Lean User Experience Alberto Mucignat

Transcription

1 Lean User Experience Alberto Mucignat Better Software Firenze, 27 giugno 2011

2 Alberto Mucignat (11 anni in 1 minuto) Design che funziona. Alberto Mucignat - Lean UX - Better Software

3 What about you? Metodi agili? Lean? Lean UX? Alberto Mucignat - Lean UX - Better Software

4 time Cos è la User Experience (UX) User Experience conceived as a hypertextual information space; histicated front- and back-end technologies has terface. This dual nature has led to much confusion, ttempted to adapt their terminology to cases beyond e goal of this document is to define some of these and to clarify the underlying relationships among Jesse James Garrett jjg@jjg.net 30 March 2000 Concrete Completion Web as hypertext system rface Visual Design Visual Design: visual treatment of text, graphic page elements and navigational components e e: on Interface Design Information Design Navigation Design Navigation Design: design of interface elements to facilitate the user's movement through the information architecture Information Design: in the Tuftean sense: designing the presentation of information to facilitate understanding, Interaction Information Design Architecture Information Architecture: structural design of the information space to facilitate intuitive access to content : e site ds Functional Content Specifications Requirements Content Requirements: definition of content elements required in the site in order to meet user needs arch, ther User Needs Site Objectives User Needs: externally derived goals for the site; identified through user research, ethno/techno/psychographics, etc. Site Objectives: business, creative, or other internally derived goals for the site Abstract Conception information-oriented odel outlined here does not account for secondary considerations (such as those arising during technical or content development) ing user experience development. Also, this model does not describe a development process, nor does it define roles within a m. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today. Alberto Mucignat - Lean UX - Better Software

5 Cos è Lean*? * Lean Primer, Craig Larman and Bas Vodde 1. Continuously invest on people 2. Promote a culture of continuous improvement Alberto Mucignat - Lean UX - Better Software

6 Lean: focus sul valore. Utenti Business Alberto Mucignat - Lean UX - Better Software

7 Roots of Lean Startup* * Lean UX fundamentals, Tim McCoy & Janice Fraser = + + Alberto Mucignat - Lean UX - Better Software

8 Reducing waste? Alberto Mucignat - Lean UX - Better Software

9 La rivoluzione della UX Alberto Mucignat - Lean UX - Better Software

10 Il design richiede sprechi Alberto Mucignat - Lean UX - Better Software

11 Lean Startup cycles Alberto Mucignat - Lean UX - Better Software

12 Lean UX cycles* * Lean UX fundamentals, Tim McCoy & Janice Fraser Learn Generative Research Ideation Mental models Behavior Models Test Results Competitive Analysis Build Sketch Wireframes Prototypes Validate Usability Testing A/B Testing Site Analytics Funnel Analysis Alberto Mucignat - Lean UX - Better Software

13 Start informed Alberto Mucignat - Lean UX - Better Software

14 Layers of Lean UX 1. UX Strategy 2. Personas 3. Scenari 4. User Stories Alberto Mucignat - Lean UX - Better Software

15 Keeping the holistic vision (throughout iterations) U.S. 1 U.S. 6 U.S. 3 U.S. 4 U.S. 8 U.S. 2 U.S. 7 U.S. 5 U.S. 9 Alberto Mucignat - Lean UX - Better Software

16 Chi fa iteration planning è UX designer. Alberto Mucignat - Lean UX - Better Software

17 Multiple discovery moment* * Biz / tech / design together Small, cross-functional, highly collaborative teams Lightweight, informal methods Rapid cycles (Build, Validate, Learn) Focus on the customer. Alberto Mucignat - Lean UX - Better Software

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19 Head of UX Strategy 1. Ultimate responsible of the product UX 2. Invest continuously on people 3. Continuous improvement 4. C-level equivalent 5. Budget (let s say we start from 10% of the actual adv budget) Alberto Mucignat - Lean UX - Better Software

20 Bonus track: comunicare i cambiamenti. Alberto Mucignat - Lean UX - Better Software

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27 In a startup no fact exists inside the building, only opinions. -Steven Blank ( Four steps to the epiphany ) Alberto Mucignat - Lean UX - Better Software

28 Grazie! Alberto Mucignat Alberto Mucignat - Lean UX - Better Software