Santa Monica College Career Technical Education Committee APPLICATION for Perkins Funds for Program Expansion/Improvement

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1 Santa Monica College Career Technical Education Committee APPLICATION for Perkins Funds for Program Expansion/Improvement The Perkins IV was signed into law in 2006 with significant changes. The new Act requires that funds be used to improve or expand Career and Technical Education (CTE) programs, not general education programs; and, to improve programs, not isolated courses. Changes in the Use and Administration of Perkins Funds Accountability (Meeting Performance Indicators) - projects must focus on Core Indicators for their TOP code and improving student success (attainment of 2.0 or better), completions (degree, certificate or transfer-ready status), employment (placement/retention in jobs), gender-equity, Connections Between Secondary and Postsecondary Education course sequences from high school through college must be established for each CTE program that receives funds Links to Business and Industry A much stronger theme within the 2006 Act is increased coordination with business and industry. Additional focus is also placed on high-demand occupations, in addition to those that are high skill and high wage. Special Populations A greater emphasis has been placed on special populations by placing the provision of activities to prepare special populations for high-skill, high-wage or high-demand occupations that will lead to self-sufficiency into the required use of funds. Total Funding Perkins Requested: $30,650 Date: Feb. 6, 2014 Program/Discipline Name: Journalism Program TOP Code: 0602 Department: Media Studies Department Chair: Nancy Grass Hemmert rubin_saul@smc.edu Submitted by: Saul Rubin Application contents (Click on the link to go straight to that section) Part 1A Program Information Part 1B Advisory Committee Part 2 Core Indicator Data Part 3A Project Proposal Part 3B Project Proposal Required Uses of Funds Part 4 Proposal Estimated Costs - Budget

2 Santa Monica College Career Technical Education Committee APPLICATION for Perkins Funds for Program Expansion/Improvement PART 1A: PROGRAM INFORMATION Program Completers: Information Requested below can be obtained from the California Community Colleges Data Mart and Report Web-site. Term Total Enrollments Retained Percent Retained No. of AA/AS Degrees Awarded No. Of Certificates Awarded (18units and above) No. of Department Certificates Awarded (fewer than 18 units) PART 1B: ADVISORY COMMITTEE 1. What are the major issues or trends that have been raised by your Industry Advisory Committee over the last several meetings? Keep teaching basic core instruction related to journalism but also stay on top of digital storytelling trends in media as these skills are vital for students going on to four-year programs and ultimate careers. Students need to be good writers at basic level but also comfortable with social media and mutlimedia storytelling formats. 2. How will your Perkins IV Project address these issues? Journalism conferences are vital resources for educators as they bring together other educators and media professionals to present information about the latest trends in the field. With such a constantly evolving field it is vital for faculty to stay on top of these trends to keep the curriculum at Santa Monica College vital and relevant to students. In addition, program membership in support organizations such as the Journalism Associated for Community Colleges and College Media Association provide training and support for SMC journalism students. Use of the Camayak editing software license provides students with valuable experience using a professional level content management system that they will need to know how to use at upper division programs and in real-world media jobs.

3 Santa Monica College Career Technical Education Committee APPLICATION for Perkins Funds for Program Expansion/Improvement The production of a print newspaper is a valuable training tool for students--students who have worked on this paper have gone on to succeed at transfer programs and to also get jobs in the field as writers, editors, photographers, videographers, and page and web designers. 3. How do your planned activities relate to your program plan or program review? By attending conferences I will be able to keep up with changing trends in the journalism field to better design curriculum for SMC students and better prepare students for success at transfer programs and in the journalism field for their media careers. PART 2: CORE INDICATOR DATA Perkins funding requires the District to continually make progress toward improving the performance of career and technical education students. The data requested below is designed to show program trends and is the data that the Chancellor s office uses to gage program improvement/ progress. For your funding request pull the data from by 4 or 6 digit top code depending on what program you are requesting funding for. Plug in the numbers that are currently available for columns 4 and 5 and your column 6 should reflect how your funding request will help you improve or maintain your core indicators in the 5 areas listed. If after completing the chart below, you discover that the program you are requesting funding for has been performing below the State Negotiated Level listed in Column 2, a plan must be developed for improvement for each of the core indicators that are below the state level.

