1 IBM Academy of Technology Thought Leadership White Paper October 2010 Cloud computing insights from 110 implementation projects IBM Academy of Technology Survey
2 2 Cloud computing insights from 110 implementation projects Contents 2 Executive summary 2 Introduction and methodology 4 How are s used? 5 How are s implemented? 6 What are the challenges? 8 What are the benefits? 9 Outlook and trends 10 Summary 12 For more information Executive summary Over the past several years, IBM has gained valuable experience implementing solutions within our clients environments and within IBM. Now, as the computing market matures, it is time to begin capturing the knowledge we have gained through these implementations. While adoption frameworks were developed early on to predict what customers might do with, we believe enough implementations exist to validate those predictions and to recalibrate where necessary. This white paper from the leadership of the IBM Academy of Technology represents the findings from 110 case studies of computing implementations in a survey conducted in August The case studies are mainly from mature markets and mainly from companies with more than 5,000 employees. With the exception of the chemical and petroleum industry and industrial products, virtually every industry is represented. The banking, government, telecom, insurance and financial markets industries represent over half of the case studies. In brief, our survey findings show that: IT efficiencies, consumer interfaces featuring ease of use, and new charging models are the primary motivations for client implementations. Conversely, security concerns, pricing strategies, system complexity, rapid technology advancements of capabilities, gaps in standardization and a lack of clear value propositions are seen as the biggest inhibitors to computing. Integrated vendor offerings combined with ongoing support (applying best practices) are in high demand. Service design is the most popular IT Infrastructure Library (ITIL ) discipline, but other categories like image management and security management are expected to become critical. While noncritical workloads like development and test dominate usage today, the survey participants believe that noncritical as well as critical production workloads will be implemented on in two years time. There is currently a 30 percent/70 percent split between public and private engagements; however, over the next two years, respondents see the use of data and information produced by customers more than doubling, with a corresponding decrease in exclusive internal use. This paper examines our survey findings: where clients are with computing, what challenges they face, how they are benefiting from their existing implementations and where they expect to be in two years time. Introduction and methodology To obtain our results, the IBM Academy of Technology defined a series of questions and sent them to IBM technical employees with client-facing roles, most of whom are IT architects. The responders, who span the range of IBM business units, including services, software, systems technology, and research and development, then solicited feedback from their computing clients. In most cases, the feedback is from primarily large clients. While private s offering
3 IBM Academy of Technology 3 Business services (BPaaS) Application services (SaaS) Platform services (PaaS) Infrastructure services (IaaS) Exploratory Departmental PRIVATE CLOUD Figure 1: Cloud adoption framework. Enterprise Exclusive PUBLIC CLOUD Open infrastructure and platform services in large environments provided the majority of the input for this paper, it should be noted that the adoption framework predicts a second large market segment at the other end of the spectrum, as shown in Figure 1. We should therefore anticipate larger numbers of small clients purchasing business process as a service (BPaaS) and software as a service (SaaS) via public s. With the exception of the chemical and petroleum industry and industrial products, virtually every industry is represented. As Figure 2 illustrates, banking, government, telecom, insurance and financial markets industries dominate with more than 50 percent of the sample. Our survey questions focused on how our clients existing computing implementations are addressing specific areas. These included: Overall scenarios Cloud consumption model Cloud infrastructure Cloud service management Organizational and skill requirements and gaps Cloud security Cloud information management We then asked the clients what they expect their answer to be in two years. The next several sections of this paper discuss our survey results in detail. Industry profile Travel & transportation Telecom Retail Media & entertainment Life sciences Insurance Industrial products Healthcare Government General business Financial markets Energy & utilities Electronics Education products Computer services industry Chemical & petroleum Banking Automotive Aerospace & defense Number of residents Figure 2: Industry profiles represented within the survey.
