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1 Profile of ec4u expert consulting ag ( ec4u ) Karlsruhe, Frankfurt, Munich, Zurich Date : September 2009

2 ec4u is your leading and experienced partner offering the full range of services to successfully establish CRM on a sustained basis What makes ec4u a leading CRM consulting company? We lead the market We are one of the leading Central European companies offering services and software solutions in the following fields: Strategy & business consulting Oracle platform: Siebel CRM (on premise/on demand), Fusion middleware, Oracle Fusion application, business intelligence, application integration architecture, service oriented architecture C4 - Business Communications Management (BCM) Microsoft Dynamics CRM We have solid experience Founded in December 2000 Conducted and executed over 140 projects based on leading CRM systems in the market Offices in Karlsruhe (headquarters), Frankfurt, Munich, Pfäffikon, Zurich Over 150 employees Revenues in 2008: 16 million We offer the full range of services We cover all facets spanning analysis, technical concepts, system concepts, implementation, and ongoing optimization Our integrated approach coalesces professional and technical expertise and addresses all dimensions of the design We offer solid expertise in various sectors marked by comprehensive know-how of processes C4 Business Communications Management is the software for generating and managing intelligent communications that is integrated into processes like CRM & ERP Zurich/ Pfäffikon Frankfurt Karlsruhe Munich Our highest standards of quality and resolve guaranty the success of CRM and BCM (Business Communications Management) for both our partners and customers. Mission statement of ec4u 2

3 We apply a field-proven CRM framework to projects, integrating the superb technical and methodological competence of our CRM consultants Market landscape and competitors Leadership, culture & employees Customer standpoint Corporate strategy CRM objectives & strategy Analysis & planning Products & services Marketing CRM processes & organization Sales Customer service CRM controls Information management Technology Cooperation & networking 3

4 We tackle all relevant methodologies essential for effective end-to-end processes from defining the strategy through to system implementation Integrated approach for customer-oriented corporate management Corporate strategy CRM fields of expertise are designed to mirror the strategy ec4u expert consulting ag Business expertise Project management Objectives & strategy Processes & organization All functional & technical processes are integrated All technological components are integrated functionally and technically Change management Your enterprise Win, cultivate, and lock-in customers to boost the value of your enterprise with a comprehensive CRM strategy, a customeroriented business model based on a strong and independent corporate culture, and resolute utilization of ICT throughout the enterprise. IT expertise Technology 4

5 Our portfolio of services at ec4u is growing steadily and now encompasses strategy & business consulting, the Oracle platform, C4 - Business Communications Management, and Microsoft Dynamics CRM Portfolio of ec4u services Small & medium-sized business Enterprise business Strategy & business consulting Oracle platform C4 - Business Communications Management Microsoft CRM 5

6 Our consulting modules span the entire spectrum of comprehensive customer management services Scope of ec4u services Strategy & business consulting Expert consulting Assessment Design Strategy Execution Process & Organization design Rollout Evaluation Support Coaching & change Project management 6

7 We have solid project experience in a host of different sectors Financial services Industry Bosch Sicherheitssysteme Bosch Packaging Technology Utilities Public sector & education/research Stadtwerke Uelzen 7

8 We have solid project experience in a host of different sectors Service providers Telecommunications Top five international strategy consulting firms Travel, transportation & logistics Biosciences & chemicals Retailing & consumer goods 8

9 A testimonial is the yardstick of our success and that of our customers CRM is our prime directive an aspect ec4u comprehended immediately and implemented resolutely. We went live smoothly, because of the high level of commitment and demonstrated expertise of the ec4u team. Klaus Strumberger, CIO; MLP Finanzdienstleistungen AG "The Zürcher Kantonalbank started working with ec4u in the year ec4u provided superb support in the area of CRM, and I do not hesitate at all in recommending it for a comprehensive professional solution covering all dimensions of CRM." Jürg Leutwiler, IT Portfolio Sales Manager, Zürcher Kantonalbank (2,300 advisors) ec4u has highly committed and technically qualified staff, something I have seldom encountered elsewhere Carsten Lichtblau, CRM Project Manager, S Broker AG & Co. KG My team learnt to appreciate the work done by ec4u. As the technical project manager for CRM, I was impressed by ec4u s thought-through solutions. Its employees always managed to come up with something special for the aspects they tackled. Klaus-Jörg Seifert, CRM Technical Project Manager, Deutsche Telekom AG, T-Com (25,000 users) ec4u surpassed all my expectations, demonstrating particularly thorough CRM expertise and sound technical knowledge. Hence, I recommend ec4u without any qualifications whatsoever. Andreas Breede, Project Manager / CRM Projects VIS and TSA, Arcor AG & Co. KG 9

10 We have published a variety of books & literature in the specialized field of CRM... Customer Relationship Management Neue CRM Best-Practice- Fallstudien und Konzepte (Orell Füssli, 01/2008) Unternehmenskompetenzen für Systematisches Beschwerdemanagement (Center for Marketing Management ZHAW, 06/2007) Vertriebscontrolling (Gabler Publishers, 2 nd Edition, 2006) Books / publications Vertriebsstrategien für den Mittestand Innovatives Vertriebs- Management Kosten senken Mit CRM (Gabler Publishers, 2006) (Gabler Publishers, 2005) (Gabler Publishers, 2004) Strategische Unternehmensentwicklung Customer Relationship Management 12 Best Practice Fallstudien zu Prozessen, (Gabler Publishers, 2003) (Orell Füssli, 2003) 10

11 Besides, we give lectures and serve as mentors for experts and students through various organizations and many committees Initiatives CRM Forum of Experts Learn from each other, with each other An ec4u initiative CRM Circle CRM success factors for lasting customer relationships Held jointly with ZfU DOAG SIG Siebel Deutsche ORACLE- Anwendergruppe e. V. Held regularly Annually, Switzerland Held regularly Regular events CRM expo Leading CRM trade fair Swiss CRM Forum Leading CRM trade fair Customer roundtable An exchange with customer s project experts and technical departments Annually, Germany Annually, Switzerland Held regularly, DACH region Research & teaching assignments MAS - Master of Advanced Studies CRM ZHAW, Switzerland Customer Relationship Management MBA program at ISM, Dortmund Business informatics for services TU Ilmenau Co-founder & professor: Dr. Martin Stadelmann, ec4u Professor: Mario Pufahl, ec4u Expert /Scientific advisor/ Knowledge management: Gregor Bublitz, ec4u 11

12 Thank you for coming! Head office: ec4u expert consulting ag Zur Giesserei 19-27B Karlsruhe Germany Tel.:+49 (0) Fax +49 (0) Seligenstädter Grund Heusenstamm Germany Tel.: +49 (0) 6104 / Fax: +49 (0) 6104 / ec4u expert consulting (schweiz) ag Poststraße Pfäffikon Switzerland Tel.: +41 (0) Fax: +41 (0) Feringastr Unterföhring / Munich Germany Tel.: +49 (0) Fax: +49 (0) Feldeggstr Glattbrugg / Zürich Switzerland Tel.: +41 (0) Fax: +41 (0)

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