Data Centre Energy Efficiency: A Call To Action

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1 Data Centre Energy Efficiency: A Call To Action Vic Smith, The Green Grid, EMEA Technical Work Group Chair Dell, Senior Strategic Technologist

2 Agenda Overview of The Green Grid Mission Community of Members The Green Grid Activities Metrics Tools Training Collaboration The Green Grid in EMEA Next steps Copyright 2010, The Green Grid 2

3 The Green Grid s Mission A global, non-profit consortium dedicated to developing and promoting energy efficiency for data centres by: Define models and metrics that are meaningful and user-centric Develop standards, measurement methods, best practices and technologies to improve performance against these metrics Promote the adoption of energy efficient standards, processes, measurements and technologies An open consortium bringing together industry leaders and end users from critical segments of the data centre ecosystem to develop a unified global voice around data centre efficiency Copyright 2010, The Green Grid 3

4 Who s In The Green Grid? Board of Directors 30+ Contributor Members BT plc Digital Realty Trust Google Interxion Sungard Thomson Reuters 125+ General Members Bloomberg Dimension Data Facebook Host Europe Keysource Savvis 12+ Associate Members Canada Revenue Agency Danish Electricity Saving Trust IDA Singapore Masdar Stanford University Copyright 2010, The Green Grid 4

5 Nearly 200 Members Globally Copyright 2010, The Green Grid 5

6 Advisory Council Represents the end user community and serves as an important advisory body to the Board of Directors Copyright 2010, The Green Grid 6

7 Agenda Overview of The Green Grid Mission Community of Members The Green Grid Activities Metrics Tools Training Collaboration The Green Grid in EMEA Next steps Copyright 2010, The Green Grid 7

8 Metrics PUE & DCiE: Usage & Reporting Guidelines DCP Proxies Tools Design Guides Power Calculator Free Cooling Map PUE Calculator Training The Green Grid Academy Collaboration Industry, End- Users, Governments, Universities Global Scope Copyright 2010, The Green Grid 8

9 Metrics Tools Training Collaboration Copyright 2010, The Green Grid 9

10 PUE Defined and Refined PUE = Total Facility Power or Energy IT Equipment Power or Energy Point of Measurement Frequency of Measurement Duration of Measurement Sources: The Green Grid Metrics: Data Centre Infrastructure Efficiency (DCiE) Detailed Analysis (white paper #14) Usage and Public Reporting Guidelines for The Green Grid's Infrastructure Copyright Metrics PUE/DCiE 2010, The (white Green paper Grid #22) 10

11 Total Facility Power or Energy PUE = IT Equipment Power or Energy IT Equipment Power or Energy DCiE = X 100% Total Facility Power or Energy How efficient is my facility in delivering power to IT equipment? What % of facility power is delivered to my IT equipment? Total Facility Power Power Switchgear UPS Battery Backup etc. IT Equipment Power IT Equipment Servers Storage Telco etc. Cooling Chillers CRACs etc. PUE & DCiE For Efficient Facilities DCeP For The Work You Do DCeP = Useful Work Total Facility Power How Much Work Can My IT Equipment Do, In My Facility? Copyright 2010, The Green Grid

12 In Process Proposal PROXIES Proxies indicate how much work is being done without measuring work directly Should be highly correlated to useful work Should be easier, cheaper, faster to collect Proxies are often used where complex measures would be impractical eg. MPG l/100km, marketing focus group, Dow Jones Industrial Average, or Metro map Copyright 2010, The Green Grid 13

13 Tools Metrics Tools Training Collaboration Copyright 2010, The Green Grid 14

14 Data Centre Efficiency Tools PUE Reporting Tool Power Configuration Efficiency Estimator PUE Estimator (coming soon) Free Cooling Tools European Japanese North American Update 15 Copyright 2010, The Green Grid

15 EMEA Free Cooling Tool Copyright 2010, The Green Grid 16

16 Data Centre Design Guide For building and operating energy efficient data centres Covers existing and new facilities Considers the data centre architecture as a whole, not in pieces Facilities Metrics Tools Training Collaboration Power Management Infrastructure Applications Cooling Compute Storage Network ICT Equipment Copyright 2010, The Green Grid

