multimedia design digital at The Lander Colleges of Arts and Sciences To register or for more info x5460

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1 digital multimedia design at The Lander Colleges of Arts and Sciences To register or for more info x5460

2 2 ENHANCE YOUR POTENTIAL. FOLLOW YOUR HEART. You are artistic. Or computer savvy. Or both!! And you re looking for an exciting field in which to make your mark. Digital Multimedia Design explores the rapidly changing world of digital graphic design and multimedia communications all within the comfort of a traditional Jewish educational setting. The Bureau of Labor Statistics reports that the digital design field is expected to grow rapidly in the next several years. So demand for graphic and digital artists well versed in new media and graphic software will remain strong. Digital Multimedia Design at Touro will expose you to practical skills required for the following jobs: advertising art director, web designer, production assistant, mobile interface designer, digital illustrator, digital photo processor, freelance media designer, and broadcast designer among many others. DEVELOP YOUR CREATIVE SKILLS. The program gives you the flexibility to earn an accelerated Bachelor s Degree, taking required courses in these six areas: (1) Foundations and principles of design (2) Interface layout for print and electronic media (3) Image processing and illustration (4) Web and multimedia design (5) Internship experience (6) Portfolio preparation Our elective courses explore photography, typography, design history, information design, video production, computer illustration, drawing and painting, animation, design for mobile applications, and digital storytelling. FACULTY Our faculty members are skilled working professionals, who eagerly offer the benefits of their real-world creative and business experience. Along with our administrative staff, they are concerned with individual students as people, not just numbers.

3 THE TOURO COLLEGE ADVANTAGE Touro College is a system of Jewish-sponsored non-profit institutions of higher and professional education, offering you the rare opportunity to study in a first rate program without compromising your traditional values. Our academic schedule follows the Jewish calendar. Our classes are small, project-oriented, and practical. They are offered in Brooklyn and Manhattan and scheduled for your convenience, daytime, evenings and Sundays. PREPARING FOR YOUR FUTURE Before graduation, you will produce a professional print and electronic portfolio to represent your best work, skills, and experience to prospective employers or graduate school admissions personnel. Many of our alumni have launched their own successful businesses, while others have embarked on careers at the Mayor s Office, Smith Barney, Aish, Radio City Music Hall, A&E Television, Brooklyn Union Gas, Flushing Hospital Medical Center, Touro College, the Weizmann Institute, and many other businesses and organizations. FOR MORE INFORMATION Contact: Jesse Epstein, Deputy Chair, Computer Science Department jesse.epstein@touro.edu Professor Susan DeCastro Coordinator, Digital Multimedia Design Program Sdc114@gmail.com 3

4 4 Bachelor s Degree Course Requirements Digital Multimedia Design Courses: Credits MCD 140 Computer Concepts 3 MCD 150 Foundations of Design I 3 MCD 155 Foundations of Design II 3 MCD 230 Digital Multimedia Design I 3 MCD 231 Digital Multimedia Design II 3 MCD 235 Computer Graphic Design I 3 MCD 236 Computer Graphic Design II 3 MCD 262 Digital Multimedia Design III 3 MCD 263 Web Design I/Lab 4 MCD 264 Web Design II 3 MCD 267 Computer Graphic Design III 3 MCD 302 Web Design lll 3 MCD 335 Advanced Design Studio 3 MCD 490 Senior Portfolio 3 MCD 498 Internship in Digital Multimedia Design 3 3 Department Approved Electives 9 Total Credits in Major: 55

5 Digital Multimedia Design Approved Electives Choose three of the following: Credits MCD111 History of Graphic Design* 3 MCA 141/142 Art of Western Civilization 3 MCO 141 Introduction to Programming 3 MCA 166 Introduction to the Visual Arts 4 MCA 168 Mass Media in America 4 MCD 221 Photography* 3 MCA 224 Drawing and Painting I* 3 MCA 225 Drawing & Painting II 3 MCO 232 Advanced Programming 3 MCD 303 Multimedia Design 3 MCD 357 Computer Illustration* 3 MOA 301 Aesthetics of Modern Art 3 MCD 320 Information Design* 3 MCD 360 Video Production Studio 3 MCD 420 Authoring Languages 3 MCD 451 Special Topics 3 MCD 480 Senior Project 3 *Recommended Electives 5

