Enterprise Change Management Building the competency to manage change

Transcription

1 Prosci change management webinar Enterprise Change Management Building the competency to manage change The slides, PDF file of the slides, the one page handout and the contained content are designed for use with participation in the webinar. Reproduction and distribution without permission are prohibited. If you are interested in distributing this information in your organization, please contact Allison Seabeck at or Our value proposition: To help organizations build their own internal change management competencies through the development and delivery of tools and methodologies Our principles: i About Prosci Research-based Holistic Easy-to-use Prosci by the numbers: % ,000+ Longitudinal studies Years of research Fortune 500 companies Research participants Certified practitioners 45,000+ Registered members About Prosci webinars Webinar purpose: Educational Thought provoking Insights into new development New ideas, phraseology, language, and frameworks Give you at least one hour per week to think about change management Tools or downloads referenced in this free webinar are for webinar educational purposes; reproduction or distribution of these tools in your organization will require additional steps on your part. Prosci s channels: Published products and tools Web-based tools and applications Face-to-face training Train-the-Trainer Prosci s target audiences: Change management specialists Project teams and leaders Executives and senior leaders Managers and supervisors Contact: Telephone Support Support webinar@prosci.com Webinars are presented by Tim Creasey, Prosci Chief Development Officer 2 1

2 3 Agenda Leadership Process Project What is ECM Structure Skill Why ECM How ECM Vision Strategy Implementation Build project plan Engage primary sponsor Create Define future state change management Form and prepare plan project Assess current team Create and present state business Select deployment case strategy Implement integrated plan 4 2

3 Setting the stage Deploying change management is relatively lti l recent phenomenon Prosci s inroads into deployment History and experience with clients Benchmarking research and data Models developed that integrate change management, project management, project planning and business case expertise 5 Prosci history 2004 Developed Maturity Model after research with 180 participants 2005 Special section in 2005 benchmarking study (411 participants) Aug 2005 ECM benchmarking study (65 online participants, 18 interviews) Nov 7-10, 2005 Jan 2006 June 5-8, 2006 Sept 2006 April 17-19, 2007 May 2007 Oct 2007 Oct 30-Nov 1, 2007 May 6-8, 2008 Dec 2008 Ongoing First ECM Summit ECM benchmarking study and whitepaper released Second ECM Summit Released whitepaper, Are you looking to build CM competencies? Third ECM Summit Released ECM Roadmap Special section in 2007 benchmarking study (426 participants) Fourth ECM Summit Fifth ECM Summit Special section in 2009 benchmarking study Prosci ECM Labs for ECM design teams 6 3

4 House/Subdivision Framework Change management is ECM is like designing a like building a house subdivision How do we effectively manage the people side of change on one project? How do we bring change management to our entire organization? 7 Base-line What is change management Change management occurs on the project or initiativeiti levell Change management is: the [application of] the set of tools, processes, skills and principles for managing the people side of change to achieve the required outcomes of a change project or initiative 8 4

5 What is ECM ECM takes change management from a tool that is applied to change initiatives to an organizational competency and source of competitive advantage Enterprise Change Management is defined by Prosci (after research and analysis) as: the systematic deployment of change management skills, tools and processes throughout an organization 9 ECM components Common approach, constantly applied From the CEO to front-line employees Process Leadership and tools competency Strategic capability Flexibility, durability, core competency 10 5

6 Why ECM 1. Cumulative benefits of change management 2. Benefit of enterprise perspective 3. External drivers demand change management competency (frequency and importance of changes) 4. Increase organizational i change capacity and reduce impact of change saturation Cumulative benefits of CM The better we manage the people side of change the more likely l we are to meet objectives Correlation data from Prosci and McKinsey research Avoid negative consequences Productivity declines; ;p passive resistance; active resistance; employee disengagement; attrition; arguments; slow adoption; work-arounds; divides between "us" and them 12 6

7 1. The story: Cumulative benefits Effective change management means a higher likelihood of achieving project objectives and return on investment (ROI); effective change management on all projects (read ECM) means a higher likelihood that all changes are more effectively implemented Benefits of enterprise perspective Benefit of a common approach Common language Shorter learning curve More consistent application Common and shared resources Opportunity for continuous improvement Prevention of reinventing the wheel Risks of ad hoc approach Collision of multiple approaches Backfire and disengagement 14 7

8 2. The story: Enterprise perspective Applying solid change management on our projects makes us more successful, but we can be the most effective at becoming flexible and durable when we take an enterprise view creating a common language, sharing resources and continuing to improve our approach External drivers Amount of change on the rise Importance of change on the rise Percent of respondents 50% 40% 30% 20% Cost of mismanaging change can not be tolerated 10% 0% Decrease significantly Decrease slightly Remain unchanged Increase slightly * 2009 benchmarking study results for expected change in the next two years Increase significantly 16 8

9 3. The story: External drivers With extensive change happening right now and expected to continue in the coming years, building the competency to manage change has become a necessity for growth, innovation and survival Increasing change capacity Change saturation Change capacity Change disruption Culture Number of changes History Structure Perceived need for change Change mgmt competency Disruption of each Nature of the change Change management effectiveness 18 9

