Atlanta BeltLine Employment Initiative
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1 Atlanta BeltLine Employment Initiative EmploymentGroup.BeltLine.org February 21,
2 ABLP STRATEGIC OBJECTIVES Strategic Objective Raise private sector funding to advance Atlanta BeltLine implementation Cultivate broad based support and build high levels of awareness, education, and ownership Catalyze the affordable housing, job creation, healthier living and other social objectives that comprise the Atlanta BeltLine vision Shepherd private sector resources to secure public sector funding for Atlanta BeltLine implementation Expedite the resolution of issues that may hinder implementation of the Atlanta BeltLine Facilitate the incorporation of the best ideas and best practices from the private sector into the Atlanta BeltLine Program Area Capital Campaign Awareness, Education & Ownership Social Impacts Stewardship - 2 -
3 CONTEXT 30,000 new full-time jobs and 48,000 one-year construction jobs projected by the Atlanta BeltLine Redevelopment Plan Atlanta BeltLine promises to spur economic development in communities that have seen disinvestment 32% increase in Fulton County s population during the day 1 Second worst traffic congestion behind Los Angeles Only 53% of Fulton County residents live and work in Fulton County 2 1 ARC Regional Snapshot, June ARC Regional Snapshot, September
4 CONTEXT Atlanta BeltLine - 4 -
5 CONTEXT Even though Fulton County is a net importer of workers, communities in southern Fulton County, including the southern part of the Atlanta BeltLine, are net exporters of workers. Atlanta BeltLine - 5 -
6 CONTEXT Atlanta BeltLine - 6 -
7 CONTEXT Atlanta BeltLine - 7 -
8 CONTEXT The workersalong the Atlanta BeltLine who can least afford transportation are the ones who are Atlanta BeltLine traveling farthest to their jobs - 8 -
9 CAN WE CREATE TRIPLE BOTTOM LINE BENEFITS? Economic Benefit: Attract businesses and accelerate economic development along the Atlanta BeltLine by preparing a well-trained workforce. Social Benefit: Help connect disadvantaged populations around the Atlanta BeltLine with the new jobs and economic prosperity created by it. Environmental Benefit: Increase the number of people who live and work along the Atlanta BeltLine and the regional transportation systems that connect in to it thereby spurring use of transit and trails and mitigating the impact on air quality
10 YES! WE CAN WITH A PLAN THAT Coordinates workforce development entities to create an efficient system for producing qualified employees Synchronizes the workforce development network with the needs of employers Simplifies the process for employers to both hire from target populations and obtain the associated financial incentives Makes it easier for people who want to live and work along the Atlanta BeltLine to find employment and housing opportunities
11 GOALS Align workforce development organizations with the private sector and with each other to provide businesses with qualified, well-trained employees. Public Workforce Development Agencies Technical Colleges and Universities Needs Employees Private Sector Non-Profit Workforce Development Organizations Public Schools
12 GOALS Connect residents along the Atlanta BeltLine in need of job skills training with the workforce development network
13 GOALS Educate businesses about available financial incentives and other economic benefits of hiring locally and from disadvantaged populations
14 GOALS Provide a way for people who want to work along the Atlanta BeltLine to find job opportunities and assist Atlanta BeltLine businesses with finding and hiring qualified employees. Jobs.BeltLine.org? Screening and Interviewing?
15 GOALS Help employees along the Atlanta BeltLine find housing in Atlanta BeltLine neighborhoods
16 GOALS Measure impact o Are people living and working along the Atlanta BeltLine? o Does this attract new businesses and strengthen existing businesses? o Are residents in lower income neighborhoods sharing in the economic prosperity? o More questions TBD
17 GOALS Market this system locally and nationally to attract new employers as well as philanthropic and federal investment around the Atlanta BeltLine
18 PROGRESS TO DATE Convened more than 30 public, private, non-profit, educational, and community partners since September 2010 Engaged Emory MBA students to do foundational research completed in December 2010 Formed sub-committees to address different components of the employment system in March 2011 Mapping workforce development initiatives, potential funding sources, incentives for businesses, and data sources during summer 2011 Sub-committees are defining project scopes and structuring work plans
19 MORE THAN 30 PARTNERS AMLI Residential Atlanta BeltLine Chamber of Commerce Atlanta BeltLine, Inc. Atlanta Center for Self-Sufficiency Atlanta Development Authority Atlanta Education Fund Atlanta Public Schools Atlanta Regional Commission Atlanta Technical College Atlanta Urban League Atlanta Workforce Development Agency Blue Earth Network Center for Sustainable Communities Community Foundation of Greater Atlanta Emory University Georgia Department of Labor Georgia Power Georgia STAND-UP Hosea Feed the Hungry Jewish Family & Career Services MAC Consulting New Hope Enterprises Piedmont Healthcare Sanctuary Real Estate Southface SunTrust The Center for Working Families United Way of Metropolitan Atlanta Wells Fargo West End Merchants Coalition Year-Up And more
20 CONTACT Rob Brawner Program Director Atlanta BeltLine Partnership
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