Wesley College Multimedia Communication

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1 Wesley College Multimedia Communication The baccalaureate program in Multimedia Communication provides a broad liberal arts foundation as well as courses dealing with the ways in which the media shape the public mind. We consider issues of production and consumption of media forms in theoretical and practical terms. One group of courses investigates the theories behind the media process, while another group focuses on hands-on media production in areas such as journalism, video production, radio production, web development and designing for print. Students apply their newfound skills in the College s television station, internet radio station, newspaper and online news site. All the courses provide excellent opportunities for a motivated student interested in working in the communications industry to hone the thought processes and skills needed for a very competitive career area. Students will enter organizations or institutions in need of creative people who can produce media messages consistent with that organization s objectives. Multimedia Communication has a critical mass of creative, motivated students who, as they graduate from Wesley, are building a network of contacts with recent graduates. We are filling key jobs with our graduates throughout the region, giving us an edge over our regional competitors when it comes to job placement. Class size is small. Your instructors respect your opinions and ideas and enjoying the creative exchange with students. We do our best to help you develop your full creative and professional abilities.

2 Concentrations The Multimedia Communication Department offers two concentrations: Multimedia Storytelling and Digital Media. Multimedia Communication The Bachelor of Arts in Multimedia Communication is designed to provide students with a well-rounded education in the field. Multimedia Communication: Multimedia Storytelling Concentration The Multimedia Storytelling concentration is designed for students who are primarily interested in working in writing and publishing, whether in print or online environments. It has a heavier focus on writing than the other concentrations. Multimedia Communication: Digital Media Concentration The Digital Media concentration is designed for students who are primarily interested in creating and manipulating digital materials. It has a heavier focus on digital production than the other concentrations. Media Production Resources Students in Multimedia Communication have the immediate opportunity to gain valuable production experience under the guidance of more experienced students and the faculty advisors to WCTV, WXStream, the Whetstone, the Online Whetstone, and the yearbook. Our Media Lab offers 12 new multimedia Macs running the latest software across the media we teach. Using their Wesley keycards, our majors have access to the lab 24 hours per day, 7 days per week. Several Multimedia Communication upper-level students also work in the Media Lab as part of their work/study programs, which allows them to gain valuable experience in the field while assisting newer students. Our campus cable TV system is managed and operated by student volunteers. We program Channel 8 with feature films and Channel 4 with our own programs, including a news program. We are in the process of creating a studio to support a streaming video station. Students also operate WXStream, a 24-hour-a-day internet radio station, run the Whetstone, the College s independent student newspaper, and run the Whetstone Online, the College s online student newspaper..

