Cloud IT and Cloud Business

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1 Cloud IT and Cloud Business Presented at CIO Cloud Summit Montelucia Resort & Spa, Scottsdale, AZ December 8, 2011 Bill McNee Founder and CEO Saugatuck Technology x223 Westport, CT Falmouth, MA Santa Clara, CA Frankfurt, Germany ǀ

2 Key Trends Today s economic situation continues to favor the Cloud, driven by businesses that are reshaping themselves as the global economy recovers from the extended Great Recession. The Cloud including IaaS, PaaS, SaaS and Cloud Services will drive increasing business and IT activity, resulting in hybrid architectures to manage, a new Cloud IT mission, and the launch of Cloud-enabled Business Services by traditional businesses. Through 2015, SaaS will continue to dominate Cloud IT spending, including business apps, social computing and mobility solutions key aspects of the boundary-free enterprise. BI joins CRM, Customer Service, Collaboration and SFA as the leading Cloud Business Solutions in demand through Financial Analysis / Planning and HR rising dramatically in investment priority. Big Data and Advanced Cloud Analytics become key drivers of Cloud solution demand. Enterprises will increasingly leverage PaaS platforms and ad-hoc aggregations of Cloud Services across the stack (through the use of APIs) to build composite Cloud solutions. This includes Cloud services such as SaaS and IaaS, as well as powerful Social Business and Mobile Commerce technologies that are increasingly imbedded directly into critical business workflows. Private Clouds are gaining traction especially at large enterprises wishing to maintain control. Integration and workflow in the Cloud will remain a critical capability and requirement, especially for hybrid large enterprise environments. Cloud Services Providers (including Cloud Enablers and traditional service providers aggressively pursuing the Cloud) will flourish as they increasingly incorporate Open Source and CrowdSourcing strategies and embrace SaaS, PaaS, IaaS and BPaaS. Page: 2

3 Cloud IT and Cloud Business Cloud IT Everything-as-a-Service with a focus on cost savings and process improvement: Infrastructure Platform Application Business Process Integration Management Disruptive in IT strategy, planning, budgeting, buying, and management therefore disruptive to business strategy, planning, budgeting, buying, and management Key Challenge: The Hybrid Portfolio Cloud Business New ways of doing business New business opportunities Driven by: Low barriers to entry Proven offerings from providers with viability and vision Assimilation, standardization, and management of Cloud Previously-unrealized levels of business + IT integration in funding, planning, management, and operations Key Challenges: Identifying Opportunities Assessing ROI / Benefits Acquiring Cloud Solutions Managing Resources (including Partners) Source: Saugatuck Technology Inc., Page: 3

4 Key Challenges / Common Pitfalls for Large Enterprises Key Challenges: Skill shift (from managing assets to managing business processes / outcomes) Understanding and Managing Risk (business and technology) Integration: Data, Security, Processes (internal and external) Opportunity Recognition and Execution Common Pitfalls in the Cloud Transition: No formal planning process Missing or poor governance structure Poor or missing responsibility matrix Neglecting or underestimating HR and change management challenges No project management office (PMO) Missing or incomplete inventory of assets and workload characteristics Lack of operational oversight Few relevant SLAs Poor communication to constituencies Source: Saugatuck Technology Inc., Page: 4

5 Summary Cloud is, in effect, still in its infancy. Yet it is already changing how enterprises (both large and small) do business, find business, and build business -- because it is fundamentally changing how technologies are delivered and used to enable the enterprise. The greatest Cloud opportunities for any enterprise or IT provider are in enabling new ways of doing business, and creating entirely new businesses. In order to fully enable and support Cloud, traditional enterprise IT organizations, structures, and practices must be disassembled and rebuilt. Enterprise IT, in its traditional form, is not strong or pliable enough to enable or support effective enterprise Cloud use for business in most organizations. The greatest threat from Cloud is faced by those enterprises not investigating or using it to improve business. Denying or preventing Cloud use effectively thwarts enterprise business growth. As with any business tool, Cloud must be effectively and efficiently managed in order to deliver business value. Given its infancy, the most advanced and effective uses of Cloud (and Cloud management practices) are still not well-known outside of a few, experienced executives and enterprises. Page: 5

