Marketing & Strategic Relations Manager

Transcription

1 Marketing & Strategic Relations Manager Reports To: Regional Communications & Strategic Relations Manager, SSEA Dotted Line Report to: Trade Commissioner, NZTE Location: Ho Chi Minh City Direct Reports: Nil Budget Responsibility: Nil Last reviewed August 2015 Organisational Statement Education New Zealand s purpose is to take New Zealand s education experiences to the world for enduring economic, social and cultural benefits. Education New Zealand (ENZ) aims to help our industry achieve growth through our research and marketing programmes, collaboration with our international education partners, our involvement in student recruitment and business development initiatives. Purpose The Marketing and Strategic Relationships Manager works directly to the Regional Communications & Strategic Relations Manager and closely with the NZ teams to implement regional and country plans which help to implement ENZ s strategy. This position is responsible for the development and delivery of the regional marketing strategy and government relations opportunities in South and South East Asia for the New Zealand education sector. The responsibility of this role also extends to senior representation and advocacy on behalf of the Regional Director. ENZ s strategy is to build the capability of New Zealand Education so that the industry is successful in international markets. This requires a superior level of leadership and relationship management both at the sector and international regional level. It is the role of the Marketing and Strategic Relationships Manager to ensure: Integration between ENZ s New Zealand and International teams to deliver the international education goals. Identification and delivery of marketing and strategic opportunities for education originating in the region Delivering the marketing events and plan for the country/countries Information sharing and a project team culture across the organisation Development of people, systems and processes to ensure continuous improvement Credibility achieved through our results Government and Strategic alliances (South East Asian and NZ stakeholders) are maintained and new relationships built in the region to assist New Zealand education succeed internationally which reflects the strategic direction of ENZ.

2 Relationship Management Internal External Liaise with and maintain effective working relationships with employees in Education New Zealand Education New Zealand s Board NZ Inc agencies including - Ambassador and staff at New Zealand Embassies in the region. Liaise with and maintain effective working relationships with other organisations including: o Central Government Agencies o Education Sector PEAK bodies o Stakeholders and public organisations o Marketing and media agencies o Individual education service providers Key Accountabilities for this position In this position you are responsible for delivering on the following key accountabilities: Representation & Advocacy This role will on occasion be required to stand-in for the Regional Director in meetings with key South East Asian and New Zealand stakeholders, in the delivery of speeches and presentations, and in various other tasks, where a strong ENZ show of support is required. Relationship Management Support the day-to-day relationship building and leveraging with South East Asian Government entities and officials as well as other strategic partners for New Zealand Take a lead role in Ministerial visit/mission planning and execution Acquire market intelligence, including through monitoring competitor country activities. Assess the effectiveness of such activities Identify opportunities and market issues through knowledge and understanding of the education market and identifying key players offering New Zealand export growth opportunities Maintain the relationship with sector counterparts in New Zealand, and all other activities that facilitate the development of relevant networks Develop and continually strengthen in depth knowledge of New Zealand educational institutions and education sector capabilities Assist New Zealand and Internationally-based colleagues in servicing enquiries from the website, Government agencies and leads Identify opportunities for the provision of New Zealand education and training services internationally Liaise with in-market national and regional education authorities. Enhance collaboration by engaging with New Zealand Inc. in the region Provide support for visits to New Zealand by key education stakeholders in market

3 Student Recruitment Implement the Education New Zealand offshore education strategy for the region Develop and maintain strong relationships with education agents in market, including organising and attending education agent workshops/seminars to enhance sector relationships and market knowledge Liaise with students interested in New Zealand education opportunities Proactively seek new promotional opportunities within the market for potential involvement Develop and deliver a PR strategy for the region; manage PR agency relationships and reporting Provide operational support including project management and/or event coordination to promotional functions such as trade fair exhibitions and in-market visits. Attendance at events may include domestic or international travel Develop and continually strengthen in depth knowledge of New Zealand educational institutions and education sector capabilities Work closely with onshore team members to keep them abreast of local market issues Professional Behaviour Work collaboratively as part of ENZ. This requires the incumbent to be decisive, take initiative and explore options but to also accept collective responsibility for decisions made Lead and model the ENZ One Team behaviours with the rest of the organisation Promote the purpose, spirit, beliefs of ENZ including good employer principles and practices and high standards of integrity, trust and behaviour in all operations of the business Support a focus on contributing to the Government s goals as embodied by the ENZ strategic plan Create and maintain corporate information to high standards to ensure we can meet our reporting obligations Prepare and support staff in the creation of key reports and strategy papers for Leadership Team, the Board and Ministers, draft ministerial responses, briefing papers and responses to parliamentary questions To be successful in this position In this position successful delivery will draw on a number of your skills and on your experience. For this position ENZ will look for and recruit talented people who can demonstrate they have the following attributes: Ability to effectively manage multiple tasks, events and projects and intensive workloads Ability to operate collaboratively and with a high degree of autonomy. Demonstrated ability to network, build and maintain effective relationships with key stakeholders and with people from diverse backgrounds Working knowledge of the New Zealand and Vietnamese education systems; and of how to do business in South East Asia, both at the government and business level The successful applicant will be an effective and persuasive advocate of ENZ and New Zealand education, and a clear and authoritative communicator. Proven relevant experience and understanding of international education marketing Experience or knowledge of marketing to students and marketing to corporate organisations

4 Excellent communication and report writing skills in English Research related experience in business or marketing Strong and clear written and oral fluency in English A demonstrated commitment to the provision of quality services Relevant Bachelor level qualification. Met all requirements for legally living and working in Vietnam. Role Specific Competencies Business Acumen Global Business Knowledge Cross-Cultural Agility Integrity and Trust Customer Focus Innovation Management Motivating Others Peer Relationships Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, technology, and information affecting his/her business and organisation; knows the competition; is aware of how strategies and tactics work in the marketplace. Understands business on a global scale; understands what works in many countries; understands what s different from country to country; understands global differences in customers; knows how capital flow operates internationally; understands that different laws and regulations govern global business; is learning agile; understands that different approaches work in different places. Knows how to work the local culture; is not afraid of committing to a course of action to get started; has the courage of his/her convictions; understands the need for flexibility; won t let unresolved issues drift; engages in-country locals in dialogue about how to get things done; is willing to start something and make adjustments along the way; is not afraid to try something never done before; will advocate with the home office for a locally driven initiative. Is widely trusted; is seen as a direct, truthful individual; can present the unvarnished truth in an appropriate and helpful manner; keeps confidences; admits mistakes; doesn t misrepresent him/herself for personal gain. Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect. Is good at bringing the creative ideas of others to market; has good judgement about which creative ideas and suggestions will work; has a sense about managing the creative process of others; can facilitate effective brainstorming; can project how potential ideas may play out in the marketplace. Creates a climate in which people want to do their best; can motivate many kinds of direct reports and team or project members; can assess each person s hot button and use it to get the best out of him/her; empowers others; seeks input from peers and shares ownership and visibility; makes each individual feel his/her work is important; is someone people like working for and with. Can quickly find common ground and solve problems for the good of all; can represent his/her own interests and yet be fair to other groups;

5 can solve problems with peers with a minimum of noise; is seen as a team player and is cooperative; easily gains trust and support of peers; encourages collaboration; can be candid with peers.