INTERNET World Business

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1 MEDIA DATA 2015 No. 19 / effective as of 1 October 2014 i v w Print mobil Online

2 Contents I. Profile P. 3 II. Readership P. 4 6 III. Publisher & editorial etaff P. 7 IV. Dates P. 8 V. Special Topics and Business Guides P. 9 VI. Advertising formats & prices P VII. Format examples P VIII. Job market P. 14 IX. Special insertions P. 15 X. Online Advertising Forms 1. Internetworld.de P INTERNET WORLD Business Newsletter P Lead generation P. 18 XI. Index of service providers P. 19 XII. Technical data P. 20 XIII. Terms and conditions P XIV. Contacts P. 23 2

3 I. Profile Newspaper INTERNET WORLD Business is the fortnightly business newspaper for digital professionals. In the main sections of online advertising, ecommerce and tools & tech, digital professionals get to know everything they need for even more success on the Internet. Internet Under we offer our users cutting-edge news and qualified basic knowledge. In addition, the INTERNET WORLD Business Newsletter is published twice a day and the ecommerce Newsletter once a day. Events We offer a whole range of special events for digital professionals. Among those are: Internet World The E-Commerce Fair March 2015 in Munich Online Marketing Forum May 2015 in Hamburg, Frankfurt, Düsseldorf, Munich ecommerce conference November 2015 in Hamburg, Frankfurt, Düsseldorf, Munich The Search Conference November 2015 in Munich, Hamburg, Frankfurt 3

4 II. Readership Professional Internet Decision Makers Await You! Predominantly decision makers Directors, Board Members 65.4 % Executive Employees 55.6 % Each magazine has five readers on average Read together with 5 or more persons 16.6 % No idea 3.3 % Mid-level employees 45.9 % Other employees 28.0 % Self-employed, Freelancers 58.7 % Basis: Total of all interviewed users/readers of INTERNET WORLD Business; multiple answers possible INTERNET WORLD Business is the medium for decision makers in companies. Print readers also use the newsletter Printed magazine INTERNET WORLD Business % INTERNET WORLD Business Newsletter 68.3 % Website % ecommerce Trends Newsletter 26.2 % INTERNET WORLD E-Commerce Exh % Trade conferences (e.g. Mobile Business Conference) Facebook-Page of INTERNET WORLD 10.7 % 7.7 % 5.5 % App of INTERNET WORLD Business 4.4 % Basis: Readers of the print version of INTERNET WORLD Business; multiple answers possible Generally, the magazine s readers also use the other offerings of Internet-World. Read together with 3 4 persons 12.5 % Read together with 1 2 persons 24.7 % Basis: Readers of the print version of INTERNET WORLD Business Each subscriber shares his magazine with four other readers on average. Newsletter as a must-read Seldom 1.1 % Min. 1 per 2.7 % month Min. 1x per week Several times per week 1 x daily 2 x daily* * Only sourced at INTERNET WORLD Business Newsletter 7.6 % 31.9 % 23.2 % 32.4 % INTERNET WORLD Business Newsletter 8.5 % 32.4 % 49.3 % ecommerce Trends Newsletter Basis: Readers of the print version of INTERNET WORLD Business; Difference to 100 %: Receive the newsletter but do not read it and Do not receive the newsletter Read alone 42.8 % 2.8 % 2.8 % The Newsletters of INTERNET WORLD Business and E-Commerce Trends are included. 4 Source: Readers Survey by INTERNET WORLD Business / Fittkau & Maaß, August 2014