6 6 Typical Schedule for Courses in Major (by Semester) Fall Semester 1 Credits GCD 150 Foundations of Design I 3 MCD 230 Digital Multimedia Design I 3 MCD 235 Computer Graphic Design I 3 MCD 140 Computer Concepts 3 Spring Semester 2 MCD 155 Foundations of Design II 3 MCD 231 Digital Multimedia Design II 3 MCD 236 Computer Graphic Design II 3 MCD XXX Department Approved Elective 3 Fall Semester 3 MCD 263 Web Design I/Lab 4 MCD 262 Digital Multimedia Design III 3 MCD 267 Computer Graphic Design III 3 MCD XXX Department Approved Elective 3 Spring Semester 4 MCD 264 Web Design II 3 MCD 335 Advanced Design Studio 3 MCD XXX Department Approved Elective 3

7 Fall Semester 5 Credits MCD 302 Web Design III 3 MCD 490 Senior Portfolio 3 MCD 498 Internship in Digital Multimedia Design 3 Total Credits in Major: 55 Additional Liberal Arts Requirements 65 Total Credits: 120 7

8 8 Required for Minor Three Required Courses (9 credits) MCO 140 Computer Concepts with Micro Applications MCD 150 Foundations of Design I MCD 230 Digital Multimedia Design I Any Three Electives from the Following (9 credits) MCD 155 Foundations of Design II MCD 231 Digital Multimedia Design II MCD 235 Computer Graphic Design I MCD 236 Computer Graphic Design II MCD 262 Digital Multimedia Design III MCD 498 Internship in Desktop Publishing No more than one of the following: (3 credits) MCO 141 Introduction to Programming COA 101/2 Art of Western Civilization COA 301 Aesthetics of Modern Art MCA 166 Introduction to Visual Arts MCD 111 History of Graphic design MCD 224 Drawing and Painting MCD 221 Photography MCD 357 Computer Illustration Total Credits: 21

9 Course Descriptions All courses carry 3 credits unless noted otherwise. COA Art of Western Civilization This course is a comparative survey of the style, structures and functions of Western art forms. GHS 111 History of Graphic Design Historical overview of graphic design using publications, reference material, audio and visual media, as well as field trips to museums and places pertinent to course content. Through historic example, this lecture-format course provides a thorough visual and conceptual background of visual communication in graphic design. In addition to the lectures, research projects are assigned. MCD 140 Computer Concepts This course introduces the student to the concepts and much of the terminology unique to the computer-based design and world. Operating systems with related applications, file types and resolutions, and a general understanding of hardware will be covered. Lab time will be allotted for this course. MCO 141 Introduction to Programming This course teaches students how to analyze a problem statement and develop an algorithm to solve the problem. Students learn to use program development techniques such as flowcharting. They become familiar with various programming constructs such as decisions, sequence of operations, and loops. They are able to identify the input, process, and output components of a program. In addition, students are given experience implementing and debugging algorithms by developing programs. MCD 150 Foundations of Design I In this course, students are taught the basics of two-dimensional design as related to graphic design and desktop publishing. The basic vocabulary of visual form is taught. Materials and board skills necessary for these projects are explored. The development of the students visual creative skills is emphasized. Projects are assigned to familiarize students with the concepts presented. Successful completion of the course requires the student to produce projects which reflect their cumulative understanding of the concepts and skills taught. MCD 155 Foundations of Design II In this course, the student s knowledge of basic design is extended into the area of graphic communication and typography in order to develop a framework on which to do professional desktop publishing. The course explores the following concepts: visual form as communication; the relationship of content and visual form; typography as a visual form; basic technical typography; a brief history of graphic communication and typography; and a working methodology for problem solving. Students work in a studio classroom setting. Projects are assigned to familiarize students with the concepts presented. Students maintain a notebook for required research. Successful completion of the course requires the student to produce projects which reflect their cumulative understanding of the concepts and skills taught. Prerequisite: GCD 150 9