3 What will I do in the classroom and lab while earning my degree in Multimedia Communication? All Multimedia Communication majors will complete the Wesley College Core: A first year seminar College Writing I & II MA180 Applied Math Concepts Frontiers of Science Level 2 course in Arts & Culture Level 2 course in Literature & Language Level 2 course in Ethics & Religion Level 2 course in History & Social Sciences Three level 3 courses in one focus area. Current focus areas are Ethical Living, Identifying with Diversity, or Personal & Social Responsibility. The requirements outside the core differ depending upon whether or not you select a concentration, and which concentration you select: Multimedia Storytelling Concentration (required courses) ME100: Media in Your Life ME130: Media Aesthetics ME210: Writing for Media ME220: Audio Production ME230: Video Production ME240: Web Design ME242: Digital Imaging ME243: Digital Illustration ME300: Media and Culture ME342: Photography ME344: Integrated Media ME351: Journalism ME345: Digital Layout and Design ME346: Content Management Systems ME400: Media Law ME450: Scriptwriting ME490: Senior Project (electives; 12 credits from the offerings below) ME301: Documentary Film ME310: Social Media ME330: Advanced Video Production ME335: Nonfiction Media Production ME336: Animation ME343: Interactive Media Production ME361: Sports Communication ME470: Special Topics ME471: Independent Study ME480: Internship plus 12 free electives at the 300+ level and 15 free electives at any level Digital Media Concentration (required courses) ME100: Media in Your Life ME130: Media Aesthetics ME210: Writing for Media ME220: Audio Production ME230: Video Production ME240: Web Design ME242: Digital Imaging ME243: Digital Illustration ME300: Media and Culture ME330: Advanced Video Production ME335: Nonfiction Media Production ME342: Photography ME343: Interactive Media Production ME344: Integrated Media ME345: Digital Layout and Design ME346: Content Management Systems ME400: Media Law ME490: Senior Project (electives; 9 credits from the offerings below) ME301: Documentary Film ME310: Social Media ME336: Animation ME351: Journalism ME361: Sports Communication ME450: Scriptwriting ME470: Special Topics ME471: Independent Study ME480: Internship plus 12 free electives at the 300+ level and 15 free electives at any level Multimedia Communication CM101: Public Speaking ME100: Media in Your Life ME130: Media Aesthetics ME210: Writing for Media ME220: Audio Production ME230: Video Production ME240: Web Design ME242: Digital Imaging ME243: Digital Illustration ME300: Media and Culture ME344: Integrated Media ME351: Journalism ME345: Digital Layout and Design ME346: Content Management Systems ME400: Media Law ME490: Senior Project (electives; 15 credits from the offerings below) ME301: Documentary Film ME310: Social Media ME330: Advanced Video Production ME335: Nonfiction Media Production ME336: Animation ME342: Photography ME343: Interactive Media Production ME361: Sports Communication ME450: Scriptwriting ME470: Special Topics ME471: Independent Study ME480: Internship plus 12 free electives at the 300+ level and 15 free electives at any level

4 Course Descriptions ME100 Media in Your Life This course is an introduction to how the mass media are organized and how they function in modern society. We will look at the technological bases, economic and political foundations, and social implications of mass media. Students also explore career possibilities in Multimedia Communication. ME130 Media Aesthetics This basic film and video analysis course deals with the formal elements of the visual media (light, color, composition, movement, editing and sound). Media Aesthetics is designed both for persons who plan a career in some area of film or video production and for persons who simply want to improve their understanding of video and film forms. ME210 Writing for Media This introductory course provides students with basic writing skills for print, broadcast and digital media. Students will learn fundamental skills in gathering information and in writing coherent stories that will stand alone or that will accompany visuals. ME220 Audio Production An introduction to the fundamentals of live and recorded sound for radio and recorded music production. Topics covered include microphone types, mixing board operation, multi-track recording and mixing, the aesthetics of sound perception, audio documentary production and the operation of a streaming internet radio station. ME230 Video Production A study of the basic skills of video production. Students have an opportunity to operate camcorders, video switchers, computer-based editing and graphic systems, lights, microphones, and audio control boards. ME240 Website Design and Development This course enables students to create websites that incorporate principles of effective and functional web site design. Students will also critique websites according to established design principles. ME242 Digital Imaging A lab course that covers the use of software (currently Adobe Photoshop) to process raster images for a variety of publications for print and the web. Topics include graphic design, typography, relevant file formats, scanning images, printing and publishing to the web. Prerequisites: ME130 with a C or higher. ME243 Digital Illustration A lab course that covers the use of software (currently Adobe Illustrator) to process vector images for a variety of publications for print and the web. Topics include graphic design, relevant file formats, creating and editing vector images, infographics, printing and publishing to the web. ME300 Media and Culture An overview of contemporary approaches to media as culture. Students use the tools of cultural studies to analyze media content, including advertisements, films, news reports, television shows and websites. Covers the issue of globalization as it relates to the spread of culture through the media. ME301 Documentary Film Covers a wide range of non-fiction film from the earliest days to the present. The example films represent many different modes of presentation based on different strategies of persuasion, poetics, observation, advocacy, education, and entertainment. It is an exploration of some approaches to the documentary film. At the end of the class, the student should have a deeper understanding of the motives and methods of documentary filmmaking and be able to articulate this understanding through critical essays that link the theory and practice of documentary film. ME310 Social Media This course introduces students to the use of social media within the professional world. Topics include social media branding, interaction with consumers on social media, paid social media advertising and understanding social media controversies. Upon completion, students should be able to effectively communicate on social media in both a business-to-business and business-to-consumer setting. ME330 Advanced Video Production The production of video programs from planning to completion. Students will either create a regularly scheduled program or create a long form fiction or documentary project. ME335 Nonfiction Media Production This course consists of practical and creative exercises in documentary media production. Production emphasis will be on video production but we will explore other new media production techniques as well. Students will explore lighting, audio, camera, and post - production techniques. The course emphasizes the research process of documentary video and explores utilizing found material from photography archives, home movies, library collections, web sites etc. Class discussion will include historical, ethical, and aesthetic issues of non- fiction media. Screenings will focus on televisual journalism, the historical documentary, and the personal perspective documentary. Prerequisite ME 230 Video Production ME336 Animation Students will learn the basics of stop motion animation. Assignments develop skills in character design, set design, creating sound, pacing, and narrative. Students will work with a variety of materials including clay, paper, wire, and sand on glass. Students will learn to utilize effective lighting, layering, cross cutting, and seamless match cuts in their animations. Students will become knowledgeable of animation in its broader cultural context. Prerequisite ME 230 Video Production.