5 II. Readership Professional Internet Decision Makers Await You! Online-Marketing very relevant Online Marketing, e.g. Display-Advert,Content-Marketing Mobile Web, e.g. Mobile Commerce,Mobile Advert 60.9 % E-Commerce, e.g. Fulfillment, Payment 59.0 % Technology, e.g. web tracking, Cloud Computing, E-Shop-Software 53.9 % Social Media, e.g. via Facebook,Twitter, Pinterest etc % High investment budgets Search engines, e.g. SEO, SEM 57.9 % Internet-Law 48.7 % Other 9.2 % Basis: Readers of the print version of INTERNET WORLD Business; multiple answers possible The readers of the print version are particularly interested in online-marketing, Mobile Web and E-Commerce % Up to 5, % to < 25, % 25,000 bis < 125, % 125,000 to < 500, % 500,000 and more Basis: Readers of the printed version of INTERNET WORLD Business who work and are decision makers; Not provided excluded The readers of INTERNET WORLD Business are each year responsible for high amounts of purchasing budget % Medium-sized companies predominant * Employees 7.2 % 1,000 to < 5,000* 6.1 % 500 to < 1,000* 19.3 % 100 to < 500* Much money for marketing 9.5 % 50 to < 100* 12.9 % 20 to < 50* 14.0 % 10 to < 20* 26.9 % to 10* Basis: Readers of the print version of INTERNET WORLD Business, Difference to 100 %: No idea The readers of the print version predominantly work for companies with less than 100 employees. Advert-/Marketing-/ Media agencies services 66.0 % Participation in congresses / conferences / exhibitions 52.8 % marketing solutions 52.3 % Online display advert 51.5 % IT-services 48.1 % E-Commerce 43.8 % Hosting services 41.3 % Website controlling solutions 40.9 % Payment solutions 28.1 % Basis: Readers of the print version of INTERNET WORLD Business who work and are decision makers; multiple answers possible, selection Investments in marketing services, software/it and E-Commerce solutions are the most important. 5 Source: Readers Survey by INTERNET WORLD Business / Fittkau & Maaß, August

6 II. Readership Professionelle Internet-Entscheider erwarten Sie! Mainly males read the magazine University graduates represent the majority Finished PhD 1.1 % Male 64.0 % University degree 41.8 % Technical college degree 28.9 % Female 36.0 % Basis: Readers of the print version of INTERNET WORLD Business There are still more male than female readers. However, the gap is closing. Average age 20 to 24 years 3.7 % 25 to 29 years 8.5 % 30 to 34 years 18.8 % 35 to 39 years 17.0 % 40 to 44 years 18.5 % 45 to 49 years 14.4 % 50 to 54 years 9.2 % 55 to 59 years 5.5 % 60 years or older 4.4 % Basis: Readers of the print version of INTERNET WORLD Business The majority of the print version readers are between 30 and 50 years of age. A levels 20.6 % GCSE-/College/business school 5.7 % Secondary/grade school 0.7 % Other graduation 1.1 % Basis: Readers of the print version of INTERNET WORLD Business, Not provided excluded More than 70 percent of the readers have a university or polytechnic degree. High monthly income 4,000 Euro or more 23.8 % 3,500 to < 4,000 Euro 12.8 % 3,000 to < 3,500 Euro 9.5 % 2,500 to < 3,000 Euro 16.0 % 2,000 to < 2,500 Euro 12.8 % 1,000 to < 2,000 Euro 20.5 % Below 1,000 Euro 4.5 % Basis: Readers of the print version of INTERNET WORLD Business, Not provided excluded 46.1 percent of the readers have a monthly income exceeding 3,000 Euro. 6 Source: Readers Survey by INTERNET WORLD Business / Fittkau & Maaß, August

