DMM Dialog-Marketing-Messe

Transcription

1 FINAL REPORT 2016 DMM Dialog-Marketing-Messe See you in Zurich, April 5 to 6, 2017

2 FACTS Dialog Marketing Exhibition from April 13 to 14, 2016 about 40 exhibitors 945 trade visitors 28 expert and best-practice presentations 4 keynotes over sqm of exhibition space

3 VISITOR ANALYSIS In which industry do you work? How many employees does your company have? Delivery 28.3% 26.6% Agencies and Consulting 32.5% 22.2% Prepress/ Print/ Lettershop Customer Journey 37.8% 45.1% 15.4% Training and professional Development Database Management/ CRM 54.6% 62.6% 8.5% 6.9% 8.0% Cross-Media Solutions: Point of Sale to web 63.8% Adresses and Target Groups 65.2% >5000

4 VISITOR ANALYSIS Does your company operate internationally? Which position do you have in your company? Managing Director/ CXO 26.5% Campaign Manager 24.5% Head of Marketing 23.7% Head of Sales 9.3% Business Development 6.7% Division Manager 4.9% Yes No IT Expert 4.5%

5 VISITOR ANALYSIS Which of the following topics of the exhibition are of interest to you? (Multible answers are possible) Call Center Services/ Telephone Marketing Digital Signage/ Software Organisations & Media/ Trade Press Delivery Agencies and Consulting Prepress/ Print/ Lettershop Customer Journey Training and professional Development Database Management/ CRM Cross-Media Solutions: Point of Sale to web Adresses an Target Groups 18.2% 20.4% 23.2% 28.3% 32.5% 37.8% 45.1% 54.6% 62.6% 63.8% 65.2%

6 VISITOR ANALYSIS How would you describe your decision-making authority in your company? 8.2% 29.9% 45.7% Sole decision Prepare decisions Co-decide Consultant 16.2%

7 VISITOR ANALYSIS 96,8 % of the visitors were satisfied or very satisfied with the exhibition. 95,2 % of the visitors would recommend DMM Dialog- Marketing-Messe as industry show for Dialog-Marketing. 93,7 % of the visitors plan to revisit DMM Dialog-Marketing- Messe on 5 and 6 April 2017.

8 MARKETING more than 25 media partnerships about 30 advertisements in the trade and daily press more than of the trade fair newspaper in circulation 17 articles in the trade and daily press national and international active social media management (Facebook, Twitter, Xing, LinkedIn, Google, Flickr, Youtube) more than 30 banner ads 25 newsletters geared to specific target groups of about potential visitors and potential exhibitors

9 EXHIBITOR ANALYSIS Which of your objectives have you achieved? (Multible answers are possible) Gain new customers 71.3% Increase awareness level 56.9% Image improvement 50.8% Maintenance of long-term customers Presentation of new products 43.8% 42.7% Gain new cooperation partners Exploitation of new markets Conclusion of sales and contracts 36.9% 35.8% 35.7% Market Research 12.7%

10 EXHIBITORS FEEDBACK Lora Franceschini, SpeckPrint GmbH prime CUT,

11 LIST OF VISITORS 2016 (EXCERPT) 20th Century Fox 3M Deutschland GmbH ABB Accarda AG Agfa Alcon Switzerland SA Aldi Suisse AG AMAG AG Amnet Central GmbH AXA Versicherungen AG Axpo Services AG AZ Medien AG Baloise Bank Julius Bär & Co. AG Basler Versicherung AG Bauknecht Schweiz AG Bayer Bell AG Cathay Pacific Charles Voegele Mode AG Coca Cola Schweiz AG Coface Colt Technology Services comparis.ch Coop City Costa Kreuzfahrten GmbH Credit Suisse AG Deloitte AG Denner DePuy Synthes Distrelec Group AG DMG MORI EF Education AG Emmi Schweiz AG Energy Ernst & Young AG Espace Media AG ETH Zürich EU Business School Facebook Factor Eleven GmbH fenaco Genossenschaft Ford Motor Company Fossil Futurecom Gameloft Advertising Solutions Geberit International AG Goldbach Media Heilsarmee Schweiz Helbling AG Helion Solar AG Helsana Versicherungen AG Helvetia Versicherungen Hewlett-Packard GmbH Hirslanden AG Huber + Suhner AG Hyatt International IBM IKEA AG IMS Health Switzerland Intrum Justitia AG Kao Kärcher AG Klöckner Pentaplast AG Leica Geosystems AG LKBZH Magazine zum Globus AG Manor AG Media Markt MediaCom AG MGTU STANKIN Microsoft Migros Genossenschafts-Bund Mövenpick Ice Cream NESTLÉ SCHWEIZ S.A. Neue Aargauer Bank Newsnet Nobel Biocare nugg.ad AG Parfums Christian Dior AG PostMail Publicis Communications Schweiz AG Renault Suisse SA Ringier AG Ringier Axel Springer RUAG Schweiz AG SAP (Schweiz) AG SBB AG SBK-ASI Schweiz Scania Schweiz AG Schweizer Armee SDBD Deutschland GmbH Siemens AG SORBA EDV Sulzer Ltd SV Schweiz AG Swarovski Corporation AG Swatch Group SWISS International Air Lines Swiss Life AG Tamedia AG Tertianum Gruppe Tchibo UBS UNICEF Schweiz Universität Zürich UniversitätsSpital Zürich UPS VIMN Germany GmbH Visana Services AG Webrepublic AG World Vision Schweiz WWF ZenithOptimedia AG Zürcher Kantonalbank Zurich Versicherungs- Gesellschaft AG Zattoo Schweiz AG Zalando

12 OUTLOOK TO 2017 The next DMM Dialog-Marketing-Messe will take place on April 5 to 6 in At this point, we as børding exposition SA would like to thank you for your trust and the good cooperation. We are looking forward to our next exhibition in Zurich. Please do not hesitate to contact us if you have questions or want to give us a feedback. Project Manager Thomas Sillmann Tel. CH: Tel. D: t.sillmann@boerding.com Project Assistant Kristina Kahl Tel. CH: Tel. D: k.kahl@boerding.com In unserem Bericht verwenden wir das generische Maskulinum. Damit sind sowohl Frauen wie auch Männer angesprochen.