LEADING YOUR COMPANY TO DIGITAL EXCELLENCE

Transcription

1 Digital Marketing Agency for B2B Companies LEADING YOUR COMPANY TO DIGITAL EXCELLENCE

2 360 digital marketing management 100% business-to-business 100 employees

3 CONTENT ABOUT MELLOWMESSAGE OUR BELIEVES & MOTIVATION HOW WE WORK OUR DIGITAL SOLUTIONS

4 DIGITAL FULL SERVICE FROM ONE SINGLE SOURCE DIGITAL B2B MARKETING MANAGEMENT B2B ONLINE MARKETING SERVICE & SUPPORT CORPORATE WEBSITES MOBILE BUSINESS APPS ONLINE BUSINESS SHOPS & B2B SERVICE TOOLS

5 ABOUT US LEADING YOUR COMPANY TO DIGITAL EXCELLENCE The success of your company in mind, we combine our B2B expertise with state-of-the-art software technology and strategic know-how. As your full-service partner we offer a broad range of high quality products and solutions varying from corporate websites to integrated digital marketing management. In order to ensure your company a leading position in the digital sphere, we develop customized strategies according to your needs. Our goal is to keep you always a step ahead of your competitors. OUR BELIEVES & MOTIVATION HEART INNOVATION»For us, starting a project means seeing the world through the eyes of our customers. We are passionate about developing unique solutions. Every project is a new challenge which we happily accept.«yves Naumann, Key Account Manager»Only those who have the courage to take new directions will set themselves apart from their competitors sustainably. For each costumer we explore the possibilities of online business from scratch and develop unconventional and exceptional solutions.«sven Lehmann, Creative Director STRUCTURE EXPERTISE»We work methodically, systematically and in a structured way. Our project management system makes us efficient while implementing complex projects. This ensures high-quality work and still leaves room for innovation and creativity.«matthias Wolf, Key Account Manager»B2B is different. We know that. Since the very beginning of online business we develop strategies that help international B2B companies to gain a leading position in the online world.«claudia Baacke, Director of Online Marketing

6 HOW WE WORK STRATEGY & PLANNING Before we start a project, we take time to listen to you carefully. Understanding your business, your competitive situation and your industry is a key requirement to create powerful and sustainable solutions. Combining these insights, your short- and long-term marketing goals as well as our experience in digital markets, we then outline your individual digital roadmap. Company and competition analysis Strategy workshop Concept Campaign plan and roadmap Scheduling and budget planning CREATION There is no standardized approach to solve digital tasks! Every project is different which is why we develop individual creative solutions for all our partners. Only if the digital product fits both your company goals and your customer s needs it will drive the attention of potential clients towards your business. Creative concept Design Content conception

7 IMPLEMENTATION & COORDINATION Depending on the measures that have been agreed in your individual roadmap, various implementation steps need to be taken. The entire execution will be processed and coordinated by a designated project team. Web development (including testing and launch) Visuals & graphic design Creation & implementation of site content (images, texts, translations) SERVICE & SUPPORT While you focus on your daily business, we ensure that your online applications run smoothly every day. We will keep your digital solutions secure and up to date whether corporate website, business online shops, mobile business apps or service tools. Therefore we offer: Technical support & software service Performance monitoring & reporting Hosting management & regular back-ups ONLINE MARKETING After launching your business website, the crucial point is to tell the online world about it! Based on your integrated online marketing strategy we create a customized set of measures, combining various relevant online marketing channels, to maximize your communicative impact. Implementation of the agreed action plan Performance measurement based on KPIs Readjustment, optimization and continued development