10 10 MCA 166 Introduction to the Visual Arts This course is a survey of the visual arts, including an appreciation of both the developments of the form and its many varieties, principally painting, sculpture and architecture, as well as their presentation and their interconnection with their milieu. The course covers the time period from the Ancient World through the Nineteenth Century, with a major emphasis on the period from the Renaissance to the 1900 s. 4 credits MCA 168 Mass Media in America The public receives most of its information through the filter of the media. To make informed decisions, students need to be aware of the forces that operate in the media. This course provides an examination of the responsibilities, values, structure, dissemination of information and effectiveness of the media (newspapers, magazines, radio, television, film, etc.), with attention to the freedoms of speech and press and potential conflicts with the rights of the individual and public. 4 credits MCD 221 Photography This course uses camera and photographic processes as vehicles for artistic expression, perceptual discovery and design, and explores traditional and experimental use of photographic processes. Exploring the history of photography, as well as a looking at current photographic disciplines gives students a context to develop their own work with the camera. Students provide their own cameras and basic materials. MCA 224 Drawing and Painting 1 In this course, students learn how to draw basic forms and objects, the fundamentals of perspective, and composition, develop an understanding of the use of light and shadow in rendering 3-dimensional objects. MCD 230 Digital Multimedia Design I This course introduces students to the principles of digital multimedia Design, graphic design, page layout and typography. The relationship of typography to pictures and graphics in a fullcolor environment is explored through the assignment of various projects. Output requirements and the correct preparation of files is also discussed. Good design and appropriate solutions are encouraged. Students present their work at the end of the semester. Software is updated to reflect constantly changing technologies. MCD 231 Digital Multimedia Design II This course focuses on advanced features of page layout software. Students build upon previous knowledge of the software by designing material for a business or advertising environment, including stationery, business cards, corporate identity, logos, and brochures. This class includes a workshop/lab; topics covered will include scanning, color separation and setting up files for pre-press. Students are required to complete projects and to meet class deadlines. Lab time is necessary for class assignments. Students present their work during class critiques. Software is updated to reflect constantly changing technologies. Prerequisites: GCD 230 and 235

11 MCO 232 Advanced Programming This course introduces students to more advanced programming concepts such as program analysis and design, structured data, abstract data types, and testing programs using debugger tools. Students complete extensive programming assignments to develop their skills in problem analysis and program coding and testing. Students become acquainted with the concept of object-oriented programming, in addition to learning to use arrays, strings, pointers, structures, and classes. Prerequisite: MCO 141 MCD 235 Computer Graphic Design I This course introduces students to the use of vector-based software to create illustrations, to use typographic design principles, to create logos, and to incorporate images with graphics. The focus is on understanding the use of software as an illustration tool and on beginning to develop original ideas. Design principles, use of color, and composition are emphasized. Lab time is necessary for class assignments. MCD 236 Computer Graphic Design II This course introduces students to working with images in a digital environment. Students receive an overview of tools, scanning, color correction, image size resolution, and digital compositing. Students work on projects that simulate real world design problems and present their work during class critiques. Lab time is necessary for completing class assignments. Prerequisites: GCD 230 and 235 MCD 262 Digital Multimedia Design III Page layout and the implementation of images and illustrations into a multipage document is a major focus of this course. The pre-press process, the preparation of images for output, and the use of crop marks, bleeds, and color separation are discussed. Students also explore outputting to digital devices such as smart phones and tablet devices. Students are expected to work independently on projects in addition to class meetings. Lab time is necessary for class assignments and students present their work during class critiques. Prerequisites: GCD 155, 231 and 236 MCD 263 Web Design I w/lab This course introduces students to basic webpage design. Students learn the skills needed to author and publish documents using the coding technologies of HTML and CSS, assisted by authoring software. Students learn to apply to webpage design the design skills and software savvy they developed in print design. Lab time outside of class is necessary for class assignments. Prerequisites: GCD 155, 231, and 236 MCD 264 Web Design II This course covers topics such as client interactions, case studies, marketing strategies for website design, navigation design, team projects, project planning and user testing. Students are required to create a minimum of one fully functional website for review. Exploration of advanced web design features will be covered. Prerequisites: GCD 263 and 267 MCD 267 Computer Graphic Design III In this course, students use advanced software tools to create, correct, and manipulate images on a professional level. Emphasis is placed on developing visual literacy in color and image manipulation. The development of the sequential thinking required to do advanced work 11