7 III. Publisher & editorial Publisher Managing directors Head of advertising Neue Mediengesellschaft Ulm mbh Bayerstraße 16 a Munich Phone 089 / Fax 089 / Dr Günter Götz Florian Ebner Angelika Hochmuth Phone 089 / Fax 089 / Overall coordination Thomas Heydn of sales / production Phone 089 / Circulation Circulation 17,263 (IVW 1st Quarter 2015) Subscriber / reader See legal notice service Year 19th, 2015 Frequency Fortnightly Terms of payment Payable net within 30 days after date of invoice. 2% discount for payments within Bank details Editorial contact Chief editor Deputy editor Editorial staff 14 days after invoicing (only if there are no previous invoices pending). For orders below 500 and for new customers only direct debit authorisation is possible. The authorisation has to be at the publisher s hands before advertisement deadline. Foreign customers have to pay in advance. In case of delays in payment or deferrals, interest of 8% above the current base interest rate as well as collection costs will be charged. VAT will be added onto the net prices. All orders are subject to our terms and conditions. Deutsche Bank, IBAN DE BIC DEUTDEMM Dr Günter Götz Frank Kemper Till Dziallas, Christiane Fröhlich, Susanne Gillner, Stefan Hofer, Ingrid Lommer, Ingrid Schutzmann, Susanne Vieser, Daniela Zimmer 7

8 IV. Dates Month of Issue Issue Date Deadline for Advertisements Materials Due Date Issue January / (Mon) (Mon) (Thu) 2 / (Mon) (Fri) (Mon) February / (Mon) (Mon) (Mon) 4 / (Mon) (Mon) (Mon) March / (Mon) (Mon) (Mon) 6a / (Mon) (Mon) (Mon) 6b / (Tue) (Mon) (Mon) 7 / (Mon) (Mon) (Mon) April / (Mon) (Fri) (Mon) 9 / (Mon) (Mon) (Mon) May / (Mon) (Fri) (Mon) 11 / (Mon) (Fri) (Mon) June / (Mon) (Thu) (Fri) 13 / (Mon) (Mon) (Mon) July / (Mon) (Mon) (Mon) 15 / (Mon) (Mon) (Mon) August / (Mon) (Mon) (Mon) 17 / (Mon) (Mon) (Mon) 18 / (Mon) (Mon) (Mon) September a / (Mon) (Mon) (Mon) 19b / (Wen) (Mon) (Mon) 20 / (Mon) (Mon) (Mon) October / (Mon) (Mon) (Mon) 22 / (Mon) (Mon) (Mon) November / (Mon) (Mon) (Mon) 24 / (Mon) (Mon) (Mon) December / (Mon) (Mon) (Mon) 26 / (Mon) (Mon) (Mon) The up-to-date topical telegram can be requested by to: 8

9 V. Special topics and Business Guides Issue Issue Date Focus topics Business Guides 2015 * (inserted to the respective issue / special price) Exhibitions 1 / /01/2015 (Mon) Consulting: competent advice against payment 2 / /01/2015 (Mon) Payment for international customers Logistics 3 / /02/2015 (Mon) New Top Level Domains: Opportunities behind the new addresses 4 / /02/2015 (Mon) Shop Security: This is how to protect your shop against attackers 5 / /03/2015 (Mon) Internet World 2015: Preliminary report E-Commerce and logistics E-Payment Mobile World Congress Barcelona, 02 05/03/2015 6a / /03/2015 (Mon) Internet World 2015: Preliminary report Payment CeBIT Hannover, 16 20/03/2015 WHD/global, 24 26/03/2015 6b / /03/2015 (Tue) Internet World Special Issue 2015: Latest reports on the exhibition Internet World Munich, 24-25/03/ / /03/2015 (Mon) From to customer dialogue 8 / /04/2015 (Mon) Data Security: How to protect your customer data Social Media bevh 2/015, 15/04/ / /04/2015 (Mon) Payment: This is how Germany pays PAYMENT 2015 Frankfurt, 28-29/04/ / /05/2015 (Mon) Optimization of stock-keeping Personal Stuttgart, 19-20/05/ / /05/2015 (Mon) Mobile Payment Web agencies 12 / /06/2015 (Mon) Fulfillment service providers NEW: -Marketing Developer Week Nuremberg, 15 18/06/ / /06/2015 (Mon) Cloud Hosting and Security Online advert planning 3 / 2015 CO-REACH Nuremberg, 24-25/06/ / /07/2015 (Mon) Tracking without Cookies 15 / /07/2015 (Mon) Shop systems and their software partners Mobile Internet 16 / /08/2015 (Mon) Payment: New technologies 17 / /08/2015 (Mon) Marketing in video networks 18 / /08/2015 (Mon) dmexco exhibition preview 1 Online trade / E-Commerce IFA Berlin, 04 09/09/ a / /09/2015 (Mon) dmexco exhibition preview 2 Online advert planning 1 / b / /09/2015 (Wen) dmexco special issue 2015 live reporting dmexco Cologne, 16 17/09/ / /09/2015 (Mon) Logistics: Find the right packaging 21 / /10/2015 (Mon) Returns management NEOCOM Düsseldorf, n/a 22 / /10/2015 (Mon) Big Data: Opportunities and risks Moving image etailment Summit, n/a 23 / /11/2015 (Mon) Collection: Reduction of accounts receivables Annual calendar / /11/2015 (Mon) Logistics: Worldwide dispatch Webhosting and Cloud Services 25 / /12/2015 (Mon) Shop internationalization: Many languages, many currencies 26 / /12/2015 (Mon) Outlook to the year 2016 NEW: SEO / SEM You may request the current topical telegram under: * Media Data Guides: 9

