How s The Market? Am I Focused on Attracting Listings?

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3 How s The Market? Am I Focused on Attracting Listings?

4 What Do We Know? 14 year low on inventory 50 year low on new construction Pent up buyer demand International investors Off market transactions increasing Your clients don t know the VALUES of their homes?

5 What Business Model am I following to CREATE a BreakThrough?

6 THE GREAT NAR GAP 18% of agents earned less than $10,000 54% of agents earned less than $49,999 21% of agents earned more than $100,000 7% of agents earned more than $200,000 5% of agents earned more than $250,000 2% of agents earned more than $500,000 1% of ALL agents in the country earned $1,000,000 +

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9 Five Cycles of a Business

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11 Growth Comes from Consistent, Turn Key, Relevant Lead Generation and Great Conversion

12 Lead Generation/Conversion 1. Stream/W.O.M. Economy 2. Process of Clients Decisions Brand they Trust Search for Reviews/Referral Proof of Success 3. Diversify or Die 4. Be consistent with marketing

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15 Lead Generation Online Marketing Traffic and Conversion

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17 Lead Generation Facebook Listing Attraction Lead Generation

18 Facebook Advertising What: Lead generation system that identifies potential sellers Ad Spend: $20 to $500 per month Systems: 1. Facebook business page 2. A landing page that captures 3. A CRM with follow up, , mail capabilities

19 Facebook Advertising Sellers Landing Page: Kunversion.com BoomtownROI.com HomeValueLeads.com Leadpages.net

20 Facebook Advertising The reason you need one of these is that they deploy a 2 step conversion process. Step 1, the lead submits their address to get validated. Step 2, it takes them to a page asking for a phone and . * You want this because if they elect NOT to give their , you already have their address.

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24 Format For The Advertising Post Home Values Here---> here Paragraph about your post View your free instant valuation here: Use the image that auto populates in Facebook assuming it matches the post. Here is one of our sample ads.

25 Remove the right column ad. It s too expensive and most of the traffic is on mobile which will not see this ad.

26 Pick Your Demographic I recommend 35 years and older in any given zip code. Keep it wide and you ll get better results. Run the ad for 3-5 days at a time for $5.00-$12.00 per day per zip code.

27 Expectations? 12 to 36 Seller Leads in 24 hours

28 There s No Transformation In Our Comfort Zone

29 Lead Generation Attracting More Referrals

30 Generate More Listings TEXTING STRATEGY Hi name, your homes value has continued to climb, curious about the new value? OR Hi name, your home value is way up, have you had any thoughts about putting your home on the market this spring/summer?

31 Two Actions To Generate More Listings From Referrals If They Ask How s the Market? Your Text: Inventory levels are low. When a great home comes on the market, buyers and investors are writing offers and driving prices Ask One of Three Questions: Have you had any thoughts of selling? Do you know anyone who s had thoughts of selling? Do you anyone who tried to sell in the past and it didn't work out?

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34 Lead Generation Geographic Farming

35 How Do We Dominate our Community?

36 Geo-Farming Domination Plan 1. Map your track record/database Batchgeo, Google Maps 2. Where is the annual turnover higher than 6% 3. How many homes can you effectively manage? 4. What s my budget (sweat or check equity)? 5. Does your company have incentives for farming? Or partnerships?

37 10 Campaigns to Dominate 1. Direct Mail - (shhhh, don t tell anyone) 2. Door Knocking/Door Drops (courage = Rewards!) 3. Mega and Open Houses (attract future sellers) 4. Facebook Advertising (the secret weapon) 5. Zillow, Realtor and Trulia (control the footprint) 6. Zillow - Make Me Move s (one day listings!) 7. Google PPC 8. Expireds (old and new) and FSBO s 9. Community Functions (see and be seen) 10.NOD s (help them)

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39 Community Expert Mailer

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42 Door Knocking Campaign

43 Hot Market Dialogue Hi, my name is (name) with (company), how are you today? I wanted to give you a quick update on the real estate market, last month in (city/town/community/building) we had (#) sales, of which (#) sold above asking price were you aware of this? (big smile) And we have more buyers (#) then properties for sale (#) So I was curious, have you had ANY thoughts of selling? Do you happen to know anyone whose had thoughts of selling? Thanks so much, if I can ever be of service, here my card/contact info have a great day!

44 Emotional Just Solds Hey Terri! I wanted to send you a quick note about our real estate agent, Ken Pozek. As you may or may not know, we moved to Georgia for a job promotion. We interviewed 3 other agents to sell our home on Crystal Downs. We chose to work with Ken because his marketing plan was more thorough than anyone else we interviewed, and he proved that he had the most market knowledge. The thing that impressed us most about Ken was his consistent communication, his negotiating skill, and his understanding of the appraisal process. When it came down to it we knew he was always looking out for our best interest. If we had to do it over, we d definitely hire Ken again! If you re ever thinking about selling your home you should give him a call! His info is below: Ken Pozek sold@kenpozek.com NoviNorthvilleRealEstate.com We ve loved living here in Northville and will definitely miss it. Thanks again for helping make it such a great place! Trudy Harvey Crystal Downs

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46 Lead Generation Mega Open Houses (Listing Attraction)

47 Mega Open Houses Monday = Record Video Invitation Tuesday = and Facebook Post Thursday = Door Knock Invitation Friday = Door Knock Invitation Sunday 9:30 to 11 = As Many Signs As Possible (30!) 11:30 to 1 = Lunch w/ Neighbors (3 LA s) 1:00 to 4 = Open House

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49 Lead Generation Lost Offer/No Inventory Marketing

50 Hot Market Update Dialogue 1. Hi, my name is ( ) with (company), how are you today? 2. I wanted to give you a quick real estate pricing update, last month in (area) we had (X) sales, of which (Y) sold above asking price were you aware of this? 3. And we have more buyers (x) then properties for sale (y) So I was curious, have you had ANY thoughts of selling? 4. Do you happen to know anyone whose had thoughts of selling? 5. Thanks so much, if I can ever be of service, here my card/contact info have a great day!

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52 Growth Comes from Consistent, Turnkey, Relevant Lead Generation and Great Conversion

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56 2014 Monthly Marketing PlanSample

57 If I Was More Organized, What Would Happen to My Business?

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59 How Much Money Am I Leaving On The Table?

60 If You Want to EARN More Then Learn More!

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