1 ATLAS RESULT SEMINAR Riitta Smeds Responsible leader of ATLAS
2 The ATLAS project Tekes Strategic Research Opening Multidisciplinary consortium project Funded by Tekes
3 ATLAS project overview The ATLAS project develops a big picture, a map of service co-development tools The Atlas map is grounded on empirical findings and theoretical reflections from 13 research projects with different theoretical starting points and different service contexts. ATLAS combines theoretical and methodological viewpoints to co-create new, trans-disciplinary knowledge about service co-development.
4 The ATLAS consortium: three research groups Aalto University SCI, Department of Industrial Engineering and Management 1. SimLab group: service and knowledge co-creation in networks; coordinator of ATLAS consortium 2. BIT- IRIS group: service innovation and user experience Aalto University ARTS, Department of Design 3. ENCORE group: co-design, user centred design and service design
5 ATLAS joins three perspectives on service co-development Roots of the collaboration: Aalto Service Factory thematic group service design with&for citizen
6 ATLAS uses previous projects as cases
7 ATLAS research collaboration The steering group nominates the members of the testing group
8 ATLAS Steering Group VR Group Ramboll LähiTapiola City of Helsinki City of Espoo World Design Capital Helsinki 2012 The Association of Finnish Local and Regional Authorities Pirkanmaa Hospital District Ministry of Employment and the Economy Sitra Tekes
9 ATLAS Scientific Advisory Board DA Katja Battarbee, IDEO, USA Prof. Xiucheng Fan, School of Management, Fudan University, Shanghai, China Dr. Mervi Hasu, Finnish Institute of Occupational Health Dr. Olivier Irrmann, Aalto University, School of Science, SimLab Dr. Miia Jaatinen, Aalto University, School of Science, SimLab Prof. Turkka Keinonen, Aalto University, School of Arts, Design and Architecture Dr. Kai Lehikoinen, University of the Arts Helsinki, Theatre Academy Prof. Tuuli Mattelmäki, Aalto University, School of Arts, Design and Architecture Dr. Sami Paavola, University of Helsinki Prof. Mika Pantzar, NCRC Prof. Risto Rajala, Aalto University, School of Science Dr., Architect Aija Staffans, Aalto University, School of Engineering Prof. Marja Toivonen, VTT Prof. Stephen Vargo, University of Hawai i at Mãnoa, USA
10 Navigating the Landscape of Service Co-Creation Anna Salmi, Otso Hannula & Mari Holopainen June
11 ATLAS Research Group Riitta Smeds Tuuli Mattelmäki Jung-Joo (JJ) Lee Tiina Tuominen Miia Jaatinen Olivier Irrmann Anna Salmi Juha Kronqvist Mari Holopainen Otso Hannula Outi Martikainen Antti Pirinen Alumni/ae Kirsikka Vaajakallio Päivi Pöyry-Lassila Svante Suominen Laura Larmi
12 Navigating service co-creation
13 ATLAS Motivation I The Service?
14 ATLAS Motivation II Service Innovation Present Co-Design Knowledge co-creation + + Future +
15 Previous service research projects as cases in ATLAS research platform Senior housing, Design games, New metro line, Storytelling Elderly care, Customer Journey, Workers wellbeing, Various methods Public services, Various methods Patient experience, Interviews Enterprise, Virtual collaboration Services for schools, Future recall Proactive contracting, Visualization Insurance service, Tangible modeling
16 Sprints for Collaborative Development and Research Sprint 1, Apr 2012 Sprint 2, Oct 2012 Sprint 3, Mar 2013 Collecting data Sprint 4, Oct 2013 Creating dimensions Sprint 5, Mar 2014 Testing game Refining the game Refining the dimensions
17 ATLAS Main Results ATLAS Game Dimensions International benchmarking Follow-up study
18 The ATLAS game
19 The ATLAS game: Reflections Board game is an engaging platform for cocreating service projects In order to encourage collaboration and cocreation, the game has to provide questions instead of answers Players learn from both the game material and from sharing their own experiences
20 Universities in collaboration
22 Community-led empowerment A societal and systemic level emphasized Social innovation, design activism Improving wellbeing Participatory innovation as a facilitator of conversation More critical approaches Co-development often described through its positive ideals In practice involves complex stakeholder relations and power struggles Service co-design is about building more courage in riskaverse organizations
23 Setting the stage Politecnico de Milano Organizing co-design requires sensitivity to the social and spatial setting Location and its connotations to motivation, social dynamics, atmosphere and engagement Making people feel comfortable for co-design includes three phases: initiating, engaging and interacting with objects like games WE ASK PEOPLE TO BRING THE FOOD TO CREATE GOOD ATMOSPHERE AND IT WORKS ALWAYS.
24 Feeding Milan World saving mindset"
25 Attention is not on design methods, instead, the activities focus on enabling new connections to emerge THE NARRATIVES OF HEROICALLY CREATIVE PEOPLE, IF YOU CAN FIND AND CAPTURE THEM, ARE INSPIRATIONAL, AND MORE APPROPRIATE TO THE UNITED STATES' APPROACH TO SOCIAL INNOVATION. --LARA PENIN Design and social change Parsons Rethinking assumptions about cultural and economic environments (DESIS Lab) New, people-centered way of organizing services Researchers and students working in close collaboration with local groups
26 Social innovation Said Business School World changing social innovations Goes further than co-creation what can we do to improve life (people and environment) locally and globally Community initiatives, user empowerment Social entrepreneurship: innovative practices addressing critical challenges Social progress index EVERY COMPANY IN TEN YEARS FROM NOW WILL BE A SOCIAL ENTERPRISE IN ONE WAY OR ANOTHER --Skoll World Forum, 2013
27 Tostan: Community-led development
28 Views on service innovation and co-design PDC, participatory innovation, organisational development Creative communities, social innovati0n Co-design of the public services Social innovation, institutional approaches Design activism, designer initiated projects
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