10 VI. Advertising / Advertorial formats & prices Paper format: 280 mm width x 381 mm high Type area: 250 mm width x 350 mm high Full trim size (Tabloid) Basic Formats 1) Type area sizes (width x height mm) Net prices in plus VAT. All prices are subject to 15% agency commission deduction. All additional colours from Euro scale. Special colours on request. Bleed off sizes 2) (width x height mm) Order and cancellation deadline for ad placements is the respective closing date for ads (see schedule). Right of cancellation for the pull-out cover page only possible up to 3 weeks before advertising closing date. Basic prices editorial (bw-4c) Basic prices market section (bw-4c) 1/1 page 250 x x 381 8,950. 2,460. Cover x x 381 9,950. Cover x x 381 5,090. Cover x x 381 9,950. 3/5 page vertical 153 x x 381 5,830. 1,930. 1/2 page horizontal 250 x x 191 4,950. 1,720. 1/2 page vertical 122 x x 381 4,950. 1,720. 2/5 page vertical 97 x x 381 4,050. 1,460. 1/3 page horizontal 250 x x 133 3,430. 1/3 page vertical 85 x x 381 3,430. 1/4 page horizontal 250 x x 108 2, /4 page vertical 59 x x 381 2, /4 page corner 122 x x 191 2, /5 page vertical 41 x x 381 2, /8 page horizontal 250 x 45 2, Formats in colour crossover 3) 2/1 page crossover 530 x x ,090. 4,595. 1) Further formats available on request only in the editorial part 2) Please consider with these sizes the necessary space for cuts (entire page 3 mm and 5 mm text distance to the right and left advertisement border) 3) For advertisements to be printed crossover, two separate advertisements have to be provided. Please pay attention to border exceeding. 10

11 VI. Advertising / Advertorial formats & prices DIN A4 formats Net prices in plus VAT. Basic formats 1) Type area size (width x height mm) Bleed off sizes 2) (width x height mm) Basic prices Editorial (sw-4c) A4 page 200 x x , 3/4 A4 page vertical 150 x x , 1/2 A4 page vertical 100 x x , 1/2 A4 page horizontal 200 x x , 1/3 A4 page vertical 59 x x , 1/4 A4 page vertical 44 x , 1/4 A4 page 2 columns 100 x , Formats in colour crossover 3) 2/1 A4 page crossover 430 x , Discounts for purchasing within 12 months Staggered repeat discount (only for formats advertisements) as of 3 ads 3 % as of 6 ads 5 % as of 9 ads 10 % as of 12 ads 15 % as of 18 ads 18 % as of 25 ads 20 % as of 35 ads 22 % as of 50 ads 25 % Quantity scale as of 3 pages 5 % as of 6 pages 10 % as of 9 pages 15 % as of 12 pages 18 % as of 15 pages 20 % as of 19 pages 22 % as of 25 pages 25 % Prices for supplements, inserts, fixed inserts as well as technical costs will not be discounted. In case of additional advertisements, inserts and full supplements will each be considered 1 page. 1) Further formats available on request only in the editorial part 2) Please consider with these sizes the necessary space for cuts (entire page 3 mm and 5 mm text distance to the right and left advertisement border) 3) For advertisements to be printed crossover, two separate advertisements have to be provided. Please pay attention to border exceeding. 11

