optimize video advertising across every screen

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1 optimize video advertising across every screen advanced tools and analytics for managing ALL CAMPAIGNS FROM TV TO the web and beyond Even when media and creative are handled by separate agencies, this is how to connect and simplify the workflow. Track cross-channel performance with specialized reports that bring together Web and TV campaign data. cross-media creative optimization: Video Quality Consistency Tools Talent and Rights Compliance Tools Video Ad Delivery, Rotation & Pull Tools Creative Customization Services Creative Performance & Mix Analytics cross-media AUDIENCE optimization: Audience/Demographic Reach Analytics Media Cost & ROI Tracking Blended Media Performance Measurement Video Conversion Attribution Multi-Screen Buy & Performance Tracking A Better APPROACH TO Video Campaigns Extreme Reach is the one and only platform designed for the converging world of video advertising. It s more evolved because it seamlessly brings Web and TV advertising together. Now you can elevate campaign performance and scale video campaigns across every screen. To help you hone performance and optimize campaigns, we provide a more comprehensive array of analytics, a variety of smartly packaged reports and the tools you need to improve results on the Web, TV or both.

2 Media Management for a Fast-Converging World Whether your media team is handling Web-only campaigns or multi-screen buys, Extreme Reach provides a seamless campaign workflow from start to finish. It s the same superefficient process for Web, TV and all other video media. And they can all be managed together. By centralizing video campaigns on the Extreme Reach platform, media teams can: Enter or automatically import media plan/buy data Create and manage Web, TV and multi-screen campaigns Track a wide variety of online video performance metrics Access campaign reports on-demand Evaluate cross-channel reach and lift across TV and Web Optimize media, placements, audiences, and more Optimize Media Plan ANALYTICS: CROSS-CHANNEL REACH AND LIFT Creative Summary and Reach-and-Frequency Reports bring TV and Web data together, so you can evaluate the impact of video creative running across both. Additional reports include Campaign Pacing, Campaign Summary and Brand Exposure. CampaignTracking and Analytics MEDIA & TRAFFIC Media Buy Whether your objective is branding or engagement, you won t find a more comprehensive array of cross-media video analytics. TV WEB Traffic Video Creative CROSS-MEDIA AUDIENCE OPTIMIZATION TV and Web campaigns can be managed, trafficked and tracked together. And the details of each buy cascade easily through each streamlined media and traffic step, from square one to bottom line. Streamlined Traffic Management By using Extreme Reach as your ad server, you streamline the ad delivery workflow and maintain full control of the quality, context and compliance of your ad creative. Traffickers can quickly deliver, rotate, pull or change any ad creative across websites and online networks in a snap. And the same trafficking tools enable streamlined execution across every screen, including TV. Unique traffic capabilities include: A streamlined 5-step traffic workflow Advanced media profiles that simplify interaction with media Centralized serving of video ads and companion banners Automatic ad delivery tracking across screens Tools for previewing, protecting and localizing ad creative Integrated talent and rights compliance tools Deliver, rotate, pull or change any ad creative across every screen, in a snap.

3 connect AND SIMPLIFY the converging WORLD OF VIDEO ADVERTISING MEDIA BRAND CREATIVE & PRODUCTION TRAFFIC BUSINESS AFFAIRS Video Ad Serving Video Ad Distribution WEB PUBLISHERS AND NETWORKS MOBILE MEDIA BROADCAST AND CABLE MEDIA OUT-OF-HOME, AIRLINES, STADIUMS, ETC. video advertising everywhere When we say everywhere, we really mean everywhere. Extreme Reach operates the world s broadest reaching digital video ad delivery network. Through an integrated combination of advanced ad serving and digital distribution we provide a single pure-digital path to all video media including Web, connected TV, broadcast TV, Mobile, Out-of-Home, Stadiums, and all other media channels that feature ad-supported video content. Even when TV and online video campaigns are handled by separate agencies, this is how to connect and simplify the workflow.