4 4 Cloud computing insights from 110 implementation projects How are s used? Organizations today are implementing three primary delivery models for : private, public and hybrid. In private s, IT activities or functions are provided as a service, over an intranet, within the enterprise and behind the organization s firewall. In public s, IT activities or functions are provided as a service over the Internet. For hybrid s, internal and external service delivery methods are integrated, with activities or functions based on security requirements, criticality architecture and other established policies. These implementations can be undertaken for any number of reasons, including a consumer interface featuring ease-of-use, IT efficiencies and new charging models. Cloud usage is currently dominated by development and test as well as noncritical production workloads with 50 percent of usage being for local pilots while only 20 percent of usage is at the enterprise level. Clouds are mainly applied to loosely coupled workloads and support content-centric workloads focusing on internal IT infrastructure, application development and test scenarios, and web infrastructure. This usage is split between public and private engagements with the vast majority in private s: Nearly 70 percent of engagements are private while only 30 percent are public with a minimal usage of hybrid s. 1 The 30/70 split between public and private engagements running today is due primarily to two factors. First, the survey respondents reflect primarily large environments and are most interested in investigating the potential benefits of computing. If smaller environments had been included, we believe the ratio would be different. Second, since one of the primary inhibitors to widespread adoption of computing is security concerns, private s provide a means to experiment with technology without exposing the firm to security concerns. There are key differences in the services provided in the private and public s. Public s are dominated by SaaS followed by infrastructure as a service (IaaS). Private s are dominated by IaaS followed by platform as a service (PaaS), while BPaaS is only represented minimally in both. Within our survey, the majority of clients began their projects with infrastructure (74 percent) and/or development and test environments (69 percent), areas where they were able to minimize the risk associated with this new delivery method and optimize their return. Many clients (59 percent) were also focused on web infrastructure specifically. However, within two years, the picture changes dramatically, with the belief that they will have projects significantly deployed across all workloads analyzed, including transaction processing, high-performance computing, decision support and analytics, business applications and collaborative computing. This finding, demonstrated in Figure 3, indicates confidence that anticipated values are being met, and, with experience developed from these early projects, rapid expansion will be possible. Application development and test Web infrastructure IT infrastructure Collaborative computing Business apps High performance computing Decision support and analytics Transaction processing Application development and test Web infrastructure IT infrastructure Collaborative computing Business apps High performance computing Decision support and analytics Transaction processing Workload - Today Workload - Two years from now Yes No Yes No Figure 3: Current and anticipated deployments across workloads.
5 IBM Academy of Technology 5 How are s implemented? Looking beyond motivation, the survey addressed clients scope and plans for computing, focusing on the chosen implementation approach, patterns and steps. The survey shows that 49 percent of clients have defined their strategy, whereas the second half of our sample began projects without having defined their target state and road map. This finding is supported by the results of the scale of implementation question, where 50 percent of projects today cover a pilot scope. Only 20 percent are targeted at enterprisewide deployment. A portion of our clients started pilot projects to extract learning and experiences for a road map and strategy creation. processes, roles and responsibility definitions, tools for automation, required information and best practices that integrate and operate available resources to produce valued services, and respond quickly to the needs of a business and its customers for both legacy and environments. The roles that execute the processes, the tool functions and the associated information are all based upon the process design. People In parallel, the majority of the projects today are focused on development and test and noncritical production workloads. This step seems to be in preparation for testing management capabilities and tools for critical production workloads. Tools Cloud implementation Processes These findings are similar to our findings in service-oriented architecture (SOA) design and implementation, where best practices recommend testing design decisions in proof-ofconcept and pilot implementations, as these decisions have large, long-term impacts on enterprise and IT architecture. A small, more affordable and quick test implementation can help provide the information necessary to make overarching strategic decisions. Cloud service management implementation framework The basis of a implementation is a set of well-defined, proven processes, illustrated in Figure 4. Vital to being able to deliver, or even access, a -based environment is service management. ITIL V3 defines service management as a set of specialized organizational capabilities for providing value to customers in the form of (IT) services. 2 When examined at a greater level of detail than the ITIL V3 definition, service management comprises the whole of the governance, Information Figure 4: Cloud service management implementation framework. The survey produced several key findings related to this framework: Organizational change Only 20 percent of projects report on organizational changes already implemented, although we can derive clear requirements for changes in IT organizations. Two areas seem significant: corporate IT organizations are not really managing the implementation, operation of IT technologies and process management. Especially in larger organizations, organizations sourced their IT services through external service providers due to the lack of speed of their internal IT department to establish access to services. Second, organizational silos can be a significant inhibitor to adoption, as silo thinking prevents overall process optimization and automation.