4 Santa Monica College Career Technical Education Committee APPLICATION for Perkins Funds for Program Expansion/Improvement Column 1 Column 2 Column 3 Column 4 Column 5 Column 6 Indicator State Negotiated Level Local Negotiated Level Fiscal Year Planning Fiscal Year Planning Fiscal Year Planning Core Indicator 1: Technical Skill Attainment Core Indicator 2: na NA NA Credential, Certificate, or Degree Core Indicator 3: Persistence & Transfer Core Indicator 4: Placement NA NA NA Core Indicator 5a: Non Traditional Participation Core Indicator 5b: Nontraditional Completion NA NA NA NA NA NA

5 Santa Monica College Career Technical Education Committee APPLICATION for Perkins Funds for Program Expansion/Improvement If applicable, please provide a narrative explaining how your Perkins Funded Project in will improve your Core Indicator Data. Core indicator 1: The technical gap is evident in this data and illustrates the need for faculty to attend conferences and workshops that offer important information related to technology training for college journalism students. The information learned at these workshops and conferences will be passed along to students to close this technology achievement gap.use of the software licenses for WordPress and Camayak provide students will valuable training in technology related to journalism that will be needed when they apply for jobs. Use of technology in production of a the print newspaper and the online WordPress site trains students to get experience with valuable technology tools that will lead to jobs. Core Indicator 2: Core Indicator 3: Core Indicator 4: Core Indicator 5:

6 Santa Monica College Career Technical Education Committee APPLICATION for Perkins Funds for Program Expansion/Improvement PART 3A: PROJECT PROPOSAL Perkins IV is very specific about the permissive uses of funds. Your proposal should address one or more of the allowable activities listed below. Check activities to be funded with Perkins IV funds. Permissive Uses Per Section 135(c) Involve parents, businesses, and labor organizations, in the design, implementation and evaluation of CTE programs. [ 135(c)(1)] Provide career guidance and academic counseling for students participating in CTE programs, that improves graduation rates and provides information on postsecondary and career options, and provides assistance for postsecondary students and adults, [ 135(c)(2)] Local education and business partnerships, including work-related experiences for students, adjunct faculty arrangements for qualified industry professionals and industry experience for teachers and faculty. [ 135(c)(3)] Provide programs for special populations. [ 135(c)(4)] Assisting career and technical student organizations. [ 135(c)(5)] Mentoring and support services. [ 135(c)(6)] Leasing, purchasing, upgrading or adapting equipment, including instructional aides and publications (including support for library resources) designed to strengthen and support academic and technical skill achievement. [ 135(c)(7)] Teacher preparation programs that address the integration of academic and CTE and that assist individuals who are interested in becoming CTE faculty, including individuals with experience in business and industry. [ 135(c)(8)] Developing and expanding postsecondary program offerings at times and in formats that are accessible for all students, including through the use of distance education. [ 135(c)(9)] Developing initiatives that facilitate the transition of sub-baccalaureate CTE students into baccalaureate degree programs, including articulation agreements, dual enrollment programs, academic and financial aid counseling and other initiatives to overcome barriers and encourage enrollment and completion. [ 135(c)(10)] Providing activities to support entrepreneurship education and training. [ 135(c)(11)] Improving or developing new CTE courses, including the development of programs of study for consideration by the state and courses that prepare individuals academically and technically for high-skill, high-wage or highdemand occupations and dual or concurrent enrollment opportunities. [ 135(c)(12)] Developing and supporting small, personalized career-themed learning communities. [ 135(c)(13)] Providing support for family and consumer sciences programs. [ 135(c)(14)] Providing CTE programs for adults and school dropouts to complete secondary education or dropouts to complete secondary education or upgrade technical skills. [ 135(c)(15)] Providing assistance to individuals who have participated in services and activities under this Act in continuing their education or training or finding an appropriate job. [ 135(c)(16)] Supporting training and activities (such as mentoring and outreach) in nontraditional fields. [ 135(c)(17)] Providing support for training programs in automotive technologies. [ 135(c)(18)] Pooling a portion of such funds with a portion of funds available to other recipients for innovative initiatives. [ 135(c)(19)] Supporting other CTE activities consistent with the purposes of the Act. [ 135(c)(20)]

