues with deliverables that are customized to meet the specific needs of each chapter organization. League Development Program Package Elements League Development Services Package ($10,000 $20,000) P L The coordinated implementation of the above services. League Branding and Marketing Package and Maintenance ($5,000 $10,000) League URL (Domain Name) Registration EL P L League Logo and Brand EL P L League Blast System EL P L League Facebook and Twitter Guidelines EL P L League Neighborhood Map Guidelines EL P L League Staff System EL P L League Style and Branding Standards Guide EL P L League Promotional Merchandise Program EL P L League Premium Merchandise Program P L League Website CMS Template P L Board Development and Executive Search Package ($5,000-$10,000) Board Development Database EL P L Board Vetting Process P L Board Incorporation Consulting P L League Promotions Package ($10,000 20,000) Inclusion in NICA National Press Event at Interbike EL P L Inclusion in NICA National Press Release at Interbike EL P L Inclusion in NICA National Media Announcements EL P L Inclusion in NICA National Ad Campaign EL P L Inclusion in NICA Newsletter Announcements EL P L Regional Press and Cycling Related Contact Database EL P L Page 12 of 15

13 League Branded Promotional Product Package ($2,000 $5,000) League Business Cards (Staff and key Committee Members) EL P L League Letterhead EL P L League Tri-Fold Brochure (2500) EL P L League 11x17 Poster ( ) EL P L League Post Card ( ) EL P L League Sponsorship Decks EL P L League NICA Co-Branded EZ-Up Tent EL P L League NICA Co-Branded Banner EL P L NICA Branded Promotional Products Package ($500 1,000) NICA Banner (2) EL P L NICA Coaches Manual (25-50) EL P L NICA DVD Children Of The Dirt (50-100) EL P L NICA 2010 Sponsorship Extension Package ($12,000 $25,000) (1) Specialized Bicycle valued at $1,500-$2,500* P L (1) Trek Bicycle valued at $1,500-$2,500* P L (1) SRAM Parts Package valued at $1,500-$2,500 P L Clif Bar products for all race events ($1000 $2500) P L GU product for all race events ($500 $1250) P L Free trial subscription to Dirt Rag for all league riders and coaches P L (50 200x) NICA Primal Wear League Jerseys (Leader, Merch) $2500 $10,000 P L (1) Feedback Sports Neutral Support Zone Package $2500 P L (10) NICA CamelBak co-branded MULE hydration packs** P L *must be sold through auction at benefit event with min. 50 people **must be sold at coach conferences only NICA Provided Race Products Package ($5,000 $10,000) P L Number Plates P L Race Signage P L Course Marking Ribbon* P L Snow Fencing* P L Wind Blades* P L NICA Pit Zone EZ-Up Tent (1)* P L NICA Speed Zone EZ-Up Tent (1)* P L *Provided by NICA National Sponsors League Fundraising Package ($5,000 $10,000) NICA Grants Program EL P L NICA Donor Campaign Program EL P L NICA Film Screening Program EL P L NICA Pledge Rides Program EL P L Page 13 of 15

14 NICA Cyclefest Program EL P L Page 14 of 15

15 NICA Requirements Organizational Requirements NICA Mission and Vision Adoption EL P L NICA Approved Bylaws P L NICA Compliant Organizational Structure P L NICA Contract with Founding Chair EL NICA Contract with Executive Director P L Naming and Branding Standards and Requirements NICA Naming and Branding Standards EL P L League Name [state] High School Cycling League EL P L League Domain Name [state]mtb.org or mtb[state].org EL P L NICA Messaging Standards EL P L NICA Style Guide Standards EL P L Press Releases, Blast s and Advertisement must be approved EL P L NICA Website CMS Template P L NICA Apparel Program, Jerseys P L Program Requirements NICA Insurance Program EL P L NICA Risk Management and Safety Program EL P L NICA Coaches Registration and Licensing Program P L NICA Accounting Program* P L NICA Scoring Program P L NICA Race Production Program P L NICA Fee Requirements NICA Bid Submission Fee ($50) EL P L NICA Annual Association Fee Emerging League ($150) EL NICA Annual Association Fee Project League ($250) P L NICA Annual Association Fee Chapter League ($350) NICA Start-Up Fee Emerging League ($300) EL NICA Set-Up Fee Project League ($25,000) P L NICA Incorporation/Transition Fee Chapter League ($3,500) All other expenses are pay-for-service, by allocation or flat fee. Allocation essentially means that Leagues pay for League labor charged by the hour. Allocation of office expenses depends on overall arrangement with League. Most of the ongoing work can be managed locally by volunteers or staff once the organizational structure is created to support these operations. Page 15 of 15