FDI Trends in USA and Future Opportunities

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1 FDI Trends in USA and Future Opportunities IEDC Spring Conference Ann Arbor, Michigan, June, 2013 Chris Knight fdi Intelligence, Financial Times Ltd 1

2 About us fdi Intelligence is The Financial Times Ltd s dedicated division for FDI: fdi Markets: FDI tracking, investor targeting, and lead generation tool fdi Benchmark: location benchmarking and proposition development tool fdi Magazine: the leading publication for the FDI industry and site selectors fdi Reports: customised reports and data research, including FDI brochures fdi Events: customised events allowing you to meet potential investors online portal 2

3 Agenda FDI trends over the years Key source markets for FDI Motives behind investment to USA How events can be used for lead generation 3

4 About the presentation Focus on greenfield FDI using the fdi Markets database Greenfield FDI is defined as new or expansion FDI projects which create investment and jobs, which is the main target for most EDOs globally Greenfield FDI is different to official FDI flows data (e.g. UN, IMF), which includes capital crossing borders typically with 10%+ stake in a foreign entity (e.g. M&As) 4

5 Global trends Greenfield FDI (2003-June 2013) Global recession hit FDI hard in 2009 with a steep decline in project numbers Project numbers started to increase again in 2010 and 2011 although capex and jobs created were much smaller The US market share of global FDI has increased steadily since 2009 Global Projects US Share Source: fdi Markets database, fdi Intelligence, Financial Times Ltd. 0 5

6 USA trends Greenfield FDI (2003-June 2013) The US was more resilient to the global recession in 2009 based on greenfield FDI figures 2011 was a peak year for no. projects, attracting 1,700 investments (5,104 if include inter-state investments) But like the global trends, the US witnessed a decline in project numbers in 2012 (although only 9% decline) Source: fdi Markets database, fdi Intelligence, Financial Times Ltd. Includes estimates for capex and jobs 6

7 Key sectors for FDI in region Greenfield projects (2003-June 2013) Software and business services are the two biggest sectors for FDI projects (if inter-state is included it is financial services) Industrial machinery, financial services and auto components follow Fastest growing in 2012 were auto components and transportation Financial services, pharmaceuticals and renewable energy had the largest declines in 2012 Source: fdi Markets database, fdi Intelligence, Financial Times Ltd. 7

8 Key sectors for FDI in region Greenfield capex (2003-June 2013) The major sectors ranked by capital investment are different to those by project numbers Coal, oil and gas, followed by renewable energy are the largest sectors Automotive, semiconductors and metals are also very important Source: fdi Markets database, fdi Intelligence, Financial Times Ltd. Includes estimates. 8

9 Greenfield FDI into region Source country projects (2003-June 13) The UK, Germany and Japan are the most important source countries, followed by the Canada, France and Spain The UK accounts for 27% of projects. Italy and Finland were fastest growing in 2012 Japan is #1 for capital investment (mostly in the automotive sector) Source: fdi Markets database, fdi Intelligence, Financial Times Ltd. 9

10 Leading source markets USA performance by leading source markets Country No of projects Growth in projects 2012 #1 Sector UK 1, % Business services Germany 1, % Auto components Japan 1, % Auto components Canada 1, % Software & IT services France % Software & IT services Spain % Textiles Italy % Textiles Switzerland % Financial services Sweden % Textiles Netherlands % Software & IT services - Best of the rest Israel and Finland Source: fdi Markets fdi Intelligence

11 Investment opportunities Latest leads from fdi Markets Company name Source country Description Locations considered Industry sector Visier Canada New funding ($15m) Global Software & IT services Bellville Rodair International Canada Considering project Global Transportation Michelin France Considering projects North America/Asia Rubber SpineVision France New funding Europe/ N. America Medical devices BSO Communication France Increase footprint Global Communications Gehrlicher Germany New funding ($110m) USA Renewable energy Reifenhauser Maschinenfabrik Germany Future growth prospects North America Plastics Hallhuber Germany Opening of stores Global Textiles Seven and I Holdings Japan New operations and acquisitions North America Food & tobacco Nissan Japan New $2bn plant USA/Canada/Mexico Automotive OEM Eisai Japan Expand global presence Global Pharmaceuticals Yplan UK New funding ($12m) USA Software & IT services Mimecast UK New personnel USA Software & IT services Source: fdi Markets fdi Intelligence