5 ME342 Digital Photography A study of the basics of digital photography. Topics include camera operations, lenses, media types, lighting techniques, compositions, use of color, digital manipulation of images, and making digital prints. ME343 Interactive Media Production A lab course that deals with advanced web page production techniques including Javascript, JQuery and AJAX. Topics covered include aesthetic, commercial, and production issues associated with the creation of interactive web pages. ME344 Integrated Media Production Study and practice in integrated media production for the web. Students will create and update an online newspaper throughout the spring semester of their third year in the Multimedia Communication program. Students will write stories, shoot and edit still and video images and sounds, and design and upload this content to the web. ME345 Digital Layout and Design A lab course that covers the use of software (currently Adobe InDesign) to combine existing text and images for a variety of publications for print and the web. Topics include compositing, relevant file formats, multi-chapter documents, printing and publishing to the web. Prerequisites: ME130 with a C or higher. ME346 Content Management Systems This course introduces students to use of Content Management Systems to create websites for a range of environments, such as media, business, and nonprofit. Topics include selecting, installing and administering a CMS, processing images and data for entry into the CMS, and selecting, installing and testing customization options such as plugins and themes. Upon completion, students should be able to enter multimedia content into CMSs, as well as create and administer solid, functional CMS-based websites for individuals or groups. ME351 Journalism An in-depth course in news writing, reading and editing. Students will learn to write hard news articles as well as explore longer profiles and feature stories, editorials and personal essays. They will learn the rudiments of editing by editing and being edited by their classmates and their professor. They will read daily newspapers (online and paper) and weekly magazines as part of class discussions, and read the best newspaper writing the past several decades to understand the depth and range of great journalism. ME361 Sports Communication Students learn professional promotional techniques used by mass spectator sports. Students develop a portfolio of projects including news releases, feature sports articles, fact sheets, videotaped interviews, video-feature sport stories, and other projects as assigned by the instructor. ME400 Media Law A study of the development of media law as current legal issues in the U.S. media. Students will become familiar through discussion of the law and writing about central case studies dealing with First Amendment issues, libel, privacy, copyrights, obscenity, etc. ME450 Scriptwriting Students write scripts for television and film. An in depth examination of films and video programs in terms of narrative structure. Topics covered include writing dialogue, script formats, writing for visualization, writing copy to support existing video footage, and writing original material to be produced in video production classes. ME470 Special Topics in Multimedia Communication Subject matter will vary according to student s interest and the availability of experts in certain fields. Recent topics include Music & Technology, Documentary Film, and Photojournalism. ME471 Independent Project Students can work with any of the Multimedia Communication faculty on independent projects, designed by the student and faculty member together. ME480 Applied Communication Internship An internship in a work setting with a private company or government agency. Experience provides opportunity to apply academic learning in a practical work environment. Introductory, intermediate, and concluding evaluation conferences will be held with the student, cooperating advisor, and program director. Following the internship, the student prepares an oral and written report on the significance of the internship in theoretical learning. Prerequisites: Sophomore, Junior or Senior standing and approved internship application. ME490 Senior Multimedia Communication Project Required course for all Multimedia Communication students. Students produce a final project containing elements of critical thinking, research, and effective expression. Students work with their advisors to plan and execute the final project. CM101 Public Speaking A performance course in public speaking for all students whose professional goals will require them to address small or large audiences. Audience analysis, topic selection, construction and organization, and delivery skills emphasized.