12 12 is stressed. Lab time is necessary for class assignments. Prerequisite: GCD 236 MCD 302 Web Design III This course teaches advanced techniques in website design focusing on the functionality of interactive sites, E-commerce sites and the effective use of text, graphics, and animation. Students are required to upload their completed original websites for evaluation and grading. Prerequisites: GCD 264 and 267 GCA 301 Aesthetics of Modern Art How modern painters and sculptors, from the impressionists through the post-moderns, respond to a rapidly changing world by visualizing, often in an abstract manner, the technological, mechanical, psychological and metaphysical forces around them. Slides are utilized in lectures; at least two museum visits are required. Prerequisite: MCA 166 or permission of the Department MCD 320 Information Design The visual display and interpretation of quantitative information are increasingly critical in the information age. This course is concerned with the graphic designer s contribution to the handling of complex quantitative data, both in printed designs and on the Web. Prerequisite: GCD 263 GCD 335 Advanced Design Studio This course thoroughly acquaints the student with traditional design skills necessary for the creation of professional-level designs. An emphasis is placed on mechanical techniques, conceptual thinking, and expanding the student s visual vocabulary. Thumbnails, roughs, and mechanical layouts are taught, including the use of typography, hand lettering, color usage, audience research and targeting, and copy writing. Prerequisites: GCD 262 and 267 MCD 357 Computer Illustration In this course, students use a vector-based computer drawing program as a visual thinking tool, with experimental approaches to a variety of applied illustration problems. The focus is on conceptualizing and executing illustrative designs appropriate to a number of media formats (advertising, editorial, informational). Students are encouraged to use innovation while honing skills in conceptualization, technique, design and presentation of computer illustrations, and understand how to use source material as the basis for computer illustration. Projects completed in this course can add an important professional look to the student designer s portfolio. Prerequisite: GCD 236 MCD 360 Video Production Studio This class is an introduction to digital video, giving students skills in preproduction planning, field production and postproduction editing. Students create projects composing multilayered videos for output to the Web or to DVD. Skills learned include camera and sound recording, sound editing, visual compositing, transfer of analog to digital, and streaming media. Prerequisites: None MCD 420 Authoring Languages This course is an introduction to programming languages for interactive digital media. Each semester offering is devoted to a specific language. This course may include Java and other

13 interactive programming languages. Intended only for those who are already fluent in at least one programming language. Prerequisites: GCD 302 MCD 451 Special Topics This course will cover topics of current interest in Digital Multimedia Design. Possible offerings include: the business of graphic design, digital 3-D design, streaming technology for Webcasting, or multimedia presentation. Prerequisites: GCD 490 MCD 480 Senior Project This advanced studio course is devoted to individual portfolio-quality projects. Students choose one field of design to concentrate on in a portfolio project for the semester. Focus may be in such areas as: multimedia, website, or print design (advertising, corporate, informational, etc.) Prerequisites: GCD 490 or permission of the Department. GCD 490 Senior Portfolio Students design professional pieces that will enhance their chances of attaining a position in the digital multimedia design field. Magazine and catalogues, book cover design, package design, web design, and corporate identity are among the projects required for this course. Discussions on effective resumes and how to prepare for job interviews, as well as job searching, are explored. Students present portfolios to faculty members of the Digital Multimedia Design program for critique and evaluation throughout the semester. Presentation skills, such as mounting and matting work, are included. Lab time is required for class assignments. Prerequisites: GCD 262, 264, 267 and 335 Corequisite: GCD 302 MCD 498 Internship in Digital Multimedia Design This course requires students to complete an internship in a Digital Multimedia Design or web related field. Weekly logs and design work are required for internships, and are reviewed by members of the Digital Multimedia Design Department faculty at the completion of the internship. The purpose of the internship is to provide students with practical experience to complement their coursework. Prerequisites: GCD 490 and