8 PR Content Social Usability Mobile Search Affiliate Landingpages Updates Hosting Back-ups Monitoring Reporting DIGITAL SOLUTIONS DIGITAL MARKETING MANAGEMENT ONLINE MARKETING SERVICE & SUPPORT Controlling Optimization Reporting Monitoring Planning Creation Strategy Analysis WEBSITES MOBILE APPS SHOPS DIGITAL MARKETING MANAGEMENT B2B ONLINE MARKETING In order to guarantee our B2B customers a top-level market position, we develop overall digital strategies matched to their businesses, industries and market conditions embedding the full range of digital solutions. With digital marketing management leading position. you sustainably put your online business to a you prepare your business for future challenges. With Tailored to your unique marketing objectives we develop an integrated online marketing concept. Based on a strategic mix of activities we apply the full range of online marketing channels, such as newsletter marketing, search engine marketing, social media marketing, display marketing, affiliate marketing and mobile marketing. Each measure is monitored, readjusted and optimized continuously. B2B online marketing business online. you increase awareness and image of your you generate valuable leads and market your products and services effectively.

9 CORPORATE WEBSITE SERVICE TOOLS Far more than a digital business card: The corporate website is your flagship, anchor point for generating valuable leads and central platform to present your products and services online. Solve your tasks online whether you want to provide your customers with a product configuration tool or you aim to simplify internal workflows we will find your perfect solution. With your corporate website company. you increase the awareness and image of your you generate leads and strengthen customer loyalty. With a service tool and customers. you simplify the daily work of your employees you safe time and money on a long term basis. MOBILE BUSINESS APPS The world goes mobile and your customers too. With a mobile business app you can reach them on the go, presenting your company conveniently on any device. Provide your customers with a fast and easy way to contact you anytime, anywhere! With your mobile business app products and services. you strengthen the online marketing of your you increase the number of visitors on your business website. BUSINESS ONLINE SHOPS SERVICE & SUPPORT Make buying your products more comfortable and bring your shop online! In addition to selling your products this offers excellent possibilities to enhance your customer relations and to improve customer satisfaction on a long term basis. With our full-service guarantee we assure to keep your online applications technically and contentwise up to date. Furthermore we monitor continuously new technological developments and applications to optimize your digital impact. With your business online shop that works for you 24 / 7. you have a cost-effective distribution system you will please your business partners that can conveniently place their orders online. With your service & support package of your online applications. our experts will take care of the maintenance you save time and can concentrate on your core business.

10 OUR CUSTOMERS Since the relaunch our sales representatives use the new website more intensively for their customer meetings. Our employees and customers are enthusiastic about the speed and presentation of our product range and useful information. Gerald Schmitt, Head of Marketing KAUP With our new business website we face the future optimistically. The excellent consulting of mellowmessage and the great collaboration that consistently focused our interests, helped to achieve this result. The website does not only have an exceptional design, it furthermore works on any device and generates valuable business contacts on a reliable basis. Perfect work. Sabine Michel, Head of Public Communications VEM The corporate website has become our central platform. It helps us to present our international focus as well as the individual country markets in a perfect way. For years we have worked successfully with mellowmessage. What sets us apart from our competitors in the intra-logistic industry, has the same high value for mellowmessage: innovation and a professional attitude. Matthias Klug, Head of international corporate communications STILL GmbH For us, the Analytic Jena AG, the relaunch of our established online channels, the corporate website and our extranet was a major challenge. With mellowmessage we found an agency that met our requirements in its full complexity. As a result, we now have the necessary online tools to execute successful B2B campaigns. Dana Schmidt, Head of Communication / Marketing Analytik Jena AG For many years we were profiting from the regular service and support of mellowmessage. With the agency s expertise our corporate website became an efficient tool for meeting our marketing and sales goals. Our website advances continuously taking into account technical developments and the needs of our customers. Daniela Orff, Channel Marketing Internet Support D-A-CH Unilever Food Solution

11 18 years of experience INNOVATIVE ideas Let s get social! xing.com/company/mellowmessage facebook.com/mellowmessage twitter.com/mellowmessage plus.google.com/+mellowmessagede linkedin.com/company/mellowmessage-gmbh

12 mellowmessage GmbH Härtelstraße Leipzig Phone: +49 (0) kontakt@mellowmessage.de