Faster Time to Market and Technology Innovation Integrated Systems with SUSE. Otto Smits OEM Account Executive EMEA July 9 th 2014

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1 Faster Time to Market and Technology Innovation Integrated Systems with SUSE Otto Smits OEM Account Executive EMEA July 9 th 2014

2 About SUSE

3 SUSE Part of the Attachmate Group Our Commitments Quality Products Exceptional Service Easy to Do Business With 3

4 4 Who is SUSE?

5 5 Who is SUSE?

6 6 Open Source Community Leadership

7 7 Comprehensive Portfolio

8 SUSE Strategy Cloud Infrastructure Enterprise Computing Integrated Systems 8

9 Market Complexity Increases Shorter development timelines Growth in IT Complexity Reduced budget Faster change cycles Cloud computing Compliance IT appliance madness IoT Big data 24/7/365 global support Virtualization Time to provision new resources 9

10 You are Asked to Provide Performance Efficiency Optimization Automation Agility Cost Reduction Innovation 10

11 Linux drives innovation More secure Higher Quality Customizable Freedom Flexibility Interoperability Auditability Support options Try before you buy Costs 11

12 Customizable Add Your Functionality (Your IP) Tweak Optimize Performance Add other Open source components Add 3 rd Party Software Create 3 rd party Interfaces Create the optimal solution that suites your needs. Challenge: Lifecycle Management, Version Control, M&S, Hardware/SW Changes, 12

13 Flexibility Upgrade when you want Add New Features and Functions Support the hardware you want You are in control of the delivered software and hardware supported. Challenge: How do you upgrade, how to support older hardware, how to bring new features to new and existing systems? 13

14 Auditability You can see what code is used Your customers can see what code is used. The community/vendor can detect security breaches for you You are in control of what code is used and your customer can verify. Challenge: How do you make sure all you code is the same or what patches run were? 14

15 Our Core: SUSE Linux Enterprise Server Heterogeneous data centres are today's reality Interoperability part of company-wide mission at SUSE Commitment to help maximize utilization of all IT resources Only Linux recommended by Microsoft Optimized to work with Windows environments Cross-platform virtualization Standards-based systems management Broad platform coverage Runs on five architectures: x86 to mainframe Runs on all major hypervisors Physical, virtual and cloud environments 15

16 SUSE Tools for Linux SUSE Studio Tool to improve time to market for solutions our partners develop inside their firewall Allows fast repackaging of a solution into other form factors for prototyping or market agility SLMS (component of Studio) Enables creating and managing entitlements (licenses) Enables managing updates with a QA process for the partner Enables most efficient delivery of OS and application updates to customers WebYaST (component of Studio) An extensible tool that can be used to provide basic system configuration and also extended to manage their system settings & services Kiwi (component of Studio) The behind the scenes tool used by studio can be used independently for advanced configurations and automation SUSE Manager Automating and reducing complexity of Linux management 16

17 SUSE Studio Award-winning image software customization tool and appliance builder Simplifies application deployment Build software appliances Physical, virtual or cloud In minutes, not days Integrated deployment to SUSE Cloud Easy public cloud deployment Try out the public version 17

18 SUSE Manager Manage both SUSE Linux Enterprise and Red Hat Enterprise Linux servers with a single centralized solution SUSE Manager Automated and cost-effective software management, system provisioning/configuration/auditing and monitoring capabilities Manage Linux server deployments across physical, virtual and cloud environments 18

19 Comprehensive Service Offerings Support Pre-sales Developer Services TPS (L3) Training Custom Training - Customer Onsite or Virtual Online Public Training - Direct Face-to-Face or Virtual Online On-demand Training Computer-based elearning Modules Advanced Technical Training (ATT) Public Events, i.e. ATT Live Individual Self-Study Kits Certifications and Testing (including CLA, CLP, and CLE) Marketing and Certification YES (hardware) Certification assistance Application (software) listing in the SUSE Partner Software Catalog [formerly ISV catalog] SUSE Logos and marketing materials templates 19

20 Linux innovation examples SAP HANA Supercomputing Discovery of the Higgs- particle (CERN) Linux, Hadoop, Apache Smartphones Android IoT only possible with opensource 20

21 SUSE offering for Integrated Systems Time to market in half of the time Better engineered systems and an adapted set of customization tools and services minimizes the time you spend on creating, deploying and maintaining integrated systems. Strongest partner ecosystem in the Linux world Over 10,000 applications and over 13,500 hardware systems are certified and supported on SUSE Linux Enterprise Server more than any other Linux distribution. World-class Linux support Get the best Linux support in the world, with an expansive network of partners, innovative tools, proven escalation processes, and industry-recognized awards and certifications. 21

22 22 Integrated System/OEM Partners

23

24 Unpublished Work of SUSE. All Rights Reserved. This work is an unpublished work and contains confidential, proprietary, and trade secret information of SUSE. Access to this work is restricted to SUSE employees who have a need to know to perform tasks within the scope of their assignments. No part of this work may be practiced, performed, copied, distributed, revised, modified, translated, abridged, condensed, expanded, collected, or adapted without the prior written consent of SUSE. Any use or exploitation of this work without authorization could subject the perpetrator to criminal and civil liability. General Disclaimer This document is not to be construed as a promise by any participating company to develop, deliver, or market a product. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. SUSE makes no representations or warranties with respect to the contents of this document, and specifically disclaims any express or implied warranties of merchantability or fitness for any particular purpose. The development, release, and timing of features or functionality described for SUSE products remains at the sole discretion of SUSE. Further, SUSE reserves the right to revise this document and to make changes to its content, at any time, without obligation to notify any person or entity of such revisions or changes. All SUSE marks referenced in this presentation are trademarks or registered trademarks of Novell, Inc. in the United States and other countries. All third-party trademarks are the property of their respective owners.

25 Appendix

26 YOU RE SURROUNDED BY SUSE Used by every major automotive company in their design systems Critical chip defect detection systems use SUSE A leading provider of CT equipment uses SUSE Top retailers use SUSE for POS SUSE powers video routers, enterprise storage, networking gear, etc. Major stock exchanges use SUSE for time sensitive trading platforms 26

27 Integrated Systems/Embedded Means Faster time to market Investment in IT innovation instead of IT maintenance Better IT and business results Better resource utilization at a lower cost Peace of mind 27

28 Integrated Systems /Embedded Better overall manageability Reduced IT Operational costs Better performance Improved quality of service Reduces TCO Improved agility 28

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