RIDE5 GROUP is a brand-building and direct marketing agency based in New York City and Rio de Janeiro.
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1 RIDE5 GROUP is a brand-building and direct marketing agency based in New York City and Rio de Janeiro. We collaborate with clients to help them achieve their business objectives. This starts with discussing strategic objectives that are then delivered optimally across digital, social, mobile, and traditional media platforms. OUR CAPABILITIES Strategic Brand Positioning Market Research Brand Development CopyWriting Graphic Design Print Media Viewer Engagement What makes RIDE5 GROUP different? A client-centric firm that begins by understanding a client s goals In-house expertise in business operations, branding, design, marketing & tech Tech expertise covers enterprise to e-commerce, digital, social, mobile and apps integration Fluency in lifestyle trends and consumer behavior Ability to help firm s extend their local and global reach Video Production & Post Production Social Media & Community Build-Out Communications, Promotion & PR E-Commerce Digital & Mobile Apps Hosting & Tech Support Packaging & Distribution Marketing Micro Campaigns RIDE5 GROUP PROJECT -NIJVT8 Business and Strategy Vision & Mission Brand Attributes Competitive Landscape Target Market Linkages (e.g. Sustainability) Marketing Objectices Linkage to Business Strategy Key Messages Style Considerations Media Platforms Cross-Platform Integration Market Intelligence Competitive Research Related Trends & Stats Consumer Behavior Enhanced Differentiation Opportunity Analysis Delivery Roadmap Concept Generation Mood Boards & Mock-Ups Collaborative Review Creative Development Technology Development Launch Logistics Packaging Advertising Distribution Channels Metrics
2 Our Approach to SEO/SEM MONITORING IMPACT AND OUTCOMES RELEVANT CONTENT CORE-TECH IDENTIFYING PLANNED OUTCOMES FOR EACH SEO/SEM ACTIVITY INTEGRATING KEY MESSAGES AND CONTENT WITH ALL SEO/SEM ACTIVITES MAPPING TARGET AUDIENCE TO CURRENT SEO/SEM OBJECTIVES DIGITAL 15
3 RIDE5 GROUP CLIPBLOX VEQ POSITIONING MATRIX PROFESSIONAL INFORMATION MARKET RESEARCH METHODOLOGY: The Viewer Engagement Quotient (VEQ) is a relative measure developed by RIDE5 GROUP to help our clients understand their positioning within a market sector Quality Assured Content CLIPBLOX OnNETWORKS ABOUT.COM WIKIPEDIA VIDEOJUG EXPERT VILLAGE MYSPACE YOUTUBE Cutting Edge Formats DATED FORMATS Community Features Wikipedia ehow About.com VideoJug Expert Village USER-GENERATED INFORMATION User Participation Capability On Networks CLIPBLOX PRODUCT FEATURES COMPARISON Solutions to Complex Issues MySpace TV YouTube User Trusted Brand Clipblox INNOVATIVE FORMATS VEQ SAMPLE: CLIPBLOX Clipblox is an advisory service that provides an early-entry advantage for brands through a suite of hybrid video products. These videos merge quality content with community and entertainment. 13
4 PROJECT - Example of Social Media Campaigns RIDE5 GROUP CONSIDERATIONS 8 KEY DIFFERENTIATORS Understand the key differentiators that, in essence, are the firm s key selling points. All consumers like ease of use and seniors may have more time but are no different with respect to good service. Focusing on your one-stop-shop model is an obvious one VALIDATION Trust is a key component of any brand. Seniors usually have other family members involved in decisions around financials, legal and other services so an important deliverable is tailored info-packs with testimonials from other clients that are willing to be ed or called for reference GIVE THE SENIORS WHAT THEY WANT Conduct focus groups with target audience participants to identify key motivators that would have them engage your firm s services COMMUNITY ENGAGEMENT Many seniors crave being part of a broader community especially as they lose loved ones and/ or relocate. Creating an online community mixed with live Meet & Greet sessions - where there s client saturation to make it worthwhile - would, we feel, be a big win. GO ABOVE & BEYOND: YOUR FIRM s RELAX & ENJOY PROGRAM xx% of seniors in the U.S. have $xx discretionary income and deserve to be treated well. Whether in-house or outsourced, providing an easy way for clients who share common interests, whether it s a YOUR FIRM CRUISE or YOUR FIRM WEEKEND MIXER IN ATLANTIC CITY (or wherever), broadens the scope of how you manage your community and creates total value for your clients. You can use these events as adjunct promotions as well, Bring a friend who signs up and get 50% off etc. This approach would open the door to serious crosspromotion with senior companionship websites and other strategic partners to make this phase of your client s life better than they ever thought it could be. KEY MESSAGE: YOU PROTECT YOUR CLIENTS Make your potential clients feel safe from all perspectives which is a subset of validation. They, and their children in some cases, will want to ensure their assets are safe, working with members of your team is safe and, should you proceed with sponsoring active community events, they are physically safe. Through messaging that reflects a pro=active understanding of why this is important and the steps you take to follow through will, without a doubt, yield very positive results. 4
5 MARKET RESEARCH METHODOLOGY: The Audience Engagement Quotient (AEQ) is a relative measure developed by RIDE5 GROUP to help our clients understand their positioning within a market sector SOLERET AEQ SAMPLE: Soleret Soleret is the first in a line of compression footwear designed to not only be used therapeudically, but also preventatively. Its initial target audience was barre, pillates and yoga participants. SOLERET ATTRIBUTE ANALYSIS SOLERET AUDIENCE ENGAGEMENT QUOTIENT Project: vzs-nn4ts8 8 Area of Focus Future Options Project: vpo-nm785o 5
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