7 Santa Monica College Career Technical Education Committee APPLICATION for Perkins Funds for Program Expansion/Improvement NOTE: If you indicate Perkins IV funds are being used for the specified activities below, then there must be funding for the activity(ies) indicated in the line item budget for that TOP Code program(s) funded. Check all types of activities to be funded with Perkins IV Funds: Professional Development (including stipends) Instructional Materials Purchase/Replacement (including software) Instructional Equipment Project Administration Purchase/Replacement Facility rental/lease (off-campus location) Programs/Services for Special Populations Curriculum Development Consultants or Other Contracted Services Program Marketing and Outreach Other (specify) The following are not allowable expenditures under Perkins IV: 1. Student expenses or direct assistance to 9. Expenses that supplant students 2. Entertainment 10. Audits, except single audit 3. Awards and memorabilia 11. Contributions and donations 4. Individual memberships 12. Contingencies 5. College tuition, fees, books 13. Facilities and furniture * 6. Membership with orgs. that lobby 14. General advertising 7. Fines and penalties 15. Alcohol 8. Insurance/self-insurance 16. Fund raising 17. General administration *Facilities and Furniture 1. EDGAR Provisions in the Education Department General Administrative Regulations Part 76 subpart F Sec Acquisition of real property; construction. No State or subgrantee may use its grant or subgrant for acquisition of real property or for construction unless specifically permitted by the authorizing statute or implementing regulations for the program. The interpretation of the Chancellor s Office is that construction is not an allowable expenditure. EDGAR Part 74c Section refers us to OMB circular A21 which specifies in J.16(B)(1) and (3) (1) Capital expenditures for general purpose equipment, buildings, and land are unallowable as direct charges, except where approved in advance by the sponsoring agency. (2) Capital expenditures for improvements to land, buildings, or equipment which materially increase their value or useful life are unallowable as direct charges, except where approved in advance by the sponsoring agency. Sponsoring agency as used in the OMB circular is the USDE

8 Santa Monica College Career Technical Education Committee APPLICATION for Perkins Funds for Program Expansion/Improvement 2. Supplanting Supplanting or supporting staff or equipment that should be supplied by the District (maintaining programs rather than improving or expanding them). The prohibition against facilities and furniture can also be based on the Supplement/Not Supplant provision found in Section 311 of the Perkins Act. Generally construction of a facility is a local responsibility as is the furnishing of the facility with furniture etc. Therefore, to charge such costs to the Perkins grant would be a supplanting of a local responsibility. 1. Briefly describe the components of your project proposal including: a. The expansion/improvements to be made b. How the activities will be carried out. Improvement will be training for faculty to learn about the latest trends in journalism education and professional field. The activity will be carried out by traveling and attending two important national journalism conferences and participating in workshops at these events, and through networking with media professionals and other journalism educators. WordPress hosting of the Corsair site provides students with valuable training. Use of Camayak editing softward license gives students valuable experience with a professional-level content management system. Production of a weekly print newspaper provides valuable training for student. Explain how each of the following will be addressed in your project: 1. How will the proposed project increase the participation rate and success rats of special population students in the program? (Special populations are defined as; economically disadvantaged, migrants, individuals with limited English profiency, dislocated worker, disabled, single parents, and academically disadvantaged) For students who are economically disadvantaged, access to technology training at a community college is a great opportunity for them to get learn the necessary skills to land jobs when they complete their education. 2. How will your project promote Faculty Professional development? Keeping up with the latest trends in journalism and journalism education is a vital form of professional development for any journalism faculty member today. This knowledge can be passed along to students and other faculty. It will lead to development of new curriculum, to essential updating of existing courses, and to better and more effective classroom instruction. 3. How will your project strengthen links with business and industry? (Be specific) Dozens of media professionals attend these conferences and by attending I can meet them and connect on a personal and professional leve. These professionals are vital to helping students get jobs in the field. These connections often lead to internship opportunities for students.

9 Santa Monica College Career Technical Education Committee APPLICATION for Perkins Funds for Program Expansion/Improvement 4. Please provide labor market data or other relevant data (ie employer survey) that supports your proposed program improvement/expansion Despite the perception that journalism is dying, labor statistics don't support that idea as the recent EMSI report projects job growth of 2.5 percent for the country with job salaries that exceed the national average. The outlook is even better than market reports indicate as many people don't get hired at media companies but can use digital storytelling skills to launch their own businesses (blogs, web sites) or to work as freelancers and still make good money. 5. What are space/facility/technology needs for the proposed expansion/improvement? Purchase of software license for access to Camayak editing system. Purchase of hosting of Corsair Wordpress site. 6. What is the timeline for the proposed expansion/improvement? Attendance at the two conferences will be completed in spring, 2015.

