How Sustainability Enhances Brand Value and Reputation

Transcription

1 Agenda Title Sponsor In collaboration with Under the Patronage of the Governor of Banque Du Liban H.E. Mr. Riad Salamé Knowledge Associate Gold Sponsor 26 & 27 October 2015 Phoenicia Hotel - Beirut Silver Sponsors Strategic Partner CSV Partner Airline Partner How Sustainability Enhances Brand Value and Reputation #CSRLebanonForum5 Supporters Tel info@csrlebanon.com

2 Agenda - Day am Registration am Opening Ceremony - Mr. Khaled Kassar, Founder and CEO, CSR LEBANON - H.E. Mr. Mohamad Machnouk, Minister of Environment in Lebanon - Mr. Alain Bejjani, CEO, Majid Al Futtaim Holding - Mr. Saad Azhari, Chairman and General Manager, BLOM Bank - H.E. Mr. Riad Salamé, Governor, Banque du Liban Master of Ceremony, Mr. Majed Bou Hadir am Inauguration of the 5 th CSR LEBANON FORUM Exhibition The 5 th CSR LEBANON FORUM Exhibition hosts a number of corporations and NGOs from various fields to showcase their ideas, experiences, milestones, and plans. The exhibition aims to initiate efficient connections among private sector corporations, international organizations, funders and NGOs towards making a real difference. (Next session will proceed directly. We kindly ask participants to remain seated) am European Experience: A World Model in Sustainability This session will shed light on the European CSR Experience that is acknowledged as a leading sustainability model to follow or learn from. Local and regional corporations will be able to benchmark their performance against that of international peers. Scope of Discussions: - Sustainable Development Strategy: A European Strategy for Smart, Sustainable, and Inclusive Growth - CSR from a European perspective Swedish, German, and Italian experiences - Integrating CSR into education, training, and research Moderator: Mr. Mikael Staaf, Chargé d Affaires a.i. of Sweden to Syria and Lebanon - Mrs. Kristin Pålsson, Deputy Director, International Trade Policy Department, Ministry for Foreign Affairs - Sweden - Mr. Filippo Addarii, Director, the Young Foundation, and Co-Founder, PlusValue - Mr. Michael Janinhoff, Head, GIZ Responsible & Inclusive Business Hub MENA - Germany - Mr. Filippo Bettini, Head, Sustainability and Risk Governance Group, Pirelli - Italy am Coffee Break 2 #CSRLebanonForum5

3 October 26, Phoenicia Hotel pm CSR & Brand Reputation: From Marketing to Mattering This session will unveil expert contributions and viewpoints on why and how corporations should mainstream their CSR strategies and build meaningful brand policies to leverage brand value, influence, identification, loyalty, and differentiation, and mitigate reputational risks. Scope of Discussions: - Examining brands shift from marketing approaches to corporate social responsibility - Drivers of reputation and their link to CSR - Increased public scrutiny and interest in socially and environmentally responsible brands - CSR as a source of innovation and wealth: Integrating CSR into the supply chain and its impact on long-term profitability - The role of internal stakeholders in creating brand value and trust and gaining and maintaining competitive differentiation - Cause branding, a new tactic for improved management of reputational risks - Greenwash - The ugly face of corporate responsibility Moderator: Mr. Dwayne Baraka, Founder & CEO, Value CSR UK - Professor David Grayson, Professor of Corporate Responsibility, Director, the Doughty Centre for Corporate Responsibility - UK - Mr. Joseph Martin, Director, Clean Energy and Sustainability Services, Ernst & Young - Kuwait - Mr. Ibrahim Al-Zu bi, Head of Sustainability, Majid Al Futtaim Properties - UAE - Dr. Manal Moussallem, UNDP Representative, Advisor, Ministry of Environment - Lebanon - Mrs. Isabelle Naoum, Head of Communications Department, BLOM Bank - Lebanon - Mr. Klaus German Phinder, CEO, ACCSE (ACCION SOCIAL EMPRESARIAL) - Mexico pm CSR Reporting & Communication: From Disclosure to Social Media This session will highlight the significance of CSR Reporting in maintaining accountability, Impact Assessment in enhancing stakeholders experiences from CSR, Social Media, and Community Engagement in strengthening stakeholders connection to the brand and their perception of its mission and values. Scope of Discussions: - Importance of CSR reporting in proving corporate commitment and accountability - Incorporating ESG into investment analysis and decision making - Communicating the CSR message effectively to influence and educate consumers through innovative marketing approaches - The power of Social Media in influencing brand reputation, loyalty, and credibility and its link to CSR - Measuring and enhancing stakeholders experience from CSR through listening to their feedback - Community engagement as a strategy to humanize a brand and creating stronger ties with stakeholders Moderator: Mr. Dwayne Baraka, Founder & CEO, Value CSR - UK - Mrs. Yasmine Barbir, General Business Manager, Nestlé - Lebanon (Nestlé Case Study) - Dr. Joel Carboni, Founder & President, Green Project Management (GPM) Global - New York - Ms. Andrea Paniagua, Trade & Investment Officer, ProMexico and CSR Expert - UK - Mr. Patrick Attallah, Founder & CEO, Social4ce - Lebanon #CSRLebanonForum5 3

