MARK LIEBERMAN San Marino, CA 91108

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1 MARK LIEBERMAN San Marino, CA Profile A senior business technology executive with over 25 years experience in guiding entrepreneurial growth firms from early stage to venture funded. Expertise in commercialization of high technology products, business development, strategy, strategic planning, and organization change. Skilled in transactional environments with a strong emphasis on implementation, performance and process improvement. Diverse contacts in the Angel investor community and among early stage venture capitalists. Prior experience includes consulting, international banking and investment banking. Education EdD, Organization Change, Pepperdine University, Dissertation Title: An Electronic Based Learning Tool for Strategy and Strategic Thinking. Presidential/Key Executive MBA, Strategic Management, Pepperdine University Work Experience Consultant 2006 Present International advisory service in incubation, commercialization, technology-led regional economic development, entrepreneurship and angel investing. Clients include the governments of New Zealand, New South Wales, Victoria, Western Australia, Korea and Japan. Manager, Regional Economic Development, Economic Redevelopment Community Development Commission of Los Angeles County, and Administrator Business Technology Center of Los Angeles County Altadena, California 2002 Present Executive manager of the Los Angeles County incubator programs including the Business Technology Center of Los Angeles County ( and the $100 million commercial loan portfolio. The Business Technology Center (BTC) is a business innovation center that assists start-up and early stage technology firms to grow and prosper. The BTC is a 40,000 square foot facility that offers infrastructure and key support services to early stage technology companies. The BTC is the largest technology incubator in California. Responsible for the development of over 100 technology companies in

2 Mark Lieberman Page 2 of 5 incubation; Graduates include two companies that are publicly listed; Developed formal relations with the Pasadena Angels, Tech Coast Angels and other early stage Venture Capitalists that resulted in over $100 million in funding for tenants and affiliates; Founder, Los Angeles County Technology Week ( the largest series of technology events in Los Angeles; Founder and designer for LA BOOST ( a small business incubator, development and training program focused on residents in a low to moderate income bracket; Designer of the BTC Beachhead program for international companies to transition into the U.S. markets; Established the BTC s Affiliate Program to provide virtual incubation services to early stage technology ventures; Expanded the Affiliate program platform to include University partnerships that create regional entrepreneurship development centers; Increased revenues 100% in the first two years, making the BTC selfsufficient; Awards received include the United States Department of Housing and Urban Development for Community Excellence Award; National Business Incubator Association awarded the BTC a top ten incubator for average revenue increase per tenant firm and best practices in incubation; The loan program has the lowest loan loss ratio in the nation for government sponsored lending; President Ibis Associates, Inc., South Pasadena, California Founding partner of a management consulting firm focusing on entrepreneurial emerging growth businesses. Specific practice areas include, strategy and strategic planning, financial operations, performance improvement, risk management, and organization change. Client industries include securities and banking, entertainment, Internet portals, consumer packaged goods and nonprofit organizations. Developed strategic and financial plans, business plans for Internet and other startup companies that resulted in major funding.

3 Mark Lieberman Page 3 of 5 Vice President-Chief Operating Officer, New Alliance Corporation Stamford, Connecticut Senior operations executive for high growth investment banking firm specializing in East European and Russian markets. Trades exceeded US $15 billion face value. Responsible for all operating departments from settlements and reconciliation s, legal, funds transfer and cash management. Developed organization capability to support quadrupling of revenues with no increase in staff; Developed and implemented the firm s first mutual fund; Established global relationships with bankers and counter-parties that tripled market share; Integrated information systems for whole organization encompassing front, middle and back office. Reduced overhead and legal fees by 90%. Assistant Vice President, International Banking Department Israel Discount Bank of New York Responsible for institutional business development, account management and operations throughout the Far East, Scandinavia, Spain, Portugal, France and Latin America. Maintained operational responsibility for all banking relations. Signing authority $50 million. Developed and improved credit analysis and evaluation of financial institutions and sovereign risk resulting in a 15% profit increase; Responsible for a full service subsidiary bank in Montevideo, Uruguay; Developed an aggressive portfolio of international capital market products sold to offshore private banking customers. Professional Affiliations Center for Technology Commercialization, University of Southern California, Advisory Board Pasadena Angels Tech Coast Angels Woodbury University, School of Business, Advisory Board Cal State Long Beach Regional Technology Center, Advisory Board Caltech MIT Forum, Executive Committee Mt. Sierra College, Business Advisory Board and designer for the ecommerce and Entrepreneurship programs. Course designer in Entrepreneurship, Economics, Human Resources, and Leadership BizEinstein.com, Board of Advisors Professionals Networking Group, Group Leader, Pasadena II Chapter Academy of Management

4 Mark Lieberman Page 4 of 5 Publications Scanlon, Kevin J. and Lieberman, Mark A. (2007) Commercializing medical technology. Cytotechnology (NCIB Special edition). Allen, Kathleen and Mark Lieberman (Book Chapter to be published 2010) University of Southern California and the Los Angeles Technology Eco- System (Developing a Campus-wide Entrepreneurship Ecosystem). Personal Flintridge Preparatory School, Annual Fund, Class Chair Member, Board of Directors, Director of Volunteers and Child Volunteer Protection Advocate, AYSO Division 214, La Canada Prep/Learning Castle, Chair, Annual Fund, Member, Board of Directors, El Nido Family Services, Los Angeles, CA, Master Scuba Diver Trainer, Instructor Development Course Staff Instructor and Handicapped Scuba Instructor. Retired. Recent Speaking Engagements New Zealand Focus on Health Challenge, Auckland, December 2009, Keynote Speaker, What is New in Healthcare in the U.S. Contract Connections, October 2009, Panelist, The Future of Entrepreneurship in the Biotech Sector Jewish Federation Network, March 2009, Keynote Speaker, Entrepreneurship and the Economy Caltech, E-Club, January 2009, Panelist, Entrepreneurship in a Down Market Plug and Play PACT Conference, October 2008, Panelist, Best Practices for Start-up Incubators and Technology Centers Caltech MIT Enterprise Forum, Moderator, Successful Companies Through Incubation, SoCal Incubators Serve the High Tech Industry, October 2008 Port Technology Conference, Panelist, Port Technology, Challenges and Opportunities, May 2008 Growth Capital Conference, Panelist, April 2008 RechargExpo 2008, Entrepreneurial Resources in Los Angeles March 2008 New Zealand Venture Capital Association Conference November 2007 Australia - Israel Chamber of Commerce, Californnovation, November 2007 LESANZ Innovation Market in Southern California, November, 2007 Why Migrate & the Process of Migrating a Company Offshore, October 2007 Antioch University July 2006, Evaluating Your Readiness to be an Entrepreneur SCORE - Financing Your Business April 2006, Angel and Venture

5 Mark Lieberman Page 5 of 5 Capital Leadership Pasadena, April 2007 and March 2006 The Enablers Entrepreneur Club, USC, November 2005, Tech Full Circle Growing New Business Ventures National Society of Genetic Counselors, November 2005, Venture Capital Kiwanis Club, Pasadena, May 2005, Entrepreneurship Education PriceWaterhouseCoopers, February 2005, Shaking the Money Tree American Institute of Aeronautics and Astronautics, November 2004, Technology Incubation HispanicNet, April 2004, Incubators, Value Add or Real Estate Play Japan External Trade Organization, January 2004, Startups and Incubation Keck Graduate Institute, November 2003, Building a Positive Environment for Startups LAVA Investment Conference, March 2003, Early Stage Financings

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