10 Santa Monica College Career Technical Education Committee APPLICATION for Perkins Funds for Program Expansion/Improvement PART 3B: PROJECT PROPOSAL REQUIRED USES OF FUNDS Perkins IV funds have required activities that have to be addressed. Please describe how your project will address the Perkins IV required activities. If there are areas that are currently un-met please describe how your project proposal will help you achieve the requirement (s). Below are the nine 135(b) Requirements for Uses of Funds. Programs receiving these funds must meet these requirements. Indicate with a check mark those requirements that the program currently meets (met). Any remaining unmet requirement(s) must be addressed with completed or ongoing activities by the time of submission of the final report by August 21, Note: If all nine required uses of funds have been met, funds may be used for the permissive activities specified under permissive uses of funds. Indicate with a check mark which requirements have been met, below. Requirements for Uses of Funds MET UNMET 1. Strengthening the academic, and career and technical skills of students participating in CTE programs through the integration of academics with CTE programs. [ 135(b)(1)] 2. Link CTE at the secondary and the postsecondary levels, including by offering elements of not less than one program of study described in 122(c)(1)(A). [ 135(b)(2)] 3. Provide students with strong experience in and understanding of all aspects of an industry, which may include work-based learning experiences. [ 135(b)(3)] 4. Develop, improve, or expand the use of technology in CTE, which may include training to use technology, providing students with the skills needed to enter technology fields, and encouraging schools to collaborate with technology industries to offer internships and mentoring programs. [ 135(b)(4)] 5. Provide in-service and pre-service professional development programs to faculty, administrators, and career guidance and academic counselors involved in integrated CTE programs, on topics including effective integration of academics and CTE, effective teaching skills based on research, effective practices to improve parental and community involvement, effective use of scientifically based research and data to improve instruction. Professional development should also ensure that faculty and personnel stay current with all aspects of an industry; involve internship programs that provide relevant business experience; and train faculty in the effective use and application of technology. [ 135(b)(5)] 6. Develop and implement evaluations of the CTE programs carried out with Perkins funds, including an assessment of how the needs of special populations are being met. [ 135(b)(6)] 7. Initiate, improve, expand and modernize quality CTE programs, including relevant technology. [ 135(b)(7)] 8. Provide services and activities that are of sufficient size, scope and quality to be effective. [ 135(b)(8)] 9. Provide activities to prepare special populations, including single parents and displaced homemakers enrolled in CTE programs, for high-skill, high-wage or high-demand occupations that will lead to self-sufficiency. [ 135(b)(9)]

11 Santa Monica College Career Technical Education Committee APPLICATION for Perkins Funds for Program Expansion/Improvement FOR THOSE REQUIREMENT(S) LISTED ABOVE AS UNMET: Describe specific activity(ies) intended to address the unmet requirement(s). (Limited to 2,000 characters, or approximately ½ page of text.) Keep acquiring technical equipment related to journalism field and keep learning about trends in the field and infuse that training in existing curriculum, development of new curriculum and training for journalism students. Check One: UNMET REQUIREMENTS WILL BE ADDRESSED: Entirely with Perkins IV Funds Entirely with Other Funding Sources Using Both Perkins IV and Other Funding Sources PART 4: Proposal Estimated Costs - Budget Please provide estimated costs of your projects proposed activities. Please submit the budget spreadsheet with your application. If you need assistance with budget development please contact the Perkins IV project manager for assistance at x3311. Total amount of Perkins IV funding being requested for : $30,650 Submitted by: Saul Rubin Date: Feb. 13, 2014 Proposals must be received electronically no later than February 14, 2014, 4:00pm in the Office of Workforce & Economic Development- Bundy Campus or via to

12 1900 Pico Blvd. Santa Monica, California Journalism Economic Modeling Specialists International Page 1/7