12 VII. Format examples Full trim size (tabloid) P = Print space formats, B = Bleed off formats (width x height)* 2/1 page crossover P: 530 mm x 350 mm B: 560 mm x 381 mm 1/1 page P: 250 mm x 350 mm B: 280 mm x 381 mm 1/2 page horizontal P: 250 mm x 173 mm B: 280 mm x 191 mm 1/3 page horizontal P: 250 mm x 115 mm B: 280 mm x 133 mm 1/4 page horizontal P: 250 mm x 90 mm B: 280 mm x 108 mm 1/8 page horizontal P: 250 mm x 45 mm 3/5 page vertical P: 153 mm x 350 mm B: 168 mm x 381 mm 1/2 page vertical P: 122 mm x 350 mm B: 138 mm x 381 mm 2/5 page vertical P: 97 mm x 350 mm B: 112 mm x 381 mm 1/3 page vertical P: 85 mm x 350 mm B: 100 mm x 381 mm 1/4 page vertical P: 59 mm x 350 mm B: 74 mm x 381 mm 1/5 page vertical P: 41 mm x 350 mm B: 56 mm x 381 mm 12

13 VII. Format examples DIN A4 P = Print space formats, B = Bleed off formats (width x height)* 2/1 A4 page crossover P: 430 mm x 283 mm 1/1 A4 page vertical P: 200 mm x 283 mm B: 215 mm x 301 mm 3/4 A4 page vertical P: 150 mm x 283 mm B: 165 mm x 301 mm 1/2 A4 page vertical P: 100 mm x 283 mm B: 115 mm x 301 mm 1/2 A4 page horizontal P: 200 mm x 141 mm B: 215 mm x 159 mm 1/3 A4 page vertical P: 59 mm x 283 mm 1/4 A4 page vertical P: 44 mm x 283 mm 1/4 A4 page 2 columns P: 100 mm x 141 mm Further formats on request. *Cut formats plus full size 3 mm bleed difference, 3 mm text distance to the advertisement s border. 13

14 VIII. Job market The job market of INTERNET WORLD Business Every 14 days up-to-date. Print adverts including 6 weeks online presence. Advertisement examples: Advertising prices and formats Net prices in plus VAT. Basic Prices 1) 1/4 page corner 1/2 page horizontal Print space formats (width x height mm) 122 x x 165 Basic prices editorial (bw-4c) 1,060. 2,110. 1/1 page P: 250 mm x 334 mm bw-4c 4,130. 1/2 page horizontal P: 250 mm x 165 mm bw-4c 2,110. 1/2 page vertical 122 x 334 2,110. 1/1 page 250 x 334 4,130. 1) Further formats available on request only in the editorial part Prices for job advertisements are not discountable. Contact Robert Sakowski Phone: 089 / Fax: 089 / /2 page vertical P: 122 mm x 334 mm bw-4c 2,110. 1/4 page corner P: 122 mm x 165 mm bw-4c 1,060. P = Print space formats (width x height) 14