6 Careers in Multimedia Communication People with degrees in Multimedia Communication work in many fields, including: Advertising Cartooning Commercial Art Communication Studies Computer Design College Professor Digital Media Specialist Film Production Freelance Video Production Graphic Design High School Teacher Interactive Design Lighting Design Magazine Layout Editing Management / Organizational Communication Marketing Director Music Technology Newspaper Reporter Newspaper Editor Photographer Public Relations Sound Recording Speech Communication Technical Theater TV Weather Forecaster Theatrical Production Arts Web Designer Writing for Publication/Performance/Media Alumni Stories April Abel April Abel graduated in December She has won awards for nature and wildlife photography and has been published both as a writer and photographer in Delaware Beach Life Magazine, Outdoor Delaware, The News Journal, The Milford Chronicle, and the U.S. Fish and Wildlife Service. She works with Delaware State Parks as an Exhibits Coordinator. She also writes and photographs for local, state, and national publications. At Wesley, April completed an internship with the News Journal as a reporter. She lives and works in central Delaware and can be contacted at Donnie Black Donnie Black graduated in He is the executive producer of the 95.7 BEN FM morning show in Philadelphia. After Wesley, he interned for 95.7 Ben FM. Three years later, he was named the Producer of the morning show and the Production Assistant of the radio station. At Wesley, Donnie was the Station Manager and Program Director for WXstream from and was a part of the class that named WXstream. Lilia Brekke Lilia Brekke graduated in She was hired by One Caribbean Television in February 2012 as their Executive Producer. She manages all of their programming, commercial content, day to day activities, and social media. She has also now started to help sell their channel to cable operators.their network has gone from only being viewed in the Caribbean to the US and now Europe. She says, It s been an exciting adventure. Leigh Ann Coleman Leigh Ann Coleman graduated in Upon graduation, she worked as Director of Publications, then Director of Communications at Wesley. She is now the Webmaster at Bayhealth Medical Center.

7 Internships The department strongly encourages students to have both on-campus and off-campus internships. Students have worked at television stations, daily and weekly newspapers, radio stations, in social media and web design, and in a myriad of other media related jobs in schools, hospitals, graphic design shops, and other venues. Faculty Professor Ron Douglas Professor Douglas earned his B.A. in Film Studies and Religious Studies at the University of Pittsburgh, and his M.F.A. in Media Production at the State University of New York at Buffalo. He teaches courses in documentary film, video production, audio production, photography, and animation. For information about audio, video, animation, WXStream or WCTV, contact Professor Douglas at or Professor Victor Greto Professor Greto earned his B.A.. in English from Colorado College, and M.A. in History from the University of Colorado. He has been a working journalist for 20 years. He teaches courses in journalism, media writing, media law, feature writing, American politics, public policy and the Constitution. For information about news writing or the Whetstone, contact Professor Greto at Victor. or at Dr. Tery Griffin Dr. Griffin earned her B.A. in English from Trinity College in Hartford, CT; her M.F.A. in Creative Writing / Fiction from the University of Michigan in Ann Arbor, MI; and her Ph.D. in Educational Communication and Technology from New York University. She teaches courses in the design and creation of materials for web, interactive and print environments, media history, an introduction to the field, and First Year Seminars in memoir, film and fiction. For information about graphic design and digital media, including the web, interactive media, and the Online Whetstone, contact Dr. Griffin at or at Visit our website at

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