10 4. The story: Change capacity and saturation Each change that is more effectively managed consumes less of our change capacity. When we build the organizational competency to manage change, we can actually increase the capacity for change the organization can handle. 19 What is your story? Why should your organization work to deploy change management and build change management competencies? We as an organization should work to build change management competencies and capabilities because 20 10

11 Keys for answering Why ECM? Link to your organization s strategy and mission i (where are we going) Link to your audience s pain points and concerns (what keeps them up at night) Finance, finance, finance + Strategy and compensation Meet objectives On time On budget 21 How ECM ECM as a change and a project ECM Deployment Process ECM Strategy Map Vision Strategy Engage primary sponsor Define future state Form and prepare project Assess current team state Select deployment strategy Leadership Implementation Build project plan Create change management plan Create and present business case Implement integrated plan Process Project Structure Skill 22 11

12 ECM as a change and a project ECM has a current, transition and future state Someone must manage the technical side of the project and the people side of the change Current Transition Future ECM is a change! And a project! 23 ECM as a change and a project People components Building Awareness for the need for change management Creating Desire to participate and support change management Build Knowledge and Ability to fulfill roles in change management Technical components What is the scope? Who is on the team? Who is funding, authorizing and sponsoring the project? What are the nuts and bolts of the solution (i.e. deploying change management)? 24 12

13 Prosci ECM Deployment Process Vision Strategy Implementation Define future state Assess current state Engage primary sponsor Form and prepare project team Select deployment strategy Build project plan Create change management plan Create and present business case Implement integrated plan 25 Prosci ECM Strategy Map Prosci ECM Strategy Map Leadership Five different categories of tactics to build ECM in your organization Process Structure Project Skill An effective deployment strategy has balance Use the right mix of strategy elements based on your organization and your future state 26 13

14 Examples of strategy map Prosci ECM Strategy Map Require change management plans for every project in excess of $500K in order to receive funding. Leadership Process Project Structure Skill 27 Examples of strategy map HR initiates an educational campaign and then transfers ownership to internal training group for open enrollment courses. Prosci ECM Strategy Map Leadership Process Project Structure Skill 28 14

15 Examples of strategy map Prosci ECM Strategy Map Integrate change management process elements into the standard sa dadpm process. Leadership Process Project Structure Skill 29 Examples of strategy map Prosci ECM Strategy Map Create a CM staff group at a corporate level that has oversight on all projects for change management. Leadership Process Project Structure Skill 30 15

16 Building your strategy map Prosci ECM Strategy Map? Process Inputs Your future state Leadership? Your current state? Strategies that have worked in your org Strategies that have not worked in your org Skill Output?? Set of tactics that become Structure Project activities in your ECM project plan What is your default view of ECM? 31 Failure modes to avoid 1. Not treating ECM as a project and a change 2. Not defining the future state 3. Not using a multi-faceted approach Current Transition Future 32 16

17 ECM questions to ask yourself Pop quiz Is there a recognized need for building change management capabilities in the organization? Do you have sponsorship for the ECM effort? Do you have a team to take on the ECM design process? Have you defined the future state? Have you assessed the current state? Have you developed a holistic set of strategies and tactics for moving through the transition state? Are you addressing ECM as both a project and a change? Yes No 33 Next steps for building change management capabilities Change management certification ECM Vision ECM Lab Train-the- Trainer The starting point: 3-day program where you learn the principles, process and tools for managing change understand what you are deploying offered as open enrollment or at your location One-hour overview call with a Prosci analyst about what ECM is and how your organization will benefit webinar@prosci.com with ECM Vision inquiry in subject line Instructor-led ECM design session conducted over five two-hour live ECM Sessions and ECM Lab exercises and activities that your team completes between each session Learn how to deliver Prosci s change management training in your organization to build individual competencies

18 Prosci change management offerings Research-based Holistic Easy-to-use Certification 3-day intensive program where you apply the methodology, process and tools to a real project as you learn them. Earn CEUs, PDUs and HRCI credits Open enrollment: offered at locations across the US, and also around the world by Primary Affiliates At your location: for classes up to 15 participants Awesome - truly one of the most beneficial programs I have ever attended - immediate application on the job! The best training class I have had in years. Goes way beyond the strategy and framework and focuses on real world problems and the tools to solve them. Additional training Onsite programs for: Executives and senior leaders; Managers and supervisors; Front-line employees New: Train-the-Trainer program teaches you how to deliver Prosci s change management programs in your organization ECM Lab Instructor-led, distance learning program to develop your Enterprise Change Management strategy and tactics. Five two-hour sessions with lab work your team conducts in between sessions to build your approach. Methodology tools Change Management Toolkit: 3-ring binder with CD-ROM complete process and set of assessments, worksheets and templates Change Management Pilot Pro: online methodology tool with four-click access to methodology, downloadable templates and assessments, and elearning modules Best Practices report Best Practices in Change Management (2009 edition): most complete body of knowledge on change management available with benchmarking results and lessons learned from 575 change practitioners 35 Change management certification "Very easily the best, most educational learning experience in which I have ever participated." - Chris T. Prosci change management public sessions (Tuition: $2100) 3-day certification program in change management Work on an actual change project from your organization Utilize best practices research with more than 2000 companies worldwide Get input from seasoned executive instructors and fellow classmates "Hit the ground running" with your change management plans when you return Earn 2.4 CEUs, 24 PDUs from PMI and HRCI recertification credits Offerings of the 3-day certification program: Several times per month at locations across the United States, or at your location Across the globe offerings by Primary Affiliates and Authorized Training Providers One of the best sessions for business training I have attended. Well structured methodology for immediate impact. - Ken M. Amazing experience - career changing for me. What I learned at Prosci s Change Management Program will allow me to transform my organization. - Shelly Z. Fantastic program to bring together the project management discipline with a change management methodology. - Keith S. Many training sessions only give the theoretical approach, but this one took it to the next necessary step of implementation. This will jump-start the change! - Debra Q

