Fishing for Cyclists. Peter Eich Radweg Service & Bikemap

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1 Fishing for Cyclists Peter Eich Radweg Service & Bikemap

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3 450 self guided fully organised bike tours in Europe Peter Eich Radweg Service & Bikemap

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5 450 self guided fully organised bike tours in Europe Peter Eich Radweg Service & Bikemap

6 450 self guided fully organised bike tours in Europe Peter Eich Radweg Service & Bikemap

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8 7 nights with breakfast Daily luggage transport Rental bike Road book / itinerary Service hotline 24h entrance fees etc. Peter Eich mail@peter-eich.de Radweg Service & Bikemap

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17 7 nights with breakfast Daily luggage transport Rental bike Road book / itinerary Service hotline 24h Some entrance fees etc. Peter Eich mail@peter-eich.de Radweg Service & Bikemap

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21 Partners = Competitors Peter Eich mail@peter-eich.de Radweg Service & Bikemap

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23 Bodensee-Radweg World`s most popular bike path Peter Eich Radweg Service & Bikemap

24 Bodensee-Radweg in numbers cycling tourist per year 25% daily visitor on day tour 26% multi day visitor on day tour 49% multi day cyclist (= cycle tourist) = cycle tourists 5,5 nights (1 mio nights) 75 Euro plus 55 Euro spendings = turnover 125 mio Euro 95% independent traveller 5% package traveller = target group pax Peter Eich mail@peter-eich.de Radweg Service & Bikemap

25 cycle tourists 95% independent cyclists 5% package cyclists Peter Eich Radweg Service & Bikemap

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37 The last... Bestseller...is the beginning of the Long Tail Peter Eich Radweg Service & Bikemap

38 Bicycle Tourism in Germany 82 million Germans 44% cycling in their holidays 15% cycling often or even very often 2,6 millionen Germans made cycling holiday ( ) 2,2 millionen Germans thinking of doing a bike trip within next years Bodensee-Radweg most frequented bike path world wide ca. 20 cycle tour operators with 1-20 Mio turnover Quelle: ADFC-Radreiseanalyse 2007 und Trendscope 2008 Target group: 5,4 mio (german) cycle holiday maker Peter Eich mail@peter-eich.de Radweg Service & Bikemap

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47 Bike tourists: Top Bike Paths: 5,4 mio. cyclists 1,0 mio. cyclists ,4 mio. cyclists WHERE ARE THEY? Peter Eich Radweg Service & Bikemap

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51 1.4 million bike routes 150 million PI in % annual growth rate = largest European cycling site Peter Eich mail@peter-eich.de Radweg Service & Bikemap

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53 Download: Peter Eich Radweg Service & Bikemap

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