13 Custom Profile: Santa Monica College Journalism ( ) Target Occupations Public Relations and Fundraising Managers ( ) Broadcast News Analysts ( ) Reporters and Correspondents ( ) Editors ( ) Writers and Authors ( ) Target Occupation Performance 40,783 Jobs (2010) Nation Location Quotient: % Growth ( ) Nation: 3.5% $24.08/hr Median Earnings Nation: $20.38/hr Regional Openings (2010) 2,197 Santa Monica College Program Completions (2010) 4 Regional Program Completions (2010) 507 All Regional Completions for Target Occupations (2010) 2,920 Target Occupations Regional Openings (2010) Median Hourly Earnings Growth ( ) Public Relations and Fundraising Managers ( ) 112 $ % Broadcast News Analysts ( ) 19 $ % Reporters and Correspondents ( ) 288 $ % Editors ( ) 358 $ % Writers and Authors ( ) 1,420 $ % Economic Modeling Specialists International Page 2/7

14 Other Regional Training Providers 15 Institutions 507 Completions (2010) Institution Degrees Certificates Total Completions California State University-Northridge California State University-Long Beach University of Southern California Biola University Pepperdine University Job Postings by Occupation Occupation Job Postings Public Relations and Fundraising Managers 277 Editors 129 Writers and Authors 85 Reporters and Correspondents 50 Broadcast News Analysts 31 Occupation Group Public Relations and Fundraising Managers ( ) Broadcast News Analysts ( ) Reporters and Correspondents ( ) Editors ( ) Writers and Authors ( ) Economic Modeling Specialists International Page 3/7

15 Job Distribution Occupation Facts Annual Openings Estimate (2012) 1,728 Related Completions (2010) 2,920 Current Job Postings N/A for Multiple Codes Gender Male 51% Female 49% Age % % % % % 42,294 Jobs (2012) Nation Location Quotient: % % Change ( ) Nation: 3.5% $24.08/hr Median Earnings Nation: $20.38/hr Economic Modeling Specialists International Page 4/7

16 Regional Trends Region 2011 Jobs 2013 Jobs % Change A Los Angeles 41,813 42, % B San Bernardino 1,992 2, % Educational Programs 21 Programs (2011) 3,061 Completions (2011) Program Speech Communication and Rhetoric ( ) Radio and Television ( ) Journalism ( ) Creative Writing ( ) Communication and Media Studies, Other ( ) Economic Modeling Specialists International Page 5/7

17 Inverse Staffing Patterns Industry Occupation Group Jobs in Industry (2012) % of Occupation Group in Industry (2012) % of Total Jobs in Industry (2012) Independent Artists, Writers, and Performers (711510) 18, % 18.0% Motion Picture and Video Production (512110) 3, % 3.2% Television Broadcasting (515120) 1, % 12.9% Periodical Publishers (511120) 1, % 26.8% Internet Publishing and Broadcasting and Web Search Portals (519130) 1, % 10.1% Economic Modeling Specialists International Page 6/7

18 Data Sources and Calculations State Data Sources This report uses state data from the following agencies: California Labor Market Information Department Institution Data The institution data in this report is taken directly from the national IPEDS database published by the U.S. Department of Education's National Center for Education Statistics. Completers Data The completers data in this report is taken directly from the national IPEDS database published by the U.S. Department of Education's National Center for Education Statistics. Location Quotient Location quotient (LQ) is a way of quantifying how concentrated a particular industry, cluster, occupation, or demographic group is in a region as compared to the nation. It can reveal what makes a particular region unique in comparison to the national average. Staffing Patterns Data The staffing patterns data in this report is compiled from several sources using a specialized process. Sources include Occupational Employment Statistics, and the National Occupation Matrix. EMSI uses ratios from the national matrix and inputs regional jobs by industry, converting these to jobs by occupation. The ratios derived from this are adjusted to equal actual regional data, resulting in a unique regional staffing pattern. Economic Modeling Specialists International Page 7/7