6 6 Cloud computing insights from 110 implementation projects Processes and integration About half of the projects started without service management integration, which relates to the nature of projects with regard to maturity, scale and criticality. Public projects typically reported lower levels of service management integration compared to private implementations. While with a public, the assumption is that the solution is based on integrated service management by the service provider, within private environments, service management integration is even more critical to achieve automation and cost targets. In addition, a level of integration between public and the customer s on-premises infrastructure is required. This leads into the domain of hybrid s, where application-level integration is required when running both public, private and traditional infrastructures as well. On a weighted average rating, the majority of the respondents rated service design as the most important ITIL discipline followed closely by service operation, service strategy, service transition and service improvement. Technology Although standardization of technologies and software stacks is one of the main drivers of benefits, 39 percent of the projects lack technology standardization. Approximately 53 percent of projects reported standardization for some technologies. This is a surprising result in our survey as the level of standardization for the services served by a public is high and defined by the service provider. For private implementations, the level of standardization is one of the main success factors. As an additional note, there were no significant differences across industries and geographies in the results from the survey questions for this section. What are the challenges? We found that for our surveyed clients, developing a strong value proposition, plus funding, security and managing complexity were the major barriers to getting started, as shown in Figure 5 below. Inhibitors to computing Security Lack of clear value proposition Lack of standardization Funding Complexity Reliability and high availability Market and technology immaturity Lack of skills Software licensing Loss of internal control Figure 5: Inhibitors to computing.
7 IBM Academy of Technology 7 Similar factors have been corroborated in many analyst reports. For example, IDC reports that security concerns are the most important fear among IT decision-makers for both public and private, especially public. Other factors, such as lack of technology, maturity, lack of personnel skill sets, organizational challenges and difficulty integrating with existing infrastructure will likely decrease over time as success stories circulate. 3 Security Security is a critical issue largely in public or shared environments, where the provider needs to make sure that data privacy and compliance is guaranteed. Secure and efficient data exchange across the enterprise and s, as well as secure application connectivity are the major security concerns. Image management is important both in private and public s, as images are fast becoming the core object for deployment in data centers as a way to bypass installation problems. In this context, organizations need a way to organize, secure, manage and deploy images to the various virtualized platforms in a scalable manner. Once deployed, organizations need a way to manage the virtual images, which includes monitoring, updating, tracking, change management and auditing. The clients surveyed in our study are currently focused primarily on implementing technologies to enable functionality in a private environment. By focusing first on private s, these clients were able to overcome their security concerns. As shown in Figure 6, the building blocks for a private include consolidation, virtualization, standardization and automation, including self-service. Self Service Agility Virtualization Business & IT Alignment Standardization Service Flexibility Figure 6: Building blocks for a private. Automation Industry Standards Reduced Cost Optimized Business Virtualization While it was clear that virtualization was the first and largest component of computing implemented, it is harder for clients to apply these technologies to other areas such as network (18 percent), applications (18 percent) and desktop (16 percent), and clients continue to see this as a challenge over the next two years. While automatic provisioning has been widely implemented in this client set, de-provisioning resources and reassigning those resources to other projects is more difficult, with other factors such as organization and culture coming into play. Standardization When discussing s, you also need to talk about the ability to reduce variations in implementation patterns on the provider side, while at the same time keeping consumers happy with a right-sized offering. Standardization of both processes and all technical layers of the solution stack was identified in the surveyed projects as a major challenge. For example, despite the fact that a specific hypervisor often dominates the pilot/departmental installations today (start simple), clients anticipate a move toward a diverse set of virtual machine standards for enterprise-level s before being able to consolidate. On one hand, consumers expect their favorite hypervisor technology to be supported in a first production step; on the other hand, they want to migrate as quickly as possible to a standard when they have seen the benefits of delivery and are looking for even higher efficiency and reduced costs. There are gaps in both industry-specific and IT standards that make it more difficult to standardize and automate, which is needed in order to reduce the complexity involved. Just as the adoption of HTML as a standard language accelerated the adoption and expansion of the Internet, standards will need to emerge to promote widespread adoption. In particular, the adoption of IT service level definition standards that can be dynamically negotiated between consumer and provider will be necessary before a true open becomes reality.