15 IX. Special insertions Supplements: Supplements are printed papers which loosely come with the magazine. Supplement prices up to 25 g single weight per 1,000 copies 134. per 5 g more 13, plus postal charge Booking options: Total or partial circulation (min. 10,000 copies), details on request. Supplement formats: Minimum format: 105 x 148 mm (DIN A6) Maximum format: 260 x 360 mm Inserts: Inserts are printed papers/brochures fixed within the magazine. Insert prices 4-pages insert 8-pages insert Price on request Booking options Only available for total circulation. Insert formats Technical specifications on request. Fixed inserts: Basis advert (1/1 related ad) plus glued-on postcard. Glued-on postcard Price on request Discounts Prices for supplements, inserts, fixed inserts as well as technical costs will not be discounted. In case of additional advertisements inserts and full supplements will each be credited as one page. Further glue-on options on request. Samples are prior to be sent to the publisher for release. Glue-on costs are subject to agency commission but not discountable! Special advertisements Pull-out cover page Format: 165 mm width x 381 mm height Bookable advertising space: Title exterior 165 mm x 314 mm Inner pages front 165 mm x 381 mm Inner pages back 155 mm x 381 mm Price: Title + inner page front 9,930. Plus technical production costs Fold-out cover page Additional technical costs on request Order volume 3 pages Order and cancellation date: parallel to advertisement closing time. Cancellation for the pull- out cover page is only possible until 3 weeks before closing time. Schedule as early as possible. Sample 5 fold will be requested if order is placed. Delivery: see timetable. Postcards: loosely, folded, safe for transport placed on pallets, aligned layout. CD: safe for transport placed on pallets in boxes, layout aligned to box, giving information about magazine and issue, free delivery to print shop. Further information available under Phone /

16 X. Online Advertising Forms Internetworld.de is the online portal of INTERNET WORLD Business, Germany s magazine circulated fortnightly for more business success on the Internet. You receive cutting-edge news on all relevant topics of the Internet world. You also are provided with valuable statistics, webcasts and expert panels. The site has approx page impressions per month*. Your benefit Exclusive banner space 100% target group accuracy Fixed calculated advert prices and duration Standard advert options formats (Prices** in CPM***) Leaderboard Skyscraper Hockeystick Medium Rectangle / Content Ad 728 x x 600 on request 300 x 250 or 160 x Special online advert options on request, e.g. white paper, online special. Turnover scale Rebate as of Euro 6, % as of Euro 12, % as of Euro 25, % as of Euro 51, % as of Euro 76, % as of Euro 102, % Billboard 940 x Contact Partner Angelika Hochmuth Phone 089/ Fax 089/ * Half-year average (Nov. April 2014), source: IVW Online ** All prices in Euro plus VAT *** CPM: per 1,000 impressions 16

17 X. Online Advertising Forms Internet World Business Newsletter Twice a day, 35,000 subscribers (status July 2014) of the mobile optimised newsletter receive the latest news on online marketing, Internet companies, online law and Internet technology, as well as on personnel issues. On work days at 8.30 in the morning, our ecommerce Newsletter of INTERNET WORLD Business is sent to more than 16,000 subscribers (status July 2014). Placement Morning/Afternoon Newsletter ecommerce Newsletter Position 1 2,900. * Position 1 2,320. * Position 2 2,210. * Position 2 1,820. * Position 3 2,040. * Position 3 1,590. * * All prices are fixed prices per week and per newsletter in Euro plus VAT 5 days per week (Mon Fri), public holidays excluded. NEW: Weekend Newsletter Each Saturday, the weekly highlights of the Morning and Afternoon Newsletters are combined in the new Weekend Newsletter and sent out to 35,000 subscribers. Position 1 3,200. ** Position 2 2,510. ** Position 3 2,340. ** **All prices are fixed prices per month (4 Saturdays, public holidays excluded) in Euro plus statutory VAT. Data Delivery Banner Position 1, 2 and 3: maximum format: 650 x 250 px GIF-Banner (max. size 50 kb) Alternative text (please do always provide): maximum 8 lines per 72 characters Text advertisement with image: Headline: max. 50 characters (incl. space); Subline: max. 35 characters (incl. space); Content: max. 500 characters (incl. space); Image: 300 x 250 px Please note that animated GIF-files are no longer displayed animated with Outlook 2007 and higher. 17