12 Why invest in the region? Location determinants for FDI projects The most important location determinant is proximity to markets or customers, followed by domestic market growth potential Skilled workforce and logistics are next most important Location motives for Greenfield FDI in USA Source: fdi Markets database, fdi Intelligence, Financial Times Ltd 12

13 Why invest in the region? Location determinants R&D It is important to realise that the motive behind an investment depends on the activity it is in For R&D, we can see key is getting the correct skilled workforce, as well as having the industry cluster and universities Location motives for R&D projects in USA Source: fdi Markets database, fdi Intelligence, Financial Times Ltd 13

14 Why invest in the region? Location determinants manufacturing For manufacturing projects, we can see the motives have changed. While skilled workforce is still very important, government support, infrastructure and regulations become more important Location motives for manufacturing projects in USA Source: fdi Markets database, fdi Intelligence, Financial Times Ltd 14

15 Conclusions While USA did not get hit with the decline in greenfield FDI in 2009 like the rest of the world, greenfield FDI declined by nearly 10% in 2012 While numbers declined, the % share of FDI projects to the US actually increased over the past few years It is worth remembering the importance of inter-state investments as these make up 2/3 of projects to the US Identifying key source markets is very important, as you do not want to waste resources going places with limited opportunities 15

16 Using events for lead generation and as a catalyst for FDI 16

17 Types of events 1. IPA events 2. Industry specific events 3. Agency specific events 17

18 IPA events IPA/EDO events These are events where government institutions go to learn more. A few examples are WAIPA, AIM Congress in Dubai and of course IEDC Benefits: Very good for networking and potentially collaboration opportunities. Ie. setting up new clusters which may cross over borders Good to share ideas of best practice in the industry Also a good opportunity to meet potential suppliers! Limitations: Good to do once now and again, but takes time away from engaging with companies In such a competitive environment, is it good to share any innovative ideas with competitors? 18

19 Industry specific events Industry specific events: Typically major international trade shows (BIO, MIPIM, Paris Air Show) Benefits: Excellent for networking with high numbers of investors Most effective when combined with an investor targeting campaign in the sector/market A meeting program can be developed with investors attending the event and in the country and surrounding countries Limitations: A little like speed dating in that you really only have a few minutes attention at the event Can be a big cost to have a booth, and if you have a booth you need a larger team to attend the event which is more resource commitment There are so many competitors at the event, how do you differentiate yourself? The inward investment decision-makers are often not at most industry events 19

20 Agency specific events Agency-specific events Often sector-specific and held around major sporting/economic events e.g. Olympics Can include Breakfast Briefings to a small select number of potential investors or an Evening Event for a high number of potential investors Similar approach to investor targeting selecting strategic firms to invite to the event The FT is one of the leading organizers of events for IPAs Benefits: Fast tracks LG in a specific market by meeting a high number of firms at once This is an event where companies are here to focus on your location!! Companies have been pre-qualified and they have an interest to invest Easy first entry into a new market where you may not have the knowledge Only inward investment decision makers are invited you meet the right people Limitations: Cost these can be expensive for many organizations Follow up your organization must send high level representatives to engage with the companies and then ensure all companies are followed up with 20

21 Conclusions Events, along with other activities such as lead generation and market presence, are a great way to meet an abundance of companies and to accelerate business development There are 3 types of event which should be considered agency specific, industry events and IPA events Follow up to all meetings is essential to turn these meetings into investment successes Always consider who you are sending to events Industry events send experts in the field Agency specific high level to engage with the companies IPA new staff who would benefit the most from training 21

22 Contacts Chris Knight Head of Business Development, fdi Magazine Telephone No: +44 (0) Mobile number: +44 (0) W: 22

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