17 Guide to European Data Centre Legislation The guide provides a summary of existing and forthcoming legislation, policies, incentives and voluntary initiatives, along with practical steps for improvement and achievement Available to members and non members Full guide available on the website Copyright 2010, The Green Grid 18

18 Training Metrics Tools Training Collaboration Copyright 2010, The Green Grid 19

19 Education Committee TGG Academy The Green Grid Academy is garnering enormous interest Enthusiastic acceptance from membership 75% of learners rate as good or excellent Demonstrated innovation and industry recognition Best Custom Content Brandon Hall Extensible delivery engine and design Fully-hosted platform that can be extended to tens of thousands of learners Translated versions of the course content New Course! Data Centre 101: Capacity Constrained Explore steps to recover stranded capacity Learn how to identify the current capacity Learn how to make organizational, IT, cooling, and power improvements to improve capacity & utilization within the data centre Copyright 2010, The Green Grid 20

20 Collaboration Metrics Tools Training Collaboration Copyright 2010, The Green Grid 21

21 EMEA Liaison Work Group EMEA Liaison Work Group established in April 2010 Our aim to ensure consistent measurement methods, models, and metrics are applied to the data centre Identify groups focusing on energy efficiency programs Develop ongoing relationships Develop alliance agreements or MOUs Maintain and review work registers Provide strategic insight and thought leadership on EMEA activities affecting data centre operations Copyright 2010, The Green Grid 22

22 Building on our Liaisons for Industry Valued Deliverables EU Code of Conduct for Data Centres EU Sustainable Energy & Policy Research UK Carbon Reduction Commitment Tools and Education Metrics, Measurements and Protocols Save Energy Now initiative DC Pro tool suite Certified Energy Practitioner program ENERGY STAR for Servers ENERGY STAR for Storage ENERGY STAR for UPS ENERGY STAR for Data Centres Copyright 2010, The Green Grid 23

23 Agenda Overview of The Green Grid Mission Community of Members The Green Grid Activities Metrics Tools Training Collaboration The Green Grid in EMEA Next steps Copyright 2010, The Green Grid 24

24 The Green Grid in EMEA Energy Efficiency data centre and IT collaboration (facilities IT) Evaluation of extended operating parameters in the data centre Data Centre Design Guide Work Group Creation of EMEA Chapter in the Data Centre Design Guide Carbon Legislation Part 2 More countries, tool integration, etc. Barriers to the Adoption of Power Management Study U.S. launched white paper cooperation Glossary Update Supporting the BCS work to extend The Green Grid Glossary. The Green Grid Technical Forums Regional conferences in Europe during Fall 2010 Paris, Frankfurt, London, Amsterdam Copyright 2010, The Green Grid 25

25 Agenda Overview of The Green Grid Mission Community of Members The Green Grid Activities Metrics Tools Training Collaboration The Green Grid in EMEA Next steps Copyright 2010, The Green Grid 26

26 Improving Data Centre Operations Align Responsibility Audit Measure Evaluate the physical elements Reorient your server, racks and rows Raise data centre temperature Strategically position vented floor tiles Maximise settings and software Power down servers when they are not in use Optimise Cooling Geography and climate Continue to monitor and measure Copyright 2010, The Green Grid 27

27 Get Involved In The Green Grid Become a Member Contributor Members General Members Associate Members (government agencies /academic institutions) Join a Committee Technical Committee Education Committee Communications Committee Liaison Committee Participate in a Work Group EMEA Technical Work Group EMEA Communications Work Group EMEA Liaison Work Group Data Centre Design Guide Work Group Data Collection and Analysis Work Group Data Centre Technology and Strategy Work Group Data Centre Operations Work Group Data Centre Metrics & Measurements Work Group Copyright 2010, The Green Grid 28

28 THANK YOU Copyright 2010, The Green Grid 29

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