1 ROTA VICENTINA Network Operadores Turísticos e Agências de Viagens na rede ROTA VICENTINA Pág. 1 PARTNERSHIP MODEL FOR TOUR OPERATORS AND TRAVEL AGENCIES
2 THE PROJECT Pág. 2 Rota Vicentina is a long distance path of 350 km along Sw Portugal, including its physical maintenance, its integration with local touristic offer and community, and its national and international promotion. This project was designed by Casas Brancas, a regional association, together with several local partners and it was inaugurated in Since July 2013, it s been run by the newborn Rota Vicentina Association, the formal entity that resulted from this wide partnership and that includes over 100 public and private partners.
3 ROTA VICENTINA Pág. 3
4 COMMUNITY STRENGHT Pág. 4 Rota Vicentina is a community project, from local people to the world, sustained by the efforts of all partners that have in common the love for this region and the aim for its sustainable development. The effort is not only financial but also materialized in voluntary work and supply of all kind of products and services this project needs. We believe that the future of the Rota Vicentina and the region is following the right steps and we want to make sure it keeps that way for a long time to come.
5 INHERITANCE Pág. 5 In the past 2 years we ve achieved a lot, thanks to European funds and the strength and investment of this network, and we believe we now have a high standard product, highly considered in south Europe, but also at worldwide level: - Solid network with over 100 entities - Experienced motivated team - Good way marked trails and a maintenance system in place - Up to date promotional material - Notoriety and credibility - Awards and the recognition for the quality of the project
6 Pág. 6 LOCAL NETWORK
7 Pág. 7 WAY MARKED TRAILS
8 Pág. 8 AVAILABLE MATERIAL - Website with interactive map /GPS (500 k page views) - Social media (27 k followers on Facebook) - Promotional video(100 K plays) - Guide book PT/EN/DE/FR - Brochure - Detailed Map 1: Professional photography
9 Pág. 9 WIDE MEDIA COVERAGE
10 Pág. 10 INTERNATIONAL AWARS 1. Merit Award from the British Guild of Travel Writers 2012 (project) 2. Welcome to Portugal Award 2012, from LIDE Portugal (project) 3. Innovation Award from Publituris Portugal Trade Awards 2013 (project) 4. Honorable Mention at Green Project Awards Portugal 2013 (project) 5. ITB Golden City Gate Bronze Award 2013, Germany (video) 6. US International Film & Video Festival Certificate, 2013 EUA (video) 7. Art&Tur International Tourism Film Festival 2013, Portugal, 5 awards (video) 8. 1st prize Ecotourism Film, Document.Art, 2013, Bucharest, Romania (video) 9. New York Festivals World Bronze Medal 2013, EUA (video) st Prize Tourfilm Karlovy Vary, 2013 Czech Republic (video) 11. Deauville Green Awards finalist, 2013 France (video) 12. Tourfilm Riga Award, 2013 Latvia (video) 13. Silver Dolphin Cannes Corporate Media & TV Awards 2013, France (video) 14. Baku Intern. Tourism Film Festival 2013, Azerbaijan (video) 15. Grand Prix CIFFT 2013 Nominee, 2013 Austria (video)
11 PARTNERS Pág. 11 So far we ve been working in partnership with the following entities: - Local Municipalities - Regional Tourism Boards - Accommodation companies - Restaurants - Nature activities companies - Taxis & transfers - Local commerce In 2014, the partnership has been extended to Travel Agencies and Tour Operators. These companies are key stakeholders and play a crucial role in the proper functioning of the market. Their contribution is critical for the project s success.
12 PARTNERSHIP GROUNDS This proposal has been designed having in mind the different needs of travel agencies and tour operators and the fact that Rota Vicentina must consider different levels of cooperation, with different associated costs. The website has a page where all member agencies and operators are listed (see a. p13), with logo, name, short description and link. There is the possibility of having a dedicated webpage on the website (see c. p15) with a detailed description of the services provided. There is also a section of the website with Rota Vicentina packaged Holidays, that are technically and operationally managed by the partner agencies and operators, whose proposals fit in the overall goals described in this document (see d. p16). The selection of holidays presented on the website is the responsibility of the Rota Vicentina team, in order to answer to the main needs of the market and to create an thoughtful collection of proposals, able to captivate the customers and easily lead them to their ideal solution. The partner agencies/operators can promote these and other Rota Vicentina programs on their own channels - using the name, logo, photos and remaining RV promotional materials (see e. p17) or in their own page in the RV website, since there is a short reference to each agency proposals. The cost depends on the services chosen. These can be acquired cumulatively in a more or less independent way, according to the instructions on the following pages and the proposed promotional packages (p19). On page 21 there is an overview table for a resume of all available options. Pág. 12
13 Pág. 13 a. MEMBER AGENCY / OPERATOR: Cost: 60 / year Includes joining the association and to be listed on the Rota Vicentina website, on the page Tourist Facilities / Travel Agencies and Tour Operators, with the following information: Logo Name Short description Link Joining in this category allows each agency / operator the access to all remaining available services, on the conditions described below.
14 Pág. 14 b. ACCESS TO THE NETWORK: Cost: 120 / year (adding to the 60 on point a.) Includes the integration of the agency/operator on the promotional work developed by the RV team, including: Proposing specific areas and themes to be worked by the RV coordination team Participation on meetings organized by RV with other partner companies to enhance commercialization strategies, price negotiation, improvement of service level to the agencies, etc Support from the RV team to find solutions concerning the creation of programs, negotiating with partner companies, new challenges, etc Sharing and promotion of contacts to outside Agencies and Operators, requesting incoming services, counseling and support according to specific requests Sharing and promotion of services and contacts for press trips and press articles Receiving suggestions from the RV team about gaps in the market for the development of new initiatives, programs, partnerships, etc Full integration on the RV network of service providers and the status of Partner Company Possibility of having programs on the RV website (see point d.) and right to use the RV logo, brand and promotional materials (see point e.)
15 Pág. 15 c. DEDICATED AGENCY/OPERATOR PAGE ON THE WEBSITE: Cost: 60 / year (adding to the 60 on point a. and 120 on point b.) Includes the creation of a dedicated webpage to characterize the Agency/Operator (PT/EN) on the section Tourist Facilities / Travel Agencies and Tour Operators, including: Logo Text with the positioning of the Agency / Operator Photo gallery Contacts Services provided, spoken languages, opening hours, offices, etc Overview of the programs / Holidays on offer Contact form
16 Pág. 16 d. PACKAGED HOLIDAYS ON THE RV WEBSITE: Cost: from 150 /program/year + 3 /contact (adding to the 60 on point a. and 120 on point b.) The website presents a limited selection of packaged holidays, based on the following criteria: 1. The proposed holidays are presented as RV Programs, without the identification of the owner agency / operator 2. Each program is published in two preferred languages. Each additional version/language has a cost of 20. In any case, the detailed itineraries of the program must come already translated in all of the chosen languages 3. The program proposals are presented by the agencies and selected by the RV team. In cases of overlap (2 similar programs, according to the variables listed on point 10, below) an auction may be held between the proposing agencies for the attribution of the program 4. The programs have a contact form for information and reservation requests, that will be monitored for the charge of 3 per contact (regardless it may result or not in a reservation) 5. The programs must exclusively use partners of the network, except in the cases where it is clearly not possible 6. The programs must be itinerant, along the region (minimum ratio: 1 accommodation per each 2.5 nights) 7. Diversify the accommodation within the network (the same accommodation cannot participate in more than 2 programs, except when there is no other alternative available) 8. Quality control feedback will be requested to customers contacting through the website 9. The attribution of programs may be reviewed periodically, according to the results and the sustainability and fairness goals of the project 10. Programs must be different among each other on the following variables: 10.1 itinerary 10.2 type of accommodation and service / price 10.3 duration 10.4 extra activities besides hiking 10.5 level of difficulty 10.6 language in which the service is provided
17 Pág. 17 e. PROMOCIONAL MATERIAL LOGO, PHOTOS, VIDEO AND PROMOTIONAL TEXTS: Cost: 0 (assuming the cost of 60 on point a on point b.) The Agencies / Operators may use the RV logo and brand, as well as photos, video and texts for their promotional and commercial initiatives, according to the following rules: 1. The use of the logo, photos, video and texts must be according to the User manual of RV image and contents for partner companies, including : User manual of the logo/brand Promotional photography (pack of 15 photos + 5 to chose from the Flickr gallery each year) Promotional texts (included in the brochure + promotional texts of each route section, found in the website, with the exception of the route PDF files, that can be used, but not published or have it s contents withdrawn, copied or changed) Technical information (jpg schematic route map, tips and warnings, fact sheet, etc) Video, shared through the RV official channels on Vimeo or Youtube 2. The agencies / operators that acquire the right to use the logo, brand, photos, video and texts, may lend this right to its dealer customers, on the following conditions: Only for photos and texts (logo and brand is excluded) Only for the promotion of programs in the Rota Vicentina that include exclusively RV partners
18 Pág. 18 f. TECHNICAL MATERIAL MAPS AND GUIDE BOOKS: Cost: 50% retail price (assuming the cost of 60 of point a.) Agencies and Operators may purchase 2 nd edition copies of the Rota Vicentina Maps (1:55 000) and Guide Books (PT/FR/EN/DE), for free distribution or resale to their customers, upon previous request to the RV team. Note: shipping costs will be added g. TECHNICAL MATERIAL DETAILED ROUTE DESCRIPTIONS: Cost: 150 1st version, 20 extra versions (assuming the cost of 60 of point a.) Agencies and Operators may purchase detailed up-to-date route descriptions (PT/DE/EN), for delivery to their customers.
19 Pág. 19 MEMBERSHIP PROMOTIONAL PACKAGES BASE 1 INCLUDES: a. Member Agency / Operator b. Access to the network d. 1 Program on the Website e. Promotional material f. Tech. Mat.: 10 maps + 10 guides Annual cost: /contact (30 saving) PROGRAMS #2 INCLUDES: a.member Agency / Operator b. Access to the network d. 2 Programs on the Website e. Promotional material f. Tech. Mat.: 20 maps + 20 guides Annual cost: /contact (80 saving) BASE 2 INCLUDES: a. Member Agency / Operator b. Access to the network c. Dedicated page on the Website e. Promotional material f. Tech. Mat.: 10 maps + 10 guides Annual cost: 215 (25 saving) PROGRAMS #3 INCLUDES: a.member Agency / Operator b. Access to the network d. 3 Programs on the Website e. Promotional material f. Tech. Mat.: 20 maps + 20 guides Annual cost: /contact (100 saving) TOP INCLUDES: a. Member Agency / Operator b. Access to the network c. Dedicated page on the Website d. 1 Program on the Website e. Promotional material f. Tech. Mat.: 20 maps + 20 guides Annual cost: /contact (60 saving)
20 Pág. 20 NON MEMBER AGENCIES AND OPERATORS Non member agencies and operators, will only have access to the following services: Promotional material: photos (20 /photo, credited as Rota Vicentina) Promotional material : texts (50 ) Technical material*: Maps 1: (90% retail price > 20 units) Technical material*: Guide Books PT/FR/EN/DE (90% retail price > 20 units) Technical material: Detailed route descriptions PT/DE (EN soon) (200 1 st version, 100, extra versions) *Note: shipping costs will be added
21 OVERVIEW TABLE (*) Services avaible for subscription a. Member Agency / Operator b. Access to the network c. Dedicated page on the website d. Program on the website (in 2 languages) d.1 Direct contacts (via website / program) e. Promotional material - logo / brand Promotional material - photos + video Promotional material - texts Description Cost Annual Cost Obs. (*) Joining the network and becoming a member. Company listed on the website (logo+short description+link) Integration in the network, technical and collaborative support with the network services; sharing of contacts looking for incoming support services Dedicated webpage to characterize the Agency/Operator, its positioning and services Integrating the selection of programs on the website, based on the defined rules and after RV approval (additional cost per contact, see point d.1) Through the website contact form, available in each program page, that do not mention the owner agency of the program (All are presented as "RV programs") Right to use the RV logo and brand in promotional and commercial initiatives Selection of 15 professional photos + 5 to chose from Flickr gallery each year; right to share the promotional video Right to use the promotional and technical texts of the project (included in the brochure) and from each route section (available at the website, with the exception of the route PDF files, that can be used, but not published or have it s contents withdrawn, copied or changed) - 60 Listed Company Partner Company Not members Pág. 21 MEMBERSHIP PROMOTIONAL PACKAGES - - (*) Anuual Cost a. - Base 1 a.+b.+d. +e a.+b. - Base 2 a.+b.+c. + e. - from 150 auction for a.+b. - Top a.+b.+c.+ /program similar d.+e. proposals 3 - Cost per contact received a.+b+d. - Programs #2 - a.+b. - Programs #3 - - a.+b. 20 / photo (cred. RV) - - a.+b. 50 a.+b.+ 2xd.+e. a.+b.+ 3xd.+e / contact sum f. Tech. Mat. - maps Purchase maps for resale or gift 50% ret. - a. 90% ret. Tech. Mat. - guides Purchase guide books for resale or gift 50% ret. - a. 90% ret. (*) requires the simultaneous acquisition of g. Detailed route descriptions In PT, EN or DE; cost for the 1st version (1V) and for each aditional version (AV) 1V AV Always upto-date a. 1V AV the mentioned service(s) / contact / contact / contact
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