8 8 Cloud computing insights from 110 implementation projects In addition, the standardization of hardware and operating system/software stacks required in environments needs to be driven from development and test into production environments. Other Highly scalable Value proposition The survey indicates that computing value is best achieved with a specific business goal in mind and tools are available to assist with return on investment (ROI) and value assessments. Multiple clients shared that the job of justifying a solution became much easier when focused on solving a business need versus the benefits of reducing the cost of IT. Complexity and integration Clients are looking for providers to assist them with complexity and integration issues, as indicated when asked what they would like to see in computing. Outside of price, almost all of the answers were in areas designed to reduce the complexity to implement, such as providing additional pre-integrated offerings, improved functionality and decreased complexity for current offerings, and improved flexibility and integration techniques. The recognition is strong that implementing computing is a complex task, and only 24 percent of current clients have implemented in an integrated fashion today. What are the benefits? Cloud computing is offering a wide range of benefits from high-resource utilization and flexibility to increased responsiveness. Approximately 80 percent of the clients are realizing significant sharing of IT resources through a highly virtualized infrastructure, and approximately 60 percent are achieving ease-of-use through self-service with rapid delivery. This is the case regardless of the industry or geography. For those clients using public s as opposed to private s, ease of use is higher at 85 percent, followed by 68 percent benefiting from pay-as-you-go charging and 63 percent benefiting from Internet/web-based s. Forty-seven percent of the public clients are benefiting from a highly virtualized infrastructure. Figure 7 illustrates the results. Internet/web based ease of use, self service, with rapid delivery Pay-as-you-go charging model Highly virtualized infrastructure 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% Figure 7: Benefits gained from computing. Several of the responders commented that their clients are realizing benefits in the area of flexibility, such as by enabling developers and testers to give up servers more readily when they are finished with them as compared to manual server builds, or through the ability to exploit services available on the public/internet more rapidly, either singularly or in combination. Another group of clients is achieving benefits from computing in the area of storage and data, by replacing existing on-premises storage or by providing storage and content management capabilities. A promising benefit of computing is in the area of analytics and sense-and-respond capabilities. A sense-and-respond organization is one that recognizes change early and is able to analyze and act in response to the change. An example of sense-and-respond from our case studies is the ability of clients to disrupt their competition by enabling a spectacular jump in the amount and accuracy of available business information, helping them to re-engineer their business and react to individual customer situations in new ways.
9 IBM Academy of Technology 9 Outlook and trends The experiences of these implementation projects confirmed commonly discussed challenges associated with computing such as security, value proposition, funding and complexity. However, it is important to note that these organizations have found significant value as reflected in plans to expand their use of computing. There is also strong optimism that within two years, the marketplace will have overcome many of the issues faced today. It is always useful to understand what motivated a major endeavor in implementing new IT delivery methods in a large enterprise context. We have discussed specific findings based on today s market maturity, the technology and available best practices or methods, and the associated challenges. The next natural step is to leverage the insights from the implementation projects to determine how the area will evolve so that you might align it with specific planning horizons in your enterprise. The following section discusses survey questions based on future trends. As previously mentioned, these predictions are based on the assumption that security concerns, both real and imagined, can be adequately addressed. As Figure 8 shows, clients strongly believe they will reverse the 80/20 ratio between departmental/pilot efforts today and enterprise/production readiness within two years. In other words, s will become mainstream. Scale - Today Pilot Departmental Enterprise Exclusive (public,but closed community ) Scale - Two years from now Pilot Departmental Enterprise Exclusive (public,but closed community ) Charging models Flexible pricing or charging models ranked lower compared to the typical market hype in publications. We therefore analyzed the feedback we received on the importance of future pay-as-you-go capabilities, and we see a difference between private implementations versus public implementations. Public s appear to have already a good proportion of pay-as-you-go charging models compared to private s, but this will not always be the case. Participants strongly believe that pay-as-you-go models will also have to be implemented in private settings between the IT organization and lines of business. This finding suggests that we will see an interesting challenge in integrating public and new private charging schemes in hybrid scenarios. Another clear survey trend is based on the observation that we will see flexible charging concepts to address sustainable value-for-money relationships between providers and consumers. Data management In terms of additional content provided by a two years from now, we saw two major evolutions: (1) Decision support and analytics services had the highest jump in adoption, and (2) The estimate of the number of consumers contributing to the creation of new information through the is doubling. Cloud becomes a new platform for data management and creation, especially in private scenarios where our survey showed an even higher adoption of analytic services (three times). Over the next two years, respondents see the use of data and information produced by customers more than doubling with a corresponding decrease in exclusive internal use. Open (public) Open (public) Figure 8: Overall scenarios.
10 10 Cloud computing insights from 110 implementation projects Service management If services become as critical as indicated in the next two years, we need to look at the maturity status and evolution of service management tools. While many clients consider their existing tool landscape as slightly better equipped to cope with the new challenges ahead, we see at least a doubling of the need to have better automation, control and visualization service management tooling implemented by Service security and the ability to control data/information access and usage is a must today and will be followed by an increased focus on identity management in (An exception to that general finding applies to public s, where compliance was ranked higher.) Organizations from these implementation projects have realized that significant advantages do take place with automation and self service, and most have started down this path. While today there is a focus on the traditional ITIL disciplines with service design being the most popular there is a growing need for new service management disciplines to address the challenges and opportunities in computing, including image management and security. Both of these disciplines are included in IBM s extensions to ITIL, the IBM Process Reference Model for IT (PRM-IT) and the IBM Component Business Model for the business of IT (CBM-BoIT). Implementing tools and processes associated with the service management disciplines does have the potential to reduce the complexity involved by a lot, and within two years, almost 75 percent of these clients plan to have new disciplines of service management integrated in their solutions. These new disciplines will need to automate many of the tasks and processes involved in deploying IT resources, and they will need to be integrated into traditional service management tasks such as capacity planning and change management. Summary After evaluating the analysis of 110 implementation projects, we identified five key conclusions: Clients are finding value today either implementing characteristics of or finding workloads that are best suited for public and private, and in the process, they are gaining knowledge of what s needed for the future. Clients using understand the importance of standardization and integration for a successful and more rapid adoption of computing. Clients have also learned they will need to make organizational and process changes and reach a higher maturity level of integrated service management to get the full value of computing. Clients believe many of today s current obstacles such as security, value and funding will be overcome within two years. Clients plan to increase dramatically their use of computing, both to incorporate more mission-critical applications and to expand their use of public services. With the knowledge and insights captured through these implementations, IBM can offer a full spectrum of assistance, from business consulting to implementing an operational computing environment. A deep understanding of requirements is key to creating lasting value, and IBM has extensive experience performing this type of analysis as part of our capability development process to drive new products and services.
12 For more information IBM welcomes the opportunity to discuss your specific computing needs. Please contact your IBM marketing representative, or visit the following website: ibm.com/ For additional insights from the IBM Academy of Technology, please visit: ibm.com/ibm/academy/index.html Copyright IBM Corporation 2010 Route 100 Somers, NY U.S.A Produced in the United States of America October 2010 All Rights Reserved IBM, the IBM logo, ibm.com, are trademarks of International Business Machines Corporation in the United States, other countries or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol ( or ), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the web at Copyright and trademark information at ibm.com/legal/copytrade.shtml IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now part of the Office of Government Commerce. ITIL is a registered trademark, and a registered community trademark of the Office of Government Commerce, and is registered in the U.S. Patent and Trademark Office. Other company, product or service names may be trademarks or service marks of others. 1 IBM Market Insights, Cloud Computing research, July IT Infrastructure Library, Version 3 3 IDC Survey, Cloud Computing Attitudes, Doc.# , Apr Please Recycle CIW03074-USEN-00
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