6 About the Speaker William S. McNee Founder and CEO, Saugatuck Technology Mr. McNee is the President and CEO of Saugatuck Technology, a subscription research and advisory firm focused on emerging industry trends and disruptive technologies driving change in enterprise IT. Over the past few years, Mr. McNee has helped spearhead the firm's research into evolving business models as a result of the shift to software-as-a-service (SaaS) and Cloud IT. More recently, he has been actively involved in launching the firm s new Cloud Leadership Strategies (CLS) research practice which targets the office of the CIO and senior business leaders engaged with Cloud-enabled business strategies. Prior to founding Saugatuck in 1999, Mr. McNee spent twelve years with Gartner, Inc., most recently as Group Vice President and Research Fellow, responsible for guiding the firm's overall research strategy. A recognized expert in enterprise software and related business / IT services, Mr. McNee spent five years leading Gartner's Business / IT Management practice as its Director of Research, focusing on CIO governance, IT sourcing models and e-commerce management strategies. Prior to this role, he was a lead analyst focusing on enterprise business applications, and asset management strategies. Prior to Gartner, Mr. McNee held strategic planning, financial management and marketing positions at CBS, HBO, Comshare and the Institute for Social Research. Mr. McNee is a University of Michigan alumnus, and has completed graduate work in economics at New York University. Since 2001, he has been a Board or Advisory Board member for the Westport Public Library. Page: 6

7 About Saugatuck Technology SAUGATUCK OFFERINGS AND SERVICES Saugatuck Technology provides subscription research / advisory and consulting services to senior business and IT executives, technology and software vendors, business / IT services providers, and investors. Our Mission is to help our clients make better business decisions and create new business value through trusted and objective insights into the key market trends and emerging technologies driving real change. Over the last few years, this has included a major focus on Software-as-a-Service (SaaS), Cloud Infrastructure, and Social Business Technologies, among other key trends. CONTINUOUS RESEARCH SERVICES (CRS) Subscription access to Saugatuck s ongoing premium research, providing independent / unbiased insights and guidance into key market trends, buyer behavior, "white-space" opportunities and disruptive market forces driving changes in business computing. A variety of advisory services, including telephone-based inquiry, and Analyst Days USER STRATEGIC CONSULTING SERVICES Leadership and Planning Workshops Strategy and Program Assessments Vendor Selection / Evaluations Cloud Transition / Migration and Management Best Practices VENDOR STRATEGIC CONSULTING SERVICES Market Assessment Strategy Validation Opportunity Analysis Positioning / Messaging / Go-to-Market Strategies Competitive Analysis THOUGHT-LEADERSHIP PROGRAMS Custom research programs targeting key technology and business/it investment decisions of CIOs, CFOs and senior business executives Delivered as research reports, position papers or executive presentations. VALUE-ADDED SERVICES Competitive and market intelligence Investment advisory services (M&A support, due diligence) Primary and Secondary market research. US AND EUROPEAN OFFICES Headquarters Saugatuck Technology Inc. 8 Wright Street, 1 st Floor Westport, CT USA (P) Regional Sales: East: Silicon Valley Saugatuck Technology Inc Great America Parkway, Suite 320 Santa Clara, CA USA (P) Regional Sales: West: Germany Saugatuck Technology Inc. Bluecherstr. 4 D Eltville am Rhein, Germany (P) Regional Sales: Europe: For more information about these or any other Saugatuck Technology service, please reach us through the contact information noted above. To learn more about Saugatuck consulting and research offerings, go to or Chris MacGregor for more information. While there register on our site and begin receiving our complimentary Research Alerts. Page: 7

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