The 4 th Survey: Digital Tools for Entrepreneurial Skills REPORT FOR POLAND

Transcription

1 The 4 th Survey: Digital Tools for Entrepreneurial Skills REPORT FOR POLAND Katowice 2014

2 TABLE OF CONTENTS ABOUT THE PROJECT... 3 ABOUT THIS REPORT... 4 I. IDEATION Database of market research... 6 GUS (Main Statistical Office)... 6 ISAP (Justice Laws Website)... 7 NCBIR (National Centre for Research and Development)... 8 CEIDG (Central Evidence and Information of Business)... 9 Gildia Aniołów Biznesu (Business Angels Gild) Business idea description tool e-book: Tworzenie modeli biznesowych. Podręcznik wizjonera Team profile description on-line test Kwestionariusz ról zespołowych II. IDEA PROOF OF CONCEPT Teaching tools to create business model GTPlan ibiznesplan iplan Market strategies CBOS (Public Opinion Research Center) Ankietka (questionnaire) Methodologies RFQ The Fresh Connection III. IDEA SCALE UP Teaching tools to define business model MarketPlace ABOUT IDEAL TOOLS... 22

3 ABOUT THE PROJECT The project TEEN TEchnologies for young ENtrepreneurs, financed by the LLP Programme Partnership, aims to understand how ICT could contribute to the development of new and innovative tools sharing best practise currently adopted in the countries involved. The project objectives a: to stimulate and support entrepreneurial initiatives: it is important to help young people to define their own professional future, promoting the entrepreneurial culture and supporting ideas, creativity, entrepreneurial spirit; to create new opportunities and tools to acquire entrepreneurial skills, especially during educational and professional training paths through the use of new technologies and innovative approaches. Thanks to the project partners intend to: clearly define the current spread of entrepreneurial culture among young people, the opportunities for the development of skills, the organizations that implements strategies and tools in each participating country; define the characteristics of technological tools currently used in each country for the development of entrepreneurial culture and skills among youth and the main results already produced by their use; know the point of views of institutions, organizations, SMEs and youth about policies and ICT tools already adopted for the promotion of entrepreneurship, especially as regards possible improvements; compare strategies/tools used in different countries and the research results to suggest possible improvement of existing tools, identifying the best practices to transfer.

4 ABOUT THIS REPORT This document has the aim to create good practices to help entrepreneurship teaching and entrepreneurs to transform those ideas into new and innovative business. From previous surveys the more useful tools for the three phases of the entrepreneurship roadmap (Ideation, Idea Proof of Concept and Idea Scale up) were: data base for market research; business plan software; educational business simulators. Each partner is now challenged to evaluate how to apply each tool in their countries to the group to create, in the next meeting in Scotland, an integrated report. Each partner should interview five expert/teachers/counsellors and/or trainers of entrepreneurship, record the results then produce a report to be presented to the meeting in Scotland. A first draft of the report should be uploaded to the project Google Drive by 20 November Each partner should read and give feedback by mail on each report (as required) by 1 December The report should then be finalised, ready to present at the meeting on 16 December Step 1: IDEATION IDEA CREATION In this phase the entrepreneur want to assess if there is any kind of trends that supports the idea, what could be the potential market and skills that the team needed to put the idea into practice. From previous surveys the more useful tools for this phase are: data base for market research; business plan software; profile evaluation. So, each country, must be able to select: up to five data bases that can give value added and reliable data to teachers and entrepreneurs; a tool for the idea description, as a first step of the business model construction. This is important to prepare speeches to investors or to get supporters or sponsors; a tool for the team profile description (not part of this project). Step 2: IDEA PROOF OF CONCEPT In the idea proof concept is very important to define the nine blocks of the business model canvas (Figure 1). To have a product or service prototype and a selection of the potential clients that could try out the product or service and give a reliable and value added feedback. In this step is also important to assess potential suppliers that can produce the product and request for a quotation. From previous surveys the more useful tools for this phase are: business plan software; data base for market research; educational business Simulators.

5 So, each country, must be able to: identify potential teaching tools to help entrepreneurs to define the Business model and identify supports for that; select tools to help entrepreneurs to choose the client to test products and services (not part of the TEEN project; select methodologies for suppliers RFQ (not part of the TEEN project). Figure 1: Business model canvas. Step 3: IDEA SCALE UP In this phase the entrepreneur must be able to have a detailed business model, a strategy to approach the market and the resources needed to develop the business. It is also strategic to have a design and branding definition of the company/project identity, as also a communication and commercial plan. So, each country, must be able to: identify potential teaching tool to help entrepreneurs to define the Business Model in detail; select strategies to market approach; select examples of communication and commercial plans and identify software app, open source or free, which can be used for that.