4 VIDEO MASTERS DIRECT FROM PRODUCTION Unlike any other online advertising platform, Extreme Reach is directly, digitally connected to more than 1,000 commercial production houses. The moment your new ads are completed in production, the masters can be automatically uploaded to your account from the production desktop. This is a huge time saver and ensures the best possible video quality. And every uploaded video master is automatically run through a discriminating 22-point audio and video quality inspection to further ensure that they make the best impression across every screen. Pull or Renew Creative Talent and Rights Violation Alerts TV Production and Talent Budgeting and Planning CREATIVE EVERY AD: ALWAYS STUNNING. READILY AVAILABLE. Every stunning creative master in your account is accompanied by a storyboard, usage history report, quality report, previewing tools and more. Track Final Talent and Rights Terms WEB Protective Compliance Alerts When Trafficked Digital Masters Uploaded Directly from Production Talent and rights mistakes can shock your budget with unexpected costs. CROSS-MEDIA CREATIVE OPTIMIZATION Ensure quality, consistency and compliance for every ad on every screen. talent Compliance across every screen Talent and rights mistakes can stop you in your tracks. Or worse, they can shock your budget with hefty, unexpected costs. By centralizing compliance management, you can eliminate risk, automate steps and keep those costs in check. That s why we provide a fully integrated suite of tools for managing talent and third-party rights across screens. Automatic alerts as ads near talent/rights expiration dates Protective alerts when attempting to traffic unauthorized ads Talent and rights expiration calendar for each video ad Production reports that track production costs for each ad KNOW YOUR RIGHTS: TALENT AT-A-GLANCE The Extreme Reach Talent and Rights Expiration Calendar is one of several integrated tools that help you minimize compliance risks and unexpected costs.

5 One platform for managing every aspect of your video campaigns. ONLINE campaign management Video campaign management, analysis and optimization to get the best results from your media and creative online. Includes revolutionary multiscreen execution tools, library and analytics. video advertising Distribution Pure-digital delivery of pristine SD and HD ads to TV destinations within minutes. Digital distribution to out-of-home, stadiums and other video media, too. CROSS-MEDIA CAMPAIGN OPTIMIZATION The tools and information advertisers need to optimize their video creative and the ways they connect with their audiences. Creative Management A centralized library of stunning video advertising masters and tools for managing details of your ad creative, like previews, approvals, compliance and localization. Talent and rights management A fully integrated suite of talent and third-party rights management tools that automatically track rights expirations and help you control compliance of all creative across all screens. Production Services A nationwide network of Extreme Reach owned and operated video production facilities that provide editing, encoding, captioning and duplication services. Traffic and CLEARANCE Services A team of trafficking experts who can manage your network clearance workflow and the precise, time-sensitive work involved in delivering your commercials to media and audiences. Business Affairs Services Powerful tools and expertise to help you manage every aspect of talent and rights from pre-production to payment including estimates, contracts, holding fees, state and federal tax filings, W-2s, etc. physical and digital asset storage Integrated long-term digital storage and regional physical media vaulting solutions for all ad creative, running footage, elements and related documents.

6 One Platform FOR Video Advertising Everywhere Extreme Reach is the one and only video platform that offers cross-media performance analytics, connects everyone involved and enables the seamless execution and optimization of video campaigns across both the Web and TV. TV WEB Extreme Reach connects and simplifies the world of video advertising, from TV to the Web and beyond. It s the video everywhere platform for the converging world of video advertising. Want to know more? Drop us a note or give us a ring. info@extremereach.com Sample reports, rates or a product demo are yours for the asking. Boston New York Los Angeles Chicago Detroit Dallas Louisville Seattle extremereach.com Copyright 2012, Extreme Reach, Inc. All rights reserved. Extreme Reach is a trademark of Extreme Reach, Inc.

Bridging the Real Gap between Online video and TV advertising

Bridging the Real Gap between Online video and TV advertising White Paper, November 2010 s have found the execution of video campaigns across TV and online media is anything but seamless, especially when