4 Agenda - Day pm Lunch pm Lebanese CSR Experience Parallel Seminars With increased efforts to make CSR mainstream in Lebanon, what are Lebanese corporations doing to advance the cause, how are they embracing CSR, and how is this affecting their brand and bottom line while building stronger societies? This session will showcase case studies from Lebanon and success stories of corporations who made this shift from a mere philanthropic and casual support for social and environmental activities to a more integrated approach to CSR. Customer Protection in the Financial Sector: BDL Circular 134 It is globally accepted that Customer Protection is one of the key elements of Corporate Governance, a main pillar of Corporate Social Responsibility - CSR which enhances banks and financial companies reputation as trusted financial and business entities. This seminar will provide an overview of Circular 134 issued by Banque Du Liban on February 12 th, 2015 on Customer Financial Protection in the banking and financial sector and will discuss banks and financial institutions readiness to align their operations with the Circular requirements and how they would adapt to them. Issues like facilitating financial literacy among customers and protecting their rights, transparency in marketing communication, measuring of customers satisfaction, and resolving customers complaints will be emphasized as they are considered to be at the core of CSR. Speaker & Moderator: HALL A Dr. Yusuf Sidani, Professor of Leadership and Business Ethics, the Suliman S. Olayan School of Business, American University of Beirut Speakers: - Mr. Mounir Lyan, Executive Board Member, the Banking Control Commission of Lebanon (BCCL), & Member of the Higher Banking Council - Mr. Abdul Hafiz Mansour, Secretary General, Head of the Special Investigation Commission - Mr. Fadi Al Fakih, Vice Chairman, Capital Markets Authority (CMA) - Mr. Elias Aractingi, General Manager, BLOM Bank - Mr. Najib Semaan, General Manager, First National Bank - Mrs. Naamat Baradhy, Head of Corporate Communications Middle East, North and West Africa, VISA Inc. Food Industry: Managing Sustainable Supply Chains and Improving the Quality of Life The food industry faces specific challenges due to its high impact and dependency on natural, human and physical resources, operational risks throughout the whole supply chain as well as the quality, healthiness and safety of products, in addition to the environmental impact of food production, processing, packaging, distribution, and waste disposal. This seminar will discuss all these challenges, emerging risks, existing standards and regulations, stakeholders perceptions, behavior, pressure, and potential incentives for and directions of CSR in the food sector increasingly becoming a priority for managers in the global retail and consumer goods sector. Speaker & Moderator: Ms. Rima El Khoury, Head of Corporate Partnerships & CSR, FPSC Preventive Care Case Study A value-driven approach towards improving the quality of life - Dr. Carla Habib Mourad, Nutritionist and Scientific Coordinator, Nestlé Healthy Kids Ajyal Salima Program Speakers: HALL B - Mr. Fadi Fayad, Senior Business Advisor, ELCIM - Mrs. Jana Majzoub, Food Safety Manager, Roadster Diner - Ms. Maya Rizk, Country Operations Manager, GWR Consulting - Lebanon - Mr. Omar Sakr, Responsible Hospitality and Restaurant Management Specialist / ISO Expert pm Coffee Break 4 #CSRLebanonForum5

