Social Media has never been so old

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1 Social Media has never been so old

2 Niels Hendriks Researcher at Social Spaces CUO Graphic designers, digital designers, product designers, psychologists, code doctors,... Research focus on social design Create multi-touch interfaces, tools for people with dementia, installations in public space,...

3 Kolom 1 Kolom 2 Kolom Rij 1 Rij 2 Rij 3 Rij 4

4 Tone of voice Techno-utopianism: technology will make things better participation to democratic system enhances;... Techno-dystopia: technology threatens the existing social/cultural/political/economical/... situation.

5 content What is social media What are the promises of social media Can we critically look at these promises

6 Social Media What is it according to you?

7 Social Media catch-all term for online environments where participation is a central element Term is sometimes used together with web2.0, user generated content or services such as twitter, facebook, youtube,...

8 What is social media? Robert Scoble Geek microsoft evangelist online influencer When I say social media or new media I m talking about Internet media that has the ability to interact with it in some way.

9 What is social media? Wikipedia I (February 2007) Social media describes the online tools, platforms and practices that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.

10 What is social media? Wikipedia II (February 2007) Social media is a shift in how people discover, read and share news, information and content;(...) [it] is the democratization of information, transforming people from content readers into publishers

11 What is social media? Social Media (in Plain English Lee Lefever) Today, everyone has a chance to make their own flavors, thanks to free tools like blogs, podcasts, and video sharing. Plus, we now have new ways for real people to play a role in providing feedback, organization and promotion. Whether you re a big established company, an individual with loyal fans, or simply someone with ideas and opinions, social media means new ways to create and communicate with people who care.

12 What is social media? Stowe Boyd (~Robert Scoble) Social Media is Open The barriers to becoming a web publisher are amazingly low, and therefore anyone can become a publisher. And if you have something worth listening to, you can attract a large community of likeminded people who will join in the conversation you are having. Social Media is Disruptive Now that millions are gathering their principal intelligence about the world and their place in it from the web, everything is going to change. And for the better.

13 What is social media? Kevin Kelly Wired The New Socialism We should never underestimate the power of tools to reshape our minds. With each passing day, social media is fusing our hearts and minds together in a powerful, shared experience to create a collective consciousness that redefines our lives as individuals and marketers, and serves as a powerful signpost for our future in a global community

14 What is social media? Kelly, Boyd, Lefever, Wikipedia & Scoble Social Media is Something new Linked to new media and internet more specific A radical shift with the past More open than traditional media And thus disruptive Will even create a better world, more global world and a shared consciousness I add to these Uses the social possibilities of media

15 Something new and open

16 Something new and open

17

18 Democratizing

19 What is social media? Arthur Levinson Toy Mirror Art George Melies Some say Social media is in the Art phase

20 More Open - Easy content creation/network

21

22 Disruptive, social power

23 Open & disruptive

24

25 Open & disruptive

26 Emergence of social networks

27 Emergence of social networks

28 Emergence of social networks

29 Sum up What is social media It is something quite new Can be disruptive Spreads very fast Uses tools like youtube, facebook, twitter,... But

30

31

32 1st Critique: nothing new about promises of social media Marconi - Technical World Magazine, 1912

33 Social Media

34 Social Media The same thrills & same skepticism as for the net we are one! said the nations, and hand met hand, in a thrill elctric from land to land. The Victory, 1872 The Atlantic Telegraph that instantaneous highway of thought between the Old and New worlds. Scientific American, 1858

35 Social Media The same type of language I I = I am ready SFD = Stop For Dinner 1 = Wait a moment GM = Good Morning Chat-talk? SMS-language?

36 Social Media Some more anecdotes Love over the wires... Girl from Boston marries merchant in New York Playing checkers over the wires Telling jokes Like todays chatboxes

37 Problems with promises of social media? 2nd critique: WE Social = Ego Social media are extremely self-referential The spreading of the I is more important than the WE

38

39 Problems with promises of social media? 3rd Critique: participation is not easy Social & not social We-idea contrasts with... Participation Inequality (Nielsen)

40 Digg is democratizing digital media 2000 new articles 1/3rd is posted by 30 power users (Lerman 2007, Arrington 2006

41

42

43 Problems with promises of social media? 4th critique: who owns what we create? Our Media? Their media Ownership? Who owns what we create, tag, link, share, like/dislike,...? Who owns our friend list? Network?

44 You hereby grant Facebook an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to (a) use, copy, publish, stream, store, retain, publicly perform or display, transmit, scan, reformat, modify, edit, frame, translate, excerpt, adapt, create derivative works and distribute (through multiple tiers), any User Content you (i) Post on or in connection with the Facebook Service or the promotion thereof subject only to your privacy settings... You may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content. Facebook Terms of Service February 2009 (after huge protest new TOS)

45

46 Our social online acts (to upload, friend, tweet, connect, share, liske/dislike, love,...) have a monetary value.

47 5th critique: are we always aware of what we post online?

48 6th critique: it is not as easy as it seems: how should you respond to these social media?

49

50

51 Opportunities Some opportunities of social media * Focussed content communities * Crowdfunding * Open & Remix * Collaborative projects

52 Focussed content communities

53 Crowd funding

54 Open & Remix: open up to your users...

55 Collaborative projects

56 To end...tips * * * * * * * * * choose platform/application carefully use different channels fits into a general media plan access for all be active be interesting be humble be unprofessional be honest

57 Choose platform/application carefully

58 Different platforms

59 Integration in larger plan

60 Be open, honest, humble,...

61 Access for all

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