19 Change management certification Course locations across the U.S. Or bring the program to you for information about onsite programs Stanley Hotel Colorado Rocky Mountains Grand Geneva Chicago, IL area Hotel Baker Chicago, IL area Seascape Resort Monterey Bay, CA area Airlie Center Washington DC area Peaceful Valley Ranch Colorado Rocky Mountains Plantation Inn Tampa, FL area This program absolutely over-delivered my expectations. I now feel more prepared and better equipped to do my job. - Paul S. This was the most effective and engaging course I've ever taken. I feel that I can truly use this knowledge in my personal and professional life immediately. - Lisa S. Awesome - truly one of the most beneficial programs I have ever attended - immediate application on the job! - Robin S. The best training class I have had in years. Goes way beyond the strategy and framework and focuses on real world problems and the tools to solve them. - Jennifer J. 37 Prosci Train-the-Trainer The goal of Prosci s Train-the-Trainer (TTT) program is to enable you to facilitate an experience that transforms how someone sees themselves when it comes to managing the people side of change. Courses you can teach following TTT: Prosci's 3-day program for change management practitioners and project team members Prosci's 1-day coaching program for managers and supervisors Prosci's 4 to 6-hour sponsor program for executives and senior leaders Prosci's s 1-day primer for front-line employees Topics covered in the 3.5 day TTT program: Philosophy and principles Success factors Preparing for a course The big picture Storytelling Transitions and activities Facilitator challenges Course facilitation Prosci s TTT program is delivered at the Change Management Learning Center in Loveland, CO each month. See dates at the website above. Class size is limited to 5, so seats are limited. Companies around the world are building competency in change management to become more flexible in today s marketplace. Prosci s Train-the-Trainer program gives you the ability to provide these courses internally - and for a lower cost to your organization. ~ Jeff Hiatt President and CEO, Prosci Inc

20 Resources for applying the Prosci methodology The following resources were used in the creation of this webinar. If you are looking for more detailed descriptions, checklists and tools, visit for ordering information. Resources for developing change management plan Change Management Toolkit ($349) Change management principles, process, templates and checklists in an easyto-use 3-ring binder with CD-ROM Change Management Pilot Pro 2010 ($449) Online version of Prosci s methodology and tools Updated content with latest best practices and new assessments 39 Reference and research materials Reference guides Best Practices in Change Management benchmarking report ($249) 2009 benchmarking study, most comprehensive report ever Lessons-learned and findings from 575 participants from 65 countries Change management: the people side of change ($18.95) Introduction to and foundation in managing the people side of change and search for change management ADKAR: A model for change in business, government and our community ($18.95) The definitive explanation of the ADKAR model and how it can be applied to create successful change

21 Resources for supporting others Support for managers and supervisors Change Management Guide for Managers and Supervisors ($189) 3-ring binder with detailed guidelines and exercises to help managers support their employees through the change process Employee Survival Guide to Change ($14.95) A handbook to help employees survive and thrive during change with frequently asked questions and tools for managing personal transition Coaches training session (onsite, call for pricing) 1-day program full of exercises to apply coaching principles Executives and senior leaders Executive briefing (onsite, call for pricing) 4 to 6 hour session geared to show senior leaders how they can be successful sponsors of change, with assessments and application on real changes 41 Enterprise perspectives In addition to the tools for applying change management on a particular change effort, Prosci has offerings to support organizations who have taken the next step toward managing the portfolio of change and building change management competencies throughout the organization Change Portfolio Toolkit ($800) A structured approach and set of tools for bringing clarity to the portfolio of change. Use Change Scorecards, the Group Impact Matrix, Change Heat Maps and the Portfolio Dashboard to better understand and manage the portfolio of change in the organization ECM Lab ($ $250 per participant i for materials) A facilitated design session that helps you and your team create a customized plan for rolling out change management in your organization. Conducted over five live sessions with assignments for lab work in between by your ECM team

22 The slides, PDF file of the slides, the one page handout and the contained content are designed for use with participation in the webinar. Reproduction and distribution without permission are prohibited. If you are interested in distributing this information in your organization, please contact Allison Seabeck at com or