6 I. IDEATION 1. Database of market research GUS (Main Statistical Office) - it s data base for statistical research run by public institution - free of charge - fast access to data - variety of the data - reliable - the data may be not relevant to researcher s needs - the extensive amount of data may be confusing - lack of possibility to create crossed tables (using at least 2 variables) - lack of mobile application

7 ISAP (Justice Laws Website) - it s data base of law run by public institution - free of charge - easy access to all legal acts in the country - possibility of selection of the acts concerning establishing business - reliable - there is lots of acts and it may be difficult to find the right one (unless you have knowledge of law) - lack of mobile application

8 NCBIR (National Centre for Research and Development) - PARP (Polish Agency for Entrepreneurship Development) - PUP (Labour Office) - it s data bases about programs and co-financing, publishing and reports on labour run by public institutions - free of charge - access to reports on SME and innovation - access to information concerning financial support of business, national and international projects - access to information about conferences and seminars for entrepreneurs - the bases should be connected - lack of mobile application

9 CEIDG (Central Evidence and Information of Business) - data base about information about establishing business run by public institutions - access to all documents, forms and instructions for running business - access to entrepreneurs data base - access to legal acts - lack of mobile application

10 Gildia Aniołów Biznesu (Business Angels Gild) - data base for market research (possibility of obtaining co-financing by Business Angels) - assessment and feedback concerning the business conception given by experts - nothing

11 2. Business idea description tool e-book: Tworzenie modeli biznesowych. Podręcznik wizjonera - e-book for visionaries about how to create/generate business model - examples and instructions - helpful tips - nice layout - it s charged

12 3. Team profile description on-line test Kwestionariusz ról zespołowych - art,8,kwestionariusz-rol-zepolowych.html on-line test/questionnaire team roles - it helps to determine which team role best describes your personality and operating style - easy to use - it s charged

13 II. IDEA PROOF OF CONCEPT 1. Teaching tools to create business model GTPlan - application to create a business plan - examples and instructions - text, tables and diagrams editors - data validation - automation of calculations - graphic representation of results - it s charged

14 ibiznesplan - application to create a business plan - possibility of creating 16-years plan - standard options available, possibility of entering own data - possibility to buy compatible programs for creating long-term business plans, investment plans and strategic analysis - it s charged

15 iplan application to create a business plan - it s free of charge - possibility of planning, budget, financial modeling and predicting - using is difficult

16 2. Market strategies CBOS (Public Opinion Research Center) - it s data base about reports on labour - access to reports - possibility to outsourcing research - it s charged

17 Ankietka (questionnaire) - it s web-based survey - it s free of charge - it s easy to use - it s the most popular platform - lack of possibility to create extensive survey

18 3. Methodologies RFQ The Fresh Connection - it s a business simulation game which teaches how to manage the supply chain - possibility to practice skills supply chain management - possibility to make key supply chain management decisions - its charged

19 III. IDEA SCALE UP 1. Teaching tools to define business model MarketPlace - business simulator - the whole simulation is in narrative form, composed as a kind of business novel, in which particular teams are main characters - step-by-step tips in a logical way lead a user through the whole process of decision making - it offers on-line help - layout - program does not generate conclusions

20 Symulator Biznesu (Business Simulator) - business simulator - its accessibility - it s free of charge - layout - program does not generate conclusions

21 ADONIS - business simulator - clear modeling method and intuitive, user-friendly handling - possibility to adjust the tool to client s needs - comfortable work with process models of different complexity - good cooperation with standard data bases (sql, oracle, db2) - it s charged

22 ABOUT IDEAL TOOLS According to interviewed experts/teachers, an ideal Database for Market Research should characterize: free of charge easy to use easy to navigate multi-language fast access to data variety of the data reliable data wide availability of data integrated with any other ICT tools According to the interviewed experts/teachers, an ideal Business Plan Software should characterize: free of charge easy to use easy to navigate inexpensive and intuitive to use multi-language mobile version of app possibility to export reports format match for requirements of stakeholders According to interviewed experts/teachers, an ideal Education Business Simulator should characterize: free of charge easy to use easy to navigate multi-language many versions of the scenarios need to give a full picture of general organization management as well as specific departments

23 CAREER CENTER University of Silesia Bankowa Street Katowice tel.: (+48) (+48) Report prepared by: Katarzyna Anuszkiewicz