18 X. Online Advertising Forms Lead generation Present your own Whitepaper, Case Studies as well as user reports and product information on our internetworld.de portal and benefit from achieving qualified leads. The period of display for your documents within the scope of a download campaign is three months. Hosting fee is 750 / 3 months. In return, you may upload up to 10 documents. Basic lead: Surname, Name, Company, Job Title, Address, , Telephone, Company size, Industry No characteristic restrictions (Non-qualified) 50,- per Lead* Premium Lead: Surname, Name, Company, Job Title, Address, , Telephone, Company size, Industry Characteristic restrictions included (qualified) you ll receive leads, which precisely meet your specifications. 70,- per Lead* (Additional questions and criteria on request). Please note: For the display of your contents, 500 characters are available for the short text and further 1,000 characters for the promotional text; the maximum number of characters for the headline is limited to 60. Additionally, you may display your company logo. Here, send us an image in JPG/GIF-format. The logo will be displayed online at 110 px width. Please provide your documents in PDF format. For the proper processing of your lead campaigns, a revocation address is mandatory next to your contact information. Thus, we adhere to the legal requirement (Teleservices Act) which must allow users to also retroactively revoke their consent to saving contact information. * All prices applicable plus legal VAT. All prices are subject to 15% agency commission deduction. Do you have any questions? Please contact us for quick support. Your contact partners: Sales: Angelika Hochmuth Phone: +49 (0)89/ Fax: +49 (0)89/ Technics: Patrick Schmitt Enmail: Phone: +49 (89)

19 XI. Index of service providers Index of service providers and service provider database With the index of service providers in each magazine as well as with the online database provided by INTERNET WORLD Business, readers and online users will easily and quickly find solutions for their Internet business. Combined entry print/online Combined entry print/online for 12 months/26 issues (1 section print/premium entry online) Premium entry online Placement in the search results before the basic entries and highlighted in colour. Premium entry online for 12 months; (up to 3 sections online) 1,000. Euro/year 495. Euro/year Head of advertising Angelika Hochmuth Phone 089/ Fax 089/ Contact partners Marita Brotz Phone 089 / Fax 089 / Lydia Ramb Phone 089 / Fax 089 /

20 XII. Technical data Print method Reel-fed offset Profile PSO LWC Standard (ECI) Further information on request. Profile pull-out cover ISO coated v2 Procedure/ Saddle stitch / Content paper 55 g/m² binding plus, ISO white 72, 1,6 vol. Grid FM grid Bleed-off format (= magazine format) 280 mm width x 381 mm high Minimum bleed-off allowance 3 mm at all four sides Your contact partner for advertisement planning / print management Contact: Marita Brotz, Phone: 089 / , Fax: 089 / , Terms of delivery for digital ads: Send exposure order and ad-motive previously by (089/ ) by providing title, issue, size and colour and data name. Data Medium: CD-ROM, DVD Data Transmission: , FTP: To the following address: FTP server on request by phone: 089/ Digital data takeover: Preferred data format: PDF 1.5 Program formats (generally latest versions): InDesign, Photoshop, Illustrator (CS 2 CS 5.5) Data from CorelDraw have to be saved as TIF or JPG with 400 dpi. Takeover of open CorelDraw files is not possible. All fonts have to be included. If graphical programs are used, always convert into vectors, colour range always CMYK, never RGB. TIF data (CMYK or levels of grey) always in size 1:1 at 300 dpi resolution EPS data (pixel) > see TIF EPS data (Vector) > convert fonts in paths and/or include in file. Apple: compressed data: Stuffit or ZIP PC: compressed data: ZIP A proof must be submitted to avoid colour deviations. Assign data names according to the following pattern: Advertising customer_intworldbusi_issue (example: Microsoft_IntWorldBusi_1/13) In case of problems with transmission: Phone: 089/ Exclusion of liability If ad motives were submitted digitally by the customer, the liability of the publisher is excluded for completely or partly not readable, incorrect or incomplete display of the respective advertisements. 20

