Entrepreneurship and Small Business Courses

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1 Entrepreneurship and Small Business Courses Basic Business Management Boot Camp for Business Owners Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future. The business environment is a complex place to be. Whether you wish to work as a consultant or freelancer, establish a corporation, or set up an operation that meets a need for very particular type of customer, there is a tremendous amount of information that you need to know and to apply. This course provides essential learning for new business owners, whether the business is just in the idea stage or you have already begun and need to fill in the gaps. Apply the best methods for creating, leading, and managing your own business Establish an organizational framework through operations, finance, and leadership Set up an effective and efficient system for hiring, retaining, and succession planning Start researching and designing your strategic plan Describe the essential elements of marketing, sales, and your company brand Apply financial and accounting terms correctly Building a Consulting Business Today s business environment isn t focused on 9-to-5, lifelong, static positions like it was decades ago. Our world is constantly shifting and evolving, meaning that businesses (and workers) must evolve with it. As a result of this shift, consultants have more opportunities than ever before. This course will show you how to build a business as a consultant. Define the term consultants and explain their role in today s business world Identify consulting opportunities Create a business strategy that includes a business plan, budget, marketing plan, fee structure, and resources

2 Use social media and networking skills to grow your consulting business Protect your work with contracts Identify ways to stay on top of trends and changes Communications for Small Business Owners Communication between individuals is a two-way street, but communication between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors. This course will introduce and reinforce the essential components of written communication that will connect you with existing and potential customers. If you are new to the communications highway, this course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components. Define the essential pieces of communication Customize these essential pieces for your company Identify the processes and plans needed for clear communications Develop, maintain, and evolve effective content for your communications Entrepreneurship 101 Wouldn t it be nice to be your own boss, work on your own schedule, and make money doing something that you re passionate about? Millions of people around the world are living that dream and running their own business. This course will teach you the basics of entrepreneurship. You ll consider if entrepreneurship is right for you and learn the basic steps of creating your own business. At the end of the course, you ll have a solid foundation to start your entrepreneurial journey. Identify the traits of an entrepreneur and assess your own entrepreneurial capabilities Outline and evaluate a business idea

3 Develop a product idea Identify your target market and customers Develop your value proposition Understand different types of business ownership and structures Evaluate franchising and business purchasing opportunities Create a pitch deck, executive summary, company presentation, technical white paper, and business plan Create financial projections for your business Identify where to find business funding Create a product development plan, marketing plan, and sales strategy Identify ways to protect your intellectual property Describe effective ways to brand your product Choose the right location for your business Launch and grow your business Demonstrate the behaviors of an entrepreneurial leader Find appropriate resources to help you on your journey Intrapreneurship Intrapreneurship has been described as a great way to make beneficial changes to your organization. People can choose to continue with the status quo, or they can work to make a difference in the lives of themselves and others within the company. Who wants to feel empowered and recognized for their innovative and creative ideas? Who wants to make a difference? If you answered yes to these questions, then this course will help you become energized and ready to push your ideas forward. After you complete this course, you will have ways to get started and implement your plans. Understand the importance of Intrapreneurship in today s economy Identify the characteristics of an Intrapreneur and assess your own strengths Create an Intrapreneurial team within your organization Understand the process of Intrapreneurship Develop a new product or process idea Understand the importance of a sales strategy Create a start-up financial statement

4 Kick-starting Your Business with Crowdsourcing Today s fast-paced marketplace demands that businesses think fast. Crowdsourcing can help all types of businesses keep on top of trends and stay competitive. This course will show you how to leverage all types of crowdsourcing (including micro-work, macro-work, crowd-voting, crowd-contests, crowd-wisdom, and crowd-funding) to kick-start your business growth. Define what crowdsourcing is and its value to businesses Determine when crowdsourcing makes sense for a project Describe the crowdsourcing process Identify platforms and social media tools that can support your crowdsourcing campaigns Describe the major types of crowdsourcing, including micro-work, macro-work, crowd-voting, crowdcontests, crowd-wisdom, and crowd-funding Attract and engage your crowd Marketing for Small Businesses Marketing is about getting your business known and building your position within the marketplace. Small businesses don`t always have a big budget for marketing, so they have to do things a little differently than big business in order to grow their presence, increase results, and meet business goals. This course will help small business owners and managers develop their marketing message, create a marketing plan, and apply the right strategies. Describe the essential elements of a marketing plan, no matter the size of the business Apply tools and strategy to create a marketing plan that supports the growth of your small business Use six steps to create, implement, and review a marketing plan Leverage the best of Internet and social media marketing

5 Public Relations Boot Camp The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. In this comprehensive course, you will learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations. Apply the different purposes to strategic vs. tactical PR Design a PR strategy Develop strong relationships with reporters and journalists Take your communication skills to a higher level Strategic Planning If you and the people who work with you don t understand where the company is going, they may all develop their own priorities and actually prevent you from getting where you need to be. Part of getting everyone on board is creating a strategic plan complete with the organization s values, vision, and mission. Then, there s the challenge of bringing these principles to life in a meaningful way that people can relate to. This course will help you describe what you want to do and get people where you want to go. Identify the values that support the company Define the vision for the company Write a mission statement that explains what the company s purpose is Complete meaningful SWOT analyses Apply tools and techniques to create a strategic plan that directs the organization from the executive to the front line Implement, evaluate, and review a strategic plan Identify how related tools, such as the strategy map and balanced scorecard, can help you develop a strategic plan

6 Writing a Business Plan This course is designed for business owners and entrepreneurs who are ready to create a business plan. All the essential steps are covered, including drafting the original document; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms. Students will come away from the course energized and prepared to write their business plan. Research and analyze the individual components needed for a business plan Apply skills to create a business plan for different audiences, including investors, banks, and other stakeholders Explain the purpose and future of your business in easy to understand terms Use accounting terms to describe the future for your business Describe your marketing, sales, and planning strategies

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