19 Santa Monica College Career Technical Education Committee APPLICATION for Perkins Funds for Program Expansion/Improvement Part 4: Proposal Estimated Costs- BUDGET Please provide estimated costs of your projects proposed activities. If you need assistance with budget development please contact the Perkins IV project manager for assistance. Please ONLY enter data in the YELLOW boxes below. Line No. Object Code Activity Description Expenditure Amount Requested Instructional Salaries Teacher, Release Time 1490 Non Teach, Stipend- Summer 1491 Non Teach, Stipend- Winter 1493 Non Teach, Stipend- Fall/Spring Non- Instructional Salaries Student Help 2311 Student Help- Lab Tutor 2393 Other Classified Hourly 2411 Instruction Asst Hourly Benefits 0 Release Time Benefits Classified Hourly Benefits Supplies and Materials Reference Books 4320 Instructional Supplies 4410 Software (< $250 and Less than 1 year useful life) 4420 PC Upgrades 4550 Non Instructional Supplies Other Operating Expenses & Contracted Services 5110 Consultants 5210 Mileage 5220 Conf./ Training/ Staff Develop 2, Dues and Memberships Off Campus Printing 25, Advertising 5840 Software Licensing, Online Services and internet access 5850 Postage 5890 Other Contract Services Capital Outlay Capitalized Equipment- New (>$5000) 6420 Capitalized Equipment- Lease (>$5000) 6450 Non Capitalized Equipment- New (<$5000) 6460 Non Capitalized Equipment- Lease (<$5000) 2500 Total Approved by CTE Committee Total Expenditures: $30,650 $0 Total amount of Perkins IV funding being requested for $30,650 Submitted by: Date: Proposal must be received no later than February 14, 2014, 4:00pm. In the Workforce & Economic Development Office- Bundy Campus Rm 417 or via send to ramos_patricia@smc.edu. SMC- CTE Committee- Revised 11/19/13

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25 # OP Associated Collegiate Press Jackie Flaum, Administrative Assistant 2221 University Ave. SE, Suite 121 Minneapolis, MN phone fax Date 1/30/2014 Invoice # ACP National College Journalism Convention Feb. 27-March 2, Catamaran Resort CONFIRMATION/RECEIPT Registrant: Saul Rubin Corsair, Newspaper Santa Monica College 1900 Pico Blvd Santa Monica, CA A00354 Adviser/Nonstudent Attendees Saul Rubin Qty Registration Items 1 egap Total 1 Adviser Registration: Earlybird Member Rate $95.00 sedneta tneduts.)evoba es( xaf roliam-e ybsnoitutisbus rosnoitceroc dnesyamuoy.noitamrofni sihtmorf detnirp ebliwsegdabeman Total Due Total Paid CC v 1721 $95.00 $95.00 Total Outstanding $0.00 gro.serptneduts.yap otog :drac tidercaivenilno yap ACP requests payment of any outstanding balance via check or credit card, or a valid purchase order number, within 10 business days of your registration or upon arrival at the convention, whichever comes first. Unless other arrangements are made in advance, ACP will require payment in full of any outstanding balance at the convention registration desk. Plan carefully. No refunds of prepaid fees will be made. Pursuant to Minnesota Statute ACP is authorized to charge $20 for any check that is returned for non-sufficient funds. Please make checks payable to ACP and send to: ACP National College Journalism Convention 2221 University Ave. SE, Suite 121 Minneapolis, MN Federal Tax ID No Thanks for registering!

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27 American/ Foothill Publishing Co., Commerce Ave. Tujunga, CA Phone... (818) Fax# (818) ROTARY OFFSET PRINTING... TABLOIDS - NEWSPAPERS - CIRCULARS Invoice Date Invoice # 10/29/ Bill To Santa Monica Community College-Corsair Attn: Saul Rubin Communications Department 1900 Pico Blvd. Santa Monica, CA Please Remit Commerce Avenue. Tujunga, California Account # 5558 DESCRIPTION OF JOB CREDITS AMOUNT THE CORSAIR NEWSPAPER ISSUE: October 30, 2013 Vol.106, Issue 9 PO# A page tabloid EB - 4,000 copies We appreciate your business! Total $984.00

28 School Newspapers Online PO Box 2277 Burnsville, MN (888) Date 08/27/2012 Terms Net 30 Invoice Invoice # 3209 Due Date 09/26/2012 Bill To Saul Rubin Santa Monica College 1900 Pico Boulevard Santa Monica, CA Amount Due $ Enclosed Please detach top portion and return with your payment. Activity Quantity Rate Amount Website hosting, domain renewal, and support fee ,999,999,999, Fax: Total $ School Newspapers Online Invoice 3209

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