5 October 26, Phoenicia Hotel pm Professional Workshops Parallel Events Social Media Workshop In Collaboration with Corporate & NGO Workshop In Collaboration with Speaker: Mr. Patrick Attallah, Founder & CEO, Social4ce CSR & Social Media: How to Amplify your CSR Communication Efforts Workshop Agenda: - Why is social media important for your brand or business (especially in Lebanon)? - How does it influence your brand reputation, credibility and customer behaviour/satisfaction/ experience? - Why and how can you communicate your CSR initiatives over social media? - Case studies - What strategy and best practices can you adopt to maximize reach and doing it right? - How can you measure the communication and engagement of your CSR initiatives over social media? Who Should Participate? - CSR Managers - Marketing/PR/Communications Managers - HR Managers Workshop Objectives and Learning Outcomes - Learn how to integrate social media into your CSR communication efforts. - Understand how to develop your POST methodology (People Objective Strategy Technology) for defining your SM strategy. - Learn how to measure your CSR social media program. Corporate Community Engagement: How to Create Partnerships and Maximize Impact Workshop Agenda: Corporate Volunteerism - Dr. Patricia Nabti, Corporate Volunteerism for Lebanon & Director, Learning to CARE Institute NGO Accountability and Transparency - Dr. Laurence Leigh, Professor of Marketing, UGSM-Monarch Business School in Switzerland Effective Partnership - Ms. Rima El Khoury, Head of Corporate Partnerships & CSR, FPSC Fundraising via Events and Projects - Ms. Rana Abou Salman, Fundraising Engagement Specialist Logical Framework Approach - Ms. Racha Taouil, Founder/ Coach and Trainer, the Global Coaching Center From Donor Oriented to Self Sustainable - Mr. Samer Sfeir, Founder / Social Entrepreneur, shareq Human Centered Design - Mr. Karim Attoui, Operations Director, Public Interest Design Levant - Mr. Ibrahim Zahreddine, Strategy Director, Public Interest Design Levant Workshop Objectives and Learning Outcomes - Get access to quick consultations directly from the experts. - Have the opportunity of obtaining one-on-one meetings with a multitude of stakeholders and match-make strategic interests. - Engage participants in collective discussions on priority social/environmental issues and challenges and proposing long-term solutions. #CSRLebanonForum5 5

6 Agenda - Day pm Full-Day Professional Training Course Moving Ahead in CSR Strategies & Reporting In Collaboration with Workshop Director Dwayne Baraka, Founder & CEO, Value CSR - UK Dwayne is a career Thinker, Speaker, Facilitator and CSR Expert. As a CR professional he has worked on the corporate strategy of several of the FTSE 100 companies including tech companies, housing associations, construction companies and many others. He has written award winning articles on CSR and has been an Editor of the Encyclopedia of Corporate Social Responsibility since He has worked in CSR in Australia, Belarus, Belgium, Canada, Ireland, Latvia, Lebanon, Norway, UAE, USA and UK. Dwayne is also committed to putting numbers on soft CSR disciplines and believes that there are virtually no companies that cannot make their business more profitable through CSR. An Overview of Strategic CSR, Integration and Implementation This workshop session aims at introducing the concept of Corporate Social Responsibility (CSR) and providing guidance on how to develop a CSR strategy and programs both inside and outside the business with respect to the four areas of corporate social responsibility; Marketplace, Workplace, Community, and Environment. Building on current and advanced international best practices, the workshop will assist participants in starting their journey to integrate strategic CSR and generate relevant action plans ready for implementation. Top Learning Objectives: > Emphasize the importance of the four areas Model of CSR. > Identify the business drivers for CSR and their governance. > Understand how companies business objectives and needs can be aligned and met through CSR. > Learn how to prioritise and create preliminary action plans initiating work on strategic programs and initiatives. > Begin to understand how to evaluate the return on-investment (ROI) from CSR, and how it can be measured. Sustainability Reporting Frameworks, Tools and Techniques This workshop will define CSR and sustainability reporting as a tool to leverage business transparency, brand value and reputation, partnerships and business relationships, as well as profitability. It will introduce international reporting frameworks as well as commonly used guidelines and standards with a MENA perspective. Participants will be able to start their reporting process with an adequate understanding of requirements and various team roles, as well as the appropriate disclosure levels and engagement strategies with internal and external stakeholders. Top Learning Objectives: > Understand the concept of and rationale for CSR reporting. > Provide an overview of sustainability reporting and its applicability from an international context. > Define the role of sustainability reporting in the broader internal and external communication strategy. > Acquire the knowledge on how to produce a report, where to start, and how to identify the target audience. > Learn how to measure, quantify, and evaluate achievements. Who Should Attend? Corporations looking to produce a serious CSR report Practitioners who are interested in corporate governance and social responsibility Chief Financial Officers CSR and Sustainability Managers Compliance Managers Quality Assurance Managers Auditors Procurement Managers Human Resources Managers Corporate Communications Managers Marketing and Branding Managers Public Relations Managers Business Development Professionals Academic Professors Professional NGOs 6 #CSRLebanonForum5

