Commercial Music April 2012 Needs Assessment
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1 Commercial Music April 2012 Needs Assessment Prepared by Elisa Lewis Date: April 25, 2012 Commercial Music 1
2 Scope Data compiled in this report covers San Bernardino, Riverside, Orange, and Los Angeles counties. Data were drawn from external sources, including the Employment Development Department s California Labor Market Information and the U.S. Department of Education s Integrated Postsecondary Education Data System (IPEDS), as well as Chaffey College s Colleague Administrative database. Data Sources and Calculations Educational Program Data TOP Code Program of Study Commercial Music The Taxonomy of Programs (TOP) is a standardized system used at the state level to classify programs and courses at California Community Colleges that are intended to achieve the same outcome. The Commercial Music program at Chaffey College is classified under the Commercial Music TOP code. CIP Code Program of Study Recording Arts Technology/Technician The Classification of Instructional Programs (CIP) is a standardized coding system used at the federal level to facilitate accurate tracking, assessment, and reporting of fields of study and program completion at educational institutions throughout the country. This report draws on the Recording Arts Technology/Technician CIP code, which maps to the Commercial Music TOP code, to compare Chaffey College to other institutions and examine employment trends. Completions Data Degree and certificate data regarding students at Chaffey College were collected from the Colleague Administrative database. Degree and certificate data for all comparison schools were collected from the U.S. Department of Education s Integrated Postsecondary Education Data System (IPEDS). All comparison institutions included in this report are postsecondary and have provided data to IPEDS. IPEDS defines postsecondary education as a formal program designed primarily for students beyond high school age. These include academic, vocational, and continuing professional education, and exclude avocational and adult basic education programs. Occupational Data SOC Code Occupational Title Art, Drama, and Music Teachers, Postsecondary Music Directors and Composers The Standard Occupational Classification (SOC) system is used by federal statistical agencies to classify workers into occupational categories. The Recording Arts Technology/Technician CIP code was mapped to the two SOC codes listed in the table above using the crosswalk described in the paragraph below. 2
3 Educational Program to Occupation Crosswalk The TOP-CIP-SOC Crosswalk (Employment Development Department, 2007) was used in this report to map TOP codes to CIP and SOC codes. This crosswalk allows the user to estimate labor market demand for California Community College program completers using SOC-based projections from the California Labor Market Information Division. Industry Data The North American Industry Classification System (NAICS) is used by federal statistical agencies to classify business establishments for the purpose of conducting and reporting research on the U.S. business economy. The Standard Occupation Classification codes are mapped to industry data by the California Labor Market Information Division. Industry information is used to geographically map the business locations of potential employers as well as to observe trends across the industries that employ the occupations identified above. 3
4 Introduction and Contents Contents Background Information 5 Regional Job Outlook 7 Largest and Fastest Growing Industry Employers 9 Regional Graduation Summary 11 Chaffey College s Performance on Core Indicators 13 Map of Employers and Competitor Institutions 14 Purpose and Goals Chaffey College currently offers an Associate degree program in Commercial Music which requires units of study. Chaffey also offers a Commercial Music Certificate program which requires units of study. The following is a description of the Commercial Music program as outlined in the Catalog: The commercial music major is designed to give students a two-year background in professional and commercial music concepts and practices with an emphasis on theory and vocational performance potential. Successful completion of the program as shown, along with the General Education requirements, may also enable students to transfer as music majors to California State University. The purpose of this report is to integrate and analyze data from multiple sources to determine labor market needs for the Commercial Music program at Chaffey College. Regional Definitions Inland Empire includes the Riverside-San Bernardino-Ontario Metropolitan Statistical Area (MSA) Los Angeles County includes the Los Angeles- Long Beach-Glendale Metropolitan Division Orange County includes the Santa Ana- Anaheim-Irvine Metropolitan Division Key Terms and Concepts Replacement Jobs: Replacement jobs refer to the number of job openings due to workers leaving an occupation. Annual Openings: Annual openings are calculated by adding the number of new jobs to the number of replacement jobs, divided by the number of years in the projection period. Projections: Projections of employment are calculated by the Employment Development Department and are based on a mathematical formula that includes historical employment and economic indicators along with national, state, and local trends. Occupation: Jobs are grouped into occupations using the federal Standard Occupational Classification (SOC) system. Industry: Occupations are grouped into industries using the North American Industry Classification System (NAICS). Wages: Hourly wages are reported in percentiles and averages. The 25 th percentile is a useful proxy of entry-level wages and the 75 th percentile of experienced-level wages. 4
