Sending Clear Signals, from Resumes to Results

Transcription

1 Sending Clear Signals, from Resumes to Results Do Others Get Your Value? HBS Association of Boston Pam Lassiter

2 3 Things to Remember for Clear Signals: 1. It s not about you. 2. Where is the pain? 3. Package for the future.

3 1. It s not about you. If it s not about you Who s it about?

4 Markets = Groups of companies with similar characteristics Which are yours?

5 Your two pillars: Function Industry LassiterConsulting 2011 all rights reserved

6 What do you want to do? Function Human resources mgmt Industry Apparel Project mgmt, comp Financial services Consultant Software start up Human resources generalist Environmental services LassiterConsulting 2011 all rights reserved

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8 What do you want to do? Function Human resources mgmt Industry Apparel Project mgmt, comp Financial services Consultant Software start up Human resources generalist Environmental services LassiterConsulting 2011 all rights reserved

9 Hiring Matrix Old Function New Old Industry New Lassiter Consulting, 2011, all rights reserved

10 2. Look for the Pain

11 Marketing Circle You Employer PROFITABILITY

12 What are 3 ways that you can make a company profitable? LassiterConsulting 2011 all rights reserved

13 The point is What are your market s needs, then fit your experience and vocabulary to it. LassiterConsulting 2011 all rights reserved

14 Look for the Pain

15 (will continue on Nov 19 )

16 3. Package for the future

17 Package A

18 OJBECTIVE Senior executive position in entrepreneurial Internet health care or education company SUMMARY Experienced public company CEO and successful entrepreneur. Track record of setting, up, running, and monetizing Internet health and education ventures. Skilled at fundraising, sales and marketing, and building and managing teams to develop and implement growth strategies and drive key operational metrics. Extensive experience on financial services and technology boards of private and public corporations. MBA, Harvard Business School. PROFESSIONAL EXPERIENCE Smith Consulting, Principal, Oakland, CA 2002 Present Responsible for advising international technology and health care companies on funding and growth strategies. Company, Inc., CEO and Founder, City, CA Responsible for building, financing, and then selling company that develops and distributes scientifically based cognitive games via the Internet to stimulate brain attention, language, memory, visual spatial, and executive function skills. Developed and executed strategic plans that resulted in building brand and intellectual property. Built management team, negotiated cross border licensing agreements, launched marketing campaign that built brand through extensive media exposure (front page NY Times, Wall St. J, Bloomberg, CNN), increasing awareness and sales. Attracted angel and venture financing with a compelling business case that incorporates the scientific basis for Internet brain games combined with the Boomer demographic interest in brain health and an excellent management team. Another Corporation (NASDAQ: ANCO), Chair and CEO, City, CA, Responsible for P&L, building management team, developing and executing business and financial strategies, Fast

19 PROFILE Experienced public company CEO and board member of public and private companies and families of mutual funds representing $60 billion of managed assets. Track record of setting up, running, and monetizing Internet health ventures, including health monitoring and brain fitness software. MBA, Harvard Business School. SUMMARY OF QUALIFICATIONS Over 20 years of public and private board experience from venture and private equity backed companies to public companies to large mutual fund complexes representing more than $60 billion in managed assets. Served on all standing committees including audit, compensation, governance, and bank loan committee, and as Lead Director. Extensive interactions with Wall Street from structuring and investing in equity in leveraged transactions as an investment banker at Merrill Lynch, from leading the prestigious institutional business at Rockefeller & Co., the global asset management firm, and from raising investor funds and working with industry analysts as a public company CEO. Public company CEO who led high growth company from pre product and no revenues to highly successful IPO to sustainable growth, including responsibility for P&L, fundraising, building strong management team, strategy, product development, patent strategy, and all sales and other operations. Widely recognized for knowledge of Internet health and brain science markets. Recognized for expertise on public board governance issues as demonstrated by selection as national keynote speaker for multiple highly successful sales turn around of major client at HBO (accounts valued at more than $200 million) to fundraising, including successful IPO. Particular expertise in conceptual sales and translation of complex, including scientific concepts, to products that are embraced by investors. PROFESSIONAL EXPERIENCE

20 Package B

21 Elevator Story A structure for describing yourself to others that lasts no longer than

22 Why do you want an elevator Build trust. story? Take control! Communicate your value. Build your reputation. Grow your resources.

23 Your Elevator Story I have over years of experience What I particularly enjoy doing is (3 bullets ) Two results Your business question

24 Test run of your elevator: Present your story in no more than 2 minutes. Pose a question to the group at the end of your story. Positive intake of ideas, brainstorming. Participate by giving back to others.

25 For November 19: Identify three major trends that are hitting your function and your industry Analyze market needs: find 10+ help ads you like. Where are the recurring patterns? Tie these patterns to profitability in your resume. Use bold facing to make it quickly skimmable. Groove your elevator story and business question(s).

26 3 Things to Remember for Clear Signals: 1. It s not about you. 2. Where is the pain? 3. Package for the future.

27 Sending Clear Signals, from Resumes to Results Do Others Get Your Value? HBS Association of Boston Pam Lassiter