7 October 27, Phoenicia Hotel pm Full-Day Professional Training Course Integrating Sustainability in Project Management In Collaboration with Opening Keynote: Dr. Fady Gemayel, President of the Association of Lebanese Industrialists Workshop Director Dr. Joel Carboni, President, Green Project Management (GPM) Global - NY Dr. Joel Carboni is a leading figure on sustainability in project management. He is a graduate of Ball State University, he holds a Ph.D. in Sustainable Development and Environment and has over 18 years of experience in portfolio and program management for government, banking, legal and big five consulting. He is the President of asapm The United State s Member Association to the International Project Management Association and the founder of GPM Global (Green Project Management). He is also the GPM representative to the United Nations Global Compact (UNGC) leading as founding signatory of the UN s Business for Peace and Anti Corruption Initiative and one of only 14 listed supporting organizers of the UN Principles for Responsible Management Education Program (PRME). He recently attended the UN Global Compact s 15+ Business as a Force for Good forum in New York advocating for an increased focus on projects in the global sustainable development movement. Dr. Carboni is the architect of the PRiSM project delivery methodology, P5 Standard for Sustainability in Project Management and co-architect of the PSM3 Organizational Sustainability Model. He has authored training programs on Green and Sustainable Project Management that are currently offered in over 150 countries and six languages through professional training providers, business associations, and universities. Course Description PRISM Foundation provides a 1-day course that teaches project management best practices, sustainability principles and governance in order to maximize value. The one-day course introduces the need to align benefits with strategic objectives to ensure that each project positions the organization for long-term growth and success through positive impacts to the economic, environmental, and social bottom lines. In this course, participants will learn what is driving sustainability, how it can be utilized to reduce risk, and increase project success from a practical perspective. They will also learn how to do a sustainability assessment using the award winning P5 Standard, develop a sustainability management and use the PRiSM Methodology. At course completion, participants will be able to put these tools into practice immediately to support sustainability in their organizations. Participants may qualify for the GPM-b exam if they meet the requirements for Recognition of Prior Learning. Course Agenda Sustainability Drivers Systems Thinking Organizational Capacity for Change Ethics, Principles, and Values Business Case, Benefits and Value Management Project Management Multi-Stakeholder Engagement The GPM P5 Standard for Sustainability in Project Management. Lifecycle and PRiSM Delegates will carry out several projects based on a case study and the Memo driven exercises. Who Should Attend? Project, Program, Portfolio Managers Team Managers CSR/Sustainability Professionals Risk Managers Entrepreneurs Business Analysts Finance Officers Management Consultants Product Owners Supply Chain Managers Compliance Managers Environmental Managers Quality Control Managers Business & Engineering Students and Professors Individuals who manage, contribute to or handle change as part of their work. #CSRLebanonForum5 7

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