5 Background Information Commercial Music Commercial Music programs in California Community Colleges focus on teaching students a broad, balanced introduction to professional careers in music. Course topics usually cover methods of performance of music in public venues under contract and related business skills and services. 1 The descriptions of job duties for Commercial Music-related occupations are provided by the Occupational Information Network. 2 Art, Drama, and Music Teachers, Postsecondary 2 Art, Drama, and Music Teachers, Postsecondary teach courses in drama, music, and the arts including fine and applied art, such as painting and sculpture, or design and crafts. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research. Typical Tasks Explain and demonstrate artistic techniques. Evaluate and grade students' class work, performances, projects, assignments, and papers. Initiate, facilitate, and moderate classroom discussions. Prepare course materials such as syllabi, homework assignments, and handouts. Maintain student attendance records, grades, and other required records. Prepare students for performances, exams, or assessments. Prepare and deliver lectures to undergraduate or graduate students on topics such as acting techniques, fundamentals of music, and art history. Plan, evaluate, and revise curricula, course content, course materials, and methods of instruction. Compile, administer, and grade examinations, or assign this work to others. Keep abreast of developments in the field by reading current literature, talking with colleagues, and participating in professional conferences. 1 California Community Colleges, Chancellor s Office, Taxonomy of Programs, Sixth Edition (Corrected Version). 2 O*Net Online: 5
6 Music Directors and Composers 2 Music Directors direct and conduct instrumental or vocal performances by musical groups, such as orchestras or choirs. Music Composers and Arrangers write and transcribe musical scores. Typical Tasks of Music Directors Use gestures to shape the music being played, communicating desired tempo, phrasing, tone, color, pitch, volume, and other performance aspects. Direct groups at rehearsals and live or recorded performances in order to achieve desired effects such as tonal and harmonic balance dynamics, rhythm, and tempo. Plan and schedule rehearsals and performances, and arrange details such as locations, accompanists, and instrumentalists. Consider such factors as ensemble size and abilities, availability of scores, and the need for musical variety, in order to select music to be performed. Study scores to learn the music in detail, and to develop interpretations. Position members within groups to obtain balance among instrumental or vocal sections. Confer with clergy to select music for church services. Transcribe musical compositions and melodic lines to adapt them to a particular group, or to create a particular musical style. Audition and select performers for musical presentations. Meet with soloists and concertmasters to discuss and prepare for performances. Typical Tasks of Music Composers Apply elements of music theory to create musical and tonal structures, including harmonies and melodies. Use computers and synthesizers to compose, orchestrate, and arrange music. Determine voices, instruments, harmonic structures, rhythms, tempos, and tone balances required to achieve the effects desired in a musical composition. Experiment with different sounds, and types and pieces of music, using synthesizers and computers as necessary to test and evaluate ideas. Write changes directly into compositions, or use computer software to make changes. Transcribe ideas for musical compositions into musical notation, using instruments, pen and paper, or computers. Guide musicians during rehearsals, performances, or recording sessions. Score compositions so that they are consistent with instrumental and vocal capabilities such as ranges and keys, using knowledge of music theory. Write musical scores for orchestras, bands, choral groups, or individual instrumentalists or vocalists, using knowledge of music theory and of instrumental and vocal capabilities. Confer with producers and directors to define the nature and placement of film or television music. 2 O*Net Online: 6
7 Regional Job Outlook Projected Regional Job Outlook The table below displays 2008 employment estimates and 2018 projections for Commercial Music-related jobs. Job openings for Art, Drama, and Music Teachers, Postsecondary and Producers and Directors jobs are expected to increase across all regions of interest. Job openings for Music Directors and Composers are increasing as well, though at half the rate of Art, Drama, and Music Teachers, Postsecondary. Total Estimated 2008 Jobs Total Projected 2018 Jobs Projected Growth (%) Ave. Annual New Job Openings Ave. Annual Replacement Job Openings Ave. Annual Total Job Openings Art, Drama, and Music Teachers, Postsecondary State of California 11,100 12,700 1,600 (14.4%) Inland Empire (11.0%) Los Angeles CO 3,820 4, (14.1%) Orange CO 1,060 1, (12.3%) Music Directors and Composers State of California 5,400 5, (5.6%) Inland Empire (7.7%) Los Angeles CO 1,190 1, (2.5%) Orange CO (5.9%) Source: Labor Market Information Division, Employment Development Department, Occupation Profile, on the Internet at: (visited April 25, 2012). 7
8 Projected Regional Job Growth The graphs below show the projected growth from 2008 to 2018 of Commercial Music-related jobs. As the graphs show, the number of jobs is expected to grow across all regions of interest. Art, Drama, Music Teachers, Postsecondary jobs are expected to grow the most in Los Angeles County while Music Directors and Composers jobs will experience increased growth in the Inland Empire. % Growth Art, Drama, and Music Teachers, Postsecondary California Inland Empire Los Angeles County Orange County % Growth California Music Directors and Composers Inland Empire Los Angeles County Orange County Source: Labor Market Information Division, Employment Development Department, Occupation Profile, on the Internet at: (visited April 25, 2012). Regional Hourly Wages This table displays the First Quarter of 2011 hourly wage statistics of Commercial Music-related jobs. Music Directors and Composers earn higher wages in Los Angeles and Orange County. An employee in one of these jobs can expect to earn anywhere from $14/hr to $48/hr, depending on the specific job and the employee s level of experience. Mean Hourly Rate 25 th Percentile Median Hourly Rate 75 th Percentile Art, Drama, and Music Teachers, Postsecondary State of California $97, $62, $85, $123, Inland Empire N/A N/A N/A N/A Los Angeles CO N/A N/A N/A N/A Orange CO N/A N/A N/A N/A Music Directors and Composers State of California $33.98 $21.11 $28.71 $39.88 Inland Empire $27.65 $14.03 $26.45 $37.25 Los Angeles CO $35.78 $22.88 $27.37 $48.72 Orange CO $28.97 $19.36 $27.32 $39.24 Source: Labor Market Information Division, Employment Development Department, Occupation Profile, on the Internet at: (visited April ). 8
9 Largest and Fastest Growing Industry Employers Largest Industry Employers of Commercial Music-Related Occupations The graphs below display the 2008 staffing patterns of the largest industries employing Commercial Music-related occupations across the state of California. Each of these occupations is employed in at least 2 industries. Number of Employees 6,000 5,000 4,000 3,000 2,000 1,000 0 Art, Drama, and Music Teachers, Postsecondary Junior Colleges Colleges and Universities Other Schools and Instruction 3,000 Music Directors and Composers Number of Employees 2,500 2,000 1,500 1, Religious Organizations Elementary and Secondary Schools Source: Labor Market Information Division, Employment Development Department, Staffing Patterns, on the Internet at: (visited April 25, 2012). 9
10 Change Over Time of the Largest Industry Employers of Commercial Music- Related Occupations The graphs below display projections of staffing changes from of the largest industries employing Commercial Music-related occupations in the state of California. Percent Change 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% Art, Drama, and Music Teachers, Postsecondary Junior Colleges Colleges and Universities Other Schools and Instruction Percent Change Religious Organizations Music Directors and Composers Elementary and Secondary Schools Source: Labor Market Information Division, Employment Development Department, Staffing Patterns, on the Internet at: (visited April 25, 2012). 10
11 Other Industries with Growth in Commercial Music-Related Occupations No additional industries are associated with Commercial Music-related occupations. Regional Graduation Summary Education and Training 3 Education and training requirements for Commercial Music-related occupations vary. General duties of Art, Drama, and Music Teachers, Postsecondary include teaching courses in drama, music, and the arts including fine and applied art, such as painting and sculpture, or design and crafts. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research. Most of these occupations require graduate school. For example, they may require a master's degree, and some require a Ph.D. Extensive skill, knowledge, and experience are needed for these occupations. Many require more than five years of experience. 4 Music Directors occupations require a four-year bachelor's degree, but some do not. A considerable amount of work-related skill, knowledge, vocational training or experience is needed for these occupations. Music Composers require training in vocational schools, related on-the-job experience, or an associate's degree. Previous work-related skill, knowledge, or experience is required for these occupations. Employees in these occupations usually need one or two years of training involving both onthe-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations. 4 Regional Completers in Recording Arts Technology/Technician Programs The table below displays the number of program completers in the academic year at regional institutions offering Recording Arts Technology/Technician programs. Besides Chaffey College, there are 14 institutions offering degrees or certificates below the baccalaureate level across the four county region. Institution Name < 1 year Certificate 1 to < 2 year Certificate Award Level Associate s Degree 2 to < 4 year Certificate Chaffey College Antelope Valley College Cerritos College Citrus College Cypress College Fullerton College Golden West College Labor Market Info, Employment Development Department, California Occupational Guides, on the Internet at: (visited April 25, 2012). 4 U.S. Department of Labor Occupational Information Network (O*NET) 11
12 Long Beach City College Los Angeles City College Los Angeles Film School Los Angeles Recording School Los Angeles Valley College Mt San Jacinto Community College District Orange Coast College Santa Ana College Total Note: -- indicates that this type of degree is not offered. 0 indicates that this degree/certificate level is offered but no degrees or certificates were granted. Source: National Center for Education Statistics, U.S. Department of Education, Integrated Postsecondary Education Data System, on the Internet at: (visited April 25, 2012) 12
13 Chaffey College s Performance on Core Indicators The Perkins IV Career and Technical Education Improvement Act of 2006 mandates that all state and local postsecondary institutions provide data on six core performance indicators for their career and technical education programs. These indicators are: 1) Technical Skill Attainment; 2) Completions; 3) Persistence and Transfer; 4) Employment; 5) Non-traditional Participation; and 6) Non-traditional Completion. Performance goals are set at the state and local levels and progress is monitored based on a comparison between the actual percentage of students who master each performance area and the negotiated levels of performance Chaffey College Performance on Core Indicators Information on Chaffey College performance on Core Indicators is not available. 13
14 Map of Employers and Competitor Institutions Junior Colleges employ the largest numbers of Art, Drama, and Music Teachers, Postsecondary in the state of California. Across the four counties of interest, there are 79 Junior Colleges listed by the California Labor Market (51 in Los Angeles County, 12 in Orange County, 11 in Riverside County, and 8 in San Bernardino County). This map illustrates the location of all Junior Colleges in each county. Also included in the map are the locations of Chaffey College and other competitor institutions offering degrees or certificates in Commercial Music programs. 14
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