21 XIII. Terms and conditions General terms and conditions of Neue Mediengesellschaft Ulm mbh (as used herein: publisher ) for advertisements in print and supplements 1. Validity of terms Offers and services solely refer to the subsequent terms. These do also apply for all future business relations also if not explicitly agreed upon again. Dissenting or conflicting terms will not be subject matter of contract even if they will not be explicitly refused. Changes of these terms do require written form. 2. Conclusion of the contract and refusal of advertisement orders 2.1. Offers by the publisher are subject to change. The information within the media data have been investigated in the best possible way but they are also proximate and do not bind An advertisement contract is put into effect if the customer s order is accepted in written form by the publisher or is partly fulfilled which is followed by an order confirmation The publisher can refuse advertisement orders due to content, origin or technical reasons by evaluation of standard and justified reasons. The publisher can subsequently cancel orders if their contents violate laws or authorities regulations or if publishing is unacceptable for the publisher. This may be the case if the advertisement contains radical or pornographic content. If in such a case the publisher cancels the contract there will be no claims possible by the customer unless the publisher is responsible due to gross negligence or intent. 3. Cancellation Accepted and thus legally binding orders are subject to the following respites of cancellation and cancellation fees: Print: 1 week before ad closing date = 25% of order value 1 week after ad closing date = 50% of order value As of expired date for delivery of print data = 75% of order value Online: 9 days before date of publishing = 25% of order value 4 days before date of publishing = 50% of order value As of date for data delivery = 75% of order value 4. Placement of advertisements The publisher reserves itself the right to publish the advertisements on its own choice at the appropriate position unless the placement of the advertisement has been agreed on for a certain number and a specific issue and place of the printed media. If so the publisher has to be provided with all necessary documents in time so that the advertisement can be published at the place and in the issue which have been agreed on by contract. Otherwise the publisher has the free choice where and when to place the advertisement. Categorised advertisements are printed in the respective category which does not need explicit agreement. 5. Mandatory collaboration by the customer For the orderly publication of the advertisement the customer has to provide the publisher with all necessary documents and supplements in acceptable condition and in time latest up to the respective deadline. The customer is responsible for providing replacement for damaged or visibly unacceptable documents. The costs for the delivery of the reprofilm or drawings as well as changes wished by the customer and deviating from the original format agreed on have to be paid by the latter. 6. Content of the advertisement The customer bears the sole responsibility for the advertisement s content and has to make sure that right of third parties are not violated. The customer has to relieve the publisher of claims of third parties which result from the order processing even it is cancelled. The publisher is not obliged to verify whether advertisements affect rights of third parties or whether they violate competition law. Advertisements which are not directly identifiable as advertisements will be highlighted by the publisher with the word advertisement. 7. Publishing dates and delivery delay 7.1. Publishing dates are only binding if they have been agreed upon as fixed dates An essential precondition for keeping each date is that the customer follows his obligations to cooperate and especially provides the publisher with all documents and if need be approvals that are necessary for the processing of the order If the reason for not keeping deadlines or other dates is due to force majeure or other unforeseeable incidents (especially difficulties in supplies, strike, look out, operational interruptions, authorative interventions etc. also if they occur with the supplier or subsupplier) which have not been cause by the publisher neither on purpose or by negligence, then the term will prolong correspondingly. As far as the publisher is responsible for the delay the customer is only entitled to cancel the contract after setting an appropriate additional term. Claims are excluded unless the publisher is responsible due to gross negligence. 8. Advertising costs 8.1. The advertising prices result from the actual price list. Agreed on or given rebates are only subject of the quantity of advertisements in the order. As far as the customer requests single order later than agreed the rebate is only valid if the order is processed within one year after publishing the first advertisement Amendments in prices are allowed if there are more than four months between contracting and advertising dates agreed on. If in the aftermath the wages, material costs, market related cost prices, the publisher will have the right to raise the advertising 21

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