Your Insider Entrepreneur

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1 Your Insider Entrepreneur Successful Collaboration between Entrepreneurial and Continuing Education Units: How Community Colleges are Revitalizing their Community s Workforce 2009 Copyright Mt. San Antonio College, NACCE, and Augusoft, Inc.

2 Presenters Beth Moorhead Director of Marketing, Augusoft, Inc. Heather Vansickle Executive Director, NACCE National Association for Community College Entrepreneurship Gary Kay Former Director of Continuing Education and Contract Training Programs at Mount San Antonio Community College

3 member.nacce.com

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5 NACCE/Augusoft Partnership Benefits Beth Moorhead Director of Marketing, Augusoft, Inc. Share case studies from leading entrepreneurial community colleges. Exposure to latest products and services available to manage/run your program(s). Access to contacts running leading entrepreneurial, continuing education and corporate education units in the country.

6 NACCE/Augusoft Partnership Benefits Small business owners and entrepreneurs will get to work with established programs developed and delivered in community colleges. Drives collaboration efforts between Community College Presidents and on-campus entrepreneurial/ce programs. Engage with more local business and establish lifelong learning in the community. Augusoft and NACCE can establish a joint customer base to pilot new products, programs and services.

7 Session Overview Welcome: introductions, Q & A The entrepreneurial arm of the college Know your school s resources and abilities External partnerships Internal partnerships Successful projects that tapped into the CE-WD Unit Tools to support cross-divisional entrepreneurialism Use your CE/WD unit to your advantage Polling Question #1

8 The Entrepreneurial Arm of the College What Defines an Entrepreneur? An innovator of a business enterprise who recognizes opportunities to introduce a new product, a new process or an improved organization, and who raises the necessary money, assembles the factors for production and organizes an operation to exploit the opportunity. PowerHomeBiz.com

9 The Entrepreneurial Arm of the College Mission and Purpose Contract Education and Workforce Development A primary mission of community colleges is to advance the community s economic growth and global competitiveness through education, training and services that contribute to continuous workforce improvement. Adapted from California Community Colleges System Office Strategic Plan

10 The Entrepreneurial Arm of the College An Entrepreneurial Business within the College Functions of a Business Vision, Leadership, Fiscal Management Sales and Marketing Programs, Products and Services Logistics and Operations Understands Cost Able to Accept Money Connected to Business and Industry

11 The Entrepreneurial Arm of the College Workforce Training Center

12 Preparations for Partnerships We Know Our College s Resources and Abilities Administration s goals and values Regulations and contracts Facilities Faculty and other staff Polling Question #2

13 Preparations for Partnerships External Partnerships We know where to make contact Business organizations (e.g. chambers of commerce and trade associations) Service clubs Business and political mixers Selected trade fairs Polling Question #3

14 Preparations for Partnerships Internal Partnerships The college s administration Division deans and department chairs Faculty Other staff from maintenance to security Our best instructor resources!

15 Working Partnerships These partnerships can only be formed if the potential partners recognize and realize mutual benefit in working with each other.

16 Tapping into CE-WD Units that Worked Mt. San Antonio College RN Contract with LA County - Income realized $2.5M - Learner outcomes

17 Tapping into CE-WD Units that Worked Mt. San Antonio College Summer Swim Program - Increased revenue - Learner outcomes Polling Question #4

18 Critical Tools to Support Cross-Divisional Entrepreneurialism Web-Based Learning Management System - Course/Class Management - Student Registrations - Contact Management - Contract Management

19 Course Management Personalize business/student/instructor contact feature per course Leverage course waiting lists/transfer class requests into new registrations Build a series of courses to generate more money Integration with ed2go and Gatlin Education Services

20 Class Management Class management reduces repetitive data entry. Create/manage course descriptions, add classes with unique fees, discounts, class schedules, locations and instructors Go/No Go Report and Class Capacity monitors reg. #s = run or cancel class

21 Student s Select Courses and Register Online 24/7 Shopping cart allows discounts, refund policy acknowledgements and multiple payment methods.

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24 Talk the Talk Walk the Walk Don t Just Teach Entrepreneurialism, Be Entrepreneurial NEVER start from scratch Use those built-in resources 2009 Copyright Mt. San Antonio College, NACCE and Augusoft, Inc.

25 Gary Kay Director, Community Education and Contract Training, Retired (909) Heather Vansickle Executive Director, NACCE (413) Resources Beth Moorhead Director of Marketing (612)

26 7th Annual NACCE Conference Membership Webinars nacce.com Resources Upcoming Webinars and Presentations Archived